The 275th Round: The War Begins

Hollywood's 5 blockbusters are lined up for release in June and July!?

The release schedule of "The Great Cause of the Founding of the People's Republic" has been advanced to June 12!?

The premiere schedule of "Journey to the West" has been increased to 11,000 yuan!?

These news are like bombshells, falling in the Chinese film market and the entertainment industry, and immediately stunned everyone......

Outsiders who don't know the inside story can't figure out why the CCTV Group, which was originally in the same situation, took the initiative to add a film schedule to "Journey to the West" filmed by Huimin Film and Television.

But everyone knows that the summer vacation from mid-June to the end of July is definitely a movie feast of Mars hitting the earth!

This is undoubtedly great news for fans.

Think about it, in just over a month, how lively the Chinese film market should be!

The media and Internet celebrities have also begun to hype up these news.

This is just like the Second World War, the fight between Germany, the Star Flag Country, and the British Kingdom will always be the favorite gossip and discussion of ordinary audiences!

In this "ticket war" between Hollywood, Huimin Film and Television, and CCTV Film, although the audience didn't know the meaning behind it, they still hung up their appetites.

All fans in China are looking forward to this pinnacle showdown.

On the other hand, Huimin Film and Television Group, which has already made a big bet with CCTV, is also like a crazy horse running wildly, running at high speed.

Unlike most of the previous reliance on Chen Jing Film Company to promote "Journey to the West", from today onwards, all departments and resources of Huimin Film and Television Group will focus on the promotion and release of "Journey to the West".

The movie promotion cost of "Journey to the West" has been increased again and again, and it has reached as much as 70 million.

At the film release mobilization meeting jointly organized by Huimin Film and Television and Chen Jing Film Company, Gu Jiahui made a very serious promise to all employees: "This time, we want to make everyone in China dare not underestimate the power of private film companies! We want to use the box office of "Journey to the West" to slap the face of the Central Film Group! As long as the box office of "Journey to the West" exceeds "The Great Cause of the Founding of the People's Republic of China", I will personally take out 10 million yuan and give red envelopes to all the employees who participate in the publicity and distribution of "Journey to the West"!!"

Because of Gu Jiahui's economic incentives, the people of Huimin Film and Television and Chen Jing Film Company were also crazy to invest in the promotion of "Journey to the West".

In June, in all cities with a population of more than one million in China, almost all bus stops, streets, and even the facades of landmark buildings, giant posters of "Journey to the West" and "The Great Cause of the Founding of the People's Republic" occupied people's attention.

In all the big supermarkets, no matter what you buy, you may get a movie coupon for "Journey to the West" or "The Great Cause of the Founding of the People's Republic".

Huaxia Mobile, Huaxia Unicom, Huaxia Telecom and other major state-owned communication companies are the territory of CCTV, and they have launched preferential activities such as exchanging points for movie tickets for "The Great Cause of the Founding of the People's Republic of China".

On the Internet, Huimin Film and Television and Chen Jing Film Company are not to be outdone, and have united major shopping websites such as Dibao and Jindong to launch activities such as pre-purchase movie tickets, discount discounts, and lottery opportunities.

The two major film companies can be said to have done their best in the marketing and promotion of the film.

After more than ten days of hard work by both parties, before the premiere of the two films, they have obtained at least 50 million movie pre-sale box office.

At the same time, the premiere of "The Great Cause of the Founding of the People's Republic of China" at the Kyoto Olympic Center and the premiere of "Journey to the West" at the Kyoto Workers' Stadium have also become the two most star-studded events in the Chinese film circle.

Both sides gathered almost half of the stars in China to help.

The stars present at the two premieres add up, and you can basically take a "family photo" of the stars of the entire Chinese entertainment industry.

On the Internet, the premiere tickets for "The Great Cause of the Founding of the People's Republic" were fried by scalpers to more than 4,000 yuan.

The tickets for the premiere of "Journey to the West" are not to be outdone, and they have been fried to more than 5,000 yuan by scalpers.

Under all kinds of powerful propaganda offensives, the time unconsciously came to June 12......

When night fell, in the 2009 summer movie war, the premiere of the first film to be released - "The Great Cause of the Founding of the People's Republic" finally opened the curtain in great anticipation.

As the first state-owned film company in China, CCTV has accumulated over the past few decades.

Almost all the heavyweight stars in China were present.

There were even many bosses of large companies who came to cheer in person.

After the star-studded premiere, "The Great Cause of the Founding of the People's Republic of China", an epic film of modern Chinese history, finally showed its full picture in front of the audience.

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Early the next morning, all the film and entertainment media in China reported on the star-studded premiere of "The Founding of the People's Republic of China" last night on the front page, and there was no comment on the quality of the film's content.

On the Internet, even on professional film review websites such as garlic cloves, fans discuss more about how many stars they see in the movie, and almost no one discusses whether the movie is good or not.

In the end, someone even launched an activity on Weibo, that is, everyone competed for the number of stars found in the movie, and whoever found more would win.

At more than 10 o'clock in the morning, the box office statistics website of Huaxia Film finally announced the box office on the first day of the release of "The Great Cause of the Founding of the People's Republic" yesterday.

81 million !!

This number shocked everyone.

Every Chinese person who sees this number is a little unconvinced of his eyes at the first time.

You must know that only 9 years ago, in the Chinese film market in 2000, there were only 3 movies with a total box office of more than 100 million.

7 years ago, the record of the highest box office of Chinese movies was still controlled by Hollywood movies, and Hollywood director Cameron's "Doomsday Hurricane" won a total box office of 340 million in China that year.

5 years ago, the highest box office laurel of Chinese films was finally won by Chinese domestic films, and "Qin Shi Huang" directed by Chen Guozhong won a total box office of 360 million.

Two years ago, Peng Yichen's "Full House of Gold" written and played the leading role not only broke the box office record of "Qin Shi Huang", but also raised this record to a height of 650 million, which made many media exclaim that it was impossible to break the box office record in the next ten years.

It's a pity, because Peng Yichen is not the director of this movie, and this movie is a Chinese New Year movie with a strong Xiangjiang flavor.

Therefore, the mainland media in China basically counted this record-setting movie on the head of the film director Xu Ke, and rarely directly linked it to Peng Yichen.

But now, "The Great Cause of the Founding of the People's Republic" has won one-eighth of the total box office of "Full of Gold" on the first day of release.

This kind of box office performance has led some media to even hit the amazing title of "The Great Cause of the Founding of the People's Republic of China", and they even concluded that the film will definitely be able to break the amazing box office record of "Full of Gold".

Although I don't know if "The Great Cause of the Founding of the People's Republic of China" can break the box office record of Chinese films, at least its first-day box office will definitely break the box office record of the first day of release of Chinese films.

Previously, this record was held by the Hollywood blockbuster "Brave Amazon" released in the summer of 2007.

This movie was shot by Hollywood Global Film Company, starring Fang Long, with a box office of 63 million on the first day of release.

The astonishing first-day box office results of "The Great Cause of the Founding of the People's Republic" not only surprised all Chinese people, but also stunned the executives of Hollywood film companies.

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