"No, sir, for the Red Bull brand, I have been paying attention to the Chinese team since the World Cup qualification. After receiving a notice from Director Yuan the day before yesterday, I studied two more all-nighters. I think that Red Bull's change of packaging may make sense in foreign countries, but it is not suitable for the current Chinese market. ”

Zong Qinghou knew that this was his only chance to perform, and he put his spirits together.

"Go on. ”

Zong Qinghou felt the encouragement, and finished in one go: "When I was in the New Year, I saw Red Bull in glass bottles in the pharmacy, and the supply was very small, so I bought a bottle. The second time I went back, it was gone, and it should have been sold out. The retail price of a small bottle of syrup in China is 1 yuan per bottle.

I don't know what the average salary is in other places, but here in Qiantang, the salary of second-level workers in state-owned enterprises who have just turned regular is only 48 yuan this year. 1 bottle of Red Bull for 1 yuan is already equivalent to the food cost of a single-worker family for 1 day. Do you think that if you sell it as a drink, who would want to buy it at such an expensive price?

However, when it is contained in a rectangular brown glass bottle that is the same as the honey refining loquat paste used to cure coughs, the effect is different. People will think that it is medicine, that it is curative, or at least that it is nourishing. In order to cure Johnson & Johnson, it is possible for people to spend the equivalent of a day's food expenses at home to buy a bottle.

In particular, I watched an interview on TV, and some of the main strikers of the national team, Gu Guangming, Rong Zhixing, and Shen Xiangfu, said that after they drank, in the play-off game with New Zealand, the running endurance in the second half was significantly better than the first two rounds.

So on the day before the Chinese New Year, I bought a bottle for myself and stayed there to ask other people who bought it. They all have children in their families who want to take the college entrance examination this year, or have children who want to choose a sports school after graduating from primary school, so they can't bear to pay this money. Who is willing to drink it for the sake of taste or excitement? ”

He babbled about this, and he never meant to stop.

But he really had nothing to say, and could only let the scene fall into a cold scene.

Gu Biao was actually in deep thought.

He believed too much in the foresight of the traverser. Moreover, he has always known that he has one of the biggest characteristics, that is, "he does not know the suffering of the people".

In his previous life, he had never suffered materially, so needless to say. Even if he has traveled to this era, the horizontal comparison of his days has always been good - in this world, there are many poorer than ordinary state-owned enterprise workers' families, and Gu Biao has never seen them at all. Some remote provinces in the interior are also poorer than Qiantang, and Gu Biao has never seen them.

This is the greatest limitation of his directive actions.

Indeed, if it was like another time and space, when Red Bull was introduced to China in the late 80s, it must be the trendy packaging of cans that is the best to sell, and it is also convenient to expand production.

However, Gu Biao advanced this process by 6 years.

There's a big problem here.

Because the price of goods in China, at 84~85, 87~88, has gone through two ** increases. It's not that the economy was bad at that time to cause inflation, but because in the process of the gradual withdrawal of tickets from the stage of history, there will inevitably be labor pains - the same thing is sold from being supplied by tickets to being sold openly, which will definitely cause a rush and an increase in prices.

Therefore, during this period, it is basically a doubling of prices in 3 years.

The price of goods in '82 was only a quarter of that of '88.

During the same period, the economy and prices in Southeast Asia remained largely unchanged. The 200ml glass bottle Red Bull, which sold for five baht in '82, still sold for five baht in '88.

As a result, in terms of people's purchasing power, it seems that China's Red Bull in 82 is suddenly four times more expensive than when it first entered China in another time and space.

In this case, who can afford to drink it as a drink?

It can only be sold as a tonic.

And supplements don't need trendy packaging, sometimes they just have to be low-key and simple, similar to medicines, which gives people a psychological hint that they are willing to spend money: this is medicine, curing diseases, no matter how expensive it is, it is worth it.

I didn't expect that the staff of a small school and a factory turned out to be quite a discerning talent.

Only then did Gu Biao cherish his talents and began to care about the other party's personal information.

Originally, he didn't bother to ask the names of any of these people.

"Well, yes, what's your name, by the way, are you the director of that elementary school packaging factory?"

"Don't dare, the contemptible Zong Qinghou is just the chief of the supply and marketing section, our Director Zhu really has production today and is busy personally grasping ......"

"Zong Qinghou?" Gu Biao was slightly stunned, and then glanced over the enterprise information just now.

Hold the grass, isn't that just wahahaha?

It turned out that before Wahaha was renamed Wahaha, it was a "Labor Road Primary School-run Packaging Factory", which produced packaging boxes and bottles and cans of beverage bottles.

I can only blame the name of this factory for being too strange, Rao is Gu Biao was a native of Qiantang in his previous life, and he didn't recognize it - because he had a memory in his previous life, this factory no longer existed, and it was renamed Wahaha.

Now it seems that the brand Wahaha no longer exists.

Let Zong Qinghou use the routine of selling "children's nutrition solution", and help him sell "Red Bull Oral Liquid" first.

Anyway, they are all bought for the parents who want their son Jackie Chan to buy and add BUFF to their children who stay up late to study and prepare for the exam, and they should be willing to spend money.

Chinese are also the most willing to spend money on adding BUFF to their children.

After a few years, the Chinese will have money, the research and development of concentrated pulp + blending canned production technology will be complete, and then the new production line will be transformed.

Sounds great.

Thinking of this, Gu Biao's expression immediately became amiable.

He pretended to talk to Mina in a foreign language for a while.

"Well, Mr. Zong's idea is very good, presumably you are also very hard working at the execution level. Can you briefly describe your sales performance in the past two years, and if you are indeed capable, this Miss Isminaya said that she can apply to the board of directors to appoint you as the director of the joint venture factory. ”

Zong Qing was overjoyed.

This is a big factory that has to invest 3 million US dollars before and after!

"This ...... That one...... What about Director Zhu? This does not conform to the organizational regulations. "He's a little cramped.

Gu Biao appeased lightly: "They are enterprises with far more than 50% of the shares held by foreign parties, and of course the management decision-making power and personnel appointments are all decided by the board of directors, so you don't have to worry about this." ”

"Then I'll talk about it roughly...... Zong Qinghou's voice was a little trembling, and he told him about the hardships and achievements of climbing from a salesman to the head of the supply and marketing section in the past three years.

Gu Biao listened, but also resonated: "It turns out that Mr. Zong has been going to the countryside for more than ten years, which is really not easy - in fact, my sister has also gone there to the countryside, but it is relatively short, only two years ago, and then I returned to the city in time for the university entrance examination." ”

Zong Qinghou hurriedly and modestly: "How dare you compare with Director Gu, Director Gu's family are all famous Wenqu stars in Qiantang." ”

Gu Biao smiled: "Don't be restrained, I'm just helping Red Bull translate and gatekeeze, you don't have to please me." And one more question, you just mentioned, you have been very motivated to work hard to make money in the past few years, so can you tell us about the specific situation? We are not spying on the privacy of employees. ”

Zong Qinghou was a little ashamed and couldn't speak: "That, my family is more difficult, my daughter was born last year, and my wife hasn't worked for the past two years, so it's all up to me." So I worked the hardest in the original factory supply and marketing department, which has been proven by performance. ”

"Looking at your resume, you're more than 35 years old, right, and your daughter is only one year old?"

"Because I only met after I returned to the city - my parents originally planned to let me go on a blind date in the countryside when I went to the countryside, but I didn't believe that I would stay in Huiji for the rest of my life, so I refused. After graduating from middle school at the age of 18 and returning to the city at the age of 32, I went on a blind date, so I married a wife and had a daughter a little late. ”

Gu Biao nodded secretly: It seems that this person's character is not bad, at least he didn't say that he had harmed the village flower in the past 14 years. If you don't want to look down on it, you don't want it, and you can be considered responsible.

"Okay, I respect you for being a man, so let's do it - what you said today, Red Bull's product packaging design and promotion ideas in China, you go back and sort it out and form a plan for us to discuss.

We have a tentative plan: within three years, Red Bull sold in Chinese mainland can still use glass medicine bottles. However, the development of the original concentrated puree + blended cans production technology cannot be delayed, and the plan must be developed within half a year, and it must be mass-produced within a year - that is used to earn foreign exchange, and the export products to developed countries must use that specification, and there must be no medicine bottle syrup!

As long as you come up with a detailed plan that can satisfy the above, you can immediately get a 5,000 yuan planning bonus. The follow-up treatment is calculated separately, do a good job. ”

This is the era when the dead salary of the director of a state-owned enterprise is only 300 yuan (gray benefits are not counted), and 5,000 yuan is enough to make all mainlanders excited.

No matter how much he came out, Gu Biao was afraid of scaring him.

After all, this is just a general thing to talk about in terms of management and marketing planning, not Yang Hao's kind of real code design circuit board, Gu Biao can't buy it for tens of thousands.

……

"Disperse, disperse, Red Bull Group has confirmed the joint venture object. ”

Outside the conference room, the female receptionist held souvenirs and handed them out to the guests who had not yet taken their turn to judge.

Now that Gu Biao has already knocked and confirmed Zong Qinghou, of course there is no need for others to waste more time.

It's just a small investment of $3 million, and you should let it go.

The souvenirs of the participants, in good conscience, were good, with small boxes of Red Bull syrup, a dozen dozen bottles. There is also a cigarette and a watch, which is also worthy of people's efforts to prepare materials and run for nothing.

"Eh, how do you say you'll take it?"

"Which one did you choose? Why don't you have any explanation? It's shady! There must be shady!"

Most people are still quietly receptive to the results, but there are definitely thorns all the time.

Especially the kind of small collective enterprises that are not expected to intersect with the Municipal Foreign Investment Office in the future and do not need to give Director Yuan face.

is willing to cut his whole body, and dares to pull the emperor off the horse.

"Quiet, quiet, a little restless, the current tentative joint venture object is the labor road primary school packaging factory. ”

"Holding grass? is the factory of the small school that produces plastic bottles in packaging boxes?

"There's not even enough land in that place, and if Red Bull wants to build such a big factory, how can it be used for just a few bungalows? ”

questioned the flying around, but there was nothing to be done.

However, the response of the Municipal Foreign Investment Office was very fast, and after the staff reported the situation, Yuan Xiang immediately made instructions and arrangements, first separating the school-run factory from the school, and then separately allocating land to the school-run factory as a Chinese capital to relocate the factory.

The school did not resist anything, but only put forward one condition: after the divestment, it should ensure that the number of employees is not lower than before the divestment, and the number of employment of the school's teaching staff and children has increased.

This is also a characteristic of the times. At that time, the school-run factories were all for the children of the teachers of the school, who could not find a job after studying, and could not replace their parents, so they were temporarily used to divert idle personnel.

As long as the total number of people employed is guaranteed, they don't care if the factory is not a school or not.

With Yuan Xiang saddled all the way to the horse, Gu Fei's troubles were quickly dealt with.

After spending the Lantern Festival at home, Gu Biao said goodbye to his father and sister, and then flew back to the capital with Mina.

……

The sweeping work here in Qiantang was solved by the henchmen brought by Mina from the family distillery and discussed with Zong Qinghou.

After Gu Biao transferred in the capital, he reported back to the committee, then communicated with Qin Guogang and embarked on a journey to Paris.

Selling copycat flying fish, Qin Guogang was very enthusiastic about cooking in other links, and he was left with the last kick of the Monaco high-level management, Gu Biao said that he had a way, so he left it to him.

It's just that there is not even an airport in Monaco, so Gu Biao can only fly to Paris first.