Late at night, Tokyo.

In the smoky study, where the faint glow of the lamp shrouded in, and the orange color diffused from the windowsill, Watanabe Junichi crouched in front of his desk, sometimes looking up at the dark window, sometimes lowering his head, and writing with the tip of his pen rustling.

The air is very quiet, only a few insects chirp outside, and sometimes a wisp of wind blows through the screen window, and the cool is suddenly cool, and it is stranded in this bustling city for a moment, and then it passes away quickly.

“…… Ahn Joon-hyuk didn't say what his ideals were......"

Writing such a paragraph, Junichi Watanabe stopped thinking for a moment and continued: "In response to my previous question, he replied: Three years ago, Mark's ideals would only be considered naïve, but three years later, we see its prototype, yes, prototype! A city that exists in reality should not just be a city where some people say the same thing on the Internet that can be said in person. The role of Facebook should not be limited to breakthroughs in communication, breakthroughs in communication are only the foundation, and if we want the word 'social' to really complete the evolution of 'socialization', we must extend from this foundation to a deeper ......."

“…… In a socialized city, people's first choice in the city is to live, and in people's lives, communication with each other is essential but not the only one. You need food, you need clothes, you need leisure, you need to play, you need to work...... If you don't take care of that, it's not social, and for the past three years, Facebook has been working the path of socialization, first linking colleges, then high schools, and now today. We have linked more than 60 countries and regions around the world, with nearly 40 million people. ”

"It's a scary statistic, if it were a real city, it would overtake Tokyo as the most populous city in the world, but we've been slow to socialize our efforts, and we've tried to push the evolution of social attributes through some programs or groups like workplace networks, but they have been failing until I see the open platform plans. Because we're too conservative!"

Until now. Junichi Watanabe still remembers Ahn Jun Hyuk's sharp gaze at that moment, and at that moment, he almost had the illusion that the other party had insight into the future.

It was a shock that is difficult to put into words, and perhaps mixed with some reverence for the courage of the forerunners.

Ahn Jun-hyuk put conservative. The status quo of social networking sites that cling to user information. Called "Walled Garden". He said that this is contrary to the purpose of the establishment of Web 2.0, and it is also contrary to the overall development trend of the Internet. In the process of network socialization, the breakthrough of communication should not only be limited to individuals, but also include individuals and collectives, collectives and collectives......"

Junichi Watanabe is not a hot-blooded young man who has just stepped into society, and after years of polishing his professional career, he has enough experience to distinguish the prospects described by others, whether it is a beautiful bubble, or it is really possible to realize, and because of this, even if Ahn Junhyuk has repeatedly pondered the above paragraph, his fingertips are still a little trembling when he writes it out at this time.

He knew that the other party was not boasting!

Although Ahn Joon-hyuk only explains the overall significance of the open platform, the hidden message is extremely clear - the commercial operation of social relationships!

In the past year, Facebook's profit model has been the focus of attention, and many people once thought that the first breakthrough in the profit model should be an effective advertising system, but in Ahn Junhyuk's eyes, it seems that this is not the case, and he tends to dig out business opportunities from data. From his answers, I saw that he divided Facebook into three stages, individual to individual, individual to collective, and then multiple parties relied on this platform to generate interactions. In the person-to-person stage, the flow of information is confined to the inside of the wall, and the flowers in the garden are so colorful and gorgeous that no one sees them, they can't create profits, and what he is doing now is to tear down this wall!"

"The individual to the collective is the next stage, and vice versa can also be collective to individual, collective to collective. This is a rather bold, but extremely forward-looking idea, the reason why the business opportunities of the previous information flow can not be mined, is because it is huge and complex, only relying on Facebook's employees of about 100 people, can not be carefully screened, classified and transformed into benefits, which is also the dilemma faced by all social networking sites, it is not like a search engine, usually people use the search, there is already a clear purpose, and once opened, the use of data is no longer Facebook, but 10, 100 or even 1,000 established or start-ups from various fields to tap into it, so that it is undoubtedly many times more efficient. ”

"The last stage is the most exciting part of the whole project, since last year, we have seen Ahn Joon-hyuk explain on the news the outstanding contribution of Facebook to human communication: it breaks through time and space, and it is at zero cost. If the previous phase goes smoothly, then we can almost predict how much this breakthrough communication method will bring to enterprises and users. Barrier-free communication will allow companies to get user feedback in the shortest possible time, and even invite users to participate in the development of a product, as Ahn Jun Hyuk advocates. Zero-cost communication can help users control the relationship with large enterprises independently, and on traditional platforms (TV, radio newspapers, traditional Internet), users cannot do this, and can only passively accept ......"

"What's more, once the relationship between the most prominent parties is formed, it will snowball bigger and bigger, and it will roll more and more round - here I very much admire Ahn Junhyuk and Mark Zuckerberg's insistence on the 'News Feed' function, it is precisely because of its existence that there is no product that can use viral marketing to make the most of word-of-mouth publicity like Facebook, which will record which product you have marked with a 'thumbs-up' or' Feet', and then show it to your friends, and then extend along your social relationships, and theoretically, how big the network of people interact with, how far it can travel. This kind of publicity is almost zero cost, and I can almost imagine that companies are facing such word-of-mouth publicity. It is almost conceivable how many startups that are unable to promote due to lack of funds will bloom when it opens......

After writing an article, Watanabe Junichi sat stunned for a moment, still feeling that he had a lot to say in his heart.

What he writes is the most optimistic estimate, in fact. There are still many problems that are difficult to solve.

Found in his investigation. Facebook's engineering culture is so strong that the company has been trying to solve the most complex things with the least amount of manpower, and if that doesn't change, the "open platform" plan will leave a major omission — unless the details are set up in advance. A mechanism that can handle a variety of situations. Otherwise. The flip side of "automated" processing is that it's all right and bad. I'm afraid this will hurt the credibility of the platform.

The reason why he sees it as a difficult problem is not that he thinks Ahn Joon-hyuk can't think of it, but he thinks that this problem may become a fuse...... A few days ago, he read a report that some people in Silicon Valley pointed out that after Ahn Junhyuk became Facebook, Facebook's engineering culture is weakening, and the newspaper analyzed that if it continues to develop, Ahn Junhyuk may be counterattacked by Facebook's internal engineering group.

He took a closer look and found that it was not alarmist, because on Facebook, the engineer also has a spiritual leader: Mark Zuckerberg!

Others, like Facebook, can it provide a relatively level playing field, can it provide a win-win monetization model for third-party developers, and will Facebook have the strength to cope with the multifaceted crackdown if it continues to develop in this way?

After all, if everything really develops as he guessed, then Facebook may no longer be called a social networking site, but will become a real new platform because of the creation of a new kind of character relationship map, a new media that integrates training, service and promotion, which is enough to subvert many traditional industry rules.

Even, as does the relationship between the Windows operating system and software developers, it is optimistic that in the future, Facebook will become the infrastructure and system standard for all Internet service providers, just like Microsoft, and such a development will undoubtedly shake the dominance of giants such as Microsoft, Yahoo, and Google.

Microsoft and Google, in particular, are showing a strong interest in Facebook these days......

Suddenly, Junichi Watanabe was startled and woke up from his contemplation.

…… Microsoft, Google, ...... Facebook Tests the Waters with Classified Ads......

These days, in order to search for Facebook information, no reports are missed, and the brains that have long been stuffed have been connected by a faint line.

Microsoft's Google resurgence of the social network is becoming more and more intense, is it the result of his classified ad plan before he made public the "open platform" plan at the beginning of the month?

The thought that suddenly came to mind made Watanabe's heart pound.

I can't help him not think like this, it is really the launch of Facebook's two news, the time point is too close, and after a conversation with Ahn Junhyuk, the clues of the other party's future plan are faintly clear, and similar intention speculation is inevitable.

But after thinking for a while, Watanabe shook his head and smiled bitterly, even if he found out, what if he found out? He believed that Ahn Jun-hyuk didn't even think about hiding his purpose, he just put his threat out in real terms.

The rapid growth of the number of users, the natural advantages of the advertising market aggregated by user data, and the changes in the overall trend of the Internet (entering the Web 2.0 era) are his most advantageous weapons. Facebook has always struggled to survive in the cracks of the giants, and last year, Yahoo's acquisition nearly broke it up, and this year, is he no longer able to tolerate his weak position?

Thinking wildly, it took a long time for Watanabe to put down his floating mind, no longer think about these things that were limited to his own guesses, and continued to write for the end of the article.

"The transformation of the Internet industry is imminent, every time the industry changes, there are always some falls, others rise, the decline of Yahoo and the popularity of Facebook, may be the first clarion call for change, where it is going, can only be left to time to test...... After the interview, I once again remembered what he had not finished talking about, what his ideals were, and it was just a reporter's little curiosity out of his own quality. ”

"Building a virtual second world, or an Internet empire that monopolizes the platform?" He gave me the feeling that this is the case, as if there is always a very ambitious goal, but unfortunately this doubt has not been asked after all, I hope that this will become the motivation for me to interview him again!" (To be continued......)