Chapter 300: The dice have been rolled

When Ye Kun carefully read the outline that Gu Biao brought, it was already the second half of the night.

Outside, in downtown Watsonton, everything is silent. Only in the embassy district, there are a few pavilions that need to be jet-lagged with their home countries, and there are night diplomats who are busy.

Because it was a summer night, even at midnight, it was still a little hot, but it was not enough to turn on the air conditioner.

Ye Kun is wearing a flesh-colored short-sleeved rounded collar shirt today, with a slightly loose size, fortunately, it is slightly breathable and cool under the night breeze. The skirt did not wear the dignified tube skirt that usually turns on the air conditioning during the day shift, but changed to a gauzy pleated skirt and low-wedge sandals with thin straps.

Obviously, there is less work communication on the night shift, and there is no need to receive foreign guests, and no one is watching, so how comfortable is it.

Closing the outline, she commented pertinently: "I think there should be no problem with the scope of discussion in this monograph. Based on the mainstream of China-US relations in the past two years, it is beneficial to write about it to deepen cooperation.

No wonder you don't want to take the route of skipping the level of reporting, you are sure that you can approve the report level by level. I really didn't expect that our understanding of Kissinger's position is still shallow. ”

"It's just that you're shallow, I don't, don't bring the word 'we'. I have always known that the attitude of the old man towards China is that of 'each according to his needs'. Gu Biao ridiculed directly, not that he didn't know how to pity the fragrance and cherish the jade, but he was used to joking with Ye Kun like this.

"It's me who is shallow, okay, Gu Dacai!" Ye Kun was choked with slight anger and anger, but he could only claim it, "In any case, I must admit that this monograph is beneficial for temporarily strengthening mutual trust and understanding between the two countries and deepening economic, trade and technological cooperation." At least after writing it, it can make Americans further convince that we really do not seek world hegemony, but only want to make money. ”

Ye Kun's last sentence is very pertinent.

Historically, Kissinger's "On China" and other series of achievements, although the United States also paid attention to China's strength, but one thing was beneficial to China - it refuted the "persecution paranoia" of the American tradition and made Americans moderately believe that "the Chinese want to make your money at most, and do not want to compete with you for world hegemony."

In the 80s, I was desperately trying to prove that I was harmless to humans and animals, and I just wanted to develop. Helplessly, outsiders still look at China with a Cold War mentality, or feel that "if the ideological remnants of the previous era of the Chinese have not been cleared up, the attitude will be repeated."

If Gu Biao participates in this project, it will at least help the country to maintain its obscurity.

In the end, it is also a merit.

Ye Su is businesslike, and there is no reason not to help Gu Wei mediate.

So Gu Biao was in the lounge outside the office of the Press Liaison Office, looking for a sofa and squinting for a while. Leave Ye Su to fax, call, and ask for instructions with China.

I don't know how long it took, maybe two hours, Ye Kun came out and patted him on the shoulder:

"There shouldn't be any big problems, at least I've already helped you report to the department, you can go back and wait for news." ”

If Ye Kun didn't follow up, it would be good to be able to go to the leader of the Americas Division within a few days for this kind of inconsequential official document request. She tried to ask someone to urge her, at least the department could approve it as soon as possible, and add some positive analysis comments, and then send it to the ministry.

As for the ministry, Ye Kun doesn't have such a high level of favor, and she can't afford to trust it. Helping Gu Biao to this point is already benevolent and righteous.

Gu Biao also knew how to be measured, so he thanked him sincerely: "Thank you, although we are old friends, we still have to thank you." You were promoted before, and I didn't congratulate you immediately, and I will make up for you on your birthday next month. ”

Ye Kun's face was unwavering: "You still remember, I reviewed it before I came." ”

She is a typical Cancer, so that kind of gossip-type intellectual curiosity will often inadvertently manage too widely. This temper combined with her experience of being born in a high gate since she was a child, you have become the current temper.

"If you say that, I have nothing to say. Gu Biao didn't want to explain.

Ye Kun: "Then what arrangements have you made recently?"

Gu Biao: "In the future, I will pretend to communicate with China for instructions, and use this excuse to ask Kissinger for more leave to take care of the company." The specific technical details, you don't understand it, anyway, I'm in a hurry and hype up a gimmick. ”

Gu Biao was too lazy to tell Mina and Han Ting about what he had told Ye Kun again, so he brushed it over.

Ye Su just kept the arrangement in mind and didn't ask much.

……

The next day, Gu Biao took leave from Kissinger and flew to San Francisco.

At the headquarters of Tiankun Media in the Bay Area, Schulhoff, the president of the American subsidiary, has already taken care of all the preparations and is waiting for Gu Biao to come.

The following staff will arrange the pick-up fleet and security on their own, and these are not a problem.

Historically, Schulhoff was supposed to have had some friendship with Kissinger, was introduced to Akio Morita by Kissinger, and later became the president of Sony (USA). So now that he is mixed up with Gu Biao, he still keeps in touch with Professor Kissinger, and Kissinger roughly knows what Gu Biao wants to do when he asks for leave.

This is also Gu Biao's deliberate acquiescence to let the professor know his whereabouts and know that he has not done anything bad that harms the interests of the United States, so as to make it more convenient to ask for leave. Everyone knows it.

"The first batch of goods shipped from China, there is no problem, right? Are all the channels connected?" Gu Biao got off the plane and was still in the car, so he asked straight to the point.

"The first batch of 100,000 units, a total of 20 containers, was delivered to the Port of San Francisco a week ago, and all of them have been shipped out," Schulhoff said. Sony's retail channel has also been finalized and implemented with President Morita.

Basically, in the electronics department stores in major cities in the United States, you can buy Sony Walkman, and you can buy the Tikun Play-BOX. There are more than 3,200 outlets in the United States, and each outlet has an average of 20~50 units in the first batch.

The business of marketing promotion and hype has also been arranged completely in accordance with your main ideas, and I have handed over this part to Shi Yuzhu, who is indeed very talented in gimmick hype. Boss, I have to admit that the people you have unearthed are very skilled. ”

Schulhoff's remarks finally fully reflect that he is one of the few Americans who understands the bureaucratic culture of East Asia, and he actually shoots the yellow bosses, although it is still a bit blunt.

At the same time, if you change to a negative teaching material like Hawi Shain, even if you work for Chinese or yourself, you will definitely not really respect the yellow boss.

Gu Biao nodded, and asked a key question: "President Sheng Tian has no complaints about this cooperation, right?

Although Tiankun Media has been cooperating with Sony for a year and a half, Gu Biao did not need Sony's thousands of channel providers in the United States to cooperate after all.

Because the business of selling arcade machines has a small number of customers after all, but each customer is relatively large, as long as you deal with the arcade owner. Now that the first time to sell products for ordinary consumers, Sony's channel resources must be a lot more.

These channels are all slowly worked out by Sony in the United States for more than ten years, and if you change to a less courageous one, you must hide it and keep it.

Schulhoff immediately replied: "At least he agreed, and he did not ask for an increase in the channel fee." He doesn't seem to care about the momentary interests and is willing to wait and see your potential stock again. ”

"It seems that Akio Morita still has the courage, so let's drink more soup with him and join me in the grand event. With this vision, I am worthy of helping me to work together to balance Motorola. In a few days, we'll surprise them and see what a wise decision to work with me was. Gu Biao said with a soft smile.

Obviously, on the issue of the future "International Electrotechnical Society IEC Electromagnetic Compatibility Technical Standards Formulation Meeting", Gu Biao has regarded Akio Morita as his "Cao Cao", and wants to use this "Cao Cao" to balance Motorola's "Yuan Shao". (Gu Biao himself can only be Emperor Xian of the Han Dynasty for the time being, after all, there are still one or two orders of magnitude behind the financial resources and technology, and he must hold on to it, not waste.) )

The team soon arrived at the company, and after Gu Biao communicated with Schulhoff, he met with Shi Yuzhu and listened to Shi Yuzhu's promotion report.

For more than a year, Shi Yuzhu was in charge of arcade sales for TV franchisee channels at the beginning. But after 82 years, the arcade business began to shrink in earnest.

Although Tiankun Entertainment has also developed several follow-up new games, they are all tinkering, changing the graphics and characters, treasures and effects. Basically, there is no innovation at the level of underlying gameplay.

This was also determined by the level of hardware at that time, and the awesome game that Gu Biao remembered in later generations could not be innovated with such a bad CPU now.

Or although it can be innovative, it is a bit of a waste to leave the first appearance of the arcade mode exposure - Gu Biao also hopes to leave some games that do not consume CPU but have good gameplay and are novel to handheld and home consoles. So there's no need to waste too many epoch-making ideas during the decline of arcades.

In this case, the total sales of arcade machines in the United States and Japan in the first half of 1982 were estimated to be less than 30 million US dollars, and the sales volume in the first half of the year was only more than 20,000 units.

So since April, Gu Biao has asked Shi Yuzhu to move his main promotion energy from the arcade to the upcoming handheld machine, and find a way to organically integrate the electromagnetic compatibility papers and selling points that Yang Hao, Lu Yunda and their tutors have worked on, so that they can better hype it when the time comes.

Now, it's finally time to verify Shi Yuzhu's hype execution.

When Shi Yuzhu reported, he patted his chest and assured Gu Biao: "Mr. Gu, don't worry, Professor Erikson's series of papers will be sent out tomorrow." The other non-professional reprint media I contacted were all nested and prepared. As long as this concept is hyped, I guarantee 100,000 units...... It will definitely be sold out of stock within half a month! And it will form a 'hunger effect'!

You may not know what hunger marketing is, but I saw it when I was researching marketing hype in the U.S. recently, and that's what it means......"

"You don't need to explain to me what hunger marketing is. Gu Biao interrupted neatly, "I only look at the results of the past two days. ”