"Mr. Norio Oga, I am very pleased that your company recognizes the value of goodwill enhancement by participating in this technology. I believe that as long as our home game consoles are widely shipped, consumers on the market will be able to easily compare them by themselves in the future.

What is the difference in frame rate and comfort when using a Sony HDTV as a gaming console monitor with a traditional TV. And Sony will once again reap the reputation of 'industry conscience' and 'conscience black technology', and deepen the degree of Sony as a trendy benchmark in the hearts of young people. ”

After two days of business mediation that does not need to be repeated, Gu Biao easily won the collaborator of Dahe Dianxiong in Qiantang.

Gu Biao didn't pay any substantial price, he didn't even bear the R&D costs, and he didn't need to commit to channel underwriting - at most, he just promised that the future shipments of the Tiankun game console itself would be a bet, and to ensure that "the output of the Tiankun game console will play the function point of Sony's newly customized TV", that's all.

Just like the big-name LCD manufacturers in later generations, the original production was a 60 fps display, but with technology, it can easily tackle 144 fps. It's just that because there is no high-definition game with a refresh rate of 144 frames on the planet, and there are no graphics cards like this at the graphics card company, it is in vain for the display to achieve 144 frames.

Now, it is equivalent to Gu Biao's promise that "I can make a 144 frame of chicken and a 144 frame graphics card, so your display manufacturers should also hurry up and keep up with the technical upgrades." And I guarantee that the sales of this game and graphics card will reach as many as possible, and I will lose you money if it doesn't reach it."

With such conditions, combined with the previous good cooperation record and historical trust in Gu Biao's foresight, it is logical for Sony to agree.

Sony needs such a brand impression of "hipster black technology" that is icing on the cake, and Han Ting also needs to rely on some publicity gimmicks of "reaching the international advanced level" to break through the TV production capacity of Hanle Electronics in the coming year.

Everyone takes what they need.

The follow-up technical details are not something that Gu Biao and others need to care about personally, they are only responsible for the top-level cooperation structure.

Before 1985, China's TVs were basically sold as much as they were produced, because shortages were always the mainstream. However, from 82 and 83 years, there are too many new TV factories in various places, so after 85 years, a wave of backward production capacity reshuffle and elimination is inevitable.

According to the original trajectory of history, with the proliferation of shoddy manufacturing, and the people want to buy a good brand with face after they are relatively rich, Japanese TV has formed a very obvious crushing of domestic products in 86~90 years.

It was not until the 90s that a number of domestic factories such as Changhong started a price war, squeezing a group of their own people to death with dumping, and at the same time squeezing out themselves, so as to bring back the market share. But since then, the TV industry has also changed from an industry with high gross profit margins to an industry that is basically not very profitable.

And Gu Biao asked Han Ting to follow up with the pace of "defining new HD" with the Japanese system, in order to be able to package Hanle as a "carded" product that is not inferior to Japanese products when there is a surplus in the future. Let the Chinese people who get rich first and then buy TVs just to pretend to be forced are not ashamed to buy Hanle Electronics' TVs.

No matter what era it is, the phenomenon of pretending to be forced to consume and be ashamed of buying domestic products cannot be eliminated, and it can only be dealt with by the curve.

88 PEOPLE WHO DON'T BUY THIS TV TO FEEL FACE,AND 18 POOR PEOPLE WHO DON'T BUY IPHONES,IT'S ESSENTIALLY THE SAME。

……

"Finally, I have a heart, so I dare to let go of my hands and feet and further expand the scale of Hanle Electronics' production line. ”

After the negotiation was over, returning to the room of the exhibition hotel, Han Ting was completely relieved, and poured a glass of celebratory champagne for herself and Gu Biao as usual.

Because Qiantang does not have a hotel that is in line with international standards and meets the five-star standard, all the delegations to this conference come to play, and all of them live in the exhibition hotel, which is roughly equivalent to the three-star level.

Historically, it was not until the mid-to-late 80s that Qiantang had the four-star Huanglong Hotel and Wanghu Hotel. It was nearly 90 years before the first five-star hotel was built.

In his previous life, Gu Biao was a post-80s generation. When I was in elementary school in 92, I was often led by the elders of the family and went to the Wanghu Hotel with my cousins to eat a buffet for two people for 38 yuan (half price for children, so two people count as an adult).

It was also at that time that he saw for the first time in the Wanghu Hotel that "the original pineapple can only eat a circle, and throw away the concave and convex parts on the outside and the core in the middle", so he was very impressed by the development history of high-end hotels in Qiantang, and knew that until the early 90s, Qiantang was not a five-star, and the highest was only Huanglong and Wanghu.

(Note: Last year, when I was on Douyin, I also saw someone posting how to cut pineapples sold in a supermarket in Dubai.) I wonder why it is so popular, Dubai is nothing more than promoting the way of eating in hotels to ordinary supermarkets. ）

Drinking wine and chatting about business and private matters together, Han Ting bluntly asked Gu Biao to make a price:

"You want ...... I will expand the production capacity of Hanle Electronics to how much and how much additional investment. In the past, when I was the OEM handheld machine for you, it was only the production capacity of 300,000 handheld computers a month, and the production of TVs was 60,000 or 70,000 a month, or 800,000 a year. ”

"It's almost as big as two times, and when we make TVs, we have a production capacity of 20 tens of thousands of units per month and an annual output of 3 million. In this case, when switching to home machines, the monthly production capacity can be about 500,000.

The home machine is much more complex than the handheld machine, and there are many process links, so I asked the process designer to evaluate it. The man-hours and line usage required to produce a high-definition color TV can be converted into two home game consoles and five handheld consoles. The cost of production line commissioning is not counted. Gu Biao analyzed it very sincerely, and it sounded very empathetic to Han Ting.

"Do you think that after your home machine is put on the market, the initial distribution speed will be faster than when the handheld machine is launched?" Han Ting was a little incomprehensible, and at the same time a little distressed.

Over the years, she seems to have made a lot of money with Gu Biao, but in fact, it is not easy to engage in industry, especially in the stage of continuous snowball expansion of production capacity, a lot of money has been turned into equipment and fixed assets again.

In contrast, the virtual economy can leave a large amount of liquidity.

If Han Ting only relies on the undistributed profits of the past year and a half and the reinvested funds, she will expand Hanle Electronics from 70,000 to 100,000 at most.

It's still a big step away from Gu Biao's requirements.

She also had to ask the bank for a lot of loans and use the existing fixed assets as collateral to make the factory so much bigger in half a year.

Although, with her good production capacity and sales performance, domestic banks would like to lend her - the 83-year expansion loan is very hot, otherwise the economy will not be overheated and the production capacity will be structurally oversold within two years.

Gu Biao saw Han Ting's last few worries, and Wen Yan persuaded: "Don't worry, don't be afraid of overcapacity, we have made such a back road with Sony and the three parties, isn't it just to make a bloody way for you to work in the domestic TV industry in the future." The production line you invest in now will be used until it is old and scrapped, and it will ensure that you have enough orders to receive it.

It's just that when you purchase SMT placement lines, it's best to choose one that is more advanced, and the processing quality and efficiency are guaranteed, otherwise your processing capacity will be eliminated in the future, and no one will save you. ”

Han Tingjiao patted him angrily: "You still need to teach this, I can be strict now, the production line procurement has been studied personally for a long time, and I don't hesitate to find a few more program consulting companies in private." Compare with each other, even those consulting companies don't know each other.

I'm just questioning, why are you in such a hurry to ship home phones, and do you have the confidence to sell so many goods as soon as you come up? The home machine market in the United States is now a cold winter, and it will not pass so quickly.

Moreover,The annual output of 3 million color TV factory,The scale is also too large,I dare to guarantee,Within two years,In addition to me,The remaining TV companies in the country,The largest annual production capacity will not be 2 million units。 ”

Gu Biao listened and glanced at Han Ting's vision again.

It is worthy of being a member of the Ministry of Foreign Affairs, and Han Ting's courage in finding consulting companies and spending consulting fees is definitely the leading one in China at present.

If she doesn't understand something, she can spend money to find a consulting company to help her with the expansion plan, design the new factory and the purchase list. At the same time, she would rather spend several more consulting fees, and find several consulting companies that do not know each other's existence, or even different countries, to come up with separate plans.

In this way, even if a consulting company collects a rebate from the equipment supplier's "above picture fee", it is easy to compare and match with private goods.

The only downside to this approach is that the consultation fee is too expensive.

It is equivalent to a project developer, in order to prevent the designer and the construction party from colluding with the equipment supplier, they will find several design companies and repeat the design.

It's just that the proportion of engineering design fees is much more expensive than the proportion of planning consulting fees for factory expansion, so developers generally can't afford this kind of operation, and it's not necessary (because developers themselves have seen more and are more knowledgeable.) ）

Han Ting, on the other hand, is trying to seek stability, and listening is clear.

This kind of thing, if it is left to Gu Biao to do it himself, he can't do it if he asks himself.

Because he is too young and vigorous, and he always feels that Lao Tzu is the best in the world, and he is inevitably arrogant.

It is also Han Ting's age, knowledge, maturity, and life experience that she is about 35 years old.

In addition, Han Ting's expectations for the scale of domestic TV factory peers are also right in the short term. In China, around 85 years, the largest TV factory had an annual output of 2 million, and then many small factories collapsed.

But Gu Biao knows that after this wave of small factories falls, large factories will grow to a more concentrated posture - historically, in the early 90s, the largest Changhong in China, has 1,500 units per day, about 500,000 per month, and 6 million a year.

Even if Han Ting expands the production capacity of the TV factory to 3 million per year, that is, half of Changhong's 90s.

Facing Han Ting's question, Gu Biao explained: "Don't worry, I have already expected that the cold winter of the home game console that I have never had will pass so quickly." Measured on an annual basis, the sales of Tiankun home phones may not be as good as those of handheld computers.

However, the handheld machine originally produced 300,000 yuan a month, which was based on hunger marketing, because I know that the handheld is a small business, and it is a business without follow-up cassette imagination.

But home machines, as long as I sell well, I believe that there will be a lot of people who follow the trend, so I can't play hunger marketing, I must feed consumers at the beginning.

Maybe I won't be able to sell 3 million units in half a year, but I have to guarantee that there will be 500,000 in the first month, and I'd rather you produce game consoles for 4 months, and then store them, and then Hanle's factory will switch to color TVs. Spend a few more times on the commissioning fee for line adjustment and production conversion. ”

Han Ting listened very carefully, and finally sighed and agreed: "It turns out that you can't play hunger marketing...... You must have calculated everything, who will follow the trend. It's just that your eyes have always been so vicious, and I'll take another risk for you. When I turn around, I'll sell my old face and go to the bank for a loan. ”

She brushed her hair: "I hope you cherish Han Le, in the end, all this is still yours." ”