Chapter Seventy-Seven: Popularization

As people know today, 1983 was a "stormy" year for China to comprehensively eliminate public order tumors.

But in addition to this well-known label, people often ignore that 1983 was also a fertile year for China's economy to gradually get on the right track, people's livelihood and all walks of life to bear flowers and fruits.

At the national level, major economic policies that affect people's livelihood have been launched continuously after the Spring Festival.

On February 20, the Beijing Municipal Party Committee and Municipal Government issued the "Supplementary Notice on the Implementation of the Management Responsibility System in the Commercial and Service Industries", requiring general stores to implement the contract system within one year.

This is tantamount to saying that the contract system, which plays a huge role in China's rural areas, has been introduced into the urban commercial field.

On February 22, the Ministry of Labor and Personnel issued another circular calling for the active and step-by-step implementation of the labor contract system.

This is a major reform of China's employment system, which is equivalent to announcing the end of the era of "iron rice bowl".

On February 23, the Beijing Municipal Government then issued the "Interim Regulations on Several Policy Issues Concerning the Development of Suburban Commodity Production and the Invigoration of Rural Commodity Circulation".

The shackles on the development of rural collectives, individual businesses, and service industries have been further lifted by a large margin.

In short, whether from the city to the countryside, or from the employment system, all aspects have shown the determination and strength to "invigorate".

The profound changes in the concept of wealth brought about by the emancipation of the mind and the opening up of policies have also immediately activated people's strong desire to improve their lives.

This year, the national personal wealth star floating on the surface is still Nian Guangjiu, and the number of people employed in his "fool melon seed" workshop has reached 103, and the monthly turnover has reached 600,000 yuan.

It is precisely under his exemplary effect that more and more people willingly join the vanguard of personal enrichment, which makes the ranks of individual industrial and commercial households across the country grow rapidly.

What is different from the past is that these new people are no longer just to survive, but to create a broader life platform for individuals or a family.

In this regard, the self-employed people of Xidan's "clothing night market" also played an active role.

As the "first people to eat crabs", not long after they first set foot in the mall, they all became 10,000 yuan households.

Because many of them have already fished out the "fart donkey" (motorcycle) that "kicked" and became the first batch of owners of the "Beijing A" license.

Whoever saw it had hot eyes and inquired.

As a result, the investment attraction work of the "Garment Night Market" of Wangfujing Department Store was carried out particularly smoothly and achieved unprecedented success.

Although after the opening, due to the delay in the management level, the reputation and response of the market are not as good as the "clothing night market" in Xidan.

However, the sales volume is also rising, as the only two "clothing night market" in Beijing, it has become a clothing retail channel that cannot be ignored in Dongcheng District.

At the same time, the clothing wholesale business in Huacheng has become more and more popular due to the increase in demand.

As a result, more and more self-employed people who make clothing begin to be dissatisfied with the quantity of bulk goods, and are unwilling to be "exploited" again, so they begin to buy and sell in other places, purchase goods by themselves, and even engage in wholesale.

In this way, the term "inverted master" began to come into being.

And it quickly became popular in society, and even became a general term for individual industrial and commercial households.

Of course, economic changes and economic policy benefits do not represent the whole content of life.

In order to correctly assess the living conditions of the people, there must be more parts to consider and measure.

The good news is that in the past, it was particularly difficult to get a clear, comprehensive, and thorough understanding of this information.

But that's a different story now.

Because this year, with the improvement of people's living standards, it is also a year of explosive growth in the penetration rate of television.

Undoubtedly, then, when more and more television sets replaced the shrines or ancestral tablets in the family in the past, and became the center of the family every night, the diversity of television programs was born.

Thus a model of family life was laid, and a new visual history began.

The surging tide of popular culture began to really affect social values, lifestyles, and even folk customs.

As for the specific state of people's livelihood, in fact, those who are interested only need to observe the TV program to know almost everything.

For example, Shen Li, the first announcer of national television, served as the host of the "At Your Service" column.

For the first time, this new program, which is close to the people's lives, has a fixed broadcast time, 20 minutes each time, once a week, but also has many small service columns.

Like the "Photography Clinic" of how to take pictures. There are also small sections that are practical in life, such as "Little Dictionary", "Philately", "Family Affairs", "Elderly Consultant", "Answering Questions from the Audience", etc.

From the names of these columns alone, we can know where the hot spots that people care about in society are gathered.

It was this year that cameras began to enter the homes of ordinary people.

According to statistics, the number of cameras in the country increased from 178,000 in 1978 to 940,000 in 1983, more than quadrupled.

From now on, taking a family photo at a family gathering is no longer an unattainable luxury.

In addition, after several years of development, philately has become an officially recognized and popular collection behavior.

And because of Hong Yanwu's behind-the-scenes intervention and intervention, the "monkey ticket" with a face value of eight cents has soared to 35 yuan a piece among philatelic enthusiasts.

Not only has it become a well-known popular philatelic variety two years in advance, but it has also deviated far from the original historical track, and the price of three yuan should be at this time.

Based on this calculation, the value of the "monkey ticket" in Hong Yanwu's hand is already as high as 14 million.

is really careless, lying down and sleeping to become the richest man in the mainland.

It's a bit of a "bag of sand, a room of gold".

For another example, TV has also done its best to guide young people to sort out a positive outlook on life.

After the Spring Festival, the three-episode TV series "The Story of Life", which was filmed based on Zhang Haidi's deeds, caused a sensation across the country.

There are many touching scenes in this TV series, in which the paralyzed Lingling is unwilling to give in to the cruel fate and chooses the path of making a living on her own.

In terms of sticking to the value of life and finding the joy of life, this girl undoubtedly has to make more arduous efforts than normal people.

Because the TV workers truly showed the eternal hope in the depths of human nature, this TV series and the special report "It's a Meteor, You Want to Leave the Light to the World" published by Youth Daily jointly set off a "whirlwind of learning Zhang Haidi".

Zhang Haidi became famous for a while and won two reputations, one is "new ** in the eighties" and the other is "contemporary Paul".

The great man even wrote an inscription for her, "Learn from Zhang Haidi and be a communist newcomer with ideals, morality, culture and discipline."

In addition, before the birth of the film of the same name directed by Xie Jin, the three-episode TV series "Garland Under the Mountain" produced by Shandong TV also aroused people's patriotism.

Compared with film works, although the TV series can't play any grandiose, it is by no means obscure.

With its own peacefulness, proximity, and efficient production time, it has continued to win its own share and open up new space.

Of course, this year is also a frenzied year for the introduction of dramas.

Compared with the TV set "Chinese Girl", which has too high expectations and a mediocre response, reflecting the deeds of the national women's volleyball team.

The Japanese TV series "Volleyball Girl", which was broadcast in March, was based on the premise of focusing on entertainment, and with a commercial plot, multiple interpretations of positive meanings such as patriotism and inspiration were interpreted on the screen.

The bright smile of the protagonist Junko Oga in the play not only conquered the hearts of thousands of teenagers, but also set off a trend of "Junko Oshika".

The magical tactics of the Japanese women's volleyball team in the play have also become a kind of comedic foil under the glorious record of the Republic women's volleyball team and the Japanese women's volleyball team in the confrontation and consecutive victories.

It makes domestic viewers only feel extremely cute, and there is no sense of rejection between opponents.

Of course, the Hong Kong TV series "Huo Yuanjia", which was broadcast later, is more in line with the aesthetics of the Chinese people.

This TV series not only continues the "kung fu fever" ignited by the movie "Shaolin Temple" among the people.

The theme song "The Great Wall Will Never Fall" was sung for a while, and even the starring Huang Yuanshen's "Great Trend Split" also achieved the same effect as "Xiaolu Junzi Head", becoming a fashionable hairstyle chased by young men.

However, it is precisely because there are more and more television sets and TV programs are becoming more and more abundant, that its impact on people's lives is getting higher and higher.

How to ensure the quality of the TV picture has also become the most important life problem that the people need to solve during this period.

The second group has been opened, group number: 608640021

(End of chapter)