After Yi Shuihan's official website released a series of promotional photos in black and white, Yi Shuihan's post bar, Weibo, and live broadcast room also announced these promotional photos one after another. 【Fengyun Reading Network.】

As soon as it was released, it set off an uproar, and fans left messages and likes!

In their impression, Yi Shuihan rarely promotes himself, but this time he finally got the hang of it.

And it's just a blockbuster.

Compared with the photos of other celebrities, it is obvious that Yi Shuihan's promotional photos are much better.

Maybe it's because Yi Shuihan is relatively low-key, and his fans are also more rational, and they just think about these ideas in their minds, and don't post them on the Internet to recruit idols.

Driven by the water army arranged by Wang Jie, Yi Shuihan's fans also spontaneously promoted these propaganda photos.

Especially the Tieba forum that is related to fashion, or the Tieba of other celebrities, fans have posted Yi Shuihan's photos on it.

In order not to blacken Yi Shuihan, the titles they use are relatively restrained, and they don't need to use adjectives like the first and most handsome.

And the title is not related to other stars, belittling other stars and raising their idols is the most popular behavior.

Yi Shuihan's fans can do this to this point and have a lot to do with Wang Jie's painstaking management.

In the months that Yi Shuihan was acting, he was not idle.

One of the most important things he did was to form a professional fan group.

Compared with the star-chasing action of the individual fans, the action of the professional fan group is more professional.

The fan club is not only organized by scattered fans, but also has a dedicated staff, including the chairman and vice president in charge of overall creative and official communications, the head of the planning department in charge of design and promotion, and the head of public relations in charge of public relations.

If a concert, public welfare promotion and other activities are held, someone will notify the local group leader, and then the group leader will arrange a series of activities.

These managers are basically fans with high academic qualifications, management experience, and high loyalty.

Wang Jie has been in the entertainment industry for decades, so he naturally studies the psychology of fans very thoroughly.

The easier it is to get something, the less it will be cherished.

It's the same with fan management, if anyone can simply join the group, then it will be easy for fans to lose their fans.

Therefore, Wang Jie set a certain threshold for entering the fan group support club.

Network programmer, artist, marketing planning and other skills, I like Yi Shuihan's priority to join the group.

Those who have economic conditions and like easy water cold are given priority to join the group.

Members who actively respond and participate in group activities are given priority to join the group.

In this way, you can distinguish between professional fan groups and scattered fans, and joining the group has become an honor, and you will naturally think about it when you leave the group.

And because of Yi Shuihan's multi-faceted development, his fans have also been divided into several groups.

The first type of fans is Yi Shuihan's die-hard fans, whether it is Yi Shuihan's songs, TV series or variety shows, as long as they have something to do with Yi Shuihan, they will support them unconditionally.

Because of the name of Yi Shuihan, their group called themselves ice cubes, and the water was cold into ice! These are the legendary brainless fans.

But because of their well-managed reasons, they rarely recruit Yi Shuihan, but they silently pay attention to and support Yi Shuihan in secret.

The second type of fans is Yi Shuihan's fans, most of them like him because of Yi Shuihan's songs, they think that Yi Shuihan's talent in music is unmatched, and they actually have some opinions about Yi Shuihan's recent filming and neglecting singing.

Their group calls itself a cold wave, which means that the song of Yi Shui Han is like a tide that invades the public on a large scale.

The third type of fans is Yi Shuihan's fans, most of them like Yi Shuihan because of the north flight of the river, and the fans of this group will be relatively fewer than the fans, but I believe that Kowloon will grow stronger after the broadcast.

This group claims to be Hanfeng, which means that Yi Shuihan's acting skills are like a storm, harvesting fans one by one.

From this title, it seems that the ambition of this group is not small.

The two groups of Fan Cold Wave and Fan Cold Wind are opposites, but they can still support each other without affecting themselves, such as the broadcast of Kowloon's succession. The fan cold wave also expressed a certain concern.

The fourth type of fans is Yi Shuihan's passerby fans, flowing water fans who are concerned about Yi Shuihan's affairs, they don't have a strong desire to chase stars, that is, when they think about it, or when they see it inadvertently, they will pay attention to it, it can also be said that they just watch the excitement.

They don't have a fan group and no organizational leader, but what's interesting is that this group also has a name called Running Water.

Flowing water has the largest number of people in several groups, and only by letting Yi Shuihan continue to work hard can he turn these flowing water into loyal fans.

This situation has been reflected in the previous live broadcast room.

Wang Jie is also sensitive to this situation, because several fan groups will disagree in many cases, so Wang Jie also let the fan groups operate independently, and communicate and cooperate when it is necessary to work together.

It can be said that Wang Jie took great pains to do this, but fortunately, the results on the scene were remarkable.

The specific operation and implementation are operated by the studio established by Yi Shuihan.

Just like this publicity, Wang Jie gave an arrangement to Yi Shuihan's studio, and the studio's publicity department notified the leader of the fan group.

Fans have made efforts, and more and more forums and post bars on the Internet are occupied by Yi Shuihan's promotional photos.

Most of the replies to posts made on fashion forums are positive!

"It's a stark contrast! ”

"It's very individual, but it looks very comfortable, and the eyeliner and lip gloss are so lovely. ”

"Mysterious, cold, and weird! I've never seen such a stunning photo, who is this person?"

"It's so handsome, which model is the handsome guy in the picture, I want to fan him. ”

"I'm going, this is my brother Han?"

Replies like this abound, and of course there are people who say they don't like it, but basically they can't get their heads up and are brushed down.

The replies to posts posted on celebrity post bars are relatively inconsistent.

Some celebrities' fans are more rational and qualified, although Yi Shuihan's fans posted in their place, but it was just pure propaganda without the slightest provocation, so they just let it go, and even some people expressed their support and cheers, and the comments they replied to were quite polite.

Chen Feng's fan group is like this, Chen Feng's Feng army knows that Chen Feng and Yi Shuihan have a good relationship, and they have spoken for Weibo before, so their attitude towards Yi Shuihan's fan group is very friendly, and we will cover you if there is something in the future.

And most of Yi Shuihan's fan group are also grateful for the help of the Feng Legion at the beginning.

The fan groups of both sides also had a friendly exchange, and if there is any need in the future, they can also take care of it.

The attitude of some celebrities is not very friendly.

There are doubts, there are complaints, there are those who say that they are not as good as their idols, and there are all kinds of them.

Yi Shuihan's fan group didn't argue with them, but just secretly wrote down these fan groups.

When they have the opportunity to fall into the lower stone in the future, they are very vindictive!

These promotional photos have also intensified on the Internet, and the popularity has been rising, and finally attracted the attention of online media.