Chapter 848: Counterattack

The MPAA is the American Film Academy, which is so famous that it is the birthplace of the film classification system.

Every movie released in North America has to be reviewed by the MPAA to determine the rating for fans of different ages.

However, film classification is only one of the most basic rights of the MPAA.

The fundamental purpose of the MPAA is to let Hollywood compete with each other and have a unified platform to speak, so that everyone can stand on the same front and jointly safeguard the interests of Hollywood.

It's a civil society organization.

However, most of the previous presidents and CEOs of the MPAA were senators and were personally appointed by the president at the time.

In this sense, the MPAA is a quasi-governmental organization.

No way, Hollywood's position is too important.

This is the window of America's cultural export to the world.

The United States does not have a Department of Culture, there is no Department of Propaganda.

In many cases, the existence of the MPAA exercises this part of the power.

The universal values promoted by the West are deeply implanted in the hearts of everyone in the world through Hollywood movies.

U.S. hegemony...... The lowest means is warfare.

A little more advanced are economic sanctions.

More advanced is the cultural invasion.

Creating a sense of American identity was a national policy that was established after World War II.

Recently, taking advantage of the general election, the MPAA is making full political lobbying to amend the copyright and criminal laws of the United States to protect the commercial interests of Hollywood members, that is, major film companies.

The rise of the Internet and digital rights has led to rampant piracy.

The MPAA strongly supports the improvement of digital rights management technology and strictly prohibits users from downloading, so as to better protect consumer demand and content rights.

The MPAA has put a lot of effort into this.

With the support of Disney, Warner Bros., Sony Pictures, Universal Pictures, Paramount, and Twentieth Century Fox, the MPAA has filed a lawsuit in federal court to ban and shut down a number of websites that provide torrent servers.

The same is true for overseas markets, where the MPAA has submitted to the U.S. Trade Representative a list of notorious markets around the world for the illegal distribution of films and television programs.

The Office of the U.S. Trade Representative (USTR) has issued a notice requiring U.S. companies to submit a list of recommended infringers for unscheduled reviews of Special 301 Notorious Markets......

Canada, Ukraine, Estonia, the Czech Republic, Romania, China, Russia, Sweden, Germany, the Netherlands, Brazil, Argentina and other countries are all on the list.

In the next few years, the United States will inevitably begin to deal with the vicious cases of extremely serious digital copyright infringement around the world.

Not only that, because piracy greatly harms the rights and interests of Hollywood, the MPAA filed an application with the federal government for the next four years...... That is, the next president will provide Hollywood with $100 million a year, a total of $400 million in federal tax credits.

This is political negotiation.

This is an election year.

Any party running for the campaign must win over Hollywood.

The current Chairman and CEO of the MPAA, Mr. Jack Walty, is a highly respected person who has been at the helm of the MPAA for 38 years. He was also appointed by President Lyndon B. Johnson that year.

However, his authority ...... It's only external.

To put it bluntly, he is just a bridge between the government and Hollywood.

Internally, Hollywood's business...... Or is it managed by Hollywood itself!

At the beginning of its establishment, the MPAA had eight major members, namely Paramount, 20th Century Fox, Royce Pictures, Universal Pictures, Warner Bros., Columbia Pictures, United Pictures, and Raiden Pictures.

Later, Royce Pictures merged with Metropolitan Pictures, Samuel Gowyn Pictures, and Louis Meyer Pictures to become MGM, replacing Royce Films.

Later, Raiden Hua went bankrupt, Luen Mei Pictures was acquired by MGM, Disney rose, and Columbia Pictures was acquired by Sony...... It became the later seven members, Paramount, 20th Century Fox, MGM, Universal Pictures, Warner Bros., Sony Pictures, and Disney.

This year, New Universal completed the acquisition of MGM.

MGM lost its membership and became the current Big Six – Paramount, 20th Century Fox, Universal Pictures, Warner Bros., Sony Pictures, and Disney.

Although there is great competition between each other internally, when it comes to the overall interests of Hollywood, the six giants must always be twisted into a rope.

Stability, continuity and prosperity.

However, something happened this summer.

The exposure of Harvey Weinstein's scandal has dealt a great blow to Hollywood's external image!

The MPAA came out.

"What? Let me have a meeting in person?"

Don was surprised to hear Amy Pascal's debriefing.

He really didn't expect that the MPAA would suddenly invite him to an internal meeting three days later.

Universal Pictures is a member of the MPAA.

It stands to reason that ordinary meetings, such as reviewing and grading new films, only need the vice president of Universal Pictures, or the director of production, to come forward.

If it's a big deal, it's enough to have Universal Pictures CEO Amy Pascal come forward.

Tang is the Chairman of New Globe Group!

In principle, he has nothing to do with the MPAA.

Amy Pascal shook her head, "I heard that there is something particularly important......

Before he could finish speaking, Ron Meyer hurried to Donn's office.

"Don, you're listening, aren't you?"

The tone was a little hurried.

An ominous premonition rose in Don's heart, "Is it an MPAA meeting?"

Ron Meyer, who is currently the vice president of New Universal, mainly talks about the balance between external public relations and Hollywood's internal forces, and he said with a solemn face: "Someone is stirring up trouble!"

"Huh?"

"The Harvey Weinstein thing is going to backfire. ”

Ron Meyer's words made Amy Pascal's face change.

Backlash?

That's serious!

Even the MPAA has come forward, doesn't that mean...... All of Hollywood is going to be against Donn?

Harvey Weinstein was taken down by the New Universal Feminist Association, which brought a great positive image and social positive influence to Donne.

Coupled with the British Jimmy Savile, Don has become the god of justice.

However, people in the industry know it.

Harvey Weinstein's ...... It caused a lot of dissatisfaction.

Don frowned, "What's going on?"

Ron Meyer said in a deep voice: "The details are not yet known, but the standard of this meeting will be high. It should be not just the film company, the big groups behind it may come forward. ”

"Oh?"

Tang En groaned slightly, and the corners of his mouth hooked up with a sneer.

It seems that those cows, ghosts, gods and snakes are going to go out en masse.

Although it is not clear.

But Donn had a hunch.

Behind this time, there will be Lei Shidong!

With the box office fiasco of King Arthur, the revival Paramount plan failed completely.

Lei Shidong no longer has any baggage.

Maybe I will take this opportunity to make a wave of trouble.

……

"Mad Max 4" was released.

As expected, both fans and critics are full of praise for this film.

"It's full of crazy imagination and creepy comical, and it's one of the best action movies on the big screen. —"Complete Cinema".

"The most chaotic fights and collisions in the film seem plausible, not the category of realism, but the rules of imagination. Director Miller demonstrates how to create an action scene that is both physical and ethical. There is cause and effect, both choice and impact. —The New York Times.

"The film is full of very perfect, amazing and unbelievably crazy. In addition to these original, intense road scenes, the film also includes surprising depth and characterization. —Chicago Sun.

"Of course, the real excellence of the film is not the story, the literary drama that is so streamlined that it almost makes people feel imperceptible is really enjoyable, and the drag racing scenes and action scenes run through the whole film, although it will be a little exhausting at the end, but it does not prevent the adrenaline from still soaring. —The Hollywood Reporter.

"The key word of "Mad Max: Fury Road" is 'crazy', and the production of the whole movie revolves around this word, whether it is editing scheduling, character design, drag racing action design, actor performance, special effects or even art soundtrack, etc., all of which are full of cult madness, which makes the film extremely complete. —The New Yorker.

"The new representative of feminist cinema, Charlize Theron, after "The Devil Woman", sighs again!" - Entertainment Weekly.

However, "Mad Max 4" is an R-rated film, and the content in it is very cult in nature.

Although it is very cool, it does not have a wide audience.

The North American box office in the opening weekend was $46 million, which was quite passable.

However, it is unlikely that the other films under the New Globe Group this summer - "Ghost Rider", "The Day After Tomorrow", and "Spy 2" - will be box office hits.

In this movie, the most eye-catching character is undoubtedly Charlize Theron's "Commander Ferrosa", which completely subverts the inherent vase image of female characters in traditional commercial blockbusters.

The temperament, image, and setting are far overshadowed by the actor Mel Gibson.

It is a typical representative of feminism.

In addition, the most amazing thing is those angel supermodels.

Especially Gisele Bundchen, in the movie, she is thrilling in her beauty. Those tall and slender long legs, I don't know how many fans have been stunned.

Boosted by the movie, Gisele Bundchen flew like a piece of paper in the commercial contract.

On this day, she made a special trip to the headquarters of New Globe Group, intending to meet Don.

Thank you in person.

However, Don was busy with the MPAA meeting and was on a conference call.

She was received by Donn's personal assistant, Jasmine Bloom.

"Are you and Leonardo getting married?"

"Yes, at Christmas. ”

"Congratulations. I knew him, two years ago, in the game. ”

"Oh?

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