Chapter 536: Connecting Horizontal and Vertical

The week of raising funds and submitting the pre-collected investigation report to the relevant TNC experts for review, defense and hearing management plan passed quickly.

Approaching Christmas, Gu Biao finally got the ticket to join TNC members.

To be precise, Gu Biao became a member of TNC (Global Nature Conservation Association) as the chairman of the "Tiansuo Greening and Environmental Protection Fund", which has only been established for five days.

As for the name of "Tiansuo Greening Environmental Protection Fund", of course, it is because Gu Biao pulled Sony as a shield to participate in the grand event, and naturally Akio Morita should also be assigned a word in the name.

And it's not for nothing, Akio Morita also made a fun donation of several million dollars, asking only that "in the future, if China's CCTV shoots a desert management documentary and propaganda film, it should reflect in the film that Sony has a share of the funding source of the governance project."

It's a pity that Sony's products didn't enter China much at that time.

After all, Sony operates more luxurious electronic consumer goods, not TVs, washing machines, which were recognized by the Chinese in the mid-80s as "four major electrical appliances must be married", so the Chinese at that time generally only knew Panasonic Toshiba and Hitachi, and had no impression of Sony. Historically, Sony was sought after by the Chinese people, and it didn't take until the mid-90s.

As a result, many uneducated Chinese later watched the documentary and mistook the "Tiansuo Greening Fund" for "the fund used by Tiankun Company to plant Saxon trees".

I don't know if Akio Morita will spit out a mouthful of old blood when he hears about this result.

……

December 23rd, the last working day before Christmas.

Led by Councillor Albert, he went to TNC's headquarters in Watsangton.

Mr. Shinichi Watanabe, one of the most authoritative professors in the field at the University of Tokyo, will be the expert who will preside over the public hearings before Gu Biao officially becomes a member.

In addition to Professor Watanabe, another environmental expert named Lin Renze, who is not the most authoritative but is pro-China enough, was also selected for the judging panel.

All this is just a formality, for several other TNC directors and members in Watsangton to testify. In fact, the real detailed argument has been done by the two professors before.

Professor Shinichi Watanabe cleared his throat and asked a lot of questions.

“…… So, Mr. Gu, after the establishment of the Tiansuo Greening and Environmental Protection Fund, the first special fund and special treatment target is the Mu Us Desert on the Loess Plateau in China.

Gu Biao: "Yes, we have to take into account the practical feasibility, I think it is relatively close to the Yellow River, and the water source is guaranteed, unlike those deserts in the hinterland of the northwest." The problem of Mu Us is that the soil is desertified and cannot retain water and soil. And the official power of our Chinese has also been governing there for more than ten years, but the scale and intensity were subject to objective conditions and funds and could not be expanded. ”

Shinichi Watanabe: "Your main idea is to make grass lattices first, and then plant Saxon trees and salix, which is very rare, as far as I know, the mainstream Japanese-funded foundations in China's desertification control are all directly using tall tree species to build windbreak and sandproof forests. Are you here to save money?"

Gu Biao: "No, our idea is to use fast-growing and easy-to-live tree species and improve the quality of the land first. Increase the proportion of clay and divide sand blocks. This process will only take three to five years, and when the soil is slightly improved, the focus can be shifted to the construction of tall windbreaks......"

Most of Gu Biao's defense materials were made by relevant professors in China. However, in terms of thinking, it is to learn from the experience of the later generations to engage in the ant forest and the "eradication of the Mu Us Desert" on the news, and take a little bit to use.

That is, he is familiar with the way to report the answer first, and then let the relevant experts help him supplement the proof process - of course, when Gu Biao found the relevant domestic experts, he lied to them and said, "This is the latest research result of foreigners, you only need to be responsible for the argumentation and explanation, and pretend to explain it decently."

At the end of 84, the degree of isolation of professors in the environmental science departments or agriculture and forestry majors of some universities in Northwest China, they did not have the ability to verify the truth of what Gu Biao said, of course, they were used as a gun. As long as there are big donors willing to invest money in environmental protection, these simple scholars are still willing to contribute.

And Gu Biao also used despicable means to do good things, and there is nothing to feel guilty about.

From the perspective of long-term planning, Gu Biao is also very compelling, and he hopes that the deserts of charity are also in Shaanxi and Ning, for example, in addition to Mu Usu, you can also engage in Ulan Buhe in the future, which are all small and medium-sized deserts of tens of thousands of square kilometers.

As for the places in the deepest part of Xinjiang and Mongolia, which started at the level of hundreds of thousands of square kilometers and were desertified due to insufficient natural water sources and not human activities, Qaidam and Tarim are not something that Gu Biao will not look at. Later experience taught him that these attempts to "change the natural state of the earth" were hopeless.

However, if this foundation really works for 30 years, every 10 years, every 10 years, and every 30 years, it will be considered immeasurable.

At that time, with the strength of China's national strength and his many years of qualifications, let alone making him a "chairman of the China region and a global director" like Jack Ma in the future, even if he is made the global chairman of TNC, it is completely possible.

In that case, he will be a world-famous good man, and all forces will have to respect him and weigh him.

“…… Very well, we have fully understood the plan and feasibility of the Tiansuo Environmental Protection Fund - do you have any questions?" Professor Watanabe Shinichi asked the other participants in the last half of the sentence.

All said there was no problem.

"So, congratulations, Mr. Gu, welcome your foundation to become a member of TNC. It is hoped that more and more Chinese will join the great cause of paying attention to environmental protection and greening. ”

At the end of the ceremony, Gu Biao officially got a bunch of paperwork he wanted.

That night, it was an inconvenient exchange of interests, and Gu Biao made a good effort to connect Professor Shinichi Watanabe and Professor Lin Renze, and made some resources for their future status in EST journals and even the accumulation of other implicit discourse rights in the academic community.

I won't say much about the specifics.

……

After the establishment of the Tiansuo Environmental Protection Fund, various offices and procurement departments in the mainland were quickly established, and the management structure of the foundation is also a typical Western-style transparent management to ensure that the use of funds is not wasted.

Gu Biao did not have talents in this area, so he temporarily seconded some talents from Akio Morita to take charge of the specific affairs. However, Tiankun temporarily sent two henchmen and financial personnel to check the accounts.

Even though the work of technical demonstration, program preparation, and field survey began to be prepared by Gu Biao as early as a month or two ago, considering the cycle of scheduling and procurement, the foundation will not be able to officially start planting trees until after the first month of the Chinese New Year next year at the earliest.

There is no Gu Xiao to do these things, so during the Christmas holiday, he stayed in the United States, maintained relations, and prepared to wait for New Year's Day before returning to China - anyway, Chinese are only Christmas, and there is no long holiday in the Christmas season.

On Christmas Day, Gu Biao made a special trip to Akio Morita and prepared a gift to congratulate Sony's original CD Walkman D50 on its successful sale-

As mentioned earlier, Sony's D50 was supposed to be the world's first CD Walkman, but it was robbed of the world's No. 1 signboard by Tiankun Music's CD Walkman, and it also used the concept of "power bank (battery pack) split design" to show off the concept of being ahead of the times.

Therefore, at the end of August, Akio Morita instructed Nobuyuki Idei of Sony's electronics division to overhaul it, resulting in the D50 being launched nearly two months late, and it was worth waiting until the Christmas gift season came to be launched.

And today's D50 is no longer the appearance of the D50 in history, but a bit like Sony's second-generation CD Walkman, which absorbs a large number of Tiankun's optimized experience design.

After the listing, the price is also dozens of dollars more expensive than the original - because the positioning of "the latest and most fashionable cost-effective black technology" has been seized by Gu Wei, which is somewhat similar to the positioning of the "Xiaomi black technology" in later generations, so Sony wants to raise its own price, so it can only make things better and sell more expensive, and maintain the aristocratic fan.

The material design of this D50 is much better than the original, and even a magnesium aluminum alloy shell is specially used, and the bare metal costs $240, plus a full set of accessories such as power bank and headphones, there are two packages of 280 and $300 (the quality of the headphones is not the same).

In other words, it is 40~60 US dollars more expensive than the Walkman package of the Tian Kun series.

However, with the cool and high-end reputation accumulated by the Sony brand in the Walk-man era, many American consumers still buy it.

Sony fans and some music hipster enthusiasts, even if they have bought the Tiankun Walkman, do not forget to buy another collection, or nominally give it to their family, but in fact use it for themselves.

This is also determined by the attributes of the Walkman - if it is a CD player in the living room of the home, a family can only buy one and put it in the living room for everyone to use. But the Walkman can be used in a family, and each young person goes out and carries one.

Of course, considering the price, it would be an audiophile-level family.

Within a week, Sony sold a full 100,000 units of the D50 CD Walkman, which more than doubled the sales of the Tiankun CD Walkman in this Christmas season!

Gu Biao also had to sigh that the brand goodwill and user mentality that Sony has accumulated over the years are really not comparable to Tiankun, a rising rookie who has only been stable for two years.

After the Sony D50 was sold, Gu Biao's just right door-to-door congratulations also made Akio Morita feel a lot happier, and the knots that had accumulated in his heart half a year ago were completely unraveled.

He had realized that Gu Biao was not Sony's main competitor. In other words, even if Gu Biao wants to become competitors with some Japanese manufacturers in the future, there are other Toshiba, Nintendo, and even NRC, which are more suitable to be Gu Biao's enemies.

Sony can take advantage of the complementarity with Tiankun and continue to take advantage of the development.

Gu Biao succeeded in stabilizing this potential imaginary enemy in the rear for a few more years, and then this trip to the United States would be even more worthwhile.