Chapter 26 Two Fools
Sun Yizou withdrew his gaze on Peng Yichen, turned around and took out his notebook, and looked at Huang Bo seriously.
"Mr. Sun, you can just call me Lao Huang, if you have any questions, just ask them directly?"
Huang Bo smiled a little embarrassedly, feeling that his sense of existence seemed to be too low today.
"Okay, Lao Huang. The questions I want to ask you below are relatively simple, but they are all related to my packaging positioning and publicity and promotion direction of your personal image in the future, and they are an important basis for my future development plan in the entertainment industry!"
"Okay, okay, Mr. Sun, you ask. ”
"First question, what do you think you are best at in the entertainment industry?"
"I used to be a resident singer, and my singing skills are okay, and I can listen to it. has also been a group actor for ten years, has played some small roles, and his acting skills are passable. And I cook seafood very well, every time Peng Yichen eats it to his stomach, does this count?"
Peng Yichen couldn't help but roll his eyes when he heard Huang Bo betraying his image and putting gold on his face.
Sun Yizou had already taken out his notebook and wrote down Huang Bo's words in the notebook.
"Being good at cooking is good for creating a positive image of a star, and it is a promotional point that we can use in the future. Sun Yizou said to Huang Bo very seriously.
"The second question is, what is the image that you can accept in the public mind? Of course, considering your appearance, the image of a playboy and a humble gentleman is not very suitable for you. ”
Although Sun Yizou didn't mean to discriminate against Huang Bo's appearance at all when he said it, Huang Bo just felt that his words were more lethal than Peng Yichen's usual ridicule of himself.
"Uh, okay, the image I can accept, it's the kind of very down-to-earth and down-to-earth, just like a random old friend on the street, the audience sees me and shouts 'Lao Huang, what about walking?', that's the feeling. ”
Huang Bo was very sincere when he said it, and he really never regarded himself as a star in his heart, not now, nor in the future.
Sun Yizou raised his head and looked at Huang Bo carefully, and smiled faintly.
This image is also very good, although it can't lose the mystery that a star should have, but it helps to improve the audience's goodwill and trust. ”
"The third question is, what are your criteria for choosing to star in TV series and movies, or what types of TV series and movies will you definitely not take?"
"How can I choose someone else, is it someone else who chooses me or not, what standards can I have, and how the director lets me act? But it is estimated that the youth idol drama filmed in front of our company is not suitable for me, they are all handsome guys and beautiful women, and they can only be actors when they go, which is boring. ”
Huang Bo is very self-aware, but he is also too self-aware.
"Okay, I see what you mean. So the last question, will you be the same as your friend, Mr. Peng Yichen, unwilling to participate in advertising, endorsements, commercial performances and other activities. ”
Sun Yizou asked his last question.
"No, no, I'm willing to take anything, as long as I can make money and don't violate the law and morality, I can take it. ”
Huang Bo hurriedly said that he was very casual, not a tendon like Peng Yichen.
If Peng Yichen wants to pursue his dreams, he must make more money, and what his brother has to do, whether it is right or wrong, who does he not support.
"Okay, my question is over. In these two days, I will submit you a commercial packaging plan and a career development plan, if you have any comments, you can tell me, I will revise to our mutual satisfaction. In the future, our work will revolve around these two documents. ”
Sun Yizou only asked four questions, then ended the conversation with Huang Bo and put his eyes back on Peng Yichen.
"Could it be that Hollywood agents meet a star for the first time and end up with a few simple questions?"
Peng Yichen couldn't help but ask when he saw him move his eyes to himself.
He is really curious about what is so special about the agents of Hollywood's big stars, in his previous life, he didn't even know a few big economic people in China, let alone Hollywood agents.
"Hehe, if it's an ordinary small agent, of course it won't be so simple, they will ask your ancestors for eight generations before they give up. ”
There was a bit of sarcasm in Sun Yizou's laughter, and he obviously didn't look down on ordinary Hollywood agents.
"Oh, what about the level of economic people, are they all like you?" Peng Yichen asked playfully.
"Of course, not all of them are the same as me. Each of the top agents has their own set of ways of dealing with celebrities. In the eyes of many laymen, a broker is no different from an ordinary businessman, except that one buys and sells goods, and the other buys and sells the image and fame of a star. ”
Sun Yizou seems to be very interested in this issue.
"But in my opinion, those are very superficial views. Brokering is a profession that requires dealing with people anytime and anywhere, and in this field, a truly successful broker has a good grasp of the balance between people. ”
Sun Yizou explained to Peng Yichen in detail what a real agent should look like.
"Have you ever thought about what is the most valuable asset of a star?"
Sun Yizou didn't stop, let Huang Bo and Peng Yichen think, and spoke here.
"The most valuable wealth of a star is sincerity, people are valuable in sincerity, no one likes hypocrisy, sincerity is the greatest source of charm. You can be reckless and aggressive, or you can be reckless, but it has to come from the heart. ”
"Can a lot of behaviors that go against popular morality be displayed? This doesn't seem to work well in China, right?"
Peng Yichen heard for the first time that an agent asked his stars to be sincere.
Doesn't it mean that agents always like celebrities to lie and deceive all kinds of things, and they don't admit all kinds of black history, and they take all the good things on themselves?
Sun Yizou smiled faintly: "You can recall that so many celebrities in China have been exposed to negative news such as cheating, big tempers, scolding reporters, playing big names, etc., but a few celebrities finally disappeared in the entertainment industry because of these negative news." ”
Peng Yichen rubbed his chin, as if this was really the case.
Except for those celebrities who smoke contraband and break the law, they fell because they were banned by the state. Other celebrities rarely fall because of negative news.
Most celebrities actually disappeared from the entertainment industry because they slowly became outdated.
"The image of a star is just a label in the eyes of the public, and each label has a specific favorite group of people, as long as the publicity channels and publicity scope are wide enough, stars of any kind of personality can find fans who like them. ”
Speaking of this, Sun Yizou said with a smile.
"So, I never force the star I work with to do what he doesn't want to do, I just let them do what they want to do to the best of their ability. ”
In Sun Yizou's eyes, it seems that making a person a big star is simply like eating and drinking.
"But it's you who interest me the most. Sun Yizou looked at Peng Yichen seriously.
"You're obviously just an ordinary rookie actor. Why can he say to Mr. Xiao, 'I just want to be an actor, I don't want to be a star', this kind of thing. ”
Sun Yizou finally asked the biggest question in his heart in the past few days.
After he returned to China, Xiao Min showed him Peng Yichen's contract as soon as possible. Since then, he has always wanted to meet the young man.
Because, Sun Yizou has also seen an actor like Peng Yichen who made such a strange request.
From the first day he signed up with CAA Economics, that person stubbornly wrote these requirements into the contract.
In addition to acting, for decades he only participated in film promotion, film awards galas, and public welfare activities.
Because of this request, he has offended many people and lost a lot of easy money-making opportunities.
In the eyes of many, he is an out-and-out fool.
But this actor has a great name - Tom Hanks......