Chapter 31 Publicity (Asking for Recommendation Votes)
PS: Ask for recommendation votes, ask for collections!
Needless to say, Aetna Pictures' distribution capabilities on Hong Kong Island have a certain degree of competitiveness in Southeast Asia. Otherwise, Jiang Zuyi would not have been promoted to the president of the theater.
Jiang Zhiqiang is the second son of the Jiang family, and because the prodigal son turned back and was reborn in blood, this kind of bloody experience is favored by the old man in the family. The resources that can be mobilized in the circle are naturally extraordinary.
Since the next day, news reports about "The Butcher on a Rainy Night" have appeared in the entertainment pages of Hong Kong Island newspapers and magazines.
"In 82, the murderous demon Lin Guoyun applied for medical parole. Hong Kong Island's legal system is once again in dispute. —New Evening News.
"The corpse butcher has a past and present life, and the movie adapted from the real story will be released recently. —Oriental Daily, second edition.
It is reported that "The Butcher on a Rainy Night", adapted from a real case and starring actor Liang Gallium-hui, will be released on September 16. The film truly reproduces the metamorphosis of "Murderous Demon Forest Crossing the Clouds" in 1982. Explore the mental journey of the perverted madman and reveal the historical truth that shocked the whole of Hong Kong!" - "New Paper"
Silently, the Jiang family's ability was undoubtedly displayed.
A large amount of promotion money was spilled out, which immediately attracted a lot of attention.
The rainy night madness of the demon forest is well known on Hong Kong Island, and it has a reputation for shooting like a stop crying. This has an innate basis for propaganda. With Jiang Ershao's financial support, articles about this corpse-shattering madman were published in some social supplements.
If it is August, Antai Pictures may still encounter opponents, and it will not be able to have such an execution ability.
But in September, in the case of the three major voices, Antai's strength is not weak.
Of course, when these news are published, it is not half a star away from the whole people's knowledge. After more people see it, it is just used as an after-dinner conversation to leave a little impression in their minds.
Although Jiang Zhiqiang is very optimistic about this movie, he adheres to the principle of businessmen doing business. The promotion of the film is still limited.
It can't be compared to those big-budget movies. Advertisements are also basically only placed in newspapers.
There is nothing wrong with that.
A small investment work by a new director cannot get huge promotion costs in itself. If it is a popular movie, or a relatively important film, the publicity is definitely not the same.
"The True Color of Heroes" is an example.
When it was first promoted, the movie was advertised as an action shootout. Newspapers, radio and television stations took turns to promote it. Zhou Yunfa and Di Hui, the two sons of TVB, ran announcements on various programs on Jade Channel to promote new dramas.
The popular student Zhang Guorong continued to stand on the platform, calling on fans to buy tickets to support.
In the promotion stage of the movie's release, the "sadness card" was played very classic to promote. Many film critics have called "The True Color of Heroes" "the turnaround of a few frustrated men".
This wave of propaganda wants to be clever.
Actually, a couple of men are really not very frustrated!
Zhang Guolu...... Good for the next one.
Fa Ge doesn't mention it on the small screen, and his loneliness on the big screen is "not selling money". But that doesn't mean no one is looking for him to make a film. For a while, he was so close to the New Wave bigwigs that he was almost bent.
Wu Yusen?
When the new art city was established, he was the first person Mai bald head looked for. It's a pity that he is playing comedy, and his life is very nourishing. And at that time, Xinyicheng was poor and white, how do you say Wu Yusen chooses? Then he pushed his down-and-out friend Xu Yi to Xinyicheng.
Later, he hit the street and wanted to go back to Xinyicheng, but he applied for a sentence "Today - you ignore my love, tomorrow I will make you unclimbable".
At this moment, there is no place for him in the new art city!
Sometimes I have to sigh about the circumstances of life. Feng Shui took turns, and Xu Yu pulled him at the critical moment...... From an artistic point of view, he is down-and-out, and from the perspective of life, he is much stronger than Li An, who eats soft rice.
It seems that Brother Hao is alone, and the old-style martial arts film is over, and he bids farewell to costume dramas and prepares for modern dramas. Just about to fall for a year, I came across "The True Color of Heroes......
Later generations only saw a group of down-and-out men working together to dedicate a "phenomenal movie". But I don't know how much effort and publicity money were spent behind Princess Jin and the film studio.
Otherwise, with Jin Daxia's character of slamming the door, his newspapers will repeatedly promote this movie? For capitalists, this thing is just a bargaining chip when obtaining benefits.
It's a pity that "Butcher on a Rainy Night" doesn't have any big stars to attract attention, not to mention that Liang Jiahui is recognized by TVB as his own son, it's not bad if he is not a class enemy. There is no way to talk about appeal.
In the 80s, the commercialization process of Hong Kong Island films was not as good as Hollywood, especially the industrialization and standardization process. But the promotion and publicity are indeed not lost to Hollywood.
There are precedents for the promotion of Hong Kong Island films, and Hui Guanwen set an unprecedented triple crown in the history of the Hong Kong Island box office from 1974 to 1976, which opened a classic case of publicity and promotion.
There were big advertisements in newspapers, film critics and film reviews. The radio station plays Xu Guanjie's songs on a loop, and the TV station's programs are constantly promoted, and even the star platform is used to the extreme.
In 77, Shaw Brothers imitated "72 Tenants" in 73 years and then played the star effect, and came to a "Pretty Detective Girl", with a box office of 7.7 million to break the monopoly of the Xu brothers and Golden Harvest, otherwise Xu Guanwen may have really completed the first five-crown title in film history.
Because the box office champion on Hong Kong Island in 1978 was "Deed of Sale", it is still Xu Guanwen's work.
If the early 70s were the world of Bruce Lee's kung fu films, then the mid-to-late 70s were the stage for Xu Guanwen's small citizen comedy.
It can even be said that from the mid-70s to the early 80s, the Hui brothers shone like stars in the Hong Kong Island film industry, and their status was difficult to shake.
It wasn't until later that it was the world of the Double Mongols.
Zhou Xingxing even used a wave of four consecutive championships to complete the perfect transformation from Xingzi to Ah Xing and then to Xingye. Of course, the success of every movie is inseparable from publicity and promotion, and Xing Ye is no exception.
Hype, scandals, tidbits, romances, Hong Kong Island has always been very slippery.
Even though it is not a big production, "The Butcher on a Rainy Night" still achieves the goal expected in the early stage. Jiang Zhiqiang's ability to promote the film made Wu Xiaozu not give a thumbs up.
He grasped the promotional rhythm of a film very well. The first wave of publicity has passed, and it is good to wait for the midnight screening. At that time, the publicity plan will be decided according to the popularity of the film.
This wave of publicity in the early stage was enough to pave the way for the midnight screening of "Butcher on a Rainy Night". Everything is ready, only this drama can enter the eyes of the theater owner, so, with the ridiculously high box office share, Jiang Zhiqiang is confident to help "The Butcher on a Rainy Night" negotiate more theater matters.
……
TVB Artist Apartment, Room 301.
Wang Zuamaran tied his head with a ball, wore a mask, and put on a wide T-shirt on his upper body, covering his hips, and his two long legs swayed with it. As soon as I walked out of the bathroom, I saw my best friend Gao Lihong stinky and beautiful in front of the mirror.
A bright red flared sleeve off-the-shoulder jabquard dress with a light gauze design on the upper part of the chest, and the hemisphere looms. A stranded chain hangs around the neck, and a pink quartz fox pendant dots between the two balls. The skirt is neat, revealing slender and straight calves, and a pair of fish-mouth heels at the feet.
Dada!
Take a turn in front of the fitting mirror and gently step on your heels. Gently flirting with the waves, the hair is sideways.
"Ahem!"
The stinky and beautiful Goryeo red body stiffened.
"Article 7 of the Girlfriends Code. Wang Zuyuan's voice came.
"Forehead ......"
Gao Lihong looked at the approaching Wang Zuran, and stumbled: "Whoever pats and drags a man...... Boyfriend, you must ask the other party to review it...... Secretly patting and dragging ......" the voice became quieter and quieter.
"Secretly patted and dragged and cursed her boyfriend for splitting her legs! Wang Zuyuan smiled and picked it up.
"Joey, don't be so ruthless, can you?"
Wang Zuyuan's long legs were raised, and a long leg wall knocked out, forcing Gao Lihong in the corner. The T-shirt falls back, revealing snow-white plump thighs.
"The last time you had dinner with me and Ah Sam and the rest of the group, who suspected me of having a relationship with him? Who insisted on adding this oath?"
Wang Zuamaran swept his girlfriends up and down, "put on makeup, sprayed perfume, and dressed so coquettishly." Don't tell me you're going home and sleeping tonight. Otherwise, I'll doubt what you're sleeping......" Slender Jade lifted her best friend's chin and looked at it with her eyes.
"I just went to the midnight screening. Do you also know the "Butcher on a Rainy Night" I filmed some time ago, tonight's test screening ...... "Gao Lihong knocked off her best friend's hand and forcibly excused herself.
Wang Xianxian smiled without saying a word, gently opened his ball head, the goddess Fan shook her hair, her lips bit slightly, and the taste of a mask ......
"Okay, okay, okay, will I take you with me?" Gao Lihong was really afraid that Wang Zuyuan would rub the mask on herself.
"Rare...... I'd better wash up the mask and get some beauty sleep. Wang Zuyuan stared at his girlfriend for a while, his legs were lifted down, and he stretched his waist, and his good figure was unobstructed.
Gao Lihong breathed a sigh of relief, secretly patted her chest, and escaped.
"But...... Since you have invited me so sincerely, I will not be able to refuse. Wang Zuyuan stretched out his neck from the bathroom and smiled at his girlfriend empathetically. Just now, her brain capacity increased dramatically.
Isn't "The Butcher on a Rainy Night" the film directed by the scumbag before? Letting his girlfriend go alone, Wang Zuyuan felt that this matter was inappropriate.
When she was 5 years old, Wang taught her to be kind to children and help each other.
She's obedient.
Relying on his height, he kindly snatched the marshmallow of the male classmate.
When Wang Zuyuan finished changing her clothes and put on makeup and walked out, the stunning twin plants in the living room were waiting to be dropped.
The black small V-neck waist-cinching retro long skirt shows off the collarbones, the shoulders are beautiful, and the red lips are particularly eye-catching. It not only stretches the waist, but also shows the temperament. The skirt is short in the front and long in the back, and a pair of big beautiful legs are covered with black thin silk, straight and long. Shallow, pointed-toe side cut-out stilettos accentuate the figure.
A woman in high heels and a woman without high heels are two completely different creatures. High heels make the already tall and sexy figure even more graceful. The whole person is beautiful, as if going to participate in a TV show.
When your girlfriend is dressed beautifully, you will inevitably have to dress up carefully. Every time a woman walks hand in hand, it is an all-round comparison of clothing, makeup, accessories, body type, and boyfriend.
None of the women considered themselves to be supporting characters next to other women.
As soon as the two women stepped on high heels and went out, they regretted it in their hearts, glanced at each other, and smiled slightly. The baby's feet hurt, but the baby doesn't say it. Girls are willing to pay the price for beauty.