Chapter 798: Caught in a Trap
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Chapter 798: Caught in a Trap
"That's awesome, isn't it?"
"Can an ad still have this effect?"
"Is Chigo air conditioning really that good?"
"Is it really only 1 kilowatt-hour of electricity? I am beginning to doubt my life! I have three air conditioners, and the monthly electricity bill is more than 1,500 in summer!"
"I want to go back and smash the Gree air conditioner at home, what an electric tiger!"
"It's just this summer that my family is going to buy an air conditioner!
"Ma Dan, my Gree needs 10 kilowatt-hours of electricity a night!"
……
The whole company was dumbfounded!
"Chigo air conditioning, only one kilowatt-hour of electricity per night!" This sentence is like a spell, with the advertising of several high-rated TV stations, it quickly detonated a warm national topic!
Mango TV broadcasts 24 hours a day!
Soon, CCTV stations 1 to 10 sets, all of which were advertised!
Phoenix Satellite TV, which ranks third in the ratings, has also increased its advertising by three prime-time periods!
Jiangsu Satellite TV has also started broadcasting advertisements!
Zhejiang Satellite TV also broadcast!
Sichuan Satellite TV broadcast!
Beijing Satellite TV broadcast!
……
At 8 o'clock in the evening, almost all satellite TV stations across the country are broadcasting this shocking and controversial advertisement!
Overnight, every corner of the entire China has remembered a sentence: Chigo air conditioning, only one kilowatt-hour of electricity is needed every night!
Streets and alleys, teahouses, restaurants, schools, companies, shopping malls, restaurants...... Almost every place where there are people is discussing this controversial topic!
Is it really possible to have one kilowatt-hour of electricity a night?
Some say maybe!
Some say it's absolutely impossible!
Some science students say that it is possible to meet certain conditions, such as the temperature difference between indoor and outdoor is very small, the volume of the room is very small, and the room is very airtight and insulated......
There are also some people who are not afraid of trouble to verify this theory and find that under any circumstances, 1 kilowatt-hour of electricity per night is absolutely impossible!
Some communities and forums on the Internet are also quarrelling......
For a time, Chigo air conditioning has become a topic of conversation for all Chinese people!
A commercial film actually made the Chigo air conditioner that no one cares about suddenly become well-known, and the effect is simply not too good!
……
However, something happened the next day!
"1 kilowatt-hour of electricity a night is a huge scam!", the Beijing Times ran a huge headline.
"Chigo Air Conditioner is a big liar!", Penguin's official website published a huge condemnation post with a bold title!
"This is naked deception!", Dong Zhuzhu, the female chairman, said to reporters!
"Zhigao, do you still want face?", Xinhua News Agency also published the latest editorial!
"Chigo Air Conditioning, This Deceptive Advertisement Should Be Banned Immediately!" Sina.com also joined the condemnation.
"Zhigao, fooled consumers across the country!" Even the Yangcheng Evening News has completely abandoned the Zhigao air conditioner in Foshan.
……
The news of condemnation instantly detonated the anger of consumers across the country!
"Zhigao turned out to be a big liar!"
"Despise Chidaka!"
"Is it really good to deceive us like this? I still want to really buy a Taizhigao air conditioner!"
"Condemn Chigo Air Conditioning!"
"I'll never buy Chigo air conditioners again!"
"Boycott Chigo air conditioning!"
……
The whole country is outraged!
All kinds of resistance, condemnation and abuse have almost blown up the entire Internet!
There is no doubt that Chigo air conditioning has become a street rat, and everyone shouts and beats!
In the afternoon, the Bureau of Radio, Film and Television issued an official ban on broadcasting, announcing that all TV stations must immediately stop broadcasting this false TV advertisement!
Chigo, it's already completely stinky!
……
Beijing Third Ring Torch Building!
Meituan headquarters!
The boss of Ali Horn Ma, the president of Penguin Ma and Liu Yong, the president of Meituan, sat in the conference room, happily discussing the recent boiling false advertising incident of Zhigao.
Xie Wanqing stepped on Manolo's high heels, and walked in with a cloudy face on her extremely beautiful face: "Who did it?"
Boss Ma, Mr. Ma and Liu Yong all looked at her in a daze.
Mr. Ma asked curiously: "Why is Miss Xie so angry, who made you angry?"
Xie Wanqing said coldly: "Who did the matter of Zhigao's air conditioning? I know that it must have been done by one of the three of you! Their advertisements only appeared on TV yesterday, and today all major websites and newspapers have published articles condemning them? Even the Bureau of Radio, Film and Television has issued a ban on broadcasting? When did we have such efficiency in Dahuaxia? Tell me, which of you did the good deeds?"
Liu Yong said with a smug face: "I did it! I spent several huge sums of money to buy off the reporters of several television stations and the vice president of the Xinhua News Agency, and then dragged the senior management of the Radio, Film and Television Bureau to put this matter on the table...... There's no one else who is efficient, right?"
After he finished speaking, he was still proud!
Xie Wanqing scolded with a disdainful face: "Idiot! This is spending money to advertise for others!"
Liu Yong said: "How can I spend money to advertise to others? Now the Chigo air conditioner has been completely stinked by me! In fact, it is not only the work, but the main thing is that they have died with their false advertising! Officials, media, consumers, and people at all levels are extremely disgusted with this kind of deceptive advertising! I just spent some money to speed up the fermentation process of this incident!"
Mr. Ma also said with a stunned face: "Miss Xie, Zhigao has killed himself, which is a great thing for us! Why do you want to scold President Liu instead? Just now, Boss Ma and I were still praising him for doing this beautifully!"
Xie Wanqing said with a gloomy face: "After people's advertisements were broadcast, Baidu's search popularity only ranked ninth, and you made such a fuss, and now the popularity search ranks first! Aren't you spending money to advertise to others? Maybe people are short of advertising money, which means that you send it to your door!"
(She just said it casually, but she didn't expect her to really say it.) )
Liu Yong said unconvinced: "What's the use of being hot? Now it's all about scolding Zhigao! They have completely stinked on the street, and there is no chance to turn over! The higher the heat, the faster they will die!"
Xie Wanqing said: "How did you, the president, do it? If they find a way to cover up this false advertising incident, calm the anger of consumers, and you stir up their popularity, it will be equivalent to doing them a great favor!"
"Cover ...... How is this possible? This incident is so serious that it has become the target of condemnation from the whole people, and no matter what method they use, it is impossible for them to turn over!"
"Hmph! Impossible? What is absolutely impossible in the world? The group buying network recently came out with a mysterious consultant, who kicked the general manager of the network Yiding without saying a word, and went to Foshan overnight to buy the Chigo air conditioner, and came up with the exquisite marketing and advertising plan of [only one kilowatt-hour of electricity per night] in a week...... With all kinds of vigorous and resolute means, do you think that such a character will have no follow-up moves?"
Xie Wanqing's beautiful pretty face was gloomy!
"Sounds like ...... I've fallen into someone's trap!" Ali's boss suddenly sighed heavily!
Liu Yong and Penguin Ma Zong suddenly both looked sunk.
Xie Wanqing's face was slightly cold: "From now on, Meituan will have to ask me about any business decision!"