Chapter 53: Return to Yancheng

A blue bus was speeding on the highway, and Chen Xiaojian was sitting in the bus.

The strong sunlight shone on Chen Xiaojian's face through the window, Chen Xiaojian's body moved, turned his back slightly, reached out to close the curtain, and then pressed the duck tongue of the hat down and continued to sleep.

Chen Xiaojian has already done everything, and he has been in the magic capital for a few more days, so it is regarded as a summer trip, and now he is on his way back to Yancheng.

There is also a train from Modu to Yancheng, but with such a short distance, it is obvious that the train is not as comfortable as the bus.

And it is also particularly obvious in the price, the price of the bus is much more expensive than the train.

In fact, Chen Xiaojian still wants to play in the magic capital for a few more days, but it has been long enough to come out, and there are still people waiting for Chen Xiaojian at home.

It should be said that it is a big push, the players are waiting for Chen Xiaojian to come back for training, how can Chen Xiaojian continue to play comfortably?

Originally, Chen Xiaojian initiated it himself to participate in this year's high school league, so Chen Xiaojian had to go back to direct the training, and the time was very tight.

When Chen Xiaojian returned to Yancheng, it was already more than two o'clock in the afternoon, after Chen Xiaojian got off the bus, he stretched his waist, and then went to the bathroom to wash his face, and suddenly the whole person was refreshed.

In the end, sleeping is the best way to recover his spirits, Chen Xiaojianbao just leaned on his back, then took out a cigarette and lit it, and spit out a mouthful of eye circles.

If Chen Xiaojian went back to the town, he should have to transfer trains directly at the station, but Chen Xiaojian walked out of the station while smoking a cigarette.

Today, Chen Xiaojian is just preparing to use an afternoon to prepare the jerseys, sneakers and other sports equipment that he promised his friends.

So Chen Xiaojian got out of the station and took a taxi and went directly to the largest department store in Yancheng.

In Chen Xiaojian's original plan, he simply went in the direction of the professional team, so in terms of jersey equipment, Chen Xiaojian had high requirements.

So naturally it means spending a lot of money, and Chen Xiaojian also knows that it is definitely unrealistic to let those guys buy these equipment by themselves.

Don't say whether they are willing or not, there must be many parents among them who are unwilling, it is already a blessing to let them participate in the game, if you know that it will cost so much money to play a broken game, the ghost knows what the result will be.

Therefore, Chen Xiaojian did not want them to buy their own equipment at the beginning, and Chen Xiaojian prepared unified procurement.

One of the main reasons is that Chen Xiaojian has made a lot of money by himself, so even if Chen Xiaojian helps all of them buy a suit, there is no problem.

But Chen Xiaojian wanted to see if he could get it in a better way, and it would be best if he didn't have to spend a penny, so for Chen Xiaojian, the best way to think of it was of course to "pull sponsorship".

It's not that Chen Xiaojian is reluctant to spend this money, after all, these are completely a drop in the bucket for the current Chen Xiaojian, but if Chen Xiaojian really pays for them to buy them, whether they are willing or not is another matter, after all, as long as there is something called "self-esteem".

What's more, they are all hot-blooded and strong-blooded young men.

And since it's something that can be done without spending money, why spend money?

The center of Yancheng is not very far from the bus station, so the taxi will take about twenty minutes to reach the destination.

Chen Xiaojian paid the money and walked in with his bag on his back.

To be honest, this is the first time in Chen Xiaojian's life that he has come to a commercial department store in Yancheng City to buy something, a high school student, where do you have so many opportunities to wander around the city.

Chen Xiaojian himself is not very pursuing these, and the needs of boys in this regard are indeed low.

The first thing to buy is naturally sports equipment, so Chen Xiaojian walked directly to the floor of the sportswear monopoly.

Sportswear is on the fifth floor of a commercial department store, and Chen Xiaojian didn't find a direct elevator after a long time because it was the first time he came.

I had no choice but to climb the escalator to go up, although the method was different, but the result was the same.

After going up to the fifth floor, the entire floor is full of specialty stores of major sports brands, most of whom Chen Xiaojian knows, after all, the recognition of the sports brand itself is relatively high, let alone Chen Xiaojian.

Chen Xiaojian took a turn inside and finally found the legendary "sports brand black triangle".

Nike, Adidas, Li Ning, these three stores.

In almost all the city's department stores, as long as there is Nike, there must be Adidas and Li Ning next to it.

The same goes for the other two, all three of which are very important competitors to each other.

Nike and Adidas are super giants that belong to sports brands in the world, and the two occupy the absolute advantage of the world's sports brands, and have been competing with each other in various sports fields, which can be called mortal enemies.

And Li Ning definitely does not have the ability to compete with top brands such as Nike and Adidas in the world.

But when this situation turns back to China, it will be different, after all, Li Ning is a domestic brand and has a natural advantage in China, so in the land of China, it is actually fighting with Nike and Adidas.

Therefore, these three sports brands, which can be called the most popular sports brands in China, have always been nicknamed the "black triangle of sports brands" with such a seemingly joking way of opening stores.

However, Li Ning's advantage will soon be gone, and there will be no ability to compete with Nike and Adidas after that.

The reason is also very simple, when more and more domestic sports brands appear, the important weight "home field advantage" used by Li Ning to compete with Nike and Adidas has become no longer obvious.

As soon as those brands came out, they were desperately trying to seize the market with discount promotions, which also lowered the brand positioning of Li Ning, which is also a domestic brand.

In addition, Li Ning's own brand positioning has undergone new changes, when "90 Li Ning" was launched, when "90 Li Ning" made all-round changes in terms of LOGO, company slogan, etc., it further diluted the influence of Li Ning itself.

When the brand "Li Ning" could not support the two brands of "Li Ning" and "90 Li Ning" at the same time, it was almost destined that the era of Li Ning at a glance in China and commanding the world would be gone forever.

When domestic brands began to fight one after another, no brand could carry the banner of Huaxia sports brand.

And Nike and Adidas are difficult to resist in China, and the original "sports brand black triangle" has also collapsed.