Gu Biao: "My second requirement is that all floppy disks that Sony will provide to Tiankun Entertainment in the future must be produced in 'read-only' mode in the filling process, and players will never be allowed to erase and write the floppy disks after leaving the factory - this is to prevent players from piracy, I hope you understand." ”

This condition made Akio Morita hesitate slightly, but he still agreed: "This is also how it should be, it may add some costs and troubles, but it is not a big problem." ”

Gu Biao: "Okay, then I'll talk about the third point - I hope that Sony promises not to license the production of 3.5-inch floppy disks from 1983 to 1986, and to ensure that all the production capacity of 3.5-inch floppy disks in the world is exclusively supplied to Tiankun Entertainment."

I don't want anyone in the world to have any empty disks but me. You should be able to understand this, and it is also to prevent piracy of the game - after all, even if the official game floppy disk is read-only, as long as there is a blank floppy disk in the world that can be written, there is a possibility that consumers can copy it privately. ”

This condition made Akio Morita stand up directly, and changed his previous posture of full cooperation: "How is this possible? How do I know how many game consoles and how many cassettes you Tiankun can sell?"

In case you don't have much sales, but our Sony technology has been monopolized by you for more than three years! You should know that when any new technology first appears, the sales price is the most profitable stage! You are making us give up the three-year profiteering period. ”

Gu Biao completely guessed Akio Morita's reaction, he quietly waited for the other party to finish venting, and then signaled him to be calm:

"President Morita, I want you to recognize the fact that you don't have a three-year profiteering period now, and you can't even find a single user. If I hadn't taken the initiative to explore the application scenarios of your products now, it would have been possible for this thing to lie in the lab for another 5 years. ”

When Gu Biao said this, he actually disdained to deceive people, because if according to the original development trajectory of history, the 3.5-inch floppy disk and floppy drive would really have to lie down for 5 years.

It's a pity that history has been changed by Gu Biao at this point in time, no matter what he says, Akio Morita will not believe it. On the contrary, he will come to the door because of Gu Biao, and he is very confident in himself.

This is the prophet's paradox: you predict the death of the other person, but you predict it accurately. But the other party also knew in advance that he would die, so he made a precautionary wording, and if he didn't die, he would spray you with inaccurate predictions.

Akio Morita really didn't believe it: "Gu, don't you think it's very insincere for you to say this kind of thing?"

Gu Biao said compassionately: "Alas, I know. President Morita, how I wish you noticed that my acumen for the industry has always been a staple - I shouted to Atari that when Atari was going to finish, they were really finished. Compared with the time point I predicted, the error will not exceed half a year. ”

These words moved Akio Morita slightly, but then retorted: "Even if you have no last resort, your words today are undoubtedly with personal interests, not pure prophecy, and you no longer have the position of fair judgment." ”

And so it was.

Gu Biao was not surprised at all.

A person like Akio Morita cannot be persuaded by the routine of "I am a traverser, and those who believe in me will have eternal life".

There must be dry goods, and they must be rigorous and ironclad.

Generally, only a prescient traveler can't figure it out.

However, is Gu Biao an ordinary bewitching traverser?

Of course not! He's the elite of the traversers, even if he doesn't cross well.

In later generations, as a senior practitioner of the Ahri system, he was familiar with Professor Christensen's "The Innovator's Dilemma", and he could use it casually to point out the country.

"President Morita, in that case, you forced me to convince you with other reasons - well, since you don't believe in prophecy, let's review history. We Chinese have an old saying that we should learn from the past and learn from the present, and take history as a lesson.

In the field of data storage hardware, it is definitely not the first time that a 3.5-inch floppy disk has subverted a 5.25-inch floppy disk. We don't need to fantasize, we can look at the history and how the first two times they subverted the more archaic antiques.

Before 5.25 inches, there were 8 inches, and before that there were 14 inches. At the end of the '50s, when the 14-inch hard drive first came out, what did IBM do with these big guys? They used it for server-class mainframes — there wasn't even a concept of 'server' at the time.

In the mid-60s, when the 8-inch first appeared, they initially subverted the market of the 14-inch predecessors in the mainframe field? According to your self-confidence, the 8-inch capacity is larger than the 14-inch, the size is smaller than the 14-inch, the energy consumption is low, the access speed is fast, and the all-round hanging 14-inch is 14 inches. But why are mainframe manufacturers still using 14-inch and old-fashioned for five or six years?

It's because IBM's R&D people are used to it, they don't want to cause trouble for themselves, and when the supplier asks them if they have a need, they just say no. When the marketing department wants to reduce costs, the marketing department does not understand technology. In such a large technology-led company, IBM engineers can procrastinate as much as they want, and the engineers of their peers can procrastinate like this anyway......"

"Yes...... Don't fabricate evidence to scare me!" Akio Morita looked incredulous.

What Gu Biao said was too old, almost 20 years ago, when Sony was still selling tape recorders, and he didn't know anything about computers, so Akio Morita really didn't understand.

"You can confirm that. Gu Biao looked like he was in a good place.

These are the core arguments he took from "The Innovator's Dilemma", which will be a must-see for innovators in later generations, and there is nothing to be afraid of.

The stubbornness of the hard disk/floppy disk industry, but the benchmark of disruptive innovation, has been used as a negative teaching material by countless top business schools in later generations. Whether it is Harvard Business School or Wharton School, as long as the curve subverts the old R&D forces, it must be said that the soft disk drive industry.

"Wait a minute, I'll call our Sony think tank for advice. "Akio Morita was very serious and began to make cross-border phone calls, as well as industry research think tanks he knew in the United States.

After working for more than half an hour, I confirmed that the first point that Gu Biao said was true.

"Professor Wharton, excuse me, yes, XXX Pennsylvania Avenue, yes, Professor Kissinger's apartment. I have some things that I need to verify with you in person. After Akio Morita finished speaking, he hung up the phone.

He realized that Gu Biao's words in the future might require experts to continue on-site verification.

Gu Biao continued: "Now, I'll reveal to you the opportunity for 8 inches to extinguish 14 inches: because, at that time, there was a computer model like 'small computer'. Small PCs require smaller, higher-capacity, lower-energy, and cheaper memory. At this time, 8 inches came into view.

The 8-inch patent holders, at first, refused to ** the cheaper price of 14 inches, they rigidly anchored the price of similar products in the old era, thinking that 'our performance is better than them, even if our production cost is cheaper, why should we sell cheaply.' The price should not be determined by the cost, but by the use value', so that after a long stalemate, the first 8-inch manufacturer broke the jar and agreed.

As a result, it has been proven that the number and scale of production of small machines are more than 30 times, or even 50 times, that of large machines. Although each 8-inch hard drive was aggrievedly sold cheaper than those worse 14-inches, it sold 30 times the sales, subverting the 14-inch market.

Eight years later, the same story happened with the 5.25-inch subversion of the 8-inch - because by 1975, the minicomputer was still too big to be popularized, and Wang and Apple were founded, and then Commodore and Spectrum, both of which were born after 1975 and shaped the concept of the 'PC/personal computer'.

Previously, the capacity of mainframe computers in the United States was only thousands, and the market capacity of small computers was tens of thousands, while the market capacity of personal computers, needless to say, has now reached one million, if you count the computers used by government and business offices in the United States. And the 5.25-inch storage does not subvert the 8-inch in the field of minicomputers at all, they start with a lower-level PC, and the bottom is subverted.

Now, another 8 years have passed, and a new era is dawning, and I pointed out to you a new market that is at least a dozen times larger than the capacity of a personal computer - home game consoles. You know, even before the collapse of Atari, they sold at least 14 million consoles in the United States. If I could take over the Atari line, what would the future be? 20 million units? more?

Which market would you like to do compared to a million-dollar PC? Do you want to sell a little more expensive than a 5.25-inch on a mature track, squeeze out 5.25 by performance, or do you want to start from scratch and turn the table up?

When Gu Biao said this, Akio Morita was already full of shock.

He had never thought of the problem that way.

But I have to say that Gu Biao's deduction is very strict and tight.

"Papapa~" With a burst of applause, Akio Morita turned around, only to notice that Professor Wharton, who had been invited by him by phone just now, had arrived.

Professor Wharton is also a professor at Georgetown University, but he is a business school student, so he also knows Kissinger.

Georgetown's business school isn't terribly awesome, but in Watsonton's one-third of an acre, there's nothing better. Akio Morita wants to ask someone to debate and provoke Gu Biao to ensure that Gu Biao has not fooled him, and he can only invite him for the time being.

No matter how in-depth the consultation is, you can only count on a remote conference call.

"Professor Wharton, what do you think of him?"

"Suddenly, this gentleman's understanding of the disruptive iteration of the technology industry is far above mine. Professor Wharton's eyes gleamed with dead ash and reverence.

Just kidding, Gu Biao quoted the top bull of Harvard Business School in the future, the most golden rule of good advice in the Internet era, how could he not be able to control the scene.

To put it mildly, if the Internet entrepreneurs of later generations do not know Christensen and "The Innovator's Dilemma", they are not qualified to live in the world at all, and they should directly commit suicide in shame. To live an extra day is to humiliate the average IQ of the group of Internet entrepreneurs.

Akio Morita's face changed from red to white, from white to green, from green to black, from black to purple, and finally back to red.

Just now, he still wanted to fool Gu Biao All-in, and he had a harem of three thousand, and he could spoil whoever he wanted.

In the blink of an eye, he seemed to be fooled into himself.

"This son's insight and eloquence are really unpredictable......

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