Gu Mu has very complicated emotions about the Kuyun unmanned supermarket project.

This is the only one of the few projects he has invested in that has not made any money.

However, it is the only one that can be said in the few projects he has invested in.

Because this project is high-end and high-grade, although it cannot be profitable, the concept is very advanced.

But what he agreed with Wang Yongyuan was that he could make money by investing in the first year, and he would get 5 billion yuan in the second year for him to continue investing.

In this way, profitability is the problem he needs to solve.

Fortunately, the wholly-owned Mengjiao company has made him a good profit, and the investment in the Camooqi company has a lot of benefits, which can make up for the deficit in this regard.

"Now Mengjiao company has completely turned losses into profits, and the cooperation with foreign brand manufacturers has been terminated, three production lines are now producing our own brand, sales are very good, market share continues to expand, in the few months we took over, has obtained more than 10 million profits. ”

Fan Jing told Gu Mu about the profitability of Mengjiao's company.

Although this money was nothing to Gu Mu, he spent much more money than this during this time.

But for a company that has been losing money for so long, this is a remarkable achievement.

And this is with the increase in the wages of factory workers.

To make this kind of product, those companies at the lowest end have a very difficult life, and can only make cheap products, and most similar companies are losing money because they have no recognition.

But with a certain degree of brand recognition, the profit will be relatively high, after all, the production cost is very low.

Mengjiao set is a product with a certain degree of brand recognition.

This also made them stop OEM processing for foreign brands after the brand was established.

Because it is more profitable to make your own products.

It is precisely because of the profit that Fan Jing proposed to Gu Mu to hire an image spokesperson:

"I think we can now invite a celebrity to be the image spokesperson of this brand, so that our brand can be taken to a higher level, and at the same time launch special models with better packaging, and the price is also on par with foreign brands, which can improve the grade of our brand. ”

Gu Mu thought for a while and said, "Let's talk about celebrity endorsements in the second half of the year." ”

"Why?" Fan Jing didn't understand.

Now Mengjiao's sales momentum is very good, and it is completely possible to strike while the iron is hot, get a well-known enough image spokesperson, and spread the brand better.

"What I want of this company now is to make money, to be profitable enough. Gu Mu said, "This is my agreement with my father, and you should have heard about it." ”

Fan Jing understood.

What he needs is to keep his books profitable, and getting a spokesperson would be a big expense that would make the company's earnings negative.

So he nodded and said: "Then please come back in the second half of the year, let Gale Media promote it again in the first half of this year, and the promotion effect on their side is good." ”

And about the investment in the Camotchi company.

Camotchi is a company that shoots educational films in the island country, and when it comes to this topic, Fan Jing always feels a little weird.

However, she is quite happy to make a profit.

Because investing here is more profitable.

When I invested in the Camooqi company, I encountered the financial difficulties of the Kamoqi company, and took over it at a very low price.

But after taking over, because of the suicide of its artists, the company's popularity suddenly opened, and sales channels were also opened.

As a result, the discs they had been hoarding for a long time were sold quickly.

In addition, after the National Day, the bilingual series of "Chinese People in the Island Country" was launched, which sold very well.

Ten films have been filmed in a few months, and Luo Xuanyu has earned millions of dividends for this series.

As a production company, Camotchi has made a lot of money.

This also made their company's popularity to a higher level, and some of the previous unsalable products were selling well.

Although this is a new company, it is also set up by the elite talents in the industry before, whether it is the selection of actors, shooting skills, and plot arrangement, it is first-class, and the quality is there, and it can't be sold before, just because others don't know that they have such products, and now they are well-known enough, and those products are also sold.

Now the founders of the company are very sorry to sell the company cheaply, but they no longer have a controlling stake in the company, and there is no possibility of redeeming the company.

- A loss-making company is easy to redeem, how can a company with such good profits be redeemed?

The partners of First Investment Company and Gale Media in the island country are not ordinary companies, they are well-known local associations, and with such partners, there is no need to worry about being swept away by the Kamochi Company.

And this company also has a large profit head, which is to participate in some domestic announcements, to be the image spokesperson of some third-tier games and some commercial products, and to use the artists of those companies to forward some advertisements on the accounts of public platforms.

In this regard, Gale Media is acting as an agent, and in a few months, it has generated tens of millions of revenues.

Educational films belong to the pillar industry in the island country, and there is a big market there, and although Huaxia can't sell that kind of product, there are still many ways to download it on the Internet, although most of them are free, but they also bring great fame to their artists.

Fame is money, and in this era where traffic is king, it can be quickly converted into money.

And Gale Media has the ability to monetize these fames.

Gu Mu's investment in this company is not large, and now that the investment has been recovered, every penny of the next is being earned.

Hearing Fan Jing's report, Gu Mu relieved himself - even if Kuyun Unmanned Supermarket finally lost money, with the return on investment in these two places, his total investment would still be profitable.

This gave him some comfort and a little relief from the bad mood he felt because of Su Qi's death.

The investment amount of the Night Angel's side will be larger than his previous investment amount, so you have to be very cautious.

Not only should we be cautious in our investment, but we should also try to make a profit, so that we can win the investment of 5 billion yuan in the next year.

Regarding this, Fan Jing said to Gu Mu:

"Our strategy is to sell Night Angel clothing online first, and the investment in ready-to-wear factories can be made in the second half of the year. If you just run that brand, the investment is much smaller. ”