Chapter 576: Theme Park

Don was very impressed with Robert Iger's words.

Even if he has enough funds, he can't wait to build "Harry Potter Theme Park", "Marvel World Theme Park", "Pirate League Theme Park", "Jurassic World Theme Park", and "Pixar Theme Park" in one go.

There are also "Transformers Theme Park", "Avatar Theme Park", "Star Wars Theme Park", "Game of Thrones Theme Park", "Lego Theme Park" and so on, which may exist in the future.

It's the same as movies.

Ten small-budget movies, the income may be comparable to a big production.

The difference is that once a big production fails, it fails.

But out of ten small-budget movies, one or two failed, and other films can still be profitable.

Disneyland's small-scale project integration model is less risky.

Universal Studios wants to carry out a large-scale project theme park model, which is more risky, so it is necessary to think carefully.

However, there is no risk associated with the "Harry Potter theme park".

With the serialization and the popularity of the movie, "Harry Potter" has gradually become a global culture.

"I agree with this idea!"

Soon, Don gave a positive result.

Robert Iger was overjoyed.

"But why not put this theme park in the UK, which is where Harry Potter is from. Don had a brilliant idea.

Robert Iger said: "Universal Orlando Resort, which focuses on the 'Islands of Adventure', already has five islands, and if a Harry Potter theme park is built here, it can be integrated into the marketing of the 'Islands of Adventure' and become the sixth island. ”

Donn said, "This Harry Potter theme park, I agreed. Bob, you take full responsibility for this project, and let J. K. Rowling was also involved. ”

"No problem!" Robert Iger was excited, "what about the investment...... Need to find an investment bank?"

Finding an investment bank is not a loan, but a financing cooperation, joint development, and risk reduction.

Don waved his hand, "No, let's do it ourselves! $700 million, $800 million, 'Harry Potter' is worth the price! It's a big project, Bob, you have to supervise the whole process." ”

"I understand. ”

"By the way, let them study whether the European tourism market should be developed?"

Donn's question also made Robert Iger very difficult.

The European Union, the world's second-largest economy, has only one American amusement park, Disneyland Paris.

Moreover, since the opening of this park, it has been in trouble, losing money year after year.

There are many reasons for this.

American culture is not accepted by the French, who consider the United States to be a cultural desert and vulgar, French employees are too lazy, with short working hours, high pay, and occasional strikes, and Europe has too long a history and culture and countless tourist attractions, and Disneyland is a drop in the ocean and is very inconspicuous......

Why do Universal Studios and Disneyland like to run the day/build the park?

In addition to the factors of the large Japanese/local population and the take-off of the Asian economy, Asian employees can be squeezed unscrupulously. Even in the dedication culture of Japan/Ben, it is also advocated to take the initiative to work overtime, squeeze yourself, and have better performance for the amusement park.

In addition to this, there is one of the most important reasons.

It's brutal.

In the eyes of Europe, looking down on the United States, full of contempt. Turning their noses up at the Americans, they will come if they want to come, and if they don't want to come, they will get out, and no one welcomes American culture!

In the eyes of Asia, they look up to the United States, are full of awe of American culture, raise their hands and welcome them out of their own pockets. In order to attract American investors, they are not only willing to pay more real money and policy preferences, but also when it comes to distributing profits, it is also very unequal.

For example, there are three Disney parks in Tokyo, Hong Kong, and the mainland.

Disney paid only a minimum of money and got half of the equity. And that's not all, within the equity company, there is also a nested management company, which is personally responsible for Disney, and the share distribution of the management company is seven to three.

In other words, the real profit distribution, Disney took seventy percent!

Japan/I may be able to accept it, but the people of the Hong Kong government can't bear it anymore, and the parliamentarians scolded in the parliament and openly bombarded the Hong Kong government Disneyland, which is a "traitorous act".

Of course, this is a no-brainer.

The benefits that Disneyland can bring to the local tourism industry and the surrounding economy are far less than the benefits of compromising with Disney.

In the Asian market, Don is not worried.

His focus is on the European market.

Disney Paris has indeed lost money year after year, but the situation has improved, driving the European popularity of the "Disney" brand.

Disneyland can't be played in Europe, and neither can Universal Studios.

But brand value is too important to Universal.

If you want to promote your brand, you also want the park to make money.

Maybe...... It's really like what Donn said just now.

There is only one "Universal Studios Harry Potter Universal Theme Park" left.

Build this paradise in England.

This is a true British culture, and it is impossible to be excluded, right?

"Don, Universal Studios is still in its infancy, and there is a lot of market space for us to grab. If it is not necessary, in a short time, it is not necessary to reach out to Europe. In addition to perfecting the local amusement park, you can look to Asia. These areas have a better return on investment. ”

Robert Iger said earnestly.

Don waved his hand, "I see, you go to work." ”

In any case, in a few years, when the cash flow is sufficient, he will definitely reach out to Europe!

Then, start a "brand" battle with Disney!

For now, let's honestly cooperate with Disney and deal with Viacom together.

……

"Donn, Mr. Doug Morris is here. ”

"Let him come. ”

Soon, Donn was in his office and met with Doug Morris, chairman and CEO of Universal Music.

"Doug, is it done?"

Don smiled, gestured to the high chair across from his desk, and didn't get up to greet him.

The status gap between the two is a bit big, and even Doug Morris is not qualified to report to Donne.

This time, Doug Morris had the opportunity to come to the door in person, and it was really Donn, the boss, who was too demonic.

After releasing the single record of "Marvel Song", he whimsically wanted to create a complete music record!

Moreover, he has to work with ten different female singers.

Truth be told, Doug Morris wasn't bullish on Done's decision.

However, this is an opportunity to show his face in front of Donne, and he must seize it.

"It's a bit of a hassle. ”

Doug Morris sat across from Don and shook his head.

Don frowned, "What's going on?"

Doug Morris said: "Avril is just a newcomer, and it was easier to poach her from under Sony's record account. But Britney and Beyoncé have no possibility of poaching at the moment. Britney's liquidated damages are more than $300 million, and as for Beyoncé...... Although her liquidated damages are not high, she is working hard to launch her first professional album, and it is impossible to change jobs at this stage. ”

Avril belongs to Alice Tower Records, Britney Spears belongs to Jive Records, and Beyoncé belongs to Columbia Records, all three record labels, all of which are affiliated with Sony Records.

Donne's face was a little unhappy, "Forget about Britney, Beyoncé really can't do it?"

Beyoncé was already participating in the recording of her first album, and she couldn't be distracted at this time. Doug Morris said helplessly.

Don waved his hand, "Forget it, in that case, I won't invite Beyoncé to my album." Doug, you have to keep in touch with Beyoncé at all times, and if she wants to change jobs, poach me!"

"Okay! I'll take care of it myself!"

"Anything else?"

"Cheryl Tridy, Shakira Rippor and P!nk ......"

Tang En asked in a deep voice, "Huh, they're just three newcomers, can't you handle it?"

Doug Morris hurriedly said, "Boss, they can handle it." But I think it's easy to poach three rookie singers, but it's definitely not appropriate to have a stiff relationship with EMI Records. ”

Cheryl, Shakira and P!nk are all artists under EMI Records.

Don gave him a deep look," he continued. ”

Doug Morris said with his back on his back: "Boss, the malaise of the record industry has been revealed, and the blow of Internet downloads to traditional records is fatal. If record companies want to survive in the new landscape, there must be a new round of reshuffle. Universal Music accounts for 25% of the global market share and is the largest record company, so it must be deployed as soon as possible. ”

Don had already seen it.

Doug Morris came over today to talk about whether the album record is fake, and talk about his "eloquence" is true.

After all, the opportunity to report to the big boss is rare.

In particular, Doug Morris was the CEO of Universal Music in the previous Vivendi era, although Donn did not remove him after buying Universal Records, but he must be uneasy.

I just want to take this opportunity to show my face and leave a good impression.

Such a small abacus is also human nature, Tang En did not blame, groaned slightly, stared at him and asked, "Then what do you think, what should be done?"

Doug Morris was overjoyed and immediately said: "I think we should start as soon as possible and strive for more market share!"

"You mean ......"

"Buy EMI Records!"

"Sure enough!" Don realized in his heart.

In his previous life, Doug Morris led Universal Music at a critical juncture, facilitated the stingy Vivendi investment, acquired EMI Records, and maintained the survival of Universal Music.

Because of such outstanding performance, Doug Morris was quickly poached by Sony Records, the world's largest music group at the time, and became chairman and CEO after completing the acquisition.

Tang En remained silent and said calmly: "If I remember correctly, EMI Records' market share is as high as 16%, right? With Universal Music's 25% share, wouldn't it cross the monopoly red line? Will the EU approve this deal?"

Doug Morris said: "Boss, I have already investigated, most of the copyright library of EMI Records is old-fashioned European music, except for the Beatles, which is of little value. Our acquisition target is the Music Division!"

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