Chapter 1: New Camoch
After the $150 million business between Mengjiao Company and Lilia Charitable Foundation was completed, it didn't take long for the First Investment Company to have an additional 5 billion yuan in its account.
This was the agreement between Gu Mu and Wang Yongyuan before.
He invested the 500 million yuan, and as a result, he made a lot of money, and he should get more funds to continue investing.
These are all funds that Gu Mu can use freely.
With the addition of this fund, the funds available in Gu Mu's hands have reached fifty or six hundred thousand.
With so much cash flow in hand, it is also ranked first in the domestic capital market.
After getting this investment of funds, the first thing Fang Hao wanted was to find a star to be the spokesperson for their Mengjiao company's products.
After the big order of 150 million US dollars was made, Mengjiao Company did some promotion on the online platform, spending 20 or 30 million yuan, including hard and wide, and also advertorials, and the effect was not bad.
Although there are some domestic similar products that they have played out the slogan of the first domestic brand export in the country, some disagree, but they have indeed achieved the first export of similar brands, and they have nothing to say about it.
Facts speak louder than words, even if they are discounted.
In June, the online and offline sales revenue of Mengjiao sets has reached more than 200 million, which is a great improvement compared with before.
The advertising slogan of the Chinese people's own set is also well-known to many people.
To be able to have such sales, the first is of course to do a good job in promotion, but there is another very important reason, that is, the quality of their products is absolutely first-class in China.
If the product quality is not good, no matter how good the promotion is, it is meaningless.
Some consumers try to use their products and have no intention of replacing them.
The quality of their products has cultivated a large number of repeat customers for them and has a regular consumer group.
Being able to do OEM for big international brands is a testament to their production capacity.
This is not a high-tech product, and there is no way to master any core technology.
Regarding the spokesperson, there is only one criterion given by Gu Mu, that is, it must be a first-line star to endorse.
It is better not to invite a second-tier star to endorse it, it will not have any effect on the brand, but will make the brand not forced.
Now he can be regarded as a rich man, and the first-line stars can afford it, so he can afford to say such things.
As for the endorsement fee, it is according to the market price, and if others can afford the endorsement fee, of course he will not have a problem.
Of course, he also let the people of the First Investment Company be responsible for the advertising endorsement.
If you don't understand the people of the First Investment Company, you can ask Gale Media.
Now First Investment and Gale Media are in a strategic partnership, there are a number of cooperation projects, and there is something to consult them.
In terms of the operation of the company, he is the master of major things, and he can listen to the rest of the things.
As long as the monthly financial statements can show him that the company is profitable, that's fine.
One is also planning to acquire an educational film company in the island nation.
This project has been discussed for a long time, and Gu Mu wanted to acquire this company at that time.
That company also has a relatively large market share in the island country, but in the past two years, there have been some situations in the company's operation, and the struggle of high-level people is relatively serious, the internal friction is quite serious, and there are some losses, so those major shareholders want to sell the company.
There are a large number of professionals in the company, and some well-known teachers of virtue and art have been signed.
In particular, there are so many teachers, who are simply Gu Mu's enlightenment teachers back then, and they have a special complex in them.
It was precisely for this reason that Gu Mu thought about acquiring that company.
I talked about it for a few months before and didn't make an acquisition, that was because Gu Mu wanted to put all his profits this year in his hands, so as to get an additional investment of 5 billion yuan from Wang Yongyuan.
Now that I have received the additional investment of 5 billion yuan, I don't have that kind of worry.
This acquisition can be described as a snake swallowing an elephant.
Because in terms of volume, the Kamoqi company is not as large as one-tenth of the size of that company, which also refers to the current situation of the Camotchi company.
If it was the previous Camotchi company, it would not be as large as one percent of others.
There are a lot of professional photographers, directors and so on, some respected teachers, and most importantly, a very complete sales channel.
That's the most valuable thing.
Their offer was $800 million, and of course Gu Mu couldn't accept such an offer.
After some haggling, the final price was $600 million to buy the majority of the company's shares.
Of course, the Camotchi company can't come up with that much cash, although this company has made a lot of money in the past few months, but the money it has earned is less than 100 million US dollars, but it is only tens of millions of US dollars, which is already a great profit.
Only a few major shareholders can come up with this money.
But the other shareholders, whether they are the original founders of the Kamoqi company, the Yuyi family, or Gale Media, are very limited in the cash they can come up with.
Of course, the big head was taken out by Gu Mulai.
As for foreign exchange, there was no problem, Gu Mu and the Jinshan Investment Company were ventilated, and the Jinshan Investment Company's account abroad transferred so much money to his account in the island country, while he transferred the same amount of renminbi to the Jinshan Investment Company.
There is no one who loses or who makes money on this account, but in this way it can bypass the foreign exchange transfer control.
Several other shareholders took out a part of the funds to participate in the acquisition, and then according to the amount taken out, the equity structure of several shareholders has changed greatly.
The end result is that in this new Camotchi company, the shareholding has changed a lot.
Gu Mu's family owns 49 percent of the company's shares, Dafeng Media occupies 8 percent of the shares, the Yi family occupies 17 percent of the shares, and the rest are the founders of the original Camoqi Company, as well as some major shareholders of the company that was swallowed up.
Among them, Luo Xuanyu, a famous actor and director of the board of directors of Camotchi, also took out all his funds and obtained a part of the company's equity.
This time, the change of the company's equity made Gu Mu the largest shareholder and the chairman of the company.