695 Napa Valley Upstart – Harran

In any case, the news brought by Michelle Loren made Li Feng very excited, and Li Feng also knew that land in Napa Valley would become more and more expensive, and now it was the best choice to buy some land, no matter in any way.

"Michelle, I believe that you are the experts in the wine industry, and I am also optimistic about the development potential of this industry, and at the same time, it can strengthen the strength and potential of the wine company itself, in all aspects, we cannot let go.

In that case, then, Henry, Michelle, the two of you began to organize the team to start connecting with the wineries that you have contacted above, and the consistent principle is to make a quick decision, and don't keep delaying. ”

Tomorrow we will organize our own team of professionals, and I believe that there will be a result soon. Henri Pino also replied with a smile at this time.

"I'm going to Harlan Winery tomorrow, and I'm going to have a look at the Eagle Winery, and I'll talk to Harlan and the owner of the Eagle Tomorrow, maybe there's a surprise. Michelle Rolland responded with a smile at this time.

"Oh, Harran?"

"Yes, Harlan, Harlan Winery has been an instant hit since the first bottle of red wine was produced in the 90's, and the owner of the winery, Mr. William Harlan, has now given up his family's real estate business to devote his family to the affairs of Harlan Winery.

I'm also a winemaking consultant at Harlan Winery, and Harlan was doing well, so we didn't have much of a chance.

But last year, Harlan contacted more than 60 vineyards in the Napa Valley and signed long-term contracts with these growers to create a new winery brand, Bond, after all, Harlan's own vineyards are so small, so far only just over 10 hectares of vineyards in Harlan itself.

In fact, what Harlan wants most is to buy these high-quality orchards directly, but unfortunately, Harlan's own financial resources are limited, and now it can only be through the signing of long-term contracts, if we can support Harlan, perhaps, Harlan really hopes to come together with us.

It is Harlan who has such ambitions for expansion, and I think it may be possible, after all, our St. Mandosava is not short of money, but we just need the name of Haran, and I believe that if we can really succeed, with the name of Howling Eagle and Haran, our wine company will be able to occupy the top of the Napa Valley wine region. ”

……

"Really, Michelle, how likely is it that Harlan?" asked Li Feng with a look of surprise.

Li Feng really didn't expect that Michel Rowland gave himself a surprise again, although the history of Harlan Winery is only more than 10 years, but now Harlan has become famous, and after the new century, Harlan will soon become a huge reputation in Napa Valley second only to the Howling Eagle, if you can really pull Harlan to the wine company, it is really perfect.

If Montlerina, Stagecoach and other wineries are old giants, then Howling Eagle and Harlan definitely belong to the upstarts of Napa Valley. Harlan's first bottle was produced in the 90s, which is less than 10 years old.

"John, if you come forward to talk to them in person, I think there is still a great possibility, I have talked about John you several times when I chatted with Mr. William Harlan, William has long wanted to get acquainted with you, and he has never had the opportunity before, this time, maybe maybe there is a chance. Michelle replied with a smile on her face.

Hearing Michelle's words, everyone sitting there looked at Li Feng in amazement, obviously, Li Feng himself once again underestimated his own attractiveness, as a super-rich man rising in California, a legendary rich teenager, Li Feng is now influential enough in the rich circle of California.

Many wealthy families actually hope to be able to connect with Li Feng, although like the Harlan family, the winery is regarded as the main business, and it can indeed ensure the family's rich life, but to be honest, although the price of each bottle of these wineries looks very high, the profitability of the wineries is not as high as imagined, mainly because the production capacity of these wineries is limited.

For example, the real annual production capacity of the famous Howling Eagle Winery is only 5 or 600 cases, only a few thousand bottles, while Harlan is a little more, at most 1 or 2,000 cases, which is just a good name, and the profitability is actually really limited.

Although the output of Harlan Winery is only this, perhaps 10 years ago, the Harlan family only spent millions of dollars to get this land, and then invested in the development of vineyards and wines, perhaps the total capital is tens of millions or even tens of millions, but with the name of Harlan Winery, the winery is now worth more than 100 million.

However, investment is risky, perhaps tens of millions of investments, and future depreciation is not necessarily, otherwise, everyone will invest, and they will be backed by large groups to resist the risk of investment. As far as investment is concerned, it may be a good project, but no one can guarantee the appreciation of investment, and it may also be a loss, for example, if the land depreciates and the winery cannot make good wine, it will be a big loss.

……

Generally, after you want to buy these top wineries, you will need to wait for decades or even hundreds of years to earn back the money you buy back by selling the wine through these wineries themselves, that is to say, only from the output of their own wineries, it is the most unaccounted transaction, of course, it can also be from the investment point of view, investing tens of millions now may be worth hundreds of millions in the future.

This is also why some famous estates, despite their great reputation, can easily change hands. The main reason is that the owners of these famous wineries feel that running a winery is really not profitable, and it is better to sell it at a high price.

Luxury groups such as St. Mantosawa can generate huge added value through the acquisition of famous wineries such as Howling Eagle and Harran, which is why these large wine companies and luxury groups are keen to acquire these top wineries.

Finally, with the pursuit of the world's richest people in the future, the value of these famous estates will skyrocket in the future.

To put it bluntly, this has always been the case, most of the top wineries have become top rich and backed by consortiums, relying only on individuals, ordinary people want to always rely on the operation of vineyard wineries to become top wealthy or something, that is only a dream.

Obviously, for the Harlan family, if Li Feng's line can be pulled through the Harlan Winery, it is a very accounting transaction for the Harlan family, looking at Li Feng's company now, as long as the Harlan family can catch up with the line, a little leakage is enough, the Harlan winery has been operating for I don't know how many years.

For example, Feixun is now going public, if you get some shares through Li Feng before the listing, and the market value skyrockets after the listing, no one wants to let go of such an opportunity, but most people can't get such an opportunity, and the Harlan family naturally wants to have such an opportunity.

For another example, if Li Feng's St. Mandosawa Group can be listed, if Harlan Winery is directly merged into the wine company and can directly get the shares of the group, perhaps in the future, this will be another super opportunity to obtain wealth benefits far beyond Harran Winery.

Although this may lead to a change of ownership of the winery, no one can afford to underestimate the charm of the dollar, and the reason why people are reluctant to sell anything may be that the dollar is not enough.

……

If it can be done, Michelle, I will take credit for you. ”

"Haha... Isn't this also for my own sake, you know, in Srila Mandosawa I own a stake, don't I?"

"Haha... Also, I originally wanted you to buy some shares of Feixun, but it seems that you don't need it. Li Feng said with a wicked smile on his face at this time.

"Uh... , John, I think the reward is still needed, I don't mind at all!"

“…”

"Haha..."