How do you feel when you're really famous? Feng Yiping said, still a little tired!

In the magical workshop of the Science and Technology Park, in the office that had been renovated, Feng Yiping was listening to Cui Yunling's report on the work arrangement, his mobile phone rang, he looked at it, it was an unfamiliar number, and pressed it without hesitation, "Mr. Cui, you continue,"

"Okay, the most important job at the moment is the recruitment of personnel, the human resources department has a plan, and it is recruiting together with Magic Works, but we hope that the group can coordinate some employees from Zhitong Company,"

"No problem, but you can't expect Zhitong to support too much in manpower, after Zhitong set up a branch in the United States last month, the task of Zhitong software development is heavier than before...... ，”

Before he finished speaking, the phone rang again, it was still the number just now, he pressed it again, and without saying a few words, the phone vibrated on the table with perseverance, it was still that number, and it was really on the bar.

"Hello, who?"

"Sorry to interrupt me, is it classmate Feng Yiping?" a male voice over there asked, Mandarin was okay, but Feng Yiping's habit of listening to him didn't seem to be our comrade.

"I'm Feng Yiping, who are you?"

"Hello Feng, I'm Ryoichi Kato from the Yomiuri Shimbun reporter station in Beijing, and I'm very sorry to call!"

"Yomiuri Shimbun?" Feng Yiping didn't think he could have anything to do with it, "What's the matter?"

"We read Writer Feng's masterpiece Blue Ocean Strategy, and we want to do an interview with you, I don't know if it's inconvenient?"

Sodisne, now Feng Yiping understood, "I'm sorry, I have a lot of things to do now." It's not very convenient, and I hope to have the opportunity to meet Mr. Kato in the future,"

You say, "How nice would it be if it were a call from a major newspaper in China?" It's just that the Japanese side is moving faster, but in any case, it means being interviewed. This first visit should be left to the domestic media.

"I'm also looking forward to having the opportunity to meet with classmate Feng as soon as possible, but it's not convenient for you to answer my question right now?"

No, I don't answer you a question, I'm afraid you'll call one after another, "You say,"

"Your book, in the corporate world of our country, has caused quite a stir, and I would like to ask. When did you write your book?"

"It was brewing for several years, and the book was written in the second half of last year,"

"In the second half of last year, did you think about writing such a book when you were fifteen or sixteen years old, when you were in high school?"

Peaty, Japanese journalists, sure enough, are such dead virtues, and he said more than he said. is extremely disbelievable to Feng Yiping for writing such a book, and wants to meet and interview. I'm afraid I also want to see it in person and tell whether this is written by Feng Yiping himself, or he just signed it.

"Kato, what's your press card number?"

"The contemptible Ryoichi Kato is a ...... of the Yomiuri Shimbun's text reporter. ”

Feng Yiping didn't bother to listen to his ramblings, "Whether you are true or not, I don't have the time and energy to respond to such a rude question as yours, besides." If you're really Japanese, I'd like to say that although I've written more than this one, it's really not a big deal to write at the age of fifteen or sixteen."

His volume rose an octave, "Push forward 60 years, there are many people who go to the battlefield to fight devils at the age of fifteen or sixteen,"

He hung up the phone with a "snap", "I don't know what to say!"

As soon as they looked up, Cui Yunling looked at them with some surprise, "I'm sorry, Mr. Cui, you continue!"

Feng Yiping's words were not very polite, but this was also the other party's special rudeness, so what else was there to be polite! Considering that there were still these people present in the office, he was already very restrained.

Of course, when you see people, you have to talk about people, and for those who don't want to talk about people, you don't have to think about what kind of vain friendliness or something, for such people, you can't repay your grievances directly, and it is the best choice to repay your grievances with grievances.

"What's wrong, senior?" asked Ryoichi Kato, who was stunned there with the microphone in his hand.

"Koizumi-kun, our question is reasonable, right?"

"Yes, that makes sense," the assistant nodded.

"yes, so, what a rude guy," Kato put down the phone stupidly.

This is also a tradition, just as they themselves are full of nonsense, wantonly distorting and tampering with history, and saying that we have always been holding on to historical issues, so we have created obstacles between the two countries.

"Are the people over there rude?" Cui Yunling asked with a smile.

"Don't mention it, you can't bother with them, where are we talking about?"

"Regarding the matter of letting Zhitong support a group of manpower, we still have to ask the group to help us fight for more,"

"This," Feng Yiping just said two words, the phone buzzed again, and at a glance, international call, 001, "Hello!"

"Hello, is this Mr. Feng? I am Jenny from the Board of Directors Office of the American Household Appliance Manufacturers Association (AHAM), and our association very much hopes that Mr. Qing Feng will come to the United States and explain to us this subversive strategy you have proposed...... ，”

After that, Feng Yiping's phone was very busy, and many of them were international calls, so he had to set up call forwarding when he was in class.

As for why there are so many calls, of course, it is not for nothing.

Business books like "Blue Ocean Strategy" do not reach as many audiences as best-selling novels, so in major bookstores in the United States, the fourth book in the Harry Potter series, Harry Potter and the Goblet of Fire, is still selling well.

On the day the Goblet of Fire was launched, the bookstores that sold it were extremely popular, just like the retail stores before Apple's new products were launched, and many bookstores had book lovers waiting in line in front of them.

However, when the fans at least have one copy, the sales of the Goblet of Fire are still good, but the popularity is slowly fading.

At this time, the managers of various bookstores were pleased to find that the sales of the niche book of Harbin Commercial Publishing House were getting higher and higher day by day, and later it often accounted for more than 30% of the daily sales of the stores.

Without it, most of the readers who buy the Goblet of Fire buy one book, and the people who buy this book are often people from some company administrations, and they buy dozens of copies.

There are also constant phone calls. There are hundreds of copies in one order.

Summed up in the publishing house, it is this book that has been on the market for less than a month, and the yards added to the publishing house have made Anderson and Wilson's old faces very bright.

The happiest is Hamilton. As the person directly responsible for planning the book, he is now convinced that this book is definitely one of the most successful books of the year in the publishing house, and the success of this book has brought him not only an increase in bonuses, but also a ladder to his next level.

After the sales boomed, on the 15th, the Wall Street Journal first published a commentator's article that highly praised the book. "After reading Blue Ocean Strategy, your perception of competition will completely change!"

The London-based Economist said, "Through the analysis of some case studies, the book pioneered a new way of thinking about strategic management, and said that it is time to abandon adversarial strategies for entrepreneurs with a strong desire for profitable growth." Shift to pursuing strategies that focus on innovation. ”

The Paris-based International Herald Leader article said, "The blue ocean strategy is the same as the competitive strategy that everyone is pursuing today. There is an essential difference, it breaks through the cost factor, mainly focuses on value innovation rather than value creation, focuses on the demand side, and then opens up a new, uncompetitive market space. ”

The German newspaper Die Welt, on the other hand, simply said, "In short, the strategic management based on the blue ocean strategy has achieved an all-round breakthrough." ”

Japan's Yomiuri Shimbun has a somewhat different focus, even though their reporters dare to question Feng Ichihei. In fact, they only dared to question Feng Yiping, they knew very well the publishing rules of the Harbin Business Publishing House of the American godfather's family, and it was impossible for impostors to occur with such a strict process.

This also shows that Feng Yiping chose Harbin Business Publishing House correctly, and their endorsement helped him save him a lot of trouble.

However, after affirming the significance of the book Blue Ocean Strategy, the Yomiuri Shimbun also deliberately added, "The reason why the Blue Ocean Strategy can surpass the competitive strategy is because it takes into account the current background of the digital age, and Michael Porter wrote about the competitive strategy at a time when the Internet had not yet appeared." ”

It's just that these few words make people look at it and how they smell of vinegar.

…………

This was followed by a large number of high-profile corporate executives publishing articles in newspapers and publications.

Kodak's CEO wrote, "If we look at the declining gross profit margin statically, we may feel that the company is facing a very low ceiling, but combined with the blue ocean strategy, extend the vision of the enterprise to the perspective of the industrial value chain, you will find that the expansion of scale and profit margins is no longer a problem, and many confusions in the past are suddenly clear." ”

Whirlpool, the world's largest home appliance manufacturer, published an article saying, "In the future, we will pay more attention to consumers' consumption value needs, seek continuous value innovation, and bring consumers high-quality goods and high-quality life, which is our blue ocean strategy!"

The president of the Korea Automobile Manufacturers Association also said on different occasions, "The part of the blue ocean strategy on product pricing has a very realistic guiding significance for us, especially the proposal of the concept of 'price corridor', on behalf of our association, I would like to thank Feng Yiping." ”

The director of the United Nations Research Institute for Social Development said, "This book should be read not only by entrepreneurs, but also by our public administration, and by everyone who is dissatisfied with the status quo and has ideas about the future of the world." ”

The dean of Harvard Business School said the most unsparingly, "China is indeed a magical country, worthy of being a country that wrote many philosophical masterpieces more than 2,000 years ago. ”

…………

In short, under the propaganda of these newspapers and the heads of enterprises and various associations, the book written by a Chinese college student has not made much movement in China, but has begun to become popular abroad, especially for the managers of well-known enterprises, reading the blue ocean strategy has become a trend.

Just like talking about football during the World Cup, now these executives, even when they are in the bar, will also exchange their thoughts on reading the blue ocean strategy.

As a result, Feng Yiping had to reapply for a new number like Jin Ling.

So now there is a good front desk, and there is another job, she wants to temporarily act as Feng Yiping's secretary, answer the phone calls to the original number, and write down their intentions one by one.

In this way, the benefits are obvious, not to mention anything else, a guy with ill intentions like Kato was filtered out as soon as possible, and he couldn't bother Feng Yiping at all. (To be continued......)

PS: ps: There are so many units and institutions, and it is such a professional review, it is the most difficult to write, and it is the first day of the month, everyone looks at such a difficult to write, let's have more tickets!