The next day.

Midday.

Lin Ling was having lunch, and Xu Duan came over.

"What about eating?" Xu Duan came over to Lin Ling's office and first stretched out his head to take a look at Lin Ling's rice bowl.

"What do you mean, you still want to eat something?" Lin Ling said angrily when he saw Xu Duan stretching out his head to look at her rice bowl.

"There's not even meat to eat. Xu Xuan said disdainfully.

Lin Ling was speechless when he heard this, so he asked, "Why are you here to make a commercial film?"

"It's done. Xu Duan sat on Lin Ling's desk and said.

"Shoot... Shoot it up!" Lin Ling was eating with his head down after speaking, he almost choked when he heard the words, raised his head and said with a shocked look: "Are you kidding?"

"Well, let's take a look. Xu Duan put a USB flash drive in front of Lin Ling and said.

Lin Ling didn't say anything when he heard this, picked up Xu Xuan's USB flash drive and plugged it into the computer, and clicked on it.

Lin Ling saw that the video was taken on a basketball court.

I saw two groups of people playing basketball on the court, and the game was in full swing.

I saw Xu Xuan take two big strides after receiving the ball, and jumped up to the basket when he just stepped on the free throw line, picked up the basketball with one hand, and dunked violently.

Landing on the ground, Xu Duan shouted to the sidelines: "Come on a bottle of water!"

Suddenly, Zhao Lan'er, who was dressed quite beautifully in a water-blue long dress, threw a bottle of water to Xu Xuan.

Xu Duan raised his head to drink water, and drank half a bottle in one go.

"Whew, Bai's Spring, it's a little sweet!" Xu Duan said to the camera with a sigh of relief after drinking.

This concludes the video.

"That's it?" Lin Ling searched for a long time in the USB flash drive and found that there seemed to be only such an advertisement, the length was about fifteen seconds, and it was suddenly not full, what is this Nima called, I can use you to do this kind of advertisement? This kind of advertisement, can the sisters do two hundred in a minute? Just dare to brag to the sisters that the creativity is decades ahead of the advertising people of the same generation? ahead of your sister, you are ahead!

"Isn't that enough?" asked Xu Xuan.

"You are decades ahead of your contemporaries, I see you have only woken up from decades ago, you!" Lin Ling said angrily: "Do you know what the budget we plan to promote this advertisement is, you dare to fool me with this, this is not good!"

"This can't work?" Xu Duan looked Lin Ling up and down.

"You nonsense!" Lin Ling said.

"Are you sure if you think about it, and then you can talk about it, don't invite me to despise you. Xu Duan asked.

Lin Ling looked at Xu Duan, and found that he didn't see the lack of virtue in Xu Duan's expression, and suddenly felt a little puzzled, did I miss something? It shouldn't be, it's just a dozen seconds of advertising, I can see through it at a glance, what's so special, just a basketball slam dunk posture is still relatively handsome, but this is the man I like, handsome is as it should be, everything else is normal, I don't see anything special?

Thinking like this, Lin Ling clicked on the video again, watched it again, and still didn't find anything special, looked up at Xu Duan, and found that Xu Duan looked at her with a little expectation, and suddenly wanted to say that she didn't find anything special, and swallowed her words back.

Click on it again, look at it again, haven't found it yet, click on it again, look at it again, still can't find it, click on it again.

Lin Ling watched it seven or eight times in a row, and finally gave up, looked up at Xu Xuan and said, "I can't see it, you say, what's special about it?"

"The last advertising slogan, you take a good look at it and think about it. Xu asserted.

The last advertising word?Lin Ling recalled: Bai's Spring, a little sweet, is this sentence very special? Why did Xu Duan focus on mentioning this sentence? Is it really special? Where is it special? Bai's Spring? Definitely not, the advertisement must be the brand name, all advertisements are the same, that is, a little sweet, this is a little sweet, a little sweet? Bai's Spring is sweet?Sweet?Is it sweet?No? How can the water be sweet? And there is no added sugar, Lin Ling thought about it, and suddenly his eyes lit up, the important thing in this sentence is not whether it is sweet or not, but the imagination space.

Lin Ling raised her head and looked at Xu Duan, with an incredible look, because she now understands that Xu Duan's advertisement is definitely a classic among the classics, because it is no longer a simple hard advertisement, it contains psychological hints in psychology, full of imagination, but it is precisely because she figured it out that she admires Xu Duan even more, because this kind of advertisement is a really good advertisement, far beyond the level that ordinary advertisements can achieve.

It's not so easy to advertise these days, because the audience has a resistance to advertising, and they have seen it after seeing the advertisement, and they have basically forgotten it in their brains, and they will not remember the content of the advertisement without countless times of advertising bombardment, but this advertisement is different, the catchy advertising words of this advertisement are full of imagination, as long as the audience hears it, a question can instantly pop up in their minds, is Bai's Spring really sweet? This is almost a question that the conditioned reflex will produce without brain control, and it is valuable in the appearance of this question, with this question not only allows the audience to instantly form a memory of it, but also may trigger the audience's common thinking, common thinking This is terrible, this is a creative idea that countless advertising people seek but can't get, and the result of thinking is likely to push the audience to buy a bottle to taste whether Bai's Spring is sweet or not!

"You're amazing, aren't you!" Lin Ling looked at Xu Duan with an admiring look, if Lin Ling hadn't done an advertisement, she wouldn't think this idea was very powerful, because when she found that she could figure it out, she would feel that this advertisement was not a big deal, look, I can understand it as a layman, it's very simple, but only when she has done advertising can she really understand, seeing other people's creativity and her own understanding are completely different things, not the same thing at all, because advertising creativity is a layer of window paper, and the window paper can be figured out if it is not pierced, that is really awesome!

"How obvious. Xu Xuan said as a matter of course.

Eh, Lin Ling was speechless when he heard this, saying that even if you are really good, shouldn't you be humble when others praise you? Don't you feel very embarrassed to admit it? But then again, the man I like is just different, just so confident, Lin Ling asked thoughtlessly, "How did you come up with it?"

"Just think about it. Xu Duan looked like he didn't care, in fact, the girl couldn't do it in her heart, now she knows how powerful her buddy is, right? Hmph, buddy is definitely a horse that can top a carriage!

"It's really amazing!" Lin Ling clicked on the advertisement again with an amazed face, and didn't blame her for making such a fuss, it was really only those who really advertised to understand how rare a genius idea is, because when she first advertised and wanted to be creative, she often thought hard for many days and her brain was about to explode or nothing, and the ideas she made one after another were far from satisfying, and it was too difficult to come up with a genius idea that made people stunning.

"It doesn't have to be. Xu Duan listened to Lin Ling's constant praise of him, not to mention how comfortable he felt in his heart, yes, buddy just needs to be praised and coaxed.

(End of chapter)