"How should our products be hyped?"

Gu Mu asked.

"We have a feminist number, and the character is to look down on domestic men, as long as it is a foreign man, no matter which country it is, it is better than the domestic one. We can ask that account to publish an article and name your products to make that 'Chinese standard', which is out of the inferiority complex of Chinese men and criticizes. Said the end of summer.

"Criticism?" Gu Mu frowned, "Our product has no popularity in the first place, and if we have to criticize, wouldn't it be trampled to death?"

"Criticism will cause a topic, so that your products can enter the eyes of others, and more people will know that there is such a product in China, and the model standard is different from that of foreign countries, and there may be your audience. ”

Xia Mo explained to him with a smile, and said: "And if Mr. Gu wants our company to promote you, of course we will be a set of dragon package services, there are critical articles, of course we will also make rebuttal articles." Then whether it is a critical article or a rebuttal article, one thing must be mentioned, that is, the quality of your company's products is quite good, so it is okay. ”

"But there are still some people who don't like our company's products for this reason, right?" Gu Mu asked.

"Of course," Xia Mo said, "but Mr. Gu, you are not doing the business of 1.4 billion Chinese people, it is the business of some of the 1.4 billion Chinese people, and it is enough to make some people like it." For this reason, those who don't like your company's products don't have that kind of critical article, and they don't like it either. And the purpose of advertising is to let people who like your standards know that there are products like yours. ”

"You have a point," Gu Mu was persuaded by her and said, "I think our cooperation will definitely be very pleasant." ”

"I also think we're going to have a good time. ”

The end of summer gave him a wink and said with a smile.

When the word "pleasant" is spoken, the bite is particularly heavy, which seems to mean something.

She added: "We can also use other ways to implant advertisements for your products, such as we have more influential jokers on Weibo to implant your products into the jokes, and we also have better new media authors, and we can also implant your products into their works." ”

"Which is better, whether it is better or direct advertising?"

Gu Mu asked.

"Of course, the effect of implantation is better, because if you advertise, everyone will naturally have some rejection of advertising and think that it is a deceptive thing. If you advertise directly, everyone will know at a glance that this is an advertisement, this is a commercial promotion, and I have to be careful. The value is different, a good implant makes it easier for everyone to accept. ”

Xia Mo said, took out his mobile phone, opened WeChat, pointed to a message in the WeChat group and said:

"Mr. Gu, come and see what kind of advertisement this is?"

Gu Mu looked over, and the message read:

Marriage, entrusted by friends

Female, 24 years old, unmarried, height 167, weight 48kg

At present, he is working in Al Baobao, responsible for supporting Fubao's related business, and his job number is 587969288.

——You can see my photo by searching for the job number of the upper branch.

Beautiful and generous, he loves travel, fitness, and eating chicken.

There is a house and a car in the center of Pengcheng City.

"Isn't this just a marriage advertisement?" Gu Mu asked suspiciously, "Is there any mystery in it?"

"You look at it as a marriage advertisement, but if you follow what the advertisement says, open the Zhifubao and search for '587969288', you will find that what you receive is not a photo of the woman seeking marriage, but a red envelope of Zhifubao. ”

At the end of the summer, he smiled in front of Gu Mu and opened the software of Zhifubao, then clicked on the search, entered the number "587969288", and the page jumped to a red envelope, but it was a red envelope of 15.58.

said: "See? This advertisement has nothing to do with marriage, in fact, it is a red envelope code of a pen name 'Nine Tails in the Night' to fight the street." This is implantation, and what is implanted is the number of '587969288'. ”

Gu Mu was dumbfounded: "This ...... How else can ads come about?"

"Advertising, it can come like this. Xia Mo said, "Take this as an example, you look at it as a marriage advertisement, in fact, it is an implanted advertisement for swiping the red envelope of the rich envelope, but it is easier for people to have the idea of swiping this red envelope than the ordinary mode of the rich insurance advertisement, and we do the implantation to achieve such an effect." ”

"But, this is a lie, right?" Gu Mu said.

"To be exact, this is a lie, because there is no such thing as marriage. Said the end of summer.

"Advertising deceives, won't there be problems?" Gu Mu asked worriedly.

"It depends on whether it's malicious or benign," Xia Mo said, "For example, the red envelope code in this advertisement, you won't lose anything if you swipe it, on the contrary, you can get a certain amount of red envelopes, which can be used as cash." If you use that red envelope, you can save a lot of money, and the author who hits the street will be able to get a certain amount of promotion returns, which will benefit everyone. Even if you don't like to use it, you just brushed it and didn't suffer much damage, so under normal circumstances, no one will complain. ”

Gu Mu nodded.

At the end of the summer, he put away his mobile phone and said to Gu Mu: "I'm just giving an example, but Mr. Gu, you can also see that the effect of implantation is a little better than simple advertising, in fact, implanted advertising requires a bigger brain hole than direct advertising, it needs to implant advertisements when people are unsuspecting, and it takes much more mental work than simply planning an advertisement, so the price of implantation is also higher." ”

"I think that's good, and we can work together on some product placement ads in the future. Gu Mu said.

He Qinan said with a smile: "Mr. Gu, your choice is very correct, please believe me, our future cooperation will be very successful, our company will use the greatest sincerity to do advertising planning for you, as well as promotion in our channels, it will definitely make you feel worth the money." ”

He didn't say anything about the scene, but he really had that plan to seriously do a good job of cooperation between the two sides.

He didn't fancy the advertising revenue of a rubber product, but the future cooperation with Gu Mu.

This is a person who will soon inherit a net worth of tens of billions, and after a good relationship, the advertising business that can be received from here will be amazing.

Rubber product advertising, even if they lose some money, they can do it, the main thing is to get the relationship done first.