Chen Dahe came to the design department of the factory, and the office of the design department was much larger than before. If the previous design department was just to serve the product, it didn't do too much detail.

Then the current design department is more like a large clothing design and development organization, they not only serve the market, but also the development and research of some fabrics, the research of future clothing trends, and the in-depth big data analysis of the products purchased by members of the Tianya brand.

The money that Chen Dahe gave to Han Jiangxuehua, she did use it on the blade. Too many clothing companies spend very little on design and development, and in their opinion, clothing is not high-tech, what the market sells, what I sell. Spending so much money on design and research and development is not enough to eat.

Chen Dahe's treatment to the design and development department, many times will be analyzed by some of the company's senior management at the meeting, Tianya's sales growth is very fast, but the actual profit is not much growth, a big reason is that the investment in design and research and development has increased.

But the company belongs to Chen Dahe, although the top management has dividends, but Chen Dahe has always had the absolute right to speak. According to Tianya's current scale, there should be no problem at all with listing, but Chen Dahe has not thought about going public at least for the time being.

Chen Dahe walked into Han Jiangxue's office, and Han Jiangxue and several key designers were seriously discussing some issues. The door to the office was open, and Chen Dahe walked in, and the few people who were discussing did not notice Chen Dahe.

Chen Dahe found a stool at random and did it without disturbing them. Instead, he picked up a magazine on the small table next to him and flipped through it casually.

Chen Dahe was particularly surprised by the working state of the design department, and the group of designers always made some sales people incomprehensible. After all, the angle of standing is different.

After getting along with Han Jiangxue for such a long time, Chen Dahe's prejudice against design has gradually been eliminated, and some of his understanding of design and development has been deepened a lot. It is difficult for a non-technical person to understand the dedication and pursuit of technology by a technician.

"Okay, then let's get these things like this, and you go down and follow this plan. ”

With Han Jiangxue's last words, this work exchange between designers came to an end.

When everyone was busy and ready to walk out of the office, they found that there was still a man sitting in this office, and everyone didn't know when he came.

"Mr. Chen is good!"

The design elite, both men and women, greeted Chen Dahe, who was sitting on a stool. I thought to myself that this boss was such a weirdo. Came in without a sound.

However, the relationship between Chen Dahe and Han Jiangxue is well known, and everyone didn't say anything more. Just walked out of the office and closed the door with great interest.

"When did you come, and why didn't you make any sound at all?"

Han Jiangxue said to Chen Dahe with a smile. He didn't seem to be here in a long time.

"Come and see some of the work progress of our great designers. Why aren't you welcome?"

Chen Dahe also said with a smile.

"Now the team is very mature, and we have also visited the design and development departments of some other brand companies. I think that except for some foreign companies that are similar to us now, there is really no domestic clothing company that we attach so much importance to this piece. You've put a lot of effort into this in the past two years, and I know you've put a lot of pressure on you. Thank you. ”

Han Jiangxue said to Chen Dahe from the perspective of the company's design and development leader.

"Why do you say these useful and useless, I'm not only for you, but also for the whole company. I think you were right. Besides, it's not that the company doesn't make money now. One day in the future, maybe everyone will understand your great wisdom. ”

Chen Dahe also said with a smile. The two people who get along day and night suddenly talk about some work things, but they seem a little polite.

"Let's go, I'll take you to the exhibition hall to have a look, some of the new products we have developed recently, and explain my ideas to you. ”

Han Jiangxue said with a smile that her passion for design has always been like this.

Chen Dahe followed behind Han Jiangxue and walked to the large exhibition hall of the design department. The exhibition hall is full of newly developed sample products, with various styles available.

There are mainland goods that belong to the market, young people's clothes in Taoke stores, and some brand style clothing of Tianya.

The style of goods in each market is very different, and the product differentiation is truly achieved. This is also due to the fact that all design departments are independent, and each design division has its own design positioning.

"Compared to the vague design of each piece of the market in the past, it is really different now. Tianya's products are the most highlighted, this is very good. ”

Chen Dahe also said with a smile. In Chen Dahe's view, Tianya's products have their own characteristics, and they have truly achieved original design and have Tianya's independent spirit.

Such a product is placed on the market, and it is absolutely impossible to find the same. Even if the style is similar, Tianya will always have more characteristics and taste in some details. This is not something that can be done by small workshops that rely on imitations to play the edge ball.

"Dahe, I think we can take precautions, the gap between the rich and the poor in society is getting bigger and bigger, Tianya's brand influence is enough now, and the volume is enough. I think we can get another sub-brand, do high-end, and only serve the rich. At the beginning, we can put this part of the product in Tianya's store for a small test, do you think it can be done?"

Han Jiangxue has been to foreign luxury stores to inspect and see the consumption of Chinese people in those luxury goods. Rich people spend money and really don't blink an eye.

"I'm also thinking about what you said, but the Chinese people's consumption concept of worshipping foreign countries is difficult to change for a while. Let's do a good job of Tianya for the time being, and see if there is a suitable time, and then Tianya is still in the blacklist of major shopping mall systems, this high-end clothing is not a necessity, and the crowd is not easy to find. ”

Chen Dahe did not have the exact same opinion on Han Jiangxue's opinion. This is based on the current market environment and national conditions. He and Han Jiangxue stand from different angles, so the questions they think about will be different.

"You have a point, but it's hard to find the right time. ”

Han Jiangxue was not displeased by Chen Dahe's disapproving opinion. She knows that in terms of the overall consideration of the market and national conditions, she and Chen Dahe cannot be compared. But she still felt a little pity.

"Let's take one step at a time, the last time I talked about making a movie, Mr. Wei always had a better idea. We are going to co-produce our own variety show with the TV station, and we will use the design part when the time comes, you are an expert in this area, give Mr. Wei some advice. ”

Chen Dahe continued.

"Filming a variety show? This Wei Xiaowang can really think. ”

Han Jiangxue said with a smile. She doesn't know much about brand marketing and promotion, and she doesn't care much about it. But what Chen Dahe and Wei Xiaowang have teamed up to do has really not failed so far.

"I think his idea is very good, at least to let more consumers know that every piece of clothing of our brand clothing is not easy to come by. And through the star effect, every single product may become a hit. The promotion of brand influence is very large. ”

Chen Dahe said with a smile, his face filled with a confident smile about the project.

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