Just when Peng Yichen was filming "Journey to the West" in China, he suddenly received a call from Sun Yizou.

When the phone rang, Peng Yichen was helping the special effects technicians find the flaws in the special effects picture, and saw that the caller number was Sun Yizou's.

He knew that if the other party didn't have a big event, he wouldn't call him so late.

I could only stop the work at hand for a while, and walk to the side without disturbing the special effects technician, before picking up the phone and connecting the phone.

"Old Sun, what's wrong?" Peng Yichen asked directly after answering the phone.

"Peng Dong, have you heard that there has been no news in the evening recently criticizing "Journey to the West" for not respecting classical classics and disrespecting Buddhism, religion and worship?"

"See, it's just some boring people's hype, ignore him. Peng Yichen has also seen a lot of similar news at night in the past few days, but he has never cared much about this kind of thing.

"I think it's better for us to hold a press conference to explain it, because if the media and people with ulterior motives on the Internet are allowed to spread like this, things may eventually get out of control. I feel that there must be someone behind the scenes who is manipulating public opinion and trying to smear and attack us. ”

Sun Yizou's tone was rather heavy, and it was clear that he had been a little exhausted by the negative news recently.

"It's not that serious, is it?" Peng Yichen was still immersed in the joy of acquiring the skill and the emotions of the Supreme Treasure character, so he was a little sluggish to the situation in the outside world.

For him, the most important thing is to dedicate a high-quality "Journey to the West" movie to fans.

Therefore, holding a press conference to refute rumors is not in his choice at all.

Peng Yichen always believed in his heart that rumors stop at the wise, and these gossip will be popular for a while, but after his movie is released, it will disappear completely.

What's more, he has confidence in the image he has built up in the hearts of fans for more than three years, and he believes that fans will not fully believe the rumors that smear him.

And these negative hype can also enhance the popularity of "Journey to the West".

In fact, although the Internet is full of negative news on the theme of "Journey to the West", it did not cause much damage to Peng Yichen's reputation.

After all, "Journey to the West" currently has only one name and a few actors' makeup photos.

So everyone is still holding a wait-and-see attitude for the time being, after all, Peng Yichen's previous movies and TV series have never disappointed them.

……

But what Peng Yichen didn't know was that the rumors that appeared on the Internet and in the media this time were not simply smears by other film companies in Huaxia or ordinary hype from the media.

It is a professional negative PR campaign with a huge organization and program, initiated by media celebrities, followed by various media outlets, and has been gaining momentum online and in major media outlets.

This kind of all-round ability to manipulate the media and the Internet is by no means something that Huaxia Film and Television Company, which has just entered the era of market economy, can do.

Instead, there is an even more powerful black hand that manipulates the entire smear plan to deliberately suppress "Journey to the West" behind the scenes.

While Sun Yizou and Peng Yichen were on the phone, Edward Dutt, the director in charge of Greater China business at the headquarters of Sony Columbia Pictures in Hollywood, was constantly calling people from several other Hollywood companies.

He discussed an important plan with the directors of the publicity departments of the company, such as Huana, Pala, Huanqiu, Dietini, and Foucaus.

Six of Hollywood's seven major studios have joined forces to execute the plan, and the importance of this can be imagined.

"Davis? Yes...... Your Di Shi Ni side is in charge of the Huaxia Film and Television Forum, just maintain the current rhythm of this topic, and use film and television professional celebrities to question the subject matter of "Journey to the West" at the beginning, don't make too much trouble, we still have to wait for the opportunity. ”

"Smith? I know you Hua Na has cultivated a few Internet celebrities in Huaxia. The film review article written by Wang Zekun is very good, so I will use his article to make a final blow. Wait, when his film is finished for post-production and pre-promotion, we'll work again. Now if they launch it, they will definitely make adjustments, and the damage caused to them will be too small. We must let the young man named Peng Yichen's company suffer a big blow to the vitality of the company, so that we can eliminate this hidden danger. Okay, we're done. ”

"Perez? Have you chosen the PR company that you have been operating in China for many years? And you have to contact a private group of Buddhist believers. We must choose the cooperation of private groups, and we cannot elevate this matter to the government level, which will cause a backlash from the Chinese government. Yes, you are responsible for organizing those Buddhists to come forward and file a lawsuit against Chenjing Film Company...... You tell them that if you work with us, their organization will be much more visible. It will help them to raise more donations from Buddhist believers. And we'll help them pay for the lawsuit, and whether they win the case or not, they'll be famous. ”

……

Because Sony Columbia has the deepest roots in China, Edward Dutt, the company's regional director for Greater China, can serve as the liaison for this project.

Responsible for communicating with the heads of the departments responsible for the Greater China region of each company, and working together to deal with Peng Yichen, who they see as the biggest threat to the future of the Chinese market.

After he finished deploying the plan for the recent period, Wilson, the director of the publicity and distribution department who was sitting across his desk, took a deep breath and asked: "We don't need to go through so much trouble to deal with a rookie director, I heard that the Huaxia government's attitude towards him is not clear, and it has no intention of supporting him."

"What a lot of trouble?" said Edward Dutt, looking coldly at the director of the publicity department in front of him with his dark brown eyes.

"Do you know how much his films have lost in the past two years to our Hollywood films in the summer and Chinese New Year vacations? This time, he filmed "Journey to the West" is planned to be released in the Chinese New Year file. It will have a great impact on the movies we plan to release in the Chinese New Year. The more Edward spoke, the more excited he became, as if Peng Yichen had snatched the money from his pocket.

Wilson nodded and said, "But if this matter is known to the Ministry of Culture of China and the people of CCTV Group, I am afraid it will not be good for our future development in Huaxia." ”

"What's at stake?"

Edward Dutt disagreed.

"We Hollywood companies are law-abiding commercial companies. Those who do these things are all Huaxia's own media and celebrities. Don't you know the virtues of those media in China? Whoever has money, they will listen to whomever they want. A few years ago, they took money from Hua Na, didn't they make one of the most popular female stars in China stink? The reason is just because she wore the wrong dress with the sun painted on it...... So, even if we don't interfere, Huaxia Media will do it. They're the best at fighting in the nest. ”

Wilson shook his head helplessly and said, "No matter how we cooperate this time, I always hate those hooligans of Hua Na Company......

Edward Dutt patted him on the shoulder and admonished, "Wilson, your first time as head of international business. In the future, you have to keep in mind that no matter what conflicts we have with Warner and several other major studios in China.

But in the international market, the image of our seven major Hollywood studios is one. Because our power in Huaxia is limited, we must be unanimous with the outside world to have the strength to shape the image of Hollywood movies as the best movies in the Chinese film market and in the minds of the audience.

Some Chinese people always say that our Hollywood film company is using movies to export the culture of the Star Flag Country, and it is a cultural invader. But that's just a layman's opinion. Our films will always only export one culture, the culture of Hollywood, that is, the culture of making money. We will make whatever movie makes money. Wherever people can make us money, we will make movies for them that they like.

Therefore, our seven major Hollywood film companies must unite in China, use our advanced film industry technology, and combine with local cultural elements in China, so that Chinese audiences can identify with our films, and even finally regard our films as the best display platform for Chinese culture.

Only then will we be able to truly defeat the local film companies in China and completely occupy the vast but untapped market in China.

It's all a business, you know?"

Wilson nodded thoughtfully, slowly grasping his boss's point of view.

Yes, the success or failure of a movie is only temporary, and Hollywood movies can only truly conquer the wallets of all Chinese audiences if they truly integrate their own movies into Chinese culture.

At that time, even the Chinese government will love Hollywood movies.

Because Hollywood films have global influence, if Hollywood studios are willing to add elements that the Chinese government likes to their films, it is equivalent to giving them global publicity.

How could the Huaxia government stop such a good thing?

When Chinese people regard Hollywood movies as their own movies from the bottom of their hearts and despise their own country's domestic films, it is when Hollywood movies really occupy the entire Chinese market.

……

Of course, the earth-shattering plan of the Hollywood company, Peng Yichen didn't know at this time, and what he was most concerned about now was the "Journey to the West" he was filming.

But even if he knew, he wouldn't care too much.

In the previous life, the development of the domestic film market on the earth has proved that although Hollywood movies have always been relatively hot in China.

But the development speed of domestic films is far faster than that of Hollywood films.

Especially in the domestic film market, no matter how many Chinese elements are added to Hollywood movies, their understanding of Chinese culture is still relatively superficial.

Hollywood film companies finally chose to use more Chinese directors and actors, which was a compromise made step by step in order to gain a foothold in the domestic film market.

But their approach has also indirectly helped Huaxia cultivate more and more high-end film talents, and promoted Huaxia to gradually establish its own film industry system.

As for the smear and suppression against him, he is even less worried, because he believes that his film is the biggest weapon to break all obstacles.

……