In the morning, Donn and Greg Hunt finished their talks.

In the afternoon, I drove to Dick Clark Television Productions.

When he got out of the car and looked at the "Dick Clark" sign hanging on the office building, Donn felt uncomfortable.

Last year, after the acquisition, he wanted to change the name of the company.

Don's company, but named after someone else, is too awkward!

was blocked by Bill McNick and others on the grounds of stabilizing the overall situation.

"When the acquisition of Universal Pictures is completed and the industry is reorganized, we must change the name!"

Don was secretly ruthless.

In the past, Dick Clark Television Production Company held the production rights for more than 20 awards galas. However, with the changes of the times, the "party" model has become more and more unpopular with the audience.

Naturally, the company's revenue declined.

But with Donn's participation, Dick Clark Company has a new business segment - reality show!

And with the popularity of "American Idol", reality shows will become the company's biggest source of income in the future.

Don gave the employees jobs, and his personal authority quickly accumulated within the company, quickly surpassing the company's founder, Mr. Dick Clark, in a short period of time, and changing the name was definitely not a problem.

Soon, Donn waited for Michael Eisner, who arrived on time, and the two went to visit and inspect the project planning and production process of "Wisdom and Bravery".

Only half an hour later, Michael Eisner was full of praise, "Good, very good! The combination of sports and youth is very consistent with the brand values of Disney and ABC!"

CBS's master reality show "Survivor" originally wanted to enter ABC, but he refused, because the content was too nervous and struggling, which did not fit Disney's brand.

"Wisdom and Bravery" is different, it is simply tailor-made for ABC!

The sports program is fantastic!

ESPN, the nation's largest sports television network, is part of the ABC Group.

And the youthful and toned body and cheerful and pleasant atmosphere are also in line with the spirit of Disney.

Michael Eisner is very satisfied!

Donn invited him to take a walk in a simple little garden behind the office building, and said, "You should know that last year, "Six Feet Under" landed on Shotime TV, and I won't forget it!"

Michael Eisner smiled slightly, "If you hand over "American Idol" to ABC, plus "Wisdom and Bravery", I promise to defeat CBS within two years!"

If you don't fight, you don't know each other, he knows Tang En very well now, Lei Shidong dares to pinch Tang En on "Six Feet Below", and there will definitely be a day when he will be retaliated by Tang En.

Don pursed his lips, a subtle sneer flashed across his face, and he shook his head, "Disney, okay?"

Michael Eisner said: "Controversy is inevitable, but it doesn't affect the big picture. When I was going to buy ABC Group, I encountered more resistance, was it not a success?"

Tang En nodded and said lightly: "Then let's talk about cooperation, this matter...... It dragged on for too long. ”

"No problem. ”

Michael Eisner looked relaxed.

He's worked on too many big projects.

Six years ago, Disney acquired the Metropolitan ABC Group, and he just had a three-person meeting with Warren Buffett, the majority shareholder of ABC, and Peter Murphy, the chairman of ABC, at the Hollywood Country Club.

When it comes to negotiations, Michael Eisner has a lot of experience.

Thankfully, Don now has the initiative.

At the level of two people, it is impossible to worry about trivial things.

Basically, the general framework of cooperation is determined, and the specific details are discussed by the negotiation teams of the two companies.

First, "Wisdom and Bravery" will be handed over to ABC TV Network, and ABC will pay 50% of the commercial advertising revenue for the specific broadcast agreement;

Second, the remaining copyrights of "The Chronicles of Narnia" will all be handed over to Disney and given away for free. And when necessary, Disney can buy the relevant rights of the film "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe" at a suitable price to ensure the integrity of the copyright of its series;

Third, Pixar and Disney negotiated to terminate the contract without having to pay liquidated damages. Disney has released three animated films for Pixar in the past few years, and Pixar will share distribution rights;

Fourth, if necessary, Silklywood Animation Studio will assist Disney Animation Studios in completing the transition from hand-drawn animation to computer animation.

Fifth, and most important, is the live-action film adaptation rights of Disney's classic animated films.

In other aspects, Donn has made more concessions, especially the rights to the Chronicles of Narnia series, which at the moment is worth a lot!

$1 billion is a lot, $2 billion is not much!

Don's "sacrifice" of such a big interest must be compensated with these classic old cartoons.

On this point, the two sides have also engaged in many arguments.

Donn demanded control of the film, that is, more of the shares in the remake.

Michael Eisner agreed that Disney could only take 45 percent of the investment, leaving Don Pictures and Rose Pictures 55 percent.

But when it comes to distribution rights, Michael Eisner doesn't want to make concessions!

What does the right to issue mean?

It represents the corporate brand that the product presents to the public.

For example, the iPod Walkman, which everyone knows is Apple's brand. But the components inside come from major semiconductor companies around the world.

Those classic cartoons are Disney's "treasures".

It is the fundamental reason for Disney's brand value of more than 20 billion US dollars today!

Disney can make concessions on production rights and let Down Pictures get more profit shares, but in terms of brand naming, Disney can't afford to regress!

If the distribution rights are also handed over to Donne, then these classic cartoons will really be completely out of Disney's control.

Disney's brand value will no longer exist.

Don was silent for a long time, showing a reluctant look, "Michael, I repeat, I am full of sincerity to cooperate, but I also want to see your sincerity. ”

Michael Eisner was full of surprises, "Of course, I'm looking forward to working together!"

"I know that Disney values brand value, and in this regard, I am willing to compromise and give up the distribution rights of the box office market and the surrounding market to Disney," Don said. ”

Michael Eisner immediately said, "No problem! I agree that the distribution rights of the disc market and the television market can allow Donn Pictures to operate." ”

The biggest embodiment of the brand value of the film is the distribution in the box office market, followed by the peripheral market, and finally the disc market and the TV market.

When a movie is shown on TV, who knows which company is behind the distribution?

Don shook his head, "Not enough!"

"Huh?"

"Michael, you don't need me to say that, do you?"

Michael Eisner chuckled.

Donne's willingness to hand over the distribution rights of the box office and peripherals to Disney is indeed a very big concession.

"I need online distribution rights!"

"Network?"

This word is too far away for Michael Eisner, a 60-year-old man.

Michael Eisner frowned, "This is not a good direction, the Internet is the root cause of piracy." I don't think the film should be released online!"

Don looked at him in surprise, "Could it be a Disney movie...... Haven't worked with companies like Yahoo or Comcast?"

Now, there are many companies in the United States that provide on-demand and online download services, including Netflix, Viacom, Comcast, Yahoo and others, which are about $5 per film for paid downloads.

However, this industry is just emerging, and the network speed is too slow, and the market is small.

Last year, Hollywood as a whole earned only $6.5 million from online downloads, which is not worth mentioning.

On the contrary, piracy is very powerful.

"Of course not! Internet downloading is conniving at piracy!"

Michael Eisner was clearly disgusted by piracy and was indignant.

When Don heard it, he was amused and angry, but more than that, he was happy.

Michael Eisner has a misconception about the web, and that's no better.

Tang En can also spend less time and fight for the Internet copyright.

Streaming network rights, in 2002, were not worth mentioning. However, it will not take too long, and in 2005, after the global narrowband becomes broadband, network video will suddenly become popular.

It is at this stage that YouTube emerged.

Hulu, a streaming video site jointly founded by major film companies, was also officially established.

When Netflix gets into streaming, it's out of control.

Don uses "known" versus "unknown", which is really a bit of a bully.

But it can't be helped.

In terms of negotiation skills, Ten Dons is no match for Michael Eisner.

Even though Don has the absolute control of this cooperation, he has made many concessions in the negotiations. If he didn't make some profit without foresight, he couldn't do anything with an old fritter like Michael Eisner.

"No, I have to have the copyright of the Internet!"

Don said stiffly.

Michael Eisner thought for a moment and nodded, "Well, the distribution rights of the remake of the cartoon, the box office market and the surrounding market are owned by Disney, and the distribution rights of the disc market, the TV market and the Internet market are owned by Down Pictures." ”

Tang En smiled slightly, "Very good! So, there is only one last question left, what about trademark rights?"

"What?"

Michael Eisner's eyes widened suddenly, incredulously.

What is trademark right?

For example, the image of "Dumbo" in "Dumbo" was created by Disney, and the trademark right belongs to Disney, which is basically equivalent to the patent right.

Don still wants trademark rights, which is too big a lion's mouth, right?

Michael Eisner looked at him in shock.

Don snorted and waved his hand, "Just kidding, don't be nervous." ”

Michael Eisner had a black line in his head, "Donn, this joke isn't funny at all. You see, if I dare to move the trademark rights today, Roy Disney will shoot me tomorrow!"

"Haha!"

Don laughed a few times.

Either way, you're done!

The live-action remake of the Disney animated film, in the previous life, was a strategy that Alan Horn really implemented in an all-round way after he jumped from Warner Bros. to Disney, and it was a big success in one fell swoop!

Tang En has now obtained the adaptation rights, and in terms of brand value, it has little effect on Tang En Pictures.

It was a typical Disney-style film.

...... for Don Pictures It's money!

Lots of money!

"The Wizard of Wonderland" grossed $500 million, "Maleficent" grossed $750 million, "Cinderella" grossed $540 million, "Fantasy Forest" grossed $960 million, and "Beauty and the Beast" grossed $1.26 billion......

What's more, this kind of film, with Disney's brand bonus, the operation of the Disney Store and Disney's consumer products department, and peripheral sales, will be very popular.

A set of original princess dresses from the movie can sell for $199!

Who would dare to think?

It's a luxury for kids!

That's Disney's appeal.

Donn sits on a 55% share, and conservatively estimates that it is very easy for a film to make a profit of $2-300 million.

What's more, Tang En also got the network copyright...... ()

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