Xianjing, SK!

The name of this group may be unfamiliar to ordinary people abroad, but in the hearts of every Korean, it is as heavy as a mountain.

Originally from its humble beginnings in the textile industry, SK Group was the first to build acetate and polyester fiber factories in the country, and then moved on to the chemical and energy sectors, and by the 80s, SK Group had challenged the three largest conglomerates in Korea and quickly replaced it as Korea's third-largest multinational company after Daewoo's bankruptcy.

Of course, SK Group is SK Group, and SK Telecom is just its subordinate telecommunications company, but it's not simple. In the mid-80s, SK Group was keenly aware of the future development prospects of the telecommunications market, and immediately settled in KMT after its energy and chemical industry entered the formal development of its energy and chemical industry, and merged it into its subsidiary within three years with strong capital, changed its name to SK Telecom, and successfully commercialized code division multiple access for the first time in the world in the same year, and completed the pioneering work of the second generation of mobile communications together with Qualcomm.

In 2000, LG Group built the world's first CDMA2000 commercial network, opening a new chapter in the era of mobile high-speed network.

It stands to reason that such a giant-like enterprise should not look down on the entertainment industry.

But when Ahn Jun-hyuk searched for some information about the domestic communications industry in the past two years from the Internet, he found that SKT is not as beautiful as it seems. and the Antitrust Act.

As the name suggests, the "portable number" service is a shackle imposed on major telecommunications companies by the Communications Commission in order to enhance the independent choice of mobile communication users, and the regulations force telecommunications companies to accept services that do not change the number when users change their address, business and operator. Under normal conditions, when ordinary people have a new address, a new job, or want to upgrade their mobile phones to new services, they have to change their fixed line and mobile number, which will obviously bring trouble to the user's life and work, and "portable number". It is to transfer this trouble to the operator.

As for the Antitrust Act. The South Korean government stipulates that the Korean communications market must adhere to the 532 principle, and the market share is divided by SKT, KTF, and LGT with a 5:3:2 market share, and any company that exceeds the specified share. All must be subject to antitrust sanctions. This is a law introduced to prevent the telecommunications industry from becoming a dominant one.

These two events may seem small. Ordinary people don't pay attention to it at all, but they have had a huge impact on the communications industry, and the most obvious changes are the same. That is, the right to speak is no longer in the hands of communication companies, but in the hands of users. Under such conditions, the competitive advantage of large communication companies in the overall scale no longer exists, and if they want to retain users, they must improve the user experience and develop user stickiness.

The so-called layout of the entertainment industry is like this!

Ahn Jun-hyuk sat in front of the computer and gently rubbed the corners of his forehead. In the future of his dreams, after he was on the right track in the development of the catering industry, he also wanted to enter the field of mobile communications, and he also made up some knowledge in this area, but at that time, the best development opportunity in the field of mobile communications in the world had been missed, and the whole of South Korea was ruled by Samsung, and his ambition had to be stillborn.

However, although his ambition is extinguished, his vision for the mobile communications market is still there.

Now is still the era of 3G has not yet been popularized, the main market force of mobile terminals is still functional mobile phones, the future of the popular digital keyboard smartphones, but also honestly stay in Apple's laboratory, at the beginning of the year Jobs published on the definition of the new standard of smart phones and market forecasts, by the industry giants Nokia and Motorola and other Symbian camp as nonsense, by the industry ridicule.

Microsoft has been cautious, but it clearly prefers its own WM and sticks to its usual style in the PC market, not wanting to rush into a new operating system until the potential of the previous generation has been tapped.

Google, the only forward-looking Google, is still holding the Android it just acquired last year with a headache, staring at the huge and terrifying backs of Symbian and BlackBerry in front of it, worrying about how to enter the mobile market.

At present, the market is dominated by feature phones, terminal restrictions, so that communication operators can develop user stickiness can use the means is actually very narrow, want to improve the user experience, in addition to the technical network service quality improvement, the focus is on value-added services.

For example, entertainment services.

SKT developed the world's first CRBT business, which helped it beat out its most formidable competitor, LGT, and capture 50% of the mobile communications market in South Korea. And now, it's clearly not content with a small RBT.

The mouse wheel scrolled, and on the computer screen, many news flashed page by page, reflecting Ahn Junhyuk's face in a dark light.

“…… SKT launched a mobile online music monthly subscription service, and Melon, the largest and most complete online music source website in China, joined, with a low monthly subscription price of only 5,000 won, which is sought after by young people......

“…… SKT LAUNCHED THE TTL BRAND AND BUILT TTL.ZONE ACROSS THE COUNTRY TO PROVIDE FREE MOVIES, MUSIC, GAMES AND OTHER EXPERIENCE ......"

“…… SKT launches TTL.Ting brand to capture the ...... of 13 to 18-year-olds"

“…… SKT launched the UTO brand, a more intimate tailor-made standard, a more considerate tariff service, and the latest entertainment and leisure experience...... A mobile phone, in SKT you can solve everything!"

Since the beginning of last year, these combined with the entertainment industry, continuous innovation, subdivision of various value-added services, helped SKT stabilize its market share of 50%, and even once reached 55%, LGT's market share to only 14%, if not for KTF's determination to launch high-speed downlink packet access technology at the beginning of the year, announced its formal involvement in the WCDMA commercial market, I am afraid that its 31% share will also follow in the footsteps of LGT.

Although the result of value-added business is that SKT touched the antitrust clause at the beginning of the year. The Supreme Law of South Korea ordered it to pay a fine of 30 billion won, but the solid value of its own brand and market, combined with the revenue from value-added services, made SKT's ARPU value (average revenue per user) exceed 40%, and it became a well-deserved giant in the mobile communications industry last year, successfully surviving the impact of "portable numbers" and antitrust laws.

Based on the value-added business of the entertainment industry, the importance of SKT is self-evident, and the so-called strategic layout is not alarmist in the media, but the integration of the entertainment industry in the current environment. It is indeed an important strategy to ensure the development of SKT itself.

“…………”

To be done searching for news. Ahn Joon-hyuk leaned back in his chair a little tiredly, silently pondering.

Since acting as a white knight last year, helping SM block the acquisition of Changhe Properties, he has been worried about what lies beneath the surface of Changhe's acquisition. Later the evolution of JYP. It made him more vigilant.

It's just that he has just entered this circle. Everything in the newly established J.H is in its infancy, and everything is in the early stages. There is really no energy, and there is no channel to pay too much attention to the changes of JYP, so the collection of intelligence has been relatively lagging behind.

Now that the other party is no longer hiding, he spread out his cards, and suddenly found that what he had to face was such a terrible giant.

The development of J.H must form a conflict relationship with the other party, but if there is no Lin Xiujing, even if he is vigilant about SKT's actions, the two sides will not have the opportunity to cooperate, this is not "bullying the soft and afraid of the hard", nor does it have anything to do with a person's character, but the instinct to seek advantages and avoid disadvantages in business, in business, there is no eternal enemy.

However, this is no longer the case......

He sat alone in the study, no one came to disturb him, only Taeyeon, who came back from outside, came to say hello and said that she had changed her medicine, Ahn Joon-hyuk called Jisoo to accompany her to the bedroom to rest, and after a short period of activity, the study was shrouded in silent darkness again, and he thought quietly in silence.

I don't know how long she slept, Lin Xiujing woke up, the sky was already dark, the curtain of the small balcony in the bedroom was swaying slightly in the darkness and the light traces that escaped, she touched her side, and the sheets were cold.

The memories before going to bed seemed to have become a dream, only the feeling of tears remaining on his face and the coat hanging on a hanger in a corner of the room reminded her that he had indeed returned.

Jumping lightly to the ground and walking out of the door, at the end of the dark corridor on the second floor, behind the half-hidden study door, a beam of light diffused, warm yellow traces spread on the opposite wall, and a trace of smoke leaked out from behind the gap, floating above the light path.

Pushing open the door, in the small study, Ahn Junhyuk sat sideways in front of the desk, the faint light was sprinkled, he was smoking under the lamp, and the room was foggy.

Lin Xiujing couldn't help but cough, and woke up An Junhyuk, who was looking at the void in front of him in a daze, and he hurriedly snuffed out the cigarette butt: "Wake up, why don't you sleep a little longer, Zhixiu told me that you haven't been resting well for the past few days." ”

"I'm not a piggy. She smiled, then couldn't help coughing a few times, frowned slightly, and said, "Why do you smoke so much?"

Ahn Jun-hyuk looked at the ashtray full of cigarette butts in front of him, and smiled bitterly: "I didn't pay attention to ...... for a while"

Then turn on the exhaust fan, the sound of humming and pumping echoes in the room, and the smoke gradually disappears. In the sound of the slight operation of the machine, Lin Xiujing coughed for a while, put down the hand covering her nose, came to his side, avoided his wound, hugged him gently, and murmured: "Smoking so much, it's because of me, right? I'm sorry ......"

"I'm the one who says I'm sorry. He ran his fingers into her hair, rested his chin on top of her head, and whispered, "If it weren't for me, Park Chan-wook's movie would have been very helpful to your career...... But now it's going to be pushed off!"

"It's okay, I can't act in the future, you can just raise me. She looked up, squinting and grinning.

Regarding the refusal to act, there is no disagreement between the two.

Looking at her smile, Ahn Junhyuk hugged her and laughed, and then secretly sighed a little unconsciously:

Now he is not a pure businessman after all...... (To be continued......)