Chapter 340: Doing business and loving movies are two different things

Denzel's proposed issuance plan really surprised Peng Yichen.

Could it be that Legendary Pictures is so confident in its own films, renting 500 screens for screenings at once?

You must know that Hollywood's low-budget movies or literary films can rent 200 screens for screening, which is already the highest specification.

500 screens, even more than the size of the premiere theaters when many small company movies are released.

"Denzel, put away your little tricks. Director Peng's advisor is Professor Trison, so you can take out another plan. Robinov laughed.

When Peng Yichen heard this, he was a little confused for a while, he turned his head and looked at Professor Trieson who was sitting behind him with an inquiring eye.

Trisson smiled and whispered, "Hollywood film distributors often prepare two sets of distribution plans. One of them was used to coax foreign film production companies.

They'll deliberately expand the screenings, telling you they're going to get your film, for what's called a national distribution. It looks like the scale of your movie projection can span more than a dozen states in North America, which is better than the seven major Hollywood studios.

But in fact, it was just a matter of showing the film in various states, in sparsely populated drive-in theaters or underground theaters.

The income from this drive-in theater is almost negligible, and of course the rent is very small.

But these Hollywood distribution companies will only tell those foreign producers. It's that your movie isn't good enough, and they've already paid a lot of publicity costs. So they want to buy out the North American screening rights to your film.

Foreign producers usually agree to sell their films to these distribution companies for very little money. ”

When Peng Yichen heard this, he couldn't help but want to roll his eyes, this guy just said that he was his fan, and the next moment he gave a pit his own distribution plan.

When Denzel heard Robinov's words, he smiled without embarrassment: "It's good to have insiders." We can communicate more smoothly.

Director Peng, I hope you don't mind, after all, this is a business.

I love your film, so I'd love to be able to buy out the rights to show it in North America. ”

Peng Yichen did want to be angry for a moment, but soon he figured out that it was impossible for Denzel not to know that there was Hua Na's investment behind this movie, and it was even more impossible not to know that his advisor was Professor Trison.

Then he still came up with this plan and let himself choose, and the meaning behind this is not so simple.

It seems that the power of traditional Hollywood filmmakers is still a little uneasy about themselves, and in this roundabout way, this is to remind themselves how those people on Wall Street treat foreign production companies.

Therefore, Peng Yichen quickly calmed down and said with a slight smile: "I don't mind, Mr. Denzel, let's take out the real distribution plan." ”

Denzel saw that Peng Yichen had understood the true intention of the previous plan he proposed, and nodded with a smile: "Okay, Director Peng." The screening plan we have developed is a stepped screening.

After all, you have to know that it takes a lot of money to promote and schedule films in the North American film market.

So, we plan to start showing movies in 50 theaters in North America now from the end of April. Depending on the response of the audience, the screening scale will be expanded to at least 50 and up to 100 theaters per week.

Until the end of the Oscars, and then make a plan for the scale and publicity of your movie "Life is Beautiful" at the Oscars.

Therefore, before the Oscars began, our PR direction was mainly focused on the Oscar judges, trying to ensure that "Life is Beautiful" could win at the Oscars......"

"This kind of screening is too long. Peng Yichen frowned slightly when he listened.

"It's good to be a little bit of a show. Professor Trisson couldn't help but remind.

"Even if it is a screening, the distribution company needs to spend a lot of money to distribute it. The Star Flag Country is a place where business is paramount, and every penny has to be carefully calculated.

If you can spend no money, the distributor will definitely not have any more points, so the distributor's screening resources will only be used for movies that they basically recognize and have a future. ”

The North American film market is far more competitive than the rest of the world.

In comparison, although the scale of the domestic film market has caught up, in terms of the improvement of the audience's viewing quality, the investment in basic equipment, and the improvement of institutional guarantees, the Chinese film market is still far from the North American film market.

Peng Yichen just briefly weighed it and immediately understood.

On-demand screening is indeed the best way to extend the screening cycle of small-budget films and expand the chances of success of small-budget films.

This is also why Hollywood is such a commercial place, but there are still a large number of film companies willing to invest in literary films and niche cult movies.

Because although these movies are not as efficient as commercial blockbusters to make money, as long as the early word-of-mouth can be guaranteed, the later stage will get the same amazing box office income because of the long screening cycle of these films.

And if the reputation of these low-cost movies is particularly good, even if the box office income is a loss, the later DVD and even the future network copyright income can also allow investors to recover their costs and even make a lot of money.

This is the key to keeping literary films strong and vibrant in a place as commercial as Hollywood.

Therefore, for the movie "Double Treasure Fighting Demons" and his journey in the North American film market, the screening is a process of accumulating word-of-mouth and popularity.

This is a very important first step, whether there can be follow-up development, it depends on the word-of-mouth and achievements of "Double Treasure Fighting Demons".

"Denzel, can you tell me the specific details of the screening?" After understanding the situation, Peng Yichen asked about the screening of his own movie in detail.

Denzel seemed to check the computer, and then replied: "The best condition I can provide is for "Double Treasure Fighting Demons" to be released on April 27, and it is expected to be screened on a total of 50 screens in Los Angeles, New York, Chicago, Miami, Detroit and other cities.

If the audience's word-of-mouth can reach B or above after the screening, if the box office can reach $800,000 within a week. Then we can increase the scale of the screening.

If it is below this number, then I am afraid that the scale of the release will not be as expected. ”

Peng Yichen didn't know the scale and method of this movie, whether it was good or bad, and turned his head to look at Professor Trison.

Professor Trisson whispered, "He is the lower limit of the expansion set according to the standard of C-grade released films. This condition is already very low, which is very reasonable......"

This condition does not sound harsh, but in reality, it is not an easy task to get $800,000 on 50 screens.

Each screen also needs to grossing at least $2,300 a day.

And the audience's word-of-mouth is even more elusive. After all, Peng Yichen's films do not have any audience base in the North American film market.

You must know that Li An's "The Wedding Banquet", even if it has won the Golden Bear Award in Berlin, when it was screened in the Star Flag Country, it was only $2,300 on a single screen......

Peng Yichen understood the situation, and secretly rejoiced in his heart, fortunately he found and chose Trison, a person who is clear about Hollywood, as a consultant, otherwise he would have to take a lot of detours to understand the twists and turns behind these Hollywood companies.

"Denzel, I see, I agree with this screening plan. But I have one request, that is, my director and lead actor share, which must be counted as my investment. In the final revenue of this movie, I want to share all the revenue of the movie, not just the box office.

Don't think I don't know, horror movies in North America are mostly made from post-production revenues outside of the box office. Peng Yichen looked at Denzel on the screen and said in a deep voice.

This sentence silenced the people on both ends of the video call. The share of all the proceeds of the film is a hallmark of Hollywood.

Those who can get this kind of treatment are all big directors or superstars at the top of Hollywood.

Is Peng Yichen so arrogant now that he thinks he can enjoy this kind of treatment?

This is the biggest question in the hearts of all the Star Flag people present at this time.

……