Chapter 120: Adaptation
Treating Liang Yuan, Ning Wanjia is destined to be very different from Ning Wanfei, after Liang Yuan's stalking with a hippie smile, he still knows what a Transformer is from the girl's mouth.
"Jiajia, you are going to adapt the Transformers cartoon with Fei Fei???" Liang Yuan's tone was full of surprise.
"Yes, this is still Xiaoyuan, you said it first. ”
"When did I say that?"
Since someone made a lot of dollars from the United States with the "Shangri-La" documentary, the two girls have become more and more interested in film and television and other affairs, and the broad-minded Liang Tuhao naturally will not wronged the two girls, whether it is animation, documentaries or Hollywood blockbusters, they have bought countless copies.
At that time, when the two girls watched Transformers, Liang Yuan acted as a simultaneous translator on the spot.
"When I watched the animation, after the Americans imported the copyright of Transformers from Japan, they completely removed the traces of the Japanese version and localized it, and Xiaoyuan also said a lot of cultural influences and the like. ”
"So, my sister and I are going to make a localized adaptation of Transformers, and my sister has even figured out what the Autobots' leader is to transform is. ”
"Uh, Qing...... , what's the leader of the Autobots?"
At present, the American version of Transformers has not yet been released on CCTV, and a series of classic translations such as Optimus Prime and Megatron have not yet been born.
"Of course, it's the Long March 3 produced by my uncle. ”
Ning Wanjia bent her water-colored eyes and excitedly talked to Liang Yuan about her thoughts.
Accompanied by the crash of the tracks, the leader of the Bopai shouted the Autobots' transformation, which ...... , uh, no, there's a track where there are some Autobots. Could it be that in the future, it will be changed to train man transformation?
"Jiajia, what should I do with the leader's trajectory after transformation?"
To go somewhere to lay tracks...... , go to a place to lay the tracks...... , this is simply too wasteful, even if it is the cartoon Liang Yuan is still a little entangled.
"The pig's head is so stupid, wouldn't it be over if you put two sets of wheels on the leader of the Autobots? Ning Wanjia learned from Liang Yuan's usual teasing of herself. pinched Liang Yuan's nose affectionately.
Liang Yuan suddenly felt that Ning Wanjia was so reasonable......
"Jiajia, I remember that the two of you have watched a lot of cartoons, how did you choose to adapt Transformers?"
Liang Yuan insisted that two girls with a smart temperament and a beautiful country were adapting to the flower fairy or something was the right way, and it was always a little weird to choose a muscle film like Transformers.
"My sister likes it. ”
“…………。 ”
"We learned a few days ago that the Transformers imported from the United States by Wusong Studios could not continue to be released because of some things, so in order to avoid waste, it would be better for us to adapt and completely localize the Transformers. ”
"Is this news accurate?" Liang Yuan asked
The impact of the events in the plane that Liang Yuan experienced was only temporary, and it was about half a year overdue. Transformers is still on CCTV.
"Of course it's accurate, the news was said by Director Zhang himself. Ning Wanjia said.
Regarding the news that Transformers was banned, the two girls still got it from Zhang Kaigang.
The past few years have definitely been a big turning point in his career for the fledgling Zhang Kaigang.
Through the "Shangri-La" documentary, the young Zhang Kaigang crossed the three major European film festivals and came into direct contact with the real center of world cinema - the United States.
Generally speaking, non-American-born film directors have only two options if they want to enter the American market, one is to win awards at the three major European film festivals. Then step by step to find opportunities to enter the U.S. market and then enter Hollywood, this process may take more than ten years.
There is also a path that Japanese directors have taken. Due to the large number of Japanese companies entering the U.S. market, through the support of local foundations, starting with the most basic TV commercials, directly building prestige in the U.S. market, if the director himself is really talented, the time to open the door to Hollywood is much faster than the first one.
Before meeting Liang Haiping, Zhang Kaigang was like countless filmmakers on this planet. worked hard to brush up on the prestige of the three major European film festivals, and then the pie fell from the sky.......
Good advertising and good merchandise go hand in hand, and the stunning Shangri-La documentary has launched the Shangri-La Electric brand, and the high-tech image of Shangri-La Electric's products has further deepened Americans' appreciation of the Shangri-La concept.
Shangri-La Electric's advertising investment in Europe and the United States is not less than 10 million US dollars every year, and a considerable number of advertising films in this part of the advertising budget are commissioned to be shot by Zhang Kaigang. After a long period of exposure in the European and American film and television circles, Zhang Kaigang, who filmed the documentary "Shangri-La", has become well-known in the American film industry.
It is precisely because of this, after the twins revealed their love for movies, Liang Haiping contacted Zhang Kaigang to play the role of enlightenment teacher for the two girls, and Zhang Kaigang, who was not a well-known director at this time, readily agreed, after all, Shangri-La Electric's tilt and support for Zhang Kaigang in the advertising film is obvious.
With Zhang Kaigang, an enlightenment teacher who is becoming more and more influential in the domestic film industry, the two girls are quite well-informed.
Because of the changes in the world, the American version of Transformers became a hot potato in the hands of Wusong Studios almost immediately known to the twins who returned to China.
Seeing that Liang Yuan was silent, Ning Wanjia rolled her eyes and asked a little confused: "Xiaoyuan, does it cost a lot of money, if the cost of adaptation is too high......." ”
Liang Yuan stretched out two fingers and gently covered the girl's lips, and said with a smile: "I will get a lot of money back from abroad in a few days, and it is better to spend it on Jiajia than to be deceived by Lao Su and them." ”
Ning Wanjia bit Liang Yuan's nails a little mischievously, and said with a slight pout: "After returning from the United States, my sister and I read a lot of information about the producers of Transformers cartoons, but the more we watched, the more confused we became, and I didn't know where to start negotiating. ”
In the animation industry of the 80s, due to the high cost of computer technology, hand-drawn drawings still occupied an extremely important position in the entire industry.
The two girls plan to adapt the American version of Transformers, and the main content of the adaptation is to optimize the characters such as Optimus Prime, Bumblebee, and Red Spider that highlight the American style, and replace them with images that are familiar to children in the daily life of the Republic, and then produce the subtle emotion that this is the "story of our country".
In addition to replacing the image of the character, a large part of the story structure of the American version of Transformers, the background image of the cartoon and so on are used as they are.
It is precisely because of this that the negotiation with Hasbro is a necessary step, otherwise with the size of Yuanjia's American lawyers' group, if the two girls choose to overturn everything and start over, they don't need any company's authorization at all, and the four Chinese characters of Transformers were not registered in the American Hasbro company in the eighties.
"The filming of Transformers cartoons is mainly to promote the Transformers physical toys of Hasbro in the United States, and we can separate the physical toys from the film and television rights in terms of the adaptation of animation, and we only need the film and television rights for the adapted animation, and the toy authorization can be licensed to Hasbro for free. ”
Liang Yuan smiled treacherously and continued: "It just so happens that the current Sino-US relations are not very good, and we offer the banner of localization and adaptation to solve problems for Hasbro to enter the Chinese market. ”
The purchasing power of children's toys in the twentieth century is limited, and in Liang Yuan's impression, the sales of nearly 100 yuan of Hasbro Transformers can only be described as "hehe".
Contrary to Hasbro toys, the influence of Transformers cartoons is quite huge in the republic, at least it can be said that it has affected two generations, since the two girls are interested in making movies, Liang Yuan simply built a stage for the twins to build a high starting point.
"Xiaoyuan always has a way. ”
Listening to Liang Yuan's three words to complete the entire structure of the matter, Ning Wanjia's eyes bent into a beautiful crescent moon. (To be continued......)