Michael Eisner is the Chairman of the Board and Chief Executive Officer of Disney, focusing on the Group's major and strategic businesses.

After completing the acquisition of ABC Group, Disney owns the public television network, which has a market share of nearly 30 percent.

Next, Michael Eisner's business center is still the television industry, and this time, he has set his sights on the cable network.

A decision has been formed within Disney that in the next two years, Disney will complete the expansion of family channels and children's channels to form the Disney cable network.

It wasn't until this summer, when Disney's movies "Sixty Seconds of Speed", "Screaming" and "Girls Club" were successively cut down by a new Hollywood film company, Donn Films, with a "Spider-Man", that Michael Eisner changed his focus from the television industry to the film industry.

In fact, for Disney, which has a market value of more than $50 billion, it really hurts to lose tens of millions of dollars.

But movies are different, this is the entertainment leader, this is the key to Disney's brand value!

Over the past few years, Disney's brand value has gradually increased, and last year it even exceeded the $30 billion mark for the first time, reaching an unprecedented $32.275 billion!

Relying on the influence created by movies such as "The Sixth Sense", "Toy Story 2", "Tarzan", "G-Detective", and "Han Zhi Dancing" around the world.

However, this summer, Disney's 3 movies were defeated by a superhero movie "Spider-Man" at different times.

The loss is small, the image is big!

Michael Eisner summoned all the directors of the film department and asked what happened to this summer file that would lead to Disney movies being trampled under the feet of a small company that had just been established for less than three years.

Several supervisors naturally added fuel to the fire and put all the blame on Don En, and you and I directly described Don En as a heinous bastard.

Michael Eisner, of course, will not be fooled by these people's little tricks, like a king, stood up, raised his arms, and asked in a deep voice: "Next, what else is in our movie?"

"There are 8 more movies coming soon!" Joe Ruth glanced at Michael Eisner carefully, rushing to report, "August 25th, "The Fox Dogs", September 15th, "The Charming Kinds", September 29th, "Glorious Years", October 27th, "Nightmare on Christmas", November 15th, "Undead", November 22nd, "102 Dalmatians", December 15th, "Transformed King", December 22nd, "Three Kings Escaped from Prison". ”

can accurately say the release date, which shows that Joe Ruth is attentive in his work.

However, Michael Eisner's face did not improve, and he asked coldly: "The "Fox Dog Party", which will be released later this month, should always be able to sanction "Spider-Man", right?"

Joe Ruth was stunned and didn't say anything for a while.

It is conceivable that after three weeks, the popularity and box office revenue of "Spider-Man" will be further reduced.

However, ...... "Fox and Dog Party" did not have superstars to join, starring four old men, and the length of the film was only 88 minutes...... Can such a movie really compare to "Spider-Man", which flaunts its power throughout the summer?

Not necessarily!

What's more, Don Walker's kid always plays cards out of common sense, and if he makes another strange move, he really can't guarantee it.

Michael Eisner looked at Joe Ruth's submissive appearance, guessed seven or eight points, and snorted coldly, "What about "All Kinds of Style"?"

Joe Ruth's face was as stiff as an ice sculpture.

"All Kinds of Amorous" is a sex comedy, R-rated film, starring Gwyneth Paltrow, but the appeal of this Oscar-winning actress is too poor, and the quality of the finished film is ...... It's worrying.

Previously, because of the box office fiasco of "Sixty Seconds of Speed", Joe Ruth escaped, but his life still hangs by a thread, of course, he can't bet on unsecured movies like "Fox and Dog Party" and "All Kinds of Style".

"Sir, I can assure you that the "Immortal Tribulation" released in November will definitely bring surprises, just like last year's "The Sixth Sense"!"

Joe Ruth cleverly changed the subject and looked at Eisner in horror.

Michael Eisner felt a burning anger in his chest, burning his body, and angrily rebuked: "Waste! Spider-Man will do whatever he wants this summer, stepping on the top of Disney's head to make a fortune, is this all there is to it?"

Another production chairman, Richard Cook, hurriedly stood up and said quickly: "Down Pictures will have movies released in mid-August and mid-September, one is a literary film and the other is a cult film, both of which are very dull ......."

"Get out, get out of here!"

Michael Eisner didn't give him a chance to continue, and with a wave of his hand, he drove these people out.

Before leaving, he cursed angrily: "A bunch of waste!"

Of course, he understood what Richard Cook meant, "Spider-Man" is not moving, so he will take the other two small films produced by Done Pictures to vent his anger.

But what he wants to do is "Spider-Man"!

This movie that brought endless humiliation to Disney this summer!

After driving everyone away, Michael Eisner sat in his office, muttered for a long time, made a call to CAA's boss Brian Lorde, found Donn's private number, and then called with a cold face.

"This is Don, may I ask who you are?"

"I'm Michael Eisner!"

"Who?"

"Michael Eisner!"

"I'm sorry, sir, who the hell are you?" Donn's voice was calm, as if he really didn't know who the phone was.

"I'll say it again! I'm Michael Eisner!"

"You're here to make trouble, aren't you? If you're a fan of mine, just say it, I still have to work, I'm busy!" Donn's voice was visibly annoyed, and his tone was not good.

Michael Eisner was stunned, looking at the whole of Hollywood, who doesn't know his name?

Donn: This is on purpose, right?

Michael Eisner was so angry that he almost vomited blood!

That's not all, on the other end of the phone, Don's tone was even more indifferent, "I don't know where you got my personal phone number, if you harass my work like this for no reason, I don't mind letting the police come forward!"

As soon as the words fell, the blind sound of "Di Di" came directly from my ears.

Michael Eisner's call to Don was directly ...... by Don

Hang up!

……

Tang En Pictures, in the chairman's office, laughter was loud!

West Cotton let out uncontrollable laughter in his stunned expression, Reese Witherspoon squatted on the ground with her stomach in her hands, laughing out loud without any image, and Ella Fisher was lying on the sofa with papers scattered all over the place, tears of laughter flowed out......

Looking at the whole of Hollywood, there is only one person who dares to tease Disney's big man Michael Eisner like this, and that is Done Walker!

Laughter is contagious.

After Tang En hung up the phone, he sat in the boss's chair, originally wanting to be handsome under this cold expression, showing his serious side as a boss.

But looking at the office, the three subordinates who laughed without any image gradually couldn't bear it anymore and laughed.

Joyfully!

What bullshit Disney, bullshit Eisner, fuck me off!

Relying on the big family and the big business, you want to bully the small and bully the weak, others are afraid of you, but I am not afraid of you!

Anyway, he had already torn his face, so Tang En simply let it go and didn't give him a chance to speak at all.

Michael Eisner's purpose in making this call is nothing more than a solution to the current conflict between Donn Film and Disney. With his strong and domineering style, he may reprimand, threaten, and give Don a harsh lesson on the phone.

Tang En is not a gas bag, nor is he a punching bag, he is idle and looking for scolding?

It's better to play him happily once, keep the joy to yourself, and ...... the anger Add a barrel of oil and return it to Disney.

The laughter lasted for 5 minutes, and it gradually fell silent in Don's office.

The two little secretaries smiled and flushed, as if they had just been favored by Tang En, pursed their lips and whispered, bending over to sort out the documents scattered on the ground.

West Cotton, as Donne's business assistant, originally came to report on the acquisition of Machine Pictures, but after this episode, he asked worriedly: "Boss, ...... He's Michael Eisner, after all!"

"Even if I bow my head, do you think that with his kind of retributive temperament, he can let us go of Don Pictures?" Don snorted coldly, sneering, "Instead of a fake phone call, it's better to just do it with a real gun!" I want to see how much Michael Eisner, who has been a powerful Hollywood man for 20 years, can have!"

Wester Cotton pondered for a while, and said slowly: "Fox, for its part, is already making a gesture, and Mr. Tom Rothman sent someone to send me a greeting card for his appointment. Without this strong enemy, the confidence of employees in the face of Disney will be more sufficient. ”

Tang En said lightly: "The Disney family has a great cause, but if you want to compete with me in the film field, it is a fool's dream!"

Wester Cotton said: "When it comes to film, you're in charge, and we're certainly not afraid of any strong opponents. But...... We acquired Starz TV and also invested in two series. In the TV industry, we are still alone. ”

Donn smiled: "West, do you know what Disney's biggest weakness is? That is his brand value! Political correctness is the bottom line that Disney must abide by, and the themes of violence, homicide, gore, and inappropriate for children are not in line with Disney's corporate culture, and this is our opportunity." ”

West Cotton's eyes lit up, as if he understood something.

The current Don Pictures does not have the ability to compete with Disney, but it can make heavy moves and attack its weakness!

It's like large-scale TV series such as "Band of Brothers" and "Six Feet Under" are definitely themes that Disney can't think of, but for Down Pictures, there are no such subject restrictions.

In this regard, Disney can't compete anymore, right?

Of course, he still doesn't know enough about Donn.

In terms of TV series of the level of "Band of Brothers" and "Six Feet Under", can Disney compete if it wants to? Looking at the entire North America, only HBO has a capital to compete for!