Chapter 154: Disney's Breakthrough
Brian Roberts looked at Donn, "How?"
To be honest, he thanked Don En, but he couldn't look down on his strength.
Don is very self-aware and knows that his biggest reliance is not Don Pictures, but his movies!
"Do you think this movie will be a success?" Don suddenly changed the subject with a smile.
Brian Roberts did not answer immediately, but was cautious.
Kevin Hall laughed and said: "Your movies have always been a guarantee of the box office! I heard that Disney and Fox have adjusted their movie schedules and want to snipe, and there is no doubt that this is asking for their own trouble." Not to mention anything else, the three versions of the trailer released have attracted enough eyeballs, and they will definitely be popular with fans. At the end of next month, I will take my son to the cinema. ”
Tang En said with a smile: "Recently, I have fallen into the whirlpool of public opinion, and the impact is not very good." ”
Brian Roberts waved his hand, "Since the movie will be released at the end of next month, there is still more than a month, which is enough to reverse this bad trend." Haven't you negotiated a good cooperation with Warner? Time Warner and Comcast have joined forces to promote it, and we guarantee that you will have a healthy public image!"
Kevin Hall said: "It's so unfair that you're actively paying taxes and dedicating one wonderful movie after another to the people of the United States, but you have to be morally judged." ”
Don smiled: "Thank you very much." I don't want to say this, I mean, if it is on fire, it will definitely drive the entire Marvel superhero!"
"Well, that's right. ”
Brian Roberts all nodded frequently, but their eyes flickered, and they couldn't figure out Donn's routine.
"My idea was simple, and with this spring breeze, Don Pictures wanted to work with Viacom to create a series of children's cartoons about Marvel heroes. It's just that we don't have much to do with Viacom, and we need your good offices to mediate. ”
Kevin Hall heard what Donn meant, and his eyes lit up instantly, "You mean...... Do you want to bring Marvel animation to Nick Rodeon's channel?"
Viacom, like Don Pictures, is a big customer of Comcast, and the interests of customers are their interests.
What's more, it's a great opportunity to strike a blow at rival Disney.
If Don Pictures and Viacom can really join forces to compete with Disney Kids, Comcast doesn't mind making a move and adding fuel to the fire.
"Of course!" Donn showed his trademark sunny smile, and his confident look was very comfortable, "Isn't Disney encroaching on Nick Rodeon's reality show market? ”
Brian Roberts and Kevin Hall looked at each other in disbelief.
Done, what is this for?
Is it as simple as taking revenge on Disney?
Not to mention anything else, once it becomes popular, the copyright of Marvel superheroes will be sky-high! The low-cost investment of children's cartoons is shoddy, and even the copyright fee cannot be paid.
"What do you want?"
Brian Roberts stared at Donn, looking for answers. He was sure that Don didn't need money.
Donn turned his face with Disney, handed over Starz TV to Comcast to operate, and took the initiative to help Viacom solve the crisis of Nick Rodeon's channel, paying such a big price, just for money, the pattern is too small.
Don held out three fingers, "I want to make three requests." ”
"Tell me about it. ”
"First of all, I want Viacom's media to move quickly, including CBS Group and Paramount Pictures, to make a name for myself. I need to get through this image crisis as quickly as possible. ”
"It's simple. ”
In fact, without Don't need to ask for it, Brian Roberts himself will mobilize his connections to help Don wash the floor.
Done's personal image, the more users of Z TV station, the more users of Comcast operate, the more in Comcast's interests.
Tang En did not hesitate, and said: "For Starz TV, I have a very ambitious plan. Users are the god of TV stations, and I hope Comcast can provide Starz with a variety of packaged promotions. In particular, in terms of operating expenses, I hope to be able to waive the operating expenses of users within three years. ”
This is not a lion's mouth, this is the basic terms of the contract between the external TV station and the operator.
"No problem!" Brian Roberts glanced at Donn deeply, very puzzled, what the hell is this kid going to do?
It wasn't until Don made his third request that he finally figured out Don Den's vein.
"Nick Rodeon Channel is under strong pressure from Disney Channel, and can even boldly predict that within 5 years, Disney Channel, which has more content resources, will definitely occupy the children's television market, even Warner's cartoon channel. So I hope that Down Pictures can reach a cooperation with Viacom, with Don Pictures in charge of content, Viacom in charge of operations, and co-managing Nick Rodion against Disney!"
There were all smart people present, and they instantly understood what Donn meant, he wanted to take a stake in Nick Rodeon!
No wonder he will proudly take out the copyright of Marvel!
Investing in Nick Rodeon?
Brian Roberts' first thought was that it works!
Viacom is a listed company, and ensuring profits and avoiding risks is the first criterion.
Giving away a portion of Nick Rodeon's stake would not only reduce the risk to Viacom's future, but also gain a sum of money and a great content production ally, so why not?
"How much equity do you want?"
"Half of it, Don Pictures and Viacom jointly manage this children's channel, half the responsibility and half the risk. ”
Nick Rodeon is a basic cable TV station, because of the lack of original content, so there is no DVD, videotape revenue, revenue mainly depends on subscription fees and advertising fees, there are 30 million subscribers in the United States, the monthly subscription fee is only $0.99.
Donn never wanted to make money with Nick Rodeon, especially with Viacom in charge.
He took a stake in Nick Rodeon, and in addition to competing with Disney, the way to make money was mainly based on content.
Down Pictures produces animated content, which is promoted through Nick Rodeon. Tang Pictures only provides TV rights, and the sales revenue of DVDs and videotapes go into Don's pockets.
What's more, Donn wanted to develop his own animation talent by making cartoons for Nick Rodeon.
Brian Roberts groaned slightly, "Although Comcast is a shareholder of Viacom and its largest partner, this is an internal matter of Viacom after all. If you say it, I will bring it to them, and I will try my best to facilitate your cooperation, you need to wait. ”
"It's okay, there's plenty of time. Don stood up, ready to take his leave, "Anyway, the top priority is my personal image. ”
Brian Roberts laughed.
……
Bill McNick's eyes widened and he looked at Donn, "What are you talking about?
Tang En smiled: "Yes, this is a good thing for Tang En Pictures." Animated films have always been the shortcomings of Tang En Films, and if you want to start directly with animated films, it is simply impossible to accumulate technology without five or six years. We can accumulate experience in animation first, on the one hand, reduce the company's investment pressure on the animation department, and on the other hand, we can also cultivate our own animation talents. ”
Viacom...... Lei Shidong is an old stubborn. Bill McNick's face was solemn and he shook his head frequently.
Don pouted disdainfully, "Without Don Pictures, Nick Rodian will soon become a stepping stone for Disney Channel! If Lei Shidong and the management of CBS Group have a little brain, they will definitely agree to this cooperation." ”
Bill McNick shook his head and said, "It's too risky, Donn, the opponent you're facing is Disney!"
"I know, they have a Disney princess series, and they are the originators of cartoons. Donn shrugged his shoulders calmly, "That's why I chose to cooperate, and if I'm confident enough to defeat Disney Channel, I'll definitely make a request for a wholly-owned acquisition." ”
"What do you think about the content of the cartoon?"
"Let's start with Marvel, to make a young cartoon, only for children, to avoid building a connection with the movie. Don paused for a moment, then suddenly smiled and asked, "By the way, last time you said that you wanted to contact Hasbro to buy the movie rights of Transformers, did you get a result?"
Bill McNick frowned: "I've been crazy busy all this time, how can I have the energy to care about this?"
Don En smiled, his face pleasant, "Go and do it." I thought about it, I can package the copyright of Hasbro's toys, Transformers, Special Forces, MSI Superman, Magic Knight, Masked Fighter, Cosmic Knight, New Era Warrior, we want comic book adaptation rights, animation adaptation rights, TV adaptation rights, and movie adaptation rights!"
Bill McNick's eyes widened, and he instantly understood his intentions, "Donn, you mean...... Integrate these seven sets of toys and adapt them into comics, just like Marvel's superheroes, and then complete the adaptation to animation, television, and movies?"
"That's what I mean!"
Don wasn't sure if the plan would succeed, he only knew that Metamorphosis Ji Gang's movie was a global hit, "You can first let Marvel adapt it into a comic, and then make it into a children's cartoon to cultivate a group of audiences." The current stunts are not good, and after seven or eight years, the special effects technology will be good, and the movie will be made, and the children of today will be the box office of the future!"
No matter how confident Don is, it is impossible for him to start directly from the movie.
Fortunately, children's cartoons are inexpensive, so let's try the water through comics and cartoons first.
And Bill McNick was very amazed by Donn's idea, he had heard that Donn had the idea of creating the "Avengers", but he didn't expect another "Hasbro Alliance" to pop up.
In 2000, the concept of industrial IP had not yet been circulated, but Donn's idea suddenly reminded Bill McNick, "Since our opponent is Disney, why not sign Barbie as well? Compared with Transformers, Barbie is the world's number one toy!"
"Barbie?"
Don's eyes lit up instantly, good idea!
Disney's trump card is the "Disney Princess" series, and although it has been decades, Disney princess cartoons have been a favorite of girls since the beginning.
Capable of contending ...... Only the Barbie princess derived from Barbie dolls!
"Okay!
Don slapped him heavily, looking excited, as if he had found a breakthrough for Disney.