"Even if you succeed, will you insist on using the Wang An brand and trademark? Keep the name of Wang An's computer? This is not something that a flamboyant and arrogant young man can endure.

With your speed of expansion, such a radical and aggressive attitude, it is too difficult to convince me that you are not a person who is happy to achieve great things. If Wang An's computer falls into your hands, it won't take a few years to become a Tiankun. ”

When I first heard Gu Biao say that he wanted to adhere to the brand of Wang An, Wang An's heart was quite shaken.

For a person of Wang An's level, whether he has a family property of 2 billion US dollars or 500 million US dollars, there is not much difference, anyway, he will not be able to spend it for generations.

He was already in the middle and advanced stages of cancer, and the doctor said that even if he recovered well, he would only live three or four years at most, so what was the use of money? He had no interest in money.

As the saying goes, the leopard leaves its skin when it dies, and the name of the person when it dies. The most important thing is whether his life's foundation can last forever and be passed on to future generations.

However, Gu Biao's youth made Wang An dare not believe the other party's promise, lest it was just a hypocrisy and a trick to deceive him temporarily.

Young people are arrogant, who doesn't want to make a great career named after themselves, remember the merits, and leave a name in history?

Wang An feels that the brand of Wang An, in the hands of Gu Biao, may be temporarily stabilized for three or five years, but as long as the cycle of a generation of transitional products has passed, it will definitely be gradually replaced by the brand of Tiankun.

In the face of this reaction, Gu Biao wanted to say to the other party, "I can sign a supplementary agreement with you before I buy shares."

But after thinking about it for a while, Gu Biao still held back.

If you talk about business first, sometimes it can be bad.

No matter how tightly the agreement is made? Wang An is certainly still inclined to think that this is a conspiracy by Gu Wei and a plan to delay the army.

Because Wang An will die in a few years, this ironclad fact cannot be changed. No matter how tight the current agreement is, Wang An will definitely feel that his son will not be able to fight Gu Biao in the future.

At this juncture, Wang An has clearly seen how big the gap between his incompetent son and Gu Biao is, and he has no illusions at all.

Therefore, Gu Biao can't talk to the other party about the law to solve the problem, but must first subtly prove from the concept: he is the kind of person that the other party expects.

Talk to people who are dying about the law, and they are not afraid of you.

"Uncle Wang, I don't want to talk to you about legal affairs and business, I don't want to bully you, just talk to your subordinates. You're in this state, and I want to talk to you about a little bit of fiction—

Do you think that if an advertising company has made a set of marketing and publicity plans that have very good results for you, and you have tried one by one, the results will be good every year. So, if he lies on the merit book and does nothing in the next few years, and Xiao Guicao does nothing, will you still pay him for consultation?"

"If you don't do anything, you have to get money every year, which doesn't make sense. But what does this question have to do with what we're talking about?" Wang An replied coldly.

"Okay, even if I describe the problem—they don't take the money and do nothing, they take the money to prevent you from messing around and prevent you from finding someone else to do it.

Just like the Han Dynasty always had to have a prime minister, after Xiao He died, if Cao Shen didn't occupy the position of prime minister, Liu Ying would go to find someone else to be the prime minister, and he would still do things drastically when the time came. Therefore, the rule of inaction also requires at least one position for nothing, isn't it? The value of occupying a position is to supervise everyone and not do it.

The value of the brand is diametrically opposed to the value of technology. Technology is supported by patents and the like, ten or twenty years, and when it expires, it is gone, and it must be constantly tossed and actively used. The value of the brand is brought by the historical depression, if the reputation has been very good, the user awareness is solid, why should we toss? This is a business that does not do it, and does it is suicide.

That's why what I hate the most in my life are those creative advertising agencies -- you're an advertising agency, not a technology company, who are you going to show off? What about the disadvantages of creating a nyima? I see the most creative ads on TV every year, and I wait silently to use the brand of this advertising agency to die. ”

Gu Biao's words, of course, were not completely heartfelt, and some embellishments catered to Wang An.

Of course, it is not completely against Gu Ao's intentions, otherwise his acting skills will not be able to support it. The liar himself truly believes that this is the basic skill of telling a good lie.

Wang An fell into a deep groan slightly, and did not express his position immediately.

Gu Biao gave the other party a few dozen seconds to think, and then connected it just right: "Since the newer the technology, the more valuable it is, the older the brand, the more valuable it is." You ask yourself, what else is worth remembering about the current Wang An computer?

As I said, I can get Wang An's technical potential in a way that is several times cheaper. As far as I'm concerned, the only thing you have the most valuable thing here now is this brand, and if I changed the brand in a few years, wouldn't it be to smash the money into a puddle?

I am very sober, and I know the brand from the root, if I don't do it, I will do it, and if I do it, I will commit suicide. The value of having a brand consultant is that when you want to get a new brand, instead of depositing historical deposits into your old brand account, the consultant can jump out and hang you up and stop you from doing things.

Only the most mentally retarded boss in the world will feel that the brand consultant does not give you some new tricks every year is a waste of advertising and consulting fees, and feels uncomfortable, so he has to toss it. Such a boss will not have to die well sooner or later.

Moreover, Tiankun's brand is aimed at the users of trendy entertainment, while Wang An's brand is aimed at business elites, which are two completely isolated people.

In the eyes of business elites, the better the game console sells, the more humble this brand is, and it is a catharsm for social spicy chickens to find escapism. Also in the eyes of the game scumbag, the business elite is too pretending to be too hypocritical, and the computers used by those people must not be cool and popular enough. These are two groups that despise each other, so why do I have to try to match brands in these two fields instead of people? Isn't it the bigger the better. ”

Gu Biao has said this part, and it can be regarded as drawing a clear line with the mentally handicapped young man who is happy to make great achievements.

The reason is so clear, and you can see it so clearly, you won't have nothing to do and step on the wrong pit.

"If Alie understands so well, why would I be like this......" Wang An couldn't help but burst into tears.

He remembered that in May last year, since he handed over power, in order to establish his prestige in the company, his son tried his best to find an opportunity to play the "three fires of new officials", but the more it burned, the more chaotic it became.

Why can't young people just resist doing nothing? Is the temptation to do things so great?

Look at other people's Gu Biao, who has the confidence to lie there and take money, and do nothing, this is the greatest self-confidence, you don't need to ignore other people's doubts, and you don't need to prove your self-confidence.

From this logic, Gu Biao really has no motive to abolish Wang An's brand after Wang An's death.

Gu Biao is not bad for reputation.

And it's not that it's not bad, it's more bad than his reputation being bad for money.

"What do you want me to do. Wang An picked up the teacup and took a sip tremblingly.

"What I want most is, of course, that you directly break the net with the Sailfish, reject their restructuring plan in person, and not give Edward Miller a chance to toss in the first place. In this way, Citibank had no choice but to enforce the pledge and had to sell its shares. And in a short period of time, to be exact, this year, I will be the only one who will take over such a huge computer company, so of course I will get a more satisfactory price. In this plan, your Wang family will continue to keep more than 20 points of shares in hand for retirement.

Of course, I don't think you're going to be convinced by this plan, after all, Edward Miller hasn't done it yet, and I say he's a scumbag, and you don't believe it, so maybe you'd like to give it a try - if you choose this option, I'd suggest you pay more attention to the reorganization agreement with Citi.

For example, Edward Miller was not allowed to do this or that...... I won't say much about the specifics, but anyway, it's all about hurting long-term competitiveness in exchange for short-term statements. You make it clear in the reorganization agreement that in the event of any of these circumstances, or the resulting deterioration, you have the right to terminate the reorganization agreement, remove Edward Miller, and then go back to option 1 and have Citi dispose of the pledged shares.

But with such a toss, I think what your father and son can get in the end will be much less than the plan to surrender obediently. After all, the longer you resist, the worse the treatment after surrendering, which is justified. Moreover, if the company is tossed for a few more months, the internal friction will be greater, and the intangible value of the brand will also be degraded after being seen as a joke. See for yourself. ”

Wang An: "You know that I won't be fooled by your words. I'm old and don't have the energy to bargain with you, and my son has no ability, so he will definitely be depressed by you, so no matter what Citibank thinks, I can only rely on it to help me raise the price.

However, I'll look at Edward Miller with additional terms. If there is really anything wrong with his reorganization, I will wait for you and Citibank to finish biting dog-eat-dog, and the winner will come and ask me again, I don't have the energy to keep face polite with you. ”

Wang An's words can really be regarded as vulgar words that do not talk about business etiquette, only interests, no favors, and no face.

However, it is indeed very much in line with the straightforwardness of the dying man.

Gu Biao couldn't help but smile helplessly: "Okay, whatever you want." If you can guard against Edward Miller and be ready to terminate the contract with Citi at any time, my trip is worth it.

I know you won't be willing to fight a fight, but when the time comes, the brand will cause a scandal and invisible derogation because of the competition, so don't blame me. For me, I don't care, now I take it decisively, the brand is more valuable, it is more convenient for me to run in the layout, but the bid will also be more expensive. If it drags on for two or three months...... I can save more money, but the things I got in my hands are also broken. ”

"I'll call Gibson right now, and I'll finalize the restructuring agreement with Citi in a few days, including all the details. ”

Wang An said bluntly, and then called the people of Citibank in front of Gu Biao, and acquiesced to Gu Biao listening quietly beside him.

For Wang An, he is not afraid of the depreciation of the remaining 20 points of shares in his hand after tossing more, because he has never planned to cash out in his life, plus his son's life.

For people who don't sell stocks and don't want to pledge, the stock price is a floating cloud.