Chapter 545: Viacom is Strong!

Although they are all bombarding Jews, Marlon Brando's DVD tutorial of acting class is fundamentally different from Mel Gibson's "The Passion of the Christ".

The former is only professionally inclined and has a small scope and narrow audience, while the latter is universal and has too much influence.

Therefore, Donn refused to invest in "The Passion of the Christ", but let Marlon Brando's lecture DVD be produced and distributed.

Even some Hollywood Jews are pro-Donne.

After all, it was Marlon Brando, who looked up to him in the performance hall, and his professionalism deserves everyone's admiration, regardless of his character and opinions!

However, there are some people who just can't stand it.

For example, Lei Shidong.

This well-known media tycoon is a Jew.

It was precisely because of Pepsi's boycott that Marlon Brando was initially frustrated in his initial plan to release a DVD.

If it weren't for Donn's intervention, his lecture DVD, like in his previous life, would probably not have been released until he died.

Such a result is destined to further deepen the contradiction between Tang En and Lei Shidong.

"It doesn't matter!" Don said to Barry Diller over lunch, "Since I dare to invite you to manage New Universal, I'm ready to fight against Lei Shidong." ”

Barry Diller's personal relationship with Lei Shidong has long since broken down, but he is different from Don En, he is a professional manager with good professional qualities.

It was impossible for him to link the company's business to personal relationships, so from his point of view, he didn't want New Globe and Viacom to go to war in an all-out way.

However, he also knew that Tang En was secretly arranging in private, and the big battle was inevitable, so he nodded, "I'm sure, in a few days, he will fight back." ”

"Oh, what do you think will happen to him?" Donn put down his knife and fork, curious.

This is the executive restaurant on the top floor of the New Globe Building, and it is not afraid of leaks.

Barry Diller said: "Viacom's Viacom Cable Network, CBS Public Network and Pepsi all have absolute advantages in their respective business segments. But in the film industry, we can crush Paramount. ”

Don let out a soft "um", "We don't have a public television network yet, CBS can't pose a threat, we can help Disney and escalate the war between CBS and ABC." ”

Barry Diller bowed his head and said: "That's right, so we can speculate on the direction of Lei Shidong's shot." Either to use Viacom to suppress the USA television network, or to urge Pepsi to continue to compress the living space of Netflix. ”

"Pepsi squeezing Netflix?"

Don shook his head amusedly.

At present, Peskind is definitely a giant in the market, with more than 5,000 stores in the United States, more than the Disney Store, which shows the ambition of Pestell.

But it is precisely because of its great ambition that Pepsi made a serious strategic mistake.

With Bestech's market share of DVD and videotape rentals exceeding 80% and approaching saturation, Bestech's board of directors began a strategic transformation to find new profit points.

At this time, Pepsi and Lei Shidong chose video games!

Yes, video games do have a very bright future at the moment. But the question is, is Passid a traditional video rental company, does it have the innovative genes of game companies such as EA, Blizzard, Microsoft, and Power?

Entering the gaming market is bound to lead to the collapse of Pepsi.

Tang En is sure that as long as Pepsi does not break his wrist and give up the game field that he has invested a lot in, he will definitely embark on a road of no return to death.

On the contrary, if Lei Shidong really has the courage to break his wrist and imitate Netflix's "monthly membership" and "online rental" model, maybe it is really possible to defeat Netflix.

However, Bescard has invested more energy and money in game development and channel expansion, is it possible to give up?

Don doesn't have to worry about Pepsi, and in terms of the current situation, it is very likely that it will be the same as in his previous life.

Pepsi was defeated by rising star Netflix.

Barry Diller seemed to see Donn's disapproval of Pepsida, and said with a smile: "We have Netflix and Blizzard, and the direct competition with Pepsi is not weak." ”

"But the cable network, it's a big problem. ”

"That's right. Barry Diller nodded solemnly, "Although our STA has a great advantage over SHO. But compared to USA and Viacom, the gap is too big. ”

Tang En waved his hand and said lightly: "If there are advantages, there will be shortcomings, this is normal." Viacom is a large media group, and Viacom Television Network is only a part of it. At this time, it depends on whose shortcomings are stronger in defense and whose advantage is more powerful!"

He knew that no matter how hard he tried, USA would not be a match for Viacom.

In that case, it would be better to strip naked and dry.

You punch me, I kick you!

See who's stronger!

Barry Diller hesitated for a moment and said softly: "I managed the USA TV network many years ago, and to be honest, there is not much room for development. In accordance with Jack Welch's 'principle of number one', USA Television Network ......"

Done's eyes lit up, "You're going to sell?"

"If possible, it's better to sell!" said Barry Diller.

Tang En groaned slightly, "You go and do it, as long as the price is right, you can make a move." ”

……

As Donn expected, Harry Potter and the Philosopher's Stone didn't need to worry about the box office, grossing $96 million in North America over the first three days of its opening weekend.

Among them, IMAX theaters contributed more than 5 million US dollars.

It's said to be Christmas, but it's only mid-November, and there's still a month left before Christmas.

The film is amazing enough to get such a box office during this time period.

According to the trend of the box office, as long as there is no unexpected cliff-like decline, the North American box office of "Harry Potter and the Philosopher's Stone" exceeded 300 million US dollars, which is not a big problem.

For "Harry Potter and the Philosopher's Stone", which invested $120 million, the North American box office is enough to pay for itself!

Other overseas box office, peripheral income, everything is profit!

Just three days after its release, the celebration reception for "Harry Potter and the Philosopher's Stone" was held.

This is the first time since the establishment of New Globe Group that a celebration reception has been held for a film.

Before that, the literary and artistic fans of "New York Vice" and "All the Time" were too strong, and the box office was very flat, and "Harry Potter and the Philosopher's Stone" was a successful opening.

However, this time the celebration cocktail party, colleagues in the industry who came to celebrate...... Not too much.

Especially the people from the Paramount family, none of them were present.

Because everyone in the industry knows that Summer Lei Shidong and Don Walker have turned their faces!

Lei Shidong took the lead in making a move, and with one hit, he directly targeted New Universal's weakest point, the USA TV network.

At present, the cable network with the highest coverage in the United States is not Time Warner's CNN News TV network, not Disney's ESPN sports TV network, but Viacom's MTV music TV network!

Almost every household is subscribed to the MTV channel.

Not only that, MTV TV still has a great influence in the open sea area, and even Asia has held the MTV Music Awards in China, Japan and South Korea.

As the absolute trump card of Viacom, MTV TV Network is almost invincible, and directly issued a notice to the major TV operators in the United States - banning all channels of MTV TV Network and selling "packages" with the USA TV Network!

As soon as the news came out, the industry was in an uproar!

This is not a monopolistic operation that excludes dissidents.

If Viacom asks TV operators to only "choose one of the two" between MTV and USA, this is an absolute monopoly, and it is the suppression of new forces by industry bosses, which will be heavily fined by the US Department of Justice.

However, Lei Shidong's operation was very ingenious, and he chose to refuse to carry out "package" services with the USA TV network, which directly avoided the monopoly investigation.

"Bundling" and "package" are tricks that almost every TV operator has to play.

For example, the subscription cost for the MTV channel is 60 cents, and the subscription fee for the USA channel is 20 cents, and if the two channels are combined for subscriptions, the user only needs to spend 70 cents.

Rejecting the package, on the surface, is a mutual loss for both parties.

But in fact, everyone's eyes are bright, MV is the most fashionable form of music at the moment, and MTV TV network is the most popular TV channel at the moment, which is a channel that must be subscribed.

In contrast, the USA television network is not much necessary.

If there is no longer a package, it will be equivalent to the price of the subscription price of the USA TV network, which will naturally lead to the loss of subscribers.

It can be said that in front of MTV, USA has no room to fight back.

Although the momentum of the New Globe Group is fierce, although Don Walker has won all battles, and Barry Diller is legendary, however, this time their opponent is Lei Shidong and Viacom!

Many of the people who saw the wind and the rudder began to wander on both sides again.

"Don, you have to be careful this time. Amy Pascal attended the celebration reception and spoke to Don earnestly.

Donn was a little amused, "You mean Lei Shidong? Amy, you're overestimating those old guys! Like John Cali of Sony Pictures, do you really think he's better than you? Do you really think he's qualified to lead you?"

Amy Pascal was momentarily speechless.

She wanted to comfort Tang En, but she didn't expect that this guy directly channeled the war on herself.

"I remember that on the invitation, there was his name. He didn't come tonight, did he?" Donn's face was slightly cold, and his tone was not good.

Amy Pascal was caught in the middle, and she was a little embarrassed," Mr. Cali...... There is some misunderstanding about you. ”

"Misunderstanding? Hmph, he's waiting to see my jokes, right?" Tang En waved his hand, the corners of his mouth twitched, and he sneered, "These old guys, complicit!"

It's been two times in a row, and John Cali hasn't been there, what's the big head?

When he had exhausted his efforts, Tang En might have to compare with him.

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