Chapter 1243: Preparation
Xi Wanqing and the others were also amazed after watching the video edited by Qin Fangge, he completely opened a huge gap with the current food documentaries, and the food alone was not enough to attract more and more demanding audiences.
After that, Xi Wanqing also took advantage of the fact that the original soundtrack of "Silk Road" will be officially released the day after tomorrow, and got in touch with director Zhang Xiaoyang, and also cared about the current work and life situation of these directors who have been trained from CCTV documentary channels like him. But she didn't reveal too much news, although Zhang Xiaoyang is a smart person, she doesn't know her style at all, and she doesn't want them to have the idea of investing in making a documentary. He didn't hide anything from Xi Wanqing's inquiry, because if she asked other stations or cooperated with them, she could completely inquire.
And right now, whether it is Zhang Xiaoyang or the CCTV documentary channel, what they are most concerned about is the ratings of "Silk Road", and the quality has been determined after it is completed, and there is no way to guarantee the ratings. The publicity work must be done, but the funds of the documentary channel have not been abundant, and the sponsorship advertising is not as easy as other channels, and inviting Qin Fangge to make music is actually equivalent to advertising, and large-scale online and physical advertising is completely unplanned.
The new version of the "Silk Road" soundtrack album will be held in the afternoon of the day after tomorrow to be officially sold on the shelves of Hongyan Music, and Zhang Xiaoyang and his group of main creators should have all been present. Zhang Xiaoyang is the chief director of the 10-episode documentary, and he himself directed three episodes, while the other seven episodes were directed by another director. But their team was also set up temporarily, and after the documentary was completed, it was basically declared that the gang was dispersed, and the other directors and other staff members went their own way.
The CCTV system is very large, and the interpersonal relationships are intricate, and there are countless rules in the open and in the dark. Although there is a system between the various channels, there is also competition and other relationships, and documentaries are generally rarely advertised on other channels, so it would be good to mention it in passing, after all, if these positions are attracted by advertising, it can increase the income of real money.
Qin Fangge and Xi Wanqing have no intention of getting entangled in it, and the first idea of making a food documentary is to take the lead rather than hand it over to the uncontrollable CCTV. Another example is that this press conference is about to be held, and the main purpose is to promote this soundtrack.
Of course, cooperation and superficial etiquette still have to be in place, Xi Wanqing and the others are not stupid, and there is a reason why they chose to hold a conference the day after tomorrow. After two months of popular broadcasts, the new version of "Romance of the Three Kingdoms" will be broadcast on CCTV and will officially end the night after tomorrow. Thanks to the new version of the Romance of the Three Kingdoms, Qin Fangge's original soundtrack album of the new Romance of the Three Kingdoms has exceeded one million in digital album sales alone, and the physical album is much less, with a total sales of more than 50,000. But this is already a very remarkable achievement, and it also makes Qin Fangge envious, jealous and hated by countless musicians.
It's just that now the domestic record industry has almost collapsed, not at all like when it was the most prosperous, when various record companies fought openly and secretly every day, and they were fighting ghosts when they had no money! Even if Qin Fangge was born, it didn't let everyone see the spring of the revival of the record industry, at most, they just said a few words on various occasions and recalled the glorious days of the past, but it saved a lot of trouble for Qin Fangge and Daqin Entertainment hosted by Xi Wanqing.
CCTV rarely holds any celebration parties and holds any celebration banquets and the like, so after the new Romance of the Three Kingdoms was broadcast, the director Zhang Zhiwen did not stay in the capital, and still directed the TV series "Smiling Proud Jianghu" adapted from Qin Fangge on the set. The day after tomorrow, Xi Wanqing and the others had invited them back to participate in the press conference of the new soundtrack album out of courtesy before, and neither Zhang Zhiwen nor Xu Xinyi had any intention of returning to Beijing.
CCTV did make a lot of money this time, but Qin Fangge didn't know and didn't want to know who took the lion's share and how much director Zhang Zhiwen's studio earned. Xi Wanqing may still know some inside stories, but she didn't dare to be interested in seeing Qin Fangge, so she didn't tell him.
With the hit broadcast of the new version of the Romance of the Three Kingdoms, Qin Fangge and his music team are well known to the masses, which is their biggest gain. Whether it is the theme song "Rolling Yangtze River East Passing Water" sung by Zhao Yuhui, or "The Sky of History" sung by Chen Yushan and several other powerful episodes, or Qin Fangge himself, and Lin Baoqing and their Jinse Huanian New Chinese Orchestra, they have left a deep impression on everyone.
The big sales of the soundtrack also prove that everyone recognizes and likes the musical strength of their group, and it is not easy for everyone to pay for music. The rise of copyright awareness and the addition of several big giants of Hongyan Company allowed Qin Fangge to catch up with such a good opportunity.
This time, with the help of the popularity of the new version of the Romance of the Three Kingdoms, it is not a shameful thing to maximize the use, and it would be stupid not to do it! Qin Fangge himself is far less pedantic, and he also hopes that the original soundtrack of "Silk Road" can be a big hit, but everyone knows that this record will definitely not reach the popularity and height of the new version of the Romance of the Three Kingdoms soundtrack.
In terms of bleakness, Qin Fangge's first classical music record has a total physical sales of less than 20,000, but for the Huaxia Conservatory of Music Publishing House, this is already an almost miraculous album sales. Don't look at Zhou Jia's albums in full swing abroad, it is also thanks to the foreign music environment and the operation of old classical music record companies, and the physical album sales of their albums in China have not even exceeded 10,000, which is not comparable to Qin Fangge's records at all.
In the case of digital albums, Hongyan Music is still in full swing in preparation, preparing to sell them together with the two operas he sang abroad after the return songs have been completed. Hongyan Company's ability to absorb money in China is well known, and Qin Fangge and Xi Wanqing are also quite optimistic about them. But in the international market, Hongyan Music is too far behind those old record companies, whether it is customer resources or packaging methods, it is not a heavyweight.
Qin Fangge has not signed a contract with a foreign record company now, because their conditions are too harsh, especially for Qin Fangge and his team, Zhou Jia and Su Yunfei are young pianists. Anyway, Qin Fangge doesn't need to sign a deed of sale with harsh conditions because he is in a hurry to open up the international market.
He plans to consolidate the domestic market and popularity first, and it is good to operate abroad slowly, in Xi Wanqing's words, "We have to let those arrogant foreigners know that we are not without strength and vision, and if we can't hear Qin Fangge's music, it's their loss and not ours." ”
Of course, the relatively sound music copyright system in foreign countries has also benefited countless musicians, and the market is unimaginably large. Although there are many bad classical music record companies that have gone out of business, as long as talented musicians don't die on their own, it is basically not a problem to live comfortably. Unlike domestic musicians, especially composers and lyricists, who live so hard, singers are better, and they can go to commercial performances to participate in various programs and activities to make money.
This time the music of "Silk Road", Qin Fangge didn't make any money at all and posted a lot of it, and the donation cost 1 million for a trip to collect the wind, plus other expenses, including the payment of Lin Baoqing and their remuneration, and the company's various expenses about this music, 1.5 million is not enough at all.
Fortunately, this meeting was jointly held by Daqin Company and Hongyan Music, and the cost was also shared, Zhang Xiaoyang and their "Silk Road" crew were so poor that they came over to join in the fun, and even Zhang Xiaoyang himself revealed that it was difficult to get more funds when the documentary was filmed. This inevitably made Xi Wanqing and the others complain for a while, saying that CCTV is really a dime a dozen, and they don't bother to entangle with them. But everyone is used to this kind of situation, and they are all used to it.
And just like the previous sales of the new version of the Romance of the Three Kingdoms soundtrack, the shrewd Hongyan Music also launched the pre-sale of digital albums and physical albums a few days in advance, which has almost become the standard now, whether it is movies or music, or other digital products such as mobile phones and laptops.
The benefits of pre-sale are self-evident, helping operators such as publishers, film producers, merchants, mobile phone manufacturers, etc. to understand the heat of demand, make various preparations and stock up in advance, and so on.
The digital album is quite easy to handle, Qin Fangge brought the original mother to the company long before he traveled abroad and asked them to handle this series of things.
The price of this digital album is half cheaper than the original soundtrack album of the New Romance of the Three Kingdoms, and it is on par with the regular digital album, priced at 25 yuan. But the price of an album is still five yuan higher than that of the average album, and about this pricing, Daqin Company and Hongyan Music also discussed a lot, and finally decided on it. For fans, it's also a great deal, as there are quite a few more music tracks than other albums.
Qin Fangge is very kind, and the banner is the soundtrack of the "Silk Road" documentary, but all the music he makes for this series is put in this record, and he doesn't have to play those tricks to make a few sales, or release a single song for two songs for five yuan, for fans, this is a benefit.
Hongyan Music also got the music source early, and when it is officially put on sale, it is good to directly open it for online listening and downloading. Qin Fangge authorizes the music copyright to Hongyan Music, and then Hongyan Music distributes the copyright to several other music platforms, which is also a relatively mature music copyright model at present, and can also ensure that consumers can buy and listen to it on several mainstream music platforms and related mobile phone software. With such a copyright war, it is difficult for music player companies that do not have the strength to buy copyrights to survive. In this regard, Qin Fangge and Xi Wanqing can only take advantage of the situation, and they don't want to go back to the era when they were fighting but didn't have a dime.
The preparations for the conference are also jointly organized by Qin Fangge's Daqin Entertainment Company and Hongyan Music, Hongyan Music also wants to maintain a higher appearance rate, in addition to the user base, publicity in this area is also crucial, and it is also what several big music companies are doing.
Like the original soundtrack of the new version of the Romance of the Three Kingdoms more than a month ago, Hongyan Music is also preparing to broadcast live, and the platform is naturally placed on Hongyan Live, which is also to promote their company's Hongyan live broadcast. Watching the live broadcast together, due to Hongyan's capital injection, the two platforms have also been opened, and fan live broadcasts are also allowed, but not in an official posture.
Daqin Entertainment Company also gave Qin Fangge fans some benefits, and there will be some places for fans at each press conference, and after they get the tickets, they can enter the show site for a visit, and they can also use their mobile phones to broadcast and report live. Of course, what these lucky fans are most looking forward to is being able to get close to their idols, listen to live performances, and even participate in the subsequent buffet dinner with various media reporters.
In terms of treating the fan group, Qin Fangge and his team have done a very good job, and it has also made the fans more loyal. As for how to choose lucky fans, this can't be done to everyone's satisfaction, Qin Fangge didn't care about it specifically, but Xi Wanqing asked the employees below not to show favoritism, the company takes Qin Fangge's image and interests as the first goal, and all behaviors and words that are detrimental to this are strictly prohibited. Xi Wanqing is not as good as Qin Fangge in terms of management, and she is full of aura as a strong woman. Although Qin Fangge's requirements are often very high, they are basically limited to the professional level of music and art.
The protagonists of the fair, naturally the creators and performers of this album, are still familiar teams, not to mention Qin Fangge, Chen Yushan also participated, and she will sing live the day after tomorrow. Lin Baoqing and their orchestra naturally can't run away, they are still the main force, and there is still food to enjoy after the meeting, and the girls don't want to refuse. Daqin Company also invited them in advance very professionally, and discussed with the head of the group, Zuo Shuqin, that the company would be responsible for picking them up and dropping them off and their respective musical instruments, and the location was still the five-star hotel they were familiar with, Sovereign Hotel.
Qin Fangge didn't plan to spend the night on Xi Wanqing's side in the evening, she and Xue Min had a lot of things to do the next day, although He Ruyun was not as busy as these two, she couldn't fight anymore alone, so she let Qin Fangge go back.
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