The news of the MPAA high-level meeting spread.

The content of the meeting, of course, is not that the industry bigwigs gathered together to criticize Tang En.

Instead, Donn Walker personally went to South Korea and put forward a series of blockbuster bills, which kicked off the development of Hollywood's special effects industry.

All external propaganda is erecting a positive image of Donne.

However, this is just the attitude of the MPAA, not necessarily the attitude of those bigwigs.

Especially Lei Shidong!

"Boss, it's a matter of smart service, Barry has already told me, and I'm working on it. Kevin Turner was called into the office by Donn.

Don shook his head, "How's the competition between Netflix and Pepsi?"

Kevin Turner was slightly stunned, then smiled, "One-sided." ”

"One-sided?"

"Since Pepsicard also launched an online and offline monthly membership system last year, performance revenue has dropped by 30%. On the contrary, after Netflix's price cut, the number of users has risen rapidly and has exceeded 13 million. ”

"How many users does Passcard have?"

"It's about 38 million, but most of them are offline users. Passcard's online website...... There are no qualifications at all compared to Netflix. In the current situation, Pepsi is already difficult to ride a tiger. ”

Kevin Turner is proud.

Leading Netflix and defeating Pepsi, the leader of the video rental industry at the time, was his most prominent achievement after he became the CEO of the events and entertainment division of New Globe Group.

Although the emaciated camel is larger than the horse, and the current size of Peskind is still larger than Netflix, it is ...... In the first two quarters of this year, Pepsi lost $520 million.

Completely mired in an operational crisis.

At the beginning, in order to suppress the rising star Netflix, Pepsi launched a monthly membership system, so as to continue to occupy the leading position in the disc and DVD rental business, trying to eliminate all hidden dangers.

Unexpectedly, after Passcard launched the monthly subscription system, the online platform was useless, and no users would log on to Passcard's website, and they preferred to go to Passcard's offline stores to rent films.

Online users prefer Netflix because it has a more advanced push system and a companion IMDB website for analyzing and commenting on videos.

In order to launch the monthly membership system, Passcard also banned the late payment penalty policy, which originally accounted for a large part of the total revenue.

But now?

Passcard's monthly subscription system has completely failed, and online traffic is getting lower and lower, which cannot pose any threat to Netflix, on the contrary, the "late fee", the lifeblood of the economy in the past, has been abolished......

It's definitely a shot in the foot.

Don asked quietly, "Will it go bankrupt?"

"Huh?" Kevin Turner was stunned for a moment, frowning, "It's hard. Beskind has a huge number of users, and now the online video business has not yet developed, and disc rental is still a common choice for users to watch movies. At the end of the day, there aren't enough netizens. ”

"Give a specific time, Pepsi must die!"

Don's tone was very resolute.

At this MPAA meeting, he passed the test calmly, but it does not mean that he will take it lightly.

Ted Turner thought slowly: "The day Facebook makes a profit will be when Pepsi goes bankrupt." ”

Don almost laughed.

This guy is really slippery.

However, he didn't insist, and instead asked, "How are the preparations from the technical team?"

"The equipment at MIT is already in place and is still being commissioned. Kevin Turner blurted out that this is a big boss movie, and he must pay close attention to it.

At the end of next month, Donn will start filming "The Avengers", and the filming of the movie will use a lot of green screen shooting.

Not only that, but Don would have pioneered the use of many advanced filming techniques.

Many of them are technologies that James Cameron found and integrated in preparation for "Avatar", such as real-time preview technology, such as headgear facial expression capture technology.

Although these technologies are not mature yet, something is better than nothing.

"The Avengers" is the first summary of the Marvel superhero movie series, and it is of great significance.

The director is Donn Walker again, and he is bound to shoot something different.

3D shooting is impossible, imax shooting ...... It's also too much trouble.

However, with the use of the latest digital shooting technology, Donn is very enthusiastic.

Once successful, a new era of commercial cinema will begin!

Donn chatted a lot with Kevin Turner, as well as about the development of the Facebook site.

Mark Zuckerberg's kid is really a bit paranoid, and in just a few months, he has quarreled with Kevin Turner, the top boss, several times.

However, the technical level is really good, he is the ace technician of Facebook, and the programming level is even better than many engineers who have been in the industry for more than ten years.

In this era of technology explosion and technology, talents like Mark Zuckerberg are the most valued. Otherwise, Kevin Turner would have strongly advised Donn to fire him.

At this moment, Tosca Musk gently walked into Donne's office, with a touch of joy on his face, and said with a smile: "Don, the schedule of "Princess Diaries 2" has been adjusted. ”

"Oh?

Don's mind moved slightly.

Is Michael Eisner going to react?

The Princess Diaries 2 is a Disney movie starring Anne Hathaway.

At the time of "Princess Diaries 1", Anne Hathaway was still a newcomer in the industry, and she was deeply loved by fans with her pure and beautiful image, and achieved very amazing results in the box office market.

Now, Anne Hathaway is already a quasi-first-line female star in Hollywood, with great fame and stronger appeal.

It can be said that "The Princess Diaries 2" is a major project of Disney this year.

Tosca Musk said: "Originally, Disney's arrangement, "Princess Diaries 2" will be released on August 11, trying to avoid the hot blockbusters in the summer file, for the sake of insurance. However, just now Disney has said that the schedule of "Princess Diaries 2" will be 2 weeks in advance, and it will be released on July 30. ”

"July 30th ......"

The corners of Donn's mouth hooked up a smile, but he couldn't help but sigh in his heart, this Michael Eisner is really a big man!

can bend and stretch, it's really qualified!

Outsiders may not know the inside story of Disney's change of the schedule of "Princess Diaries 2", but those who have attended the MPAA meeting must understand what is going on.

Especially the delicate schedule time of July 30.

This summer, Paramount will promote two commercial blockbusters: "King Arthur" and "The Misadventures of Raymond Snicker".

Among them, "King Arthur" has been released, and the North American box office can exceed 30 million US dollars, and the results are very dismal.

Paramount puts all his hopes on "The Unfortunate Adventures of Raymond Snich" in an attempt to stop the loss.

The release date of this film will be July 31st!

Disney has adjusted the schedule of "Princess Diaries 2", which is self-explanatory!

This is Michael Eisner's overture, he will let Disney fight Paramount, risk the failure of the movie and the reduction of the box office, forcibly suppress a wave of Lei Shidong, and give Don vent!

Of course, the main thing is to apologize.

Before the MPAA meeting, he was still delusional about threatening a wave of film adaptations of "Fantastic Four".

Don was very satisfied with Michael Eisner's attitude.

Hollywood's movie schedule is often booked a year in advance, and it is determined half a year in advance.

Unless there is a particularly major accident, there will be no schedule change.

Because this will involve the scheduling of the theater chain and the arrangement of the distribution company, it will be very troublesome.

"The Princess Diaries 2" is less than two months away, and Michael Eisner can forcibly change the movie schedule at this time at any cost, which can be described as sincere.

Especially for a medium-sized production like "The Princess Diaries 2" to fight for a super production like "The Unfortunate Adventures of Raymond Snich", there is a big risk of failure.

"This Michael Eisner has a bit of courage!" Donn scolded with a smile, then glanced at Kevin Turner, and said meaningfully: "Kevin, it may take a few years for Pepsi to go bankrupt, but Viacom, the parent company of Pepsi back then...... I'm afraid it won't last long. ”

Kevin Turner was a little stunned, "What do you mean?"

Don snorted coldly, "Viacom, it must be disintegrated!"

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