"Why does Ahn Joon-hyuk want to restart negotiations in a week?"

"Who knows what kind of madness that guy is doing!"

In the parking lot of the building where J.H Company is located, a group of theater representatives and persons in charge came out of the building with unhappy faces, and one of them sneered and said: "Since he wants to drag it, let's drag it! No matter how few movies there are in the year, there will always be screenings, and if there is less "The King's Man", it will only make a few less audience money, I don't believe that He Ahn Junhyuk actually invested 8 billion, and he can last longer than us, and if it drags on, see how he dies!"

The previous negotiations ended in an unhappy breakup, Kwon Bo-geun withdrew halfway, and everyone thought that they were going to achieve a phased victory, but who knew that he came back again and actually brought Ahn Jun-hyuk to cancel the negotiation.

From hope to disappointment, it undoubtedly angered many delegates.

The theater is the sales terminal of a movie, and no artist in the past, even if the artist is the president of an agency or production company, would dare to give them such a look.

"Ahn Junhyuk, that guy was spoiled by those media, something happened to him in the past, and those media wanted to make a big mess in the world, and in the long run, I am afraid that he really thinks that he is the center of the world?

"Hey, there's no way, some people just want to watch his news...... You say that he is deliberately hanging us, is he going to stab this matter to the media and use public opinion to suppress us?"

"Hehe, you're too worried! It's not four months ago, he's been in the crew for the past few months, he hasn't appeared in front of the camera for a long time, and it's the end of the year, and the most important thing on TV all day long is big and small stars. Who else will follow him now but his fans?"

"Well, that makes sense!"

"Ha Luha, just follow what Boss Ma said, let him drag it, and see who can drag whom!"

The representatives of the independent theaters in front of them set the tone for the next week either passionately or sneeringly, and the eyebrows of the head of Mega.Box became more and more irritated as they watched them in high spirits, and the head of Mega.Box who was lagging behind.

"Minister Hong. What do you think when you're left behind?"

A question suddenly rang in my ears. The person in charge surnamed Hong shuddered, turned his head to look, and the person in charge of the Lotte Cinema chain asked with a smile at him. There was a hint of doubt in his gaze.

The person in charge of the Lotte cinema chain is a middle-aged woman. A women's suit. With short ear-length hair, he looks very shrewd and capable, but unfortunately his chin is too pointed. The eyes are too narrow and long, giving people a bit of a mean impression.

Calming down his heartbeat, Minister Hong smiled reluctantly, "I didn't think about anything, Ms. Luo is in trouble?"

"Oh, it's nothing, it's just that Minister Hong has been absent-minded, curious to ask, by the way, stay away from them, clean and clean!" Ms. Luo smiled, and then looked at the talkative independent theater representatives in front of her, and a trace of contempt flashed in her eyes: "Look at those people, I really think it won't work without them!"

"Hehe, this is a mistake by J.H. Company, in the end, it is a new company with no background and no experience, and it actually hit the idea on the head of independent theaters. Minister Hong, who was in a good mood, smiled slightly and shook his head: "Independent cinemas are mixed, many of them are insatiable short-sighted, J.H wants to talk to them, but he can't talk about the result at all!"

"That can't be said, if J.H. doesn't talk to them, how can we have a chance? There's no better shield than them. ”

Nodding, Minister Hong did not deny it.

In recent days, for the screening of "The King's Man", the reason why Lotte or Mega.Box has been dragging their feet and asking for a preview screening is to determine the quality of the film and avoid risks, on the one hand, it is also to let the group of independent theater owners mess around and add some chips to the two chain theaters.

Dividends, concessions, peripherals, etc., the value of a movie is not only reflected in the box office, there are many things that can be fought for, no matter how J.H responds in the end, they will eventually find that independent theaters are not ideal partners to cooperate with, when it comes to the in-depth mining of the value of the movie, or chain theaters have more experience and strength in operation.

But if that happens, J.H. will probably have to agree to some of their conditions.

The same is a chain theater, the two have a tacit understanding in this regard, they are called the person in charge, the real responsibility is actually to watch the play, as long as it always shows a sense of existence, don't let J.H think that he was given up by the chain theater, just give up on himself.

"Speaking of which, CGV is still comfortable, CJ Entertainment has production and distribution in China, and there are also cooperative relations with Hollywood and China abroad, and just importing films every year is enough for them to maintain their expenses. Ms. Luo said enviously.

Minister Hong smiled bitterly: "You are the same, although there are few imported films, but at least 30 movies are released every year, give priority to taking care of them, and the Lotte chain will not have to worry about it." ”

"Alas, it's not as good as CJ's, especially the recent downturn in the film industry, I thought that Kwon Sang-woo's "Beast" could save the decline, but who knew that Lu Dao was actually a big bad movie, and now the attendance rate of a single hall in many franchised theaters is less than 10%, which is barely enough to make ends meet, otherwise I wouldn't have guarded "The King's Man" ......"

"Heh......" Minister Hong's expression became more and more bitter.

Compared to CJ and Rakuten, Mega.Box has neither distribution strength nor strong funds, and its history is not enough to compare with the previous two, since the first multiplex theater in the country was built, it has been expanding wildly, and all the company's profits have been invested in it, and the dismal attendance rate of Lotte is less than 10%, but recently, Mega.Box's similar low data began half a year ago!

At the end of the year, they also pinned their hopes on "The Beast", so they gave the premiere of "The Beast" on 200 screens, and signed a contract for 3 weeks, all of which were the best time slots in the afternoon and evening.

Now, with a little twist and turn, I'm afraid Mega.Box will have to face a crisis.

Fortunately, the high-level management is much more cautious now, and they no longer indiscriminately take the source of the film, but they are just guarding that it will be released in the near future, and compared with other bad movies, it seems to be the only reliable "The King's Man". While waiting for CGV to finish painting "Head Master 2", you can share some cakes.

I can't say more, it's all tears!

After a moment's dismay, barely freeing himself from his worries, Minister Hong was silent for a moment, and suddenly remembered something: "Ms. Luo, why do you say Ahn Jun Hyuk is waiting until a week later?"

Ms. Luo was stunned when she heard this, and then shrugged: "Who knows what he is thinking, probably just take a random number, anyway, his purpose can't be hidden." It's just delaying time! With 8 billion investment in his hands, I don't believe he can drag it out!"

Minister Hong thought about it, and it seemed that there was really no other explanation.

Immediately gritted his teeth!

Since it's delayed, then it's delayed!

……

Time thereafter. Because of J.H's sudden coldness and toughness. The release time of "The King's Man". It's ethereal again.

Independent theaters sneered at J.H's silent acceleration of post-production of "The King's Man", and then gradually turned into surprise - because on the third day of the cancellation negotiations, J.H invested all 2 billion publicity budget. Spread the "The King's Man" promotional poster across the country, as well as the second version of the 2-minute trailer.

Walking on the street, turning on the TV, my eyes are full of the bewitching figure of "Kong Ji" dancing in bright red costumes, the kind of indescribable, almost real neutral beauty, which has caused a very strong response in China.

Among them, the strongest reaction is naturally Ahn Junhyuk's fans.

Since Ahn Jun Hyuk announced that he would join the crew of "The King's Man", his fans have been in fear, but during that time, the public opinion dispute over same-sex issues was too fierce and terrible, and the conservatives' counterattack exceeded everyone's expectations.

At that time, that kind of argument was echoed by many people, and some of them may have simply joined in the fun, but think about it, if someone really resists, if the quality of the film is slightly lower, I am afraid that Ahn Jun-hyuk will be thrown into the abyss immediately.

At this time, although there are only two versions of the trailer and a few posters, the unique style has already attracted people's attention, especially the few shots of the trailer, revealing the weakness and charm of "Kong Ji", which instantly conquered a large number of women.

On the message board of J.H's official website, a large number of netizens have also swiped the version to express their expectations.

"A few months ago, I knew that Ahn Jun-hyuk was going to participate in a same-sex movie, and I was inexplicably a little disgusted, probably because he gave me the impression that he was a mature and stable 'uncle'!

When I saw Kong Ji in the trailer, I suddenly felt a little excited...... But I really want to see how a man is so beautiful?"

"The one dancing in the forest in the film, is it really an uncle? That kind of water-like softness scared my mother, hurry up and release it, I really can't wait to see it!"

Of course, there are also scolding, Ahn Junhyuk's ANTI will never give up the opportunity to show his existence, but this time, their message will not affect anything at all, because as soon as the message is sent, the next second will be brushed into the corner by more expectant, incredible, and amazing words.

The frenzy on the Internet was completely unexpected by the owners of independent theaters, and also beyond the expectations of the executives of Lotte and Mega.Box, although J.H. still did not agree to the test screening, and I don't know what happened to the whole movie, but they were really surprised that the power of the early publicity could reach such a level.

However, despite this, the parties still did not contact J.H. Company.

That's not a big deal, propaganda can't go on endlessly, Ahn Joon-hyuk arrogantly thinks he can throw money at them to obey his rules?

Dream!

In independent theaters, some people may be starting to waver, but Lotte and Mega.Box are still watching from the sidelines.

Time went to the fourth, fifth, and sixth days in a strange state of hot and cold.

On January 26th, the day before the resumption of negotiations, when Lotte and Mega.Box sneered to see what tricks Ahn Junhyuk was about to play, a seemingly unrelated piece of news in the morning blew up many filmmakers, many independent theaters that were still hesitant, and the two theaters turned the world upside down-

Vice Prime Minister and Minister of Finance and Economy Han Deok-so issued a statement: "In order to cooperate with the smooth implementation of the South Korea-US FTA (Free Trade Agreement) negotiations, the National Assembly has decided to reduce the film quota system from 146 days to 73 days...... As compensation, the government will subsidize 400 billion won to support film shooting, restart the 5% surtax on theaters, and set up a special fund to train filmmakers ......"

On this day, everyone in the film industry is in mourning! (To be continued......