Chapter 1215: Marvel is the trend of the times

Kevin Feige was only 26 years old when he entered the industry, and was appointed by Donn as the assistant to the chairman of Marvel Studios, assisting Nina Jacobson.

At the age of 30, he was promoted to vice president of Marvel Studios.

This year, he is 33 years old, and he finally ushered in the peak of his career and was appointed as the chairman and CEO of Marvel Studios!

With the popularity of "Daredevil 2", he accepted an exclusive interview with "The Hollywood Reporter", announcing that the hero behind the Marvel movie has come to the most glamorous front stage in Hollywood.

Speaking about DC Films, Kevin Feige said, "We're not really competing, it's only in the media. I feel like Jeff Johns is a good friend of mine and we've grown up together in this industry, so I'm going to applaud all of what he's accomplished and I'm going to see his work as a fan. Whether it's a Marvel or DC movie, if one of them gets a good reputation and box office, it's good for both of us, and that's why I always support them. ”

Jeff Johns was originally an executive at Marvel Studios, but was poached by Warner in 2003 to serve as the creative director of DC Studios.

When talking about "Batman 2", Kevin Feige also generously admitted: "Indeed, Batman and Daredevil have a lot of similarities, after all, this is carried forward in the hands of the same cartoonist, which is a continuation of the dark spirit." I don't think it's a repetition, though. Daredevil 2 is a great movie, and I wish Batman 2 the best of luck. For Marvel, the current focus should be more on "Mission Impossible 3" than "Batman 2". ”

On May 5, "Daredevil 2" was released.

On May 12, "Mission Impossible 3" was released.

On May 19, "Batman 2" was released.

In fact, most schools in the United States are closed at the end of May, and strictly speaking, the summer vacation is in June and July. May belongs to the "pre-summer file", and only films that are full of confidence will be released in May.

In a few years, Hollywood will advance this "pre-summer file" by another week, and blockbusters will be released at the end of April, such as "Fast and Furious 8", "Avengers 3", "Avengers 4", this is a sign of confidence, the distributor is confident and invincible, and it is necessary to set aside a better schedule for those blockbusters that are not so safe.

Of course, relatively speaking, there will be less competition in May than in June and July.

Don't look at "Daredevil 2", "Mission Impossible 3", and "Batman 2" are all connected, but in the end, only one blockbuster movie is released every week.

By June, the real peak season arrives, with at least two new films coming out every week.

The last question, the reporter asked: "Since "Spider-Man", Marvel Studios' movies have always been based on light-hearted humor and family-friendly viewing, including "Ant-Man", "Iron Man" and "Thor". But "Daredevil 1", "Daredevil 2", including "Ghost Rider", are deepening the inner world of superheroes, and it is a dark wind. These are two different routes, may I ask the future of Marvel Studios...... Would you consider making an R-rated film? After all, the scale in the comics is quite large. ”

Kevin Feige said: "There's no doubt that this will be an option that Marvel Studios may have in the future. We're no strangers to R-rated films, such as Blade a few years ago. Many people don't even know that the main character of this movie is from Marvel Comics, because at the time, the filmmakers deliberately concealed his Marvel identity. ”

"Can you tell us more about that?"

"I think the combination of Deadpool and Spider-Man is going to be really interesting. ”

……

There is no doubt that the Mission: Impossible series is the backbone of Paramount.

Tom Cruise is too dark, though!

In "Mission Impossible 3", Tom Cruise called out an offer of $25 million plus a 25% box office share! This means that once the film is established, Paramount will definitely not make as much money as Tom Cruise!

It's even darker than Spielberg.

Half of Spielberg's profits from the films made for DreamWorks go to him and his team, and the other half goes to DreamWorks. But he's the boss of DreamWorks, he says what's right.

What is Tom Cruise? Let Paramount give him soy sauce?

It's tolerable, it's unbearable!

So two years ago, the angry Lei Shidong personally gave instructions not to cooperate with Tom Cruise!

But the "Mission Impossible" series is different from the "Fast and Furious" series.

Vin Diesel does not have the copyright to "Fast and Furious", so when he offered a sky-high price, Universal Pictures had more options, and the big deal was to break up and no longer cooperate! This year's "Fast and Furious 3: Tokyo Drift" does not have the role of Vin Diesel.

But Tom Cruise owns part of the rights to "Mission Impossible", and without him, Paramount would not have been able to start the project!

It's just that Paramount is very bad now, except for the "Mission Impossible" series, it really can't get a decent "hit".

What to do?

There was no way, Lei Shidong had to swallow his anger!

Tom Cruise once publicly criticized Lei Shidong, saying that he was too old, too stingy, and didn't understand movies. As a result, Lei Shidong finally had to retract his order and allow Paramount to continue to work with Tom Cruise on "Mission Impossible 3".

Lei Shidong was teased by Don En, and he couldn't even hold Tom Cruise, which was a shame.

Anyway, after 6 years, in the midst of ups and downs, the "Mission Impossible" series finally has a new work - "Mission Impossible 3"!

On May 12, "Mission Impossible 3" was released in the United States!

Friday, $16.63 million, Saturday, $18.41 million, Sunday, $12.7 million.

Counting the $2.84 million advance screening, the $20,000 premiere screening......

"Mission Impossible 3" grossed $50 million in its first week of release!

Compared with the film's production cost of $150 million, such box office results are really unsatisfactory. In the weekly box office list, it ranked second.

Who is the first?

Without a doubt, it's the hit Daredevil 2!

In the seven days of the following week, it achieved box office results of 24.49 million US dollars, 20.86 million US dollars, 18.38 million US dollars, 16.46 million US dollars, 23.23 million US dollars, 28.27 million US dollars, and 23.66 million US dollars.

Although the box office did not rush up after being hit by the new film of "Mission Impossible 3" for three days over the weekend, the strong word-of-mouth effect gave "Daredevil 2" a long-term box office foundation.

After the first week's box office was $150 million, the next week's box office slashed another $140 million!

What is the concept of $140 million?

According to the box office trend of $50 million in the first week of "Mission Impossible 3", when it is time to get down, I am afraid it will not be able to get $140 million at the North American box office.

On the other hand, "Daredevil 2", which swept $290 million in the North American market in two weeks after its release, has an unstoppable momentum.

This is likely to be the sixth film to surpass $500 million at the North American box office after "Titanic", "Star Wars Prequel 1: The Ghost Man Menace", "Spider-Man 1", "Unsinkable", and "Spider-Man 2"!

However, whether the global box office can exceed $1 billion has become a suspense.

Two weeks after its release, the overseas market has just exceeded 100 million.

Of course, there are still relatively few countries that have released overseas, but this overseas box office is still relatively deserted compared to the North American market.

The global box office of "Daredevil 1" is $360 million, and the overseas box office is only $160 million.

From this point of view, the overseas box office of "Daredevil 2" may be difficult to surpass that of North America.

……

Marvel is really the trend of the times.

"Daredevil 2" almost destroyed "Mission Impossible 3" in a crushing posture, and next, it will be a more difficult opponent "Batman 2".

Recently, Don got his hands on a report.

It is the income and expenditure statement of "Iron Man", which was released in early May last year.

The film grossed $370 million in North America, $410 million overseas, and $780 million worldwide. Among them, the North American share was 196 million US dollars, the overseas share was 176 million US dollars, and the total box office share was 3.72 US dollars.

$490 million in global disc revenue!

This is second only to the $600 million "Spider-Man 2" and the $550 million "Spider-Man 1" in Marvel movies' disc revenue!

"Iron Man" earned $490 million in discs and $370 million at the box office, which shows that this is the golden age of the disc market!

The disc revenue is even higher than the box office revenue!

In addition, North American TV revenue is $98 million, and overseas TV revenue is $75 million!

Not counting peripheral derivatives such as clothing and toys, the direct income of the movie "Iron Man" reached $1.035 billion!

Of course, there are no small payouts.

The cost of publicity in North America is 80 million US dollars, and the cost of overseas publicity is 60 million US dollars.

The production cost is $90 million ($140 million for production and $50 million in advertising revenue).

$42 million in global video distribution.

Shareholders, producers, actors and unions paid $56.4 million in dividends.

Investment tax of $23.8 million.

Total expenditures amounted to $352 million.

So, in the past year of operation, Iron Man has made a profit of $683 million!

It's just a direct benefit of the movie.

Counting the indirect benefits of the periphery, that's even more.

In the past year, the best-selling merchandise is, of course, "Star Wars Episode III: Revenge of the Sith", with merchandise sales exceeding $3 billion, the highest in the Star Wars series.

"Iron Man" is the third largest film behind "Harry Potter and the Goblet of Fire", with merchandise sales reaching $900 million and generating $440 million in profits for New Universal. (Products sold vertically by the Global Store are highly profitable, while products licensed to other manufacturers are low-margin)

In total, Iron Man has generated more than $1 billion in profits over the past year!

At the end of the "Spider-Man" trilogy and "Spider-Man 4" is far away, Marvel has launched a new hero - Iron Man!

And, of course, there's Daredevil, who has been gaining popularity lately.

"Daredevil 2" was released, and the popularity of the female villain Erica also continued to rise. Actress Penelope Cruz, who played "Erica", also became a popular figure in Hollywood for a while.

In contrast, her sister Monica Cruz's career has suffered a bit of a setback.

She was disheartened.

I want to go back to Spain.

She also got some opportunities due to Donn's relationship, most notably in "The Lover of All" with Will Smith last year, in which she was the heroine.

The film was a huge success with a cost of $70 million and a global box office of $368 million.

Monica Cruz got the heroine, so she became famous and got some opportunities.

However, after a long time, it will not work.

Her English accent is serious, her Latino identity is not quite in line with the mainstream vase image. Most importantly, she resembles her sister Penelope Cruz, which can greatly affect her performance.

After more than a year of development, she can be considered to have figured it out. Instead of looking for opportunities in Hollywood, it is better to go back to Spain and become the eldest sister.

Don certainly didn't have a problem with that.

Now, Penelope Cruz is also a real red, and Monica Cruz is also returning home, a combination of sisters...... It's time to disperse.

Speaking of which, it's about the same time.

Penelope Cruz has been with Donn since 2001, and it's been five years. There is no merit, there is hard work!

She is 32 years old this year, and with great success in her career, it is time to think about her future life. It's not like this to follow Don En without a name or a point.

Don is so angry that he writes a check for $5 million to the Cruz sisters and wishes them happiness in the future.

Unexpectedly, the Cruz sisters all refused.

"I've taken so much money from you, I can't ask for it anymore. Monica Cruz firmly refused.

Don En was a little surprised, don't you want to give money?

Monica Cruz was very moved and said, "Donn, I've known you for the past two years...... No matter what, you are a noble person in my life, and I want to thank you for the rest of my life!"

Penelope Cruz agreed: "yes, if it weren't for you, maybe ...... We're just a little character in the margins, struggling at the bottom. I know the living conditions of low-level actors. ”

Don smiled, "Okay, they're all friends, there's no need to say these polite things." It's not that I won't be in contact with you in the future, maybe I will miss you in the future, and I will make an appointment with you. ”

Monica Cruz sneered, "I'm going back to Spain, what should I do?"

Don said, "So what? I'll send a plane to pick you up!"

Monica Cruz couldn't help but chuckle.

Flying to Los Angeles on a private jet to go on a date with Donn?

It feels both extravagant and absurd.

Penelope Cruz pursed her lips and smiled: "Okay, that's it, you have to contact us often, otherwise, I don't know when my personal movie "Erica" will come out." ”

In Marvel Studios' planning, there are indeed plans to start the female superhero movie "Erica". However, there is a lot of controversy and a lot of risk. Whether or not to get on the horse is divided.

Of course, if Don had the hand-picking, all obstacles would be removed immediately.

Tang Enyi said righteously: "That's different, dating is dating, this is our personal relationship." Making a movie is a business affair, and there is no confusion. ”

Monica Cruz winked, "I don't believe it!"

Penelope Cruz smiled, "I don't believe it either!"

"I'll leave tomorrow, or I'll get him tonight?"

"I'll see it!"

Tang En waved his hand, "Not at night, I don't have time! It's better to choose a day than to hit the sun, I'll see it now! Look at your sisters' methods!"