"Is such an exaggerated operation really good? Brother, do you think our Chinese football has any expectations in the long run?"

At night, when she returned to Gu Ao's villa in Xiangjiang, after Mina bathed and washed herself, she lazily asked this and that in a light silk nightgown.

This was her first time spending the night in Xiangjiang, and everything was new.

What she saw and heard during the day made her feel more open-minded and learned a lot of truths.

And tomorrow, they will go back to the capital, and they will organize separately to discuss good things with the charter king.

Gu Biao held two glasses of cognac, handed a glass to the girl, and then hugged his woman from behind: "I guess I don't have any expectations, but we didn't spend any cost, the advertising has been done, and the favor has been sold, why not do it, we won't lose money."

What's more, governing a big country is like cooking a small fresh, even if it is only used as a pilot in media studies and summing up some experience, it may not be without research value. ”

"Football is football, what does it have to do with media studies?" Mina asked humbly and inquisitively.

Gu Biao smiled slightly: "All professional ornamental sports are of the same nature as other visual media. They all have to stand the test of the times. How can it not be connected. ”

Na: "Tell me more about it. ”

Gu: "I will first divide sports into two categories according to their market value, one is that they have no ornamental value and cannot be realized through commercialization to make up for operating costs. This type of sport, I call it a 'professional sport'.

This kind of professional movement, the eastern countries of our national system, has an absolute advantage. The Western world mainly relies on the $7 billion sports scholarship program of the United States to support it in disguise, otherwise the Olympic gold medal table would have been overwhelmed by the Eastern bloc. ”

To be clear: don't think that the Western world doesn't have a national system for non-spectator sports. During the Cold War, in order to prove the superiority of their own camp's system, the Americans also engaged in a national system.

It's just that they rely on donations from the consortium in the form of sports scholarships for universities. At its peak, it reached $7 billion a year, divided among all U.S. college sports students.

Therefore, there is no doubt that it is better to engage in a movement with no commercial value and a national system than to develop freely. The Americans did the same for the sake of fighting for breath.

It's just that the vast majority of other Western countries, with the exception of West Germany on the front, do not have the international obligation of "leading the free world" on their shoulders, so they do not do so.

Therefore, during the duration of the Cold War, careful students will look through the Olympic gold medal list and find that the top four gold medals in the past 30 years have always been the United States/Soviet Union/West Germany/East Germany, except for one or two collective boycotts.

(Germany's problem is that because it is on the front lines of the war between the two camps, and because the same people are ruled by two systems, the United States and the Soviet Union both want to build their little brother's part of Germany into a window benchmark.) Therefore, they can all invest resources vigorously to prove that "the German people have developed better than the other side under the system of social attention/capital attention". After the reunification of Germany, it suddenly fell down in the gold medal table, not even half of what it used to be. ）

After clarifying the professional movement and the national system, Gu Biao continued to explain:

"Then, on the other hand, those sports that can be made by themselves by commercial monetization, we call them professional sports. In professional sports, it is possible for professional athletes to develop better than professional athletes, but not absolutely. At this time, the key depends on how much blood can be sucked by the media market of this profession.

For example, in the 70s, or even earlier, when televised football matches were not popular, professional football did not have obvious advantages over professional football, and even had disadvantages, and even countries like the Soviet Union could develop strongly.

The reason is that you play in the best professional league, and there is no mass media to spread the Matthew effect, so that people all over the country will shout for you and send money, and sell more advertising money. After the advent of television broadcasting, the ability of top professional teams to attract resources immediately increased by an order of magnitude to the national level. At this time, their ability to absorb resources is actually comparable in quantity and quality to the resources that can be attracted by the professional athletes/national system of a large country.

In the future, if the media is likely to be globalized, if the matches of the English League, Serie A and German League can be broadcast by TV stations and satellites all over the world, then the Matthew effect will be further gathered, and the resources that professional players and teams in the world's top leagues can attract will be an order of magnitude higher than the national system, from the national level to the global level.

Other weaker leagues will be mixed worse than now, because in the era of media isolation, the value of audience attention that they should have been able to get has been sucked away by the top league - in the era of no satellite global broadcast, no matter how bad he plays, the commercial value of his fans can only absorb and nourish the football culture of this side. After the satellite broadcast, in addition to die-hard fans, other people who look at the efficacy and appreciation value have a transfer channel.

This is the same reason that when the cassette record industry was not rising, there were second-rate singers all over the world. After the development of the record industry, because the marginal cost of communication tends to be close to zero, only the best singers in a language and cultural circle can get all the resources. Even if the second-rate town singers are only a little worse than the first-class singers in the first-tier cities, they are reflected in the ability to make money, which is a world of difference.

Therefore, it cannot be generalized that 'specialization/national system' is necessarily better or worse than 'professionalization/market operation'. The key depends on how far the world's media laws have developed, how wide globalization and mass media are, and the best system is the one that suits the current context.

Regardless of the market environment, the resources that can be mobilized and coordinated by the 'professional/national system' are at the level of a country and are very stable. The strength of professionalism depends on the breadth of the market, which is volatile. When the market system can only absorb the resources of one state and one province, then the market system is weaker than the national system. If the market system can absorb the resources of an earth, then the head player of the market system is of course superior to the national system.

The great leader taught us to seek truth from facts, and what is seeking truth from facts? That is, to analyze specific problems in detail, not to blindly believe or shout slogans, not to talk less about doctrines, and to do more quantitative management. ”

Of course, Gu Biao's chat with his woman did not have such a clear purpose, so he basically said wherever he wanted.

Even if it's a little crooked, Mina listens to it with relish as long as she feels inspired by her.

"My brother knows so much. So many academic essences of public opinion warfare can be used in the media business at will, and they have never been taught at the Foreign Affairs University...... Well, it must have been the unique secret that my brother was taught when he was in retreat with Kissinger......" Mina thought adoringly.

In fact, Mina's feeling can't be completely wrong, because many of Gu Ao's gains are indeed not inherited by the golden finger in the previous life. In his previous life, as a code farmer, no matter how well-informed he was, he couldn't figure out this kind of truth.

However, in my life, I went to the Wales Diplomatic College in Georgetown, got in touch with top media and public opinion gurus, and learned how the Americans brought the rhythm of international public opinion to those god-level rhythm dogs of the Soviet Union. After Gu Biao combined what he learned with the events of his previous life, he reached the realm of today's integration.

No longer blindly believe in any conclusions and events, but see through the origin of evolution.

After digesting the previous content, a specific question rose from Mina's mind:

"So, according to the classification you just made, what did you tell me secretly in the morning - well, that is, you hacked a promising hot-blooded football comic that said that I was very promising, and also created the illusion that this kind of theme was unpopular in the market?

Brother, with all due respect, the country's attitude towards Yue himself is still very friendly, and there is no harm in Yu himself. You are not so narrow-minded as to be afraid that the rise of football will lead to you overtaking the Chinese team, right? If China really wants to improve its ranking by reducing its opponents, there is no hope. ”

Mina spoke very straightforwardly, and did not shy away from it because she was a lover, but said it directly if she had any questions.

"Of course, I didn't deliberately hold myself back, I just did it casually, and then based on the theory I said earlier, I did an experiment. It's just that I don't have much friendship with myself, so if I hurt the life of the mouse, I don't have to feel guilty. But I didn't mean to kill the guinea pig—the guinea pig was just an experimental device, and it was not qualified to be targeted by scientists, right?" Gu Biao smiled viciously.

Mina shuddered slightly: "What experiment?"

"I want to see if any country develops its own professional football league after the satellite broadcast is widely available in the world, will it still have the effect of helping the country's football to become stronger', which is the purpose of my experiment. ”

"Why can't I understand?"

"Let me translate it for you in human terms – let's say that in the next few years, cable and satellite technology advances by leaps and bounds, and even new broadcast media emerge in the future, and the Cold War tensions also diminish, leading to fewer political barriers to cross-border cultural exchange. Then, world football entered a game of global broadcasting and winner-take-all.

So, I want to know: before the emergence of this pattern of the world's strongest all-for-all killing, can the league of the weak country that has established itself help the country's football industry?

My prediction is that before the advent of globalization, the leagues that were already established would be helpful, because the habits and cultural traditions of the people of our country of watching football have already been formed. But countries that did not catch the last train and started to run leagues after globalization are doomed to fail and will not play their due role.

The reason, I guess so: like a man, if he lives on the eve of the explosion of the wool belt and Ivy industry, he first finds a local chicken, not too expensive, but not very pretty, and ends his virginity.

Then, even if he later saw Kyoko's film, this man would still fight to make money for the female ticket chicken, because he had already imprinted the brand of 'a woman with 5,000 yen for 5,000 yen, and a woman with 50,000 yen for 50,000 yen' in his mind.

However, if a man is in a virgin state and accidentally comes into contact with certain films first, then he will find that watching the most beautiful woman help herself is about the same cost as watching a much uglier woman help herself. Will he sleep better and work hard? Most likely, not, he thinks he can't make it, so he'll become a grass-fed scum.

Not only the artistic demand for women, but also music composition, film and television creation, and even comics and literary creation, the key point for the development of these industries of a civilization is to plant the roots and seeds of our own nation before the media carrier of this kind of content is globalized.

Let the hot-blooded place of Chinese men be broken by me, and then let them get in touch with the world's advanced level, so that they will also be nostalgic for the first love of the overnight couple Baiye En, and support the national industry.

If they just opened their eyes to the world ignorant and saw the first thing they saw was piracy and no money, and the top Hollywood blockbusters with exquisite quality, the top Ivy in this book, and the top football in Europe, and they didn't want to watch the money in vain - then these people will not support the national industry for the rest of their lives.

Even after 30 years, I guess this group of people will be people who say, 'This is a domestic movie? I don't watch domestic movies! I only watch American blockbusters all my life!', just because they watched movies for the first time when they were teenagers, and what they saw was American blockbusters that they didn't charge money for pirated and watched for nothing, and they were used to it, so they didn't want to fight for the enjoyment of this field to make money and spend money.

I think that the technical, economic and policy bottlenecks in the global broadcast of football matches will certainly be bridged within a decade. I just want to take a look, if the men's feelings for football are not broken by their own people, but by the black and thick of the foreign Premier League and the Bundesliga in a barbaric attitude, will the nation still love football.

If this example ends in a tragic way, then it proves that we have a great obligation to Chinese ourselves before globalization arrives, and to destroy the aesthetic aspects of mass culture! We can't leave it to the Americans! Otherwise, how can we talk about cultural dominance and cultural pride in the future?

This thing is the same as the protection of national industries by the industrial circles, just like we want to protect our own industrial enterprises with high tariffs, and we can't blindly call for free trade in developed countries, and we are stupid to directly open up all free trade.

It's just that the methods of protecting national industries in industry and culture are much worse. We absolutely cannot use the industrial mentality of 'not protecting foreign copyrights, only protecting domestic copyrights' to protect all cultural media industries in our country, which is useless.

An American blockbuster that doesn't cost money and the Serie A league that you watch for nothing can just as much break the cultural situation of the Chinese, and it will only be more harmful than spending money to break it. On the eve of globalization, we must create a national perception in China that 'Chinese's own football/movies/television/records are all to be watched with money'. Even if it's cheap, even if it's 1 cent for a ticket, you lose money, but you must use this 1 cent to break the Chinese men's football department. ”

Then, let's let it go and see if the two sets of control group experiments in China and Yueben will develop in the opposite direction of history.

If in the time and space that Gu Biao is now, after Gu Biao has undergone this operation, he will no longer give other disturbance variables to the football industry, and the development history of the football industry in China and Japan is still reversed.

Then, it proves that this theory is extremely important, and it is also the only successful route for all the temporarily culturally weak latecomers and Jedi counterattacks in the world - is China poorer than Ben in history, so that it is not possible to do professional leagues? No, Gu Xiao believes that when the Chinese engaged in the profession, the national aesthetic has been manipulated by global broadcasting. And I said that I was a few years earlier, those who were engaged in their own leagues before globalization in 91, and the national love was established first, and foreign goods came in, so domestic products gained a firm foothold.

Money can buy everything, but it can't buy the true love of the national market for a certain entertainment.

As long as the follow-up development proves the above correctness, then in other fields of cultural and public opinion media, Gu Biao will copy this experience and fight to the end.

——

Note: The Ai Dye Kyoko mentioned in the article is the first Ivy Na in the history of this book, the originator of the mountain, who debuted in September 1981. So there is no problem with the references in the protagonist's dialogue. Thanks to the book friend levelhistory for providing this dry goods.

Finally, reply to some posts (I don't delete posts that cost money like "disciples", don't worry, I won't delete even if it's an opinion.) The trolls that were deleted were all judged to be robots)

This era is an era of "slow truth", so the next time you only see a photo of a scientist holding a scalpel cutting the roots of a mouse leek, don't be in a hurry to spray "cruel, small pattern, you can't get along with a little mouse", it's best to read the report to the end. The scientist can't get along with the guinea pig, he just experiments without any waves in his heart.

Set a small goal first, such as 1 second to remember: Book Keju mobile version reading website: