More than a week has passed in a flash, and now that the first half of August is coming to an end, and there are only three or four days left in the Olympic Games, the Chinese team's gold medal points have been exhausted, and they can only watch the show.

The yellow race is inherently inferior in athletics, and the second half of the Olympics only started the events in the big block of athletics, so there is no way to do it.

After all, white talent points afterburner, black talent points add resistance, and yellow people can only add sensitivity.

Mina stayed in San Francisco for a few days with Gu Biao and her husband, but after the novelty passed, her attention was still absorbed by the Olympic events.

Of course, her concern has transitioned from a sense of historical heroism to the success of commercial endorsements - she didn't expect that the national team would win 15 golds.

She has just officially become the boss of "Red Bull", and for the exclusive special drinks and title endorsers she got at a low price, she feels that the publicity that her brother helped her lay out is too cost-effective.

I don't know how many people around the world will notice the Red Bull brand.

The results of the Chinese team this time not only shocked the Chinese people, but in fact, the shock to foreigners at that time was even worse than that in China.

Because at that time, European and American countries generally felt that China did not have a systematic modern sports training and confrontation system. Moreover, the 84 Olympics did not even have table tennis and badminton, and those two series of events were not added to the Olympic events until 4 years later, in 88, Seoul, by the host Namboko country.

Therefore, even the only two major types of sports that Westerners have a deep understanding of Chinese have not been exposed, and the West's degree of sports construction in China is, of course, a smear. It's scary for you to suddenly come out and get 15 gold.

(Note: East Asian races have an advantage in table tennis and badminton, which has been agreed before.) Therefore, when European and American countries host the Olympic Games, it is impossible to use the opportunity to add new competitions to this kind of thing.

In 88, it was because the host Nan Bang was very confident, and felt that after joining the table tennis/feathers, with the agility advantage of the Nan Bang people, he could count the gold medals once and for all in the future, so he spent a lot of money to advance. I just didn't expect it to be ...... later ）

"Brother, husband, kiss, 15 gold medals! Today, all the gold points are over, a total of 15 gold medals, aren't you excited?"

After Mina went to watch the last gold medal game, she returned to the manor villa in Beverly Hills, caught Gu Ao, who was busy working remotely on the phone, and took a look at the time when he hung up the phone to vent her joy.

"Fifteen gold medals, I know. "Gu Biao is really not surprised.

It's not that he doesn't have a sense of honor, it's that he's feeling sorry for Red Bull.

It's a pity that there was no Ma J army in '84! The Chinese team did not have the potential to win gold in the marathon, nor did it have any other advantages in endurance events.

Drinking so many more Red Bulls to the people of the national team, the effect is the same as the parallel time and space without Red Bull, there is no improvement at all.

The number of gold medals cannot be beaten, but occasionally there is an extra copper in the marathon and an extra silver in the ultra-long-distance swimming, which is an insignificant butterfly effect.

Red Bull can't increase explosiveness, can't increase agility, can only slightly increase stamina. What's the use of not fighting for endurance projects.

It is estimated that the final publicity effect is similar to that of Jianlibao in history.

Gu Biao feels that it is still necessary to count on the Asian Cup at the end of this year, and then "verify the control group" so that Red Bull can be completely carried forward. If this thing wants to enter the global international brand vision, it is estimated that it will have to count on the 86 World Cup two years later, and other teams in the world will drink it, so as to really shock the world and reach the brand awareness of an order of magnitude with Coca-Pepsi.

Mina didn't know what Gu Biao was thinking, she was still filled with surprises, and she didn't forget to take out the two freshest newspapers to show Gu Biao, which was nothing more than the hype of the "Oriental Magic Water" road.

Gu Biao saw that it was the lace news of a local Japanese-American reporter in Los Angeles, and it was completely an irresponsible guess at the level of the UC Shock Department, and the explosion of the gold medal was attributed to a drink that was not too mysterious.

It's just that the Jianlibao in history has not been officially sold on the market before it is specially for the national team. Today, Red Bull has been sold in markets outside Thailand for two years. Even the new canning packaging style has been on the market for more than half a year. (Previously, due to the technical development and construction schedule of the concentrated syrup + bottling plant, it was still sold in brown glass bottles of Red Bull until 83)

Therefore, in the market, in fact, you can already buy cans of Red Bull at the beginning of the year.

What kind of discipline can those reporters who have won the attention of this book is nothing more than a turn of the pen, from another time and space to frantically boast about mysterious products, to blame "set questions, I think about it", criticize the relevant departments of the book for inefficient decision-making, slow supplier argumentation, do not buy good things, and must be the purchasers of the relevant departments to collect black money......

In the writings of those reporters, China has become a positive example of clean and upright, setting off the dark and inefficiency of the capital-rampant world, and falling into deep thought......

However, Mina had never seen the shock department, so when she saw the lace news of this Japanese newspaper, she was so excited that she didn't want it, and she took it as a real letter.

Gu Biao couldn't help but pour some cold water: "You won't really believe it, right? If you want to say that you are using this gimmick and 'export to domestic sales' propaganda, it's okay." It is impossible to expect this kind of lace news to make Red Bull explode internationally all of a sudden.

You might as well hope that this victory will inspire a small number of foreign professionals to pay attention to Red Bull, and then get them to follow suit at major international events within a year or two. Only the professional national teams, clubs of foreign countries have drunk, and the potential to tout the report can rise from lace journalism to serious journalism. ”

Mina still believed in her husband's vision, and after listening to Gu Ao's blow, she calmed down a little.

"It turns out that the reporters who pay attention to the country are so unscrupulous! In order to attract attention, they will write all kinds of words that smear their motherland and praise foreign countries! Unfortunately, this is still a newspaper, and those who want to keep it on file when they print it out dare to do so!" Mina took a sip, which could be regarded as giving up the unrealistic illusion at the beginning.

However, Gu Biao is also right, it is still possible to deceive domestic people and create an atmosphere of "even foreigners say this thing is good". As long as you don't use too much force, people can see that this is Red Bull's self-written, directed, and self-acted left and right fighting.

To be softer, it seems that the people who eat melons spread spontaneously when tap water.

This is a little better than the Jianlibao in history.

Because Mina has not long taken over the identity of the big boss of Red Bull, she is not very familiar with the management of Red Bull in China. This time, the planning opinions were conveyed to Zong Qinghou in China through Gu Wei's channel.

I believe that this middle-aged man, who has changed from the head of Wahaha to the president of Red Bull because of historical changes, can give full play to his due strength and play this card well.

In fact, after the news and foreign media tidbits about the front were collected and transmitted back by the system, Zong Qinghou was also very excited. He wants to promote it from the bottom of his heart, not just for business - these mainland Chinese, a few people who have heard that domestic products have been crazy praised by the Americans themselves, and they are very uplifting when they think about it, even if they don't give publicity and advertising fees, people who hear about it are willing to spontaneously praise it.

……

When Mina devoted herself to Red Bull's brand promotion, Gu Ao's competitors in other fields did not have a good time.

In other words, at least for Gu Wei's new moves, he kept "paying close attention to the development of the situation".

In the first ten days of its release, the sales of the Tiankun CD Walkman in the top five cities in the United States were simply surprisingly good - this "surprisingly good" is certainly not compared with the Tiankun home game console that has snowballed, this is still not comparable. It's compared to other CD players on the market.

In the first 8 months of 1984, Sony's CDP-101 desktop CD player sales in the United States have shrunk to 30~400,000 units, with an average of only 50,000 units a month. (When Sony's CDP-101 was first launched at the end of 82, sales were still relatively high, exceeding one million units in more than half a year.) But now because the market for enthusiasts and geeks has been almost tapped, the price is too high, so it has shrunk. It doesn't mean that Sony can't start out. ）

It was difficult to justify the fact that a brand as big as the United States and a brand as big as Sony only sold 400,000 units in eight months.

It's just that the sales of other brands such as Philips are worse, and the industry has come back to the taste and thinks that this is not Sony's pot, but the market potential has been tapped.

The Tiankun CD player broke the backwater.

In just ten days, 50,000 CD Walkmans were sold by relying on the inherent dealer channel formed by the sellers of Tiankun game consoles.

And the reason why only 50,000 units were sold was that only 50,000 units were released in the first batch, and dealers in the top five cities of New York, Chicago, Los Angeles, and Asia were only allocated 10,000 units. If the supply is open, it is estimated that it can sell two or three percent more.

However, Gu Biao doesn't care about the small head of the two percent, what he cares about is just the right amount of hunger.

And there is a reason for the low stock of Tiankun, and he is not afraid of being said by consumers about hunger marketing - President Schulhoff, the day before yesterday, in order to face consumer doubts, he expressed his attitude on TV.

It is said that the stock volume of Tiankun's CD Walkman is based on the shipment of peer CD desktops surveyed by previous market research, and adjusted its own production capacity, stocking and issuance time.

Previous market research data shows that the best-selling CD player brand in the United States has a monthly sales volume of only 50,000 units, so Tiankun feels that it is enough to leave double the margin and "supply 100,000 units per month is definitely enough to sell", so it "ships 50,000 units from the OEM production area every half a month".

In this way, the pot of hunger is completely shaken off: none of my peers can fight, I underestimated the enemy, how can I be blamed for this?

The public relations department of a company like Philips is almost about to curse when they hear Tiankun's propaganda caliber.

Sony, which has always had a good relationship with Gu Biao, chose to remain silent for the time being.

Akio Morita is definitely unhappy in his heart, but what he cares more about is the advancement of the design team of Tiankun's CD Walkman.

Sony is also developing a CD Walkman, the model is set, called D50, and now it is already in the testing stage, which was supposed to be tested for more than a month, and the production and distribution for more than a month, adding up to 3 months, and it will be available in November.

But after seeing the hot-selling style of Tiankun, how did Akio Morita think that the stupid big black with the battery pack on his back was not pleasing to the eye.