After reaching a tacit understanding with Mayor Howard unexplicitly, only two days later, Gu Biao let Ye Su go.

After all, he is the second secretary of the embassy, and it is not easy to take personal leave to accompany him on a mission, and no matter how much time it takes, he will not know each other.

However, Ye Kun did not return empty-handed, as the deputy head of the press and liaison office of the embassy, she at least got an inside reference on the real diplomatic relations between the United States and Canada, so that she could use it to deal with the work.

Of course, she wrote the things herself, and Gu Biao just provided her with the convenience of observing the materials.

After Ye Kun disappeared, it took about a week for Gu Biao to leave Seattle and fly back to San Francisco and Los Angeles first, and did a little bit about the game console and movie distribution business, and mentioned many of his subordinates.

Finally, when he returned to Watsengton, An An divided his studies.

If there is a problem in business, let the subordinates call at any time to ask for instructions, and if it is too confidential, they will fly to Watson for instructions to avoid being tapped by the phone.

When I returned to Washington, it was early November, and Singles' Day was just around the corner — of course, there was no Singles' Day in '82.

Kissinger tentatively knocked him up, but this time he really didn't see any flaws.

BECAUSE GU WEI WENT TO SEATTLE AND EVEN VANCOUVER FOR A VERY GOOD REASON: HE TOLD HIM ABOUT HIS PLANS TO DEVELOP GAME CONSOLES, THE BUSINESS COMPETITION WITH ATARI, AND THE IMPORTANCE OF THE GAME "FUTURE SOLDIER" (FORMERLY "CONTRA") IN DRIVING THE SALES OF THE PLAY-COMPUTER PROJECT.

even told Kissinger that the image spokespersons of the game must be Arnold and Stallone, and showed the other party the art promotional picture.

Of course, Kissinger knew that he kept business secrets, he had no friendship with Atari, and it was absolutely impossible for him to betray Gu Wei's interests.

When Gu Biao presented this evidence, he was also very careful and gradual to try to be as realistic as possible.

It was only when Kissinger knocked on the side and asked a point that he reluctantly made it difficult for him to disclose a point. Definitely not before the other party asked, just poured the beans in a bamboo tube and said.

With such a good commercial interest, Kissinger naturally chose to fully trust Gu, and regarded the matter as a rash provocation by the Brittanians, and a reckless execution by the clumsy Canadians.

After Gu Biao returned to Watsangton, he lived a week of writing books and talking about it, and on the Hollywood side, the hype about "Vancouver's rudeness to Hollywood investors" gradually died down.

This time node was obviously also designed by Gu Biao, who didn't want Mayor Howard to combine his departure with the pacification of public opinion.

Besides, even if Gu Biao wanted to calm public opinion immediately, he couldn't do it.

Hype is hard to recall, after you break the news to the relevant media, they themselves hope to continue to attract attention, and it is impossible for you to stop it.

Even if the well-connected media is willing to stop writing, other tabloids that have no friendship will take the opportunity to attract attention.

There will even be a picture of "the big newspaper has been bought and does not dare to disclose the truth, and there are still two or three hard bones in our tabloids, and we are willing to act as the national conscience exposed".

As soon as these excuses are said, no matter how aggrieved Master Howard is, there is nothing he can do about Gu Biao.

At the same time, after the hype point of "rudeness to Hollywood investors" subsided, the three hype points of "Canadian police cross-border law enforcement/Vietnam War combat heroes post-war trauma/inability to integrate into society lead to emergency conflicts" were still tenacious on TV stations and newspapers for more than half a month.

These points do not hurt Vancouver's property market and the transfer of the film industry, so there is no bitter master, so the image damage is nothing more than CBSA, this agency has no power to say that the chaebols and powerful agencies will come out for them, so let's stay up slowly.

The hype continued until early December under the precise control of Harvey Weinstein, which was perfectly combined with the pre-release advertising campaign for "First Blood", which was redirected to the Christmas schedule. (Because of Gu Biao's butterfly effect, "The First Blood" was screened a little later than in history)

Tens of millions of American people have been bombarded and brainwashed by news hotspots, and they have begun to discuss related topics after tea and dinner.

The old men who like to point out the country, talk about politics and talk about the military, have opened up which politicians should be spurned and responsible in the later stage of the Vietnam War, and which front-line officers and generals should be "evaluated".

Even women who don't like the military are gradually attracted by the footage that flows out of the regular propaganda channels, pointing at Stallone's two-second shot of being hung in a pigsty and finally brought out by a red tree, talking about which muscle is more powerful and more manly than the back shot of Arnold in "The Terminator" I saw last year.

The initial filming budget of "First Blood" was $12 million, but in the end, because of the large scenes and the lot of things to be blown up, the production cost was overspent to $18 million by the end of filming.

According to the rules of 433 account sharing, the distributor's original publicity plan should be estimated at 70% of the producer's price, so that the industry can feel that the money is spent on the knife edge and the distributor is not lazy.

However, because Harvey, a rhythm master, has the ability to bring rhythm is really against the sky, in the end, he only reported a $10 million budget publicity plan to the producer, and the producer actually accepted it, without the slightest intention of pursuing it.

After all, the effectiveness of propaganda and the hidden resources mobilized are obvious to all. So much of the public opinion that reflects on the trauma of the Vietnam War and the fact that "politicians should be blamed rather than fighting heroes" is all about movies, and it is all advertising.

In fact, Harvey's $10 million promotional plan offer is false, because the specific cost of public relations for many under tables is completely up to him, and the other party will take a look, plus in the end, look at the curative effect, and can't find out the real account.

According to the books, the cost of finding a third-party advertising company is $5 million, which is a real amount. Finding a public relations company and soft news red envelopes adds up to $5 million, which is completely false, in fact, the red envelopes are only more than 2 million, and the rest is all up to Harvey and his team to lobby.

This is also an industry practice, when the Oscars were judged in later generations, there were more than 3,000 tickets, and everyone in the circle knew that Harvey gave people a price of 200,000 per lobby, in fact, it would be good to have half of his favor expenditure, and the rest was all about selling face.

To put it more thoroughly, Harvey made a price of 10 million for the publicity and distribution plan reported by the producer, which means that he showed Gu Biao this price, so when the time comes, after Miramax gets the share of the money, he must first write off the 10 million cost, and then talk about dividends.

Gu Biao has now invested 10 million in Miramax, accounting for 40% of the shares, which means that about 80~900,000 US dollars of the money saved by Harvey should have been Gu Ao's dividends, but now it has become a cost.

But Gu Biao will not pursue this kind of thing.

Hollywood mixed distribution rights, the water is so dirty, so clear that there are no fish. If you want to use the kind of subordinates who can do things, you must fully recognize that people's feelings are worth this price, otherwise who accepts your investment and works for you.

In November, it mainly relied on news and publicity, and in December, it was time to really burn money. Harvey's $5 million real advertising budget also began to fire up a month before Christmas.

The publicity effect of $5 million is still very strong today, and for a while, "First Blood" almost firmly occupies the first position in the exposure rate of the film industry media advertisements on Christmas Eve.

From the perspective of the entire entertainment industry, the advertising investment and exposure of "First Blood" are only second only to Atari's game cassette "E.T. Alien".

There is no way, Atari before the apocalyptic madness directly spent $15 million on advertising for the "ET Aliens" project!

It's a pity that Atari Ken spent $25 million for IP adaptation rights, $15 million for advertising, and only $10,000 for the programmers who developed the game, and $0 for game testing — yes, $0, and the game was not tested at all before the cartridge was filled.

It's a coder named Howard, who is responsible for developing this game, and he said that he had debugged it, signed an order, and the production order of 5 million genuine game cartridges was thrown into the factory, which is ridiculous. No one in the company seems to feel the need to worry about and guard against employee retaliation against the company.

This kind of marketing dog behavior, which completely treats technology as an ant, will soon be punished.

There is a limit to the patience of the American people.

……

Friday, December 10, 1982.

Originally, it was just an ordinary day.

"First Blood" will not be released until a week later, in order to catch up with the Christmas schedule - those entertainment products in the United States that grab the "Christmas file" are not released on Christmas Day.

In the 80s, there was no internet, there was not much room for spoiler dogs, and the piracy industry was slow to react. For movie stuff, warm up word of mouth a week in advance, so as to better ensure that more people go to watch it during the Christmas holiday.

If it is a game console cartridge, then it will be on the market half a month earlier than Christmas, which can be regarded as a "Christmas file", because it also has enough time for parents who buy Christmas gifts to find out.

Gu Biao had just handed over the latest issue of the book manuscript and project presentation to the tutor, socialized with his classmates for a while, and drove the firebird back to the villa for the weekend (Watsington is very safe, and he doesn't have to be driven by bodyguards every time he goes to school during the day).

When passing by an audio-visual firm three blocks away from the villa, Gu Biao glanced at the door of the store and pasted a large poster, which read, "Atari "ET the Extra-Terrestrial" has arrived.

Gu Biao's heart moved, pulled over, and walked into the store.

He has been to this store many times, because it has a full range of goods, and it is a relatively large dealer in downtown Watsington, in addition to video tapes and cassette tapes, all game cartridges are also sold - including Tian Kun Entertainment's PLAY-BOX handheld, which is also distributed here.

Therefore, Gu Biao often walks by with the mentality of unannounced visits to see how his product sales and reputation are. The shopkeeper is a middle-aged man who is not sensitive to Asian faces, and Gu Biao wears sunglasses every time, so he doesn't recognize it.

"Give me a cassette from ET. Gu Biao asked straight to the point.

The owner was very happy to get him the goods.

After Gu Biao paid the money, he casually asked, "Is it a new arrival today?" ”

"It's okay, it's definitely fun to have such a big brand of Atari and such a big advertisement. "The owner was accommodating.

"You haven't played it yourself?"

"No, it's for sale, whoever has time to play it first. Generally, the hot sales period has passed, and we only try it out if there are unsalable leftovers. The boss's answer was very reasonable.

Gu Biao: "I want another game console - in addition, I advise you to play, maybe it can help you, and buy less next time." ”

"Game consoles? Do you say 2600? That's really rare, I haven't sold 2600 game consoles this month, and now customers think this six-year-old model is too old, and they can't wait for the new version." ”

The boss very happily brought a game console with a little dust from the warehouse, and diligently helped clean it before handing it to Gu Biao, and it could be seen that he was telling the truth.

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