If Gu Biao could hear the conversation between the Wang family and his son at this moment, he didn't know if he would feel relieved.

Wang An actually saw the same thing as his hero, and he was quite touched by the dangers he said in "The Innovator's Dilemma".

Any technology company is facing a discontinuous S-shaped growth curve.

In the windfall profit period and expansion period of the previous growth curve, it is necessary to prepare in advance, accumulate strength for the foundation building period and R&D investment period of the next curve, and carry through the initial loss stage of the next curve.

In this way, when the rally of the first curve comes to an end and is weak, the whole company can softly switch to the second curve.

Otherwise, this connection is not done well, and the end is a hard landing, and you will have to go through the pain of a forced landing.

If this connection has not been done at all, or has not thought about the curve layout for the next era, then the forced landing will be saved, and it will crash directly.

And Wang An's life, in the 70s, actually experienced such a transformation, but at that time he was only in his 40s and still energetic, so the transformation was perfect, and he once reached the peak of the industry.

The classic evaluation of Bill Gates in later generations also said this: "If Dr. Wang An could complete the second transformation of his industry back then, how could there be anything to do with Microsoft now." ”

It can be seen that in Bill Gates's repetition, Wang An only did not turn around for the second time, but the first time was very successful.

The hero is twilight and powerless.

However, Gu Biao is an outsider after all, Wang An appreciates and appreciates, and the way is still to help his son.

After listening to Wang Lieyan's report on the company's declining performance in the capital market, Wang An thought about it and instructed: "It is impossible for you to expect to refute Gu Biao head-on, what he said is the truth." If you want to deal with him, you can only let the people on Wall Street block it based on interests, and you can't expect to tell the truth.

Your expectations at the beginning are confused. The reason why Gu Biao was not scolded was because when he published a book, he pulled a hand and hit a hand. IBM didn't suffer from his remarks, and Microsoft even benefited. In the past two years, Microsoft, as a relatively new stock, has attracted no less attention and investment on Wall Street than ours.

For Wall Street people, the truth is not important, as long as they can follow this whether it is the truth or not, and create a market with similar market, scale and operable space, then listen to it, and don't care.

Therefore, if you really want to get out of the predicament, you can't find financial scholars and investment gurus to refute Gu Biao head-on, you have to drag Gu Biao's words and go one step further, expand the scope of attack, and you have to make sure that the part of Wall Street's interests that are damaged by Gu Biao's words is far greater than the total space that Wall Street can operate and may benefit, and naturally someone will fēng shā him. ”

After all, Wang Lie is 36 years old, and his social experience is far less abundant than that of his father.

Although he does not stay in the naïve stage of "children only distinguish between right and wrong, and adults only look at the pros and cons", after listening to his father's words, he still feels emotionally unacceptable.

Is there no truth in this world? At least in the field of business and investment? The objective criterion of right and wrong can be determined by the ratio of the money you help and the money you offend?

Wang An saw that his son's face was embarrassed, and he didn't react immediately, so he knew that he must be unconvinced.

Knowing the son is more than the father.

Wang An raised his tone even more sternly: "Aren't you still convinced? Why don't you go quickly! Gu Biao wants to make a big deal of nonsense, so he will follow him to expand the scope of attack! We computer companies with closed systems are not having a good time, and hard disk companies are not having a good time, how is this enough? We must make most branches of the entire science and technology industry not happy!"

Wang Lie's breath was suffocated: "Yes, I'll arrange media friends." ”

"Wait! Wang An seemed to think of something again, "Find someone to keep an eye on Jobs, and the boss of MDORE, they should all be squeezed by Gu Fu's big words." Look at how they react, sometimes the dirty work should be shared among everyone, and we can't help as a family.

If they are willing to contribute, then let them contribute directly, if they don't respond, then you can ask those tech media who usually have a good relationship with Apple to speak out, we can pay for the PR media, but this person has to let Jobs offend. ”

"But it's me who Gu Biao hates. Jobs didn't offend him, even if the apple was affected this time, it would only be affected by the pond fish, right?"

Wang An was a little suspicious: "If Jobs didn't offend him, did you offend him? What did we have with Gu Biao? No, it was just a dispute of views at some industrial strategy forums last year." He is now tearing a hole in the personal computer industry as a whole, obviously he wants to enter this field, it is a purely commercial behavior, what does it have to do with who offends him?"

Wang Lie almost blurted out, but in the end he held back.

He also didn't want his seriously ill father to know that Gu Biao was just a little jealous.

There is no evidence for this kind of brain supplement, so don't say it.

……

Wang An's prediction is not far from the truth, I have to say that Jiang is still old and spicy, even during the period of serious illness and recuperation, his eyes are still sharp.

When Wang An Computer was tormented by the stock price, Apple was also quite uncomfortable because of the performance of the capital market.

Historically, in 1986, Steve Jobs should have been swept away by Apple's board of directors because of his poor performance in the confrontation with the IBM-Microsoft alliance.

However, now because of the war between Gu Biao and Wang An, the situation has changed slightly, and Apple's short-sighted board of directors can't see the future trend clearly, so they don't move for the time being, so Jobs has not been driven away to invest in cartoons in Hollywood.

For the time being, Jobs has to obediently stay at Apple and face the challenges head-on.

Since April, because of Gu Biao's decline, Apple's stock price has been similar to Wang An's computer, and it has fallen by nearly two percent one after another.

However, fortunately, Apple did not experience the funding gap of driving away the founder team and buying back the company's shares like Wang An, so the proportion of equity pledge is not high.

A slight drop in the stock price is only a temporary contraction of nominal wealth, but there is no risk of liquidation.

Jobs's temper is a bit of a tyrant, he also read Gu Biao's writings, and felt that Gu Biao's reasoning was right, so even if Apple's stock price fell, he didn't bother to refute it.

But the group of board members behind him couldn't stand it anymore and had another big fight with Jobs.

After all, Jobs didn't care about the company's stock price, because he didn't plan to sell the stock to cash out. And those speculators on the board of directors often have to ship operations, can they not care?

As a result of the big quarrel, some members of Apple's board of directors secretly contacted external media resources without Jobs' knowledge and began to refute Gu's momentum.

So much so that Jobs himself didn't figure out whether the people who spoke for him were arranged by the directors of his own company, or by Wang An or someone else, and the whole was confused.

……

The media activities arranged by Wang An were activated, as were the directors of Apple's board of directors who organized a counterattack behind Jobs' back.

The tricks of both sides are almost the same, they all want to expand Gu Biao's theory and kill it.

It is absurd to go one step further in the truth. No matter how correct the theory is, it has a scope of application, and if it is excessively touted as being consistently correct and universally applicable regardless of the objective environment, there will definitely be a problem.

All of a sudden, the name of the book "The Innovator's Dilemma" in the American investment, industry, and technology circles has become so popular that even the aunt who sells tea eggs at the door of the stock exchange can babble two sentences.

The sales volume of books has repeatedly broken through the curve of the original estimate, and has reached a new high, and it is possible to break 1 million within a month. It seems like you're working in New York or San Francisco, and you're embarrassed to say you're human without a copy of The Innovator's Dilemma on your desk.

This popularity is a bit exaggerated.

From S&P to many other investment rating agencies, they have lowered the prominence of technology stocks on the Nasdaq. One day in late April, the entire Nasdaq market index actually had a slight downward pullback, you must know that this is the second quarter of 87 US stock bull market, it is not easy to make the Nasdaq market as a whole fall in a single day.

Of course, the stock market of the New York Stock Exchange, which is a traditional company, is still rising very well, and the Dow Jones index is also very healthy, and only the Nasdaq has been affected, indicating that the suspicion is concentrated in technology stocks.

In this way, the angry voices of Wall Street who are spewing and pleasing the public cannot hide it.

They can watch the show to make money when Gu Biao tells the truth and praises Microsoft to press Wang An, but they won't watch the NASDAQ go wrong as a whole Although theoretically, there are so many financial derivatives in the United States, even if you short a stock index, you can still make money, but after all, the applicability of this trick is much narrower.

Who will make it difficult to earn eaZY moneY when they can earn it?

In order to face these turbulences, Gu Biao also had to participate in some more programs to clarify his position.

He was interviewed by the Wall Street Journal, and the Wall Street Journal also invited some professors from famous universities to interact with Gu Biao.

……

"Hello Mr. Gu, I'm Edmund Desmond, editor of The Wall Street Journal, and I'm glad to have the opportunity to interview you. They are Professor Daniel Kahneman of Princeton University Business School and Professor Richard Taylor of the University of Chicago School of Economics.

We've noticed some of your recent comments that have caused a small flurry in the tech stock market, and I think you must have a lot to say. "From the very beginning of the interview, the Wall Street Journal people got straight to the point.

Gu Biao was also polite: "It's nice to meet you, Edmond, as you said, I think the market is overreacting, this is a kind of 'herd effect', and more importantly, they misread what I meant and amplified the impact of lowering valuations."

Of course, this is also to blame for the fact that my book does not go into detail about the scope of application, but this is also something that cannot be helped, I just said which industries my view applies to, not which industries it does not apply to. The interpreter should not make infinite analogies for himself. ”

"So, could you please tell us where you think the limits of analogy should be?" 6