As a time-traveler, Peng Yichen certainly knows how profitable Marvel movies are.

From "Iron Man 1" to "Avengers 3", in ten years, Disney has invested a total of $3.5 billion in filming Marvel series movies, but the total box office has reached $15 billion.

The average annual box office reached $1.5 billion, and the average annual net profit brought to Disney reached a terrifying $600 million.

In other words, even if Disney's studios division no longer shoots any other films every year, it can still bring more than $600 million in revenue to the group every year.

And these superhero movies can add new entertainment items to Disneyland, develop new games, make new peripheral toys, clothing, daily necessities, and sell DVD rights and online broadcast rights.

It is conservatively estimated that the Marvel series of movies can bring Disney a net income of no less than $2 billion every year.

That's more than many small countries have earned for the whole year.

And this kind of continuous profitability has been maintained for 10 years.

In other words, just one Marvel series of movies has provided Disney with $20 billion in revenue in 10 years.

That's enough money to buy more than half of Time Warner's stock.

In the face of such a gold mine, how could Peng Yichen give up.

And since he has the successful experience of Marvel in his previous life, he doesn't need to think hard about new plans by himself, just copy them directly.

Seeing that Nolan began to think about the questions he raised, Peng Yichen began to seriously analyze the reasons for the success of the Marvel Universe series of movies for him.

"Through the analysis of the team behind me, the production plan and success of the Marvel Universe series of movies is that they have completely subverted the traditional production concepts and procedures of Hollywood movies from three aspects.

First, Disney and Marvel are not making a movie, but an epic TV series. They used the idea of making one of the greatest American dramas to build the entire Marvel Cinematic Universe.

Before the advent of Marvel's approach to the cinematic universe, what was Hollywood's usual approach to making a series of films?"

Peng Yichen didn't wait for Nolan to answer, and continued:

"Shoot a main story first, if the box office results are good, then make a sequel, and if there are still audiences who pay for it, then make another sequel.

The production process of each film in the series is no different from that of a regular movie. As long as you ensure that the previous movie and the next movie have a certain relationship in terms of characters and plots.

But the way the Marvel Cinematic Universe is made is completely new. Disney is actually producing a huge, content-rich TV show that is tuned in every six months.

In other words, the series of movies in the Marvel Cinematic Universe are all a complete whole. The content of its plot is incomparably complex and huge, but it is spliced together through the simplest stories.

This is exactly how many American dramas are made. Even Disney's screenwriters in charge of Marvel movies have publicly said that when they write the scripts of Marvel movies, they often draw on the connection and treatment of different stories and characters from the top American drama "Game of Thrones".

Second, Disney has set up a department, the 'Visual Development Department'......"

When Nolan heard this, he couldn't help but interrupt: "So, you set up a 'special effects design department'?"

Peng Yichen nodded with a smile and continued:

"In the usual film production, costume modeling, scene design, prop production, special effects presentation, etc., these visual-related work are often divided into different departments, and the director has a lot of dominance.

But in Marvel movies, these things related to visual senses are all handed over to the same department for unified design and production, and this department is the visual development department.

At the beginning of each Marvel movie, even if the director and actors have not yet been determined, and even before the screenwriter has written the script, the visual development department has begun to design the image of the characters in the movie and various scenes and props according to the requirements of the producer and the audience opinion survey collected by the film peripheral product sales department.

At the same time, they are also responsible for the design of movie merchandise and various promotional posters and images.

That is to say, in every Marvel series of movies, the characters, scenes, and props in them are all unified and in line with the audience's taste. This allows all Marvel movies to maintain a high degree of visual style unity.

Whether it's the director, the screenwriter, or the people in the post-production team, how to change and turn.

Marvel movies can always bring fans who watch movies a sense that all Marvel movies are coherent and unified. It will not bring any visual difficulties and discomfort to fans.

Third, Disney has carried out a comprehensive transformation of the film's production process.

Hollywood movies generally implement the "producer-centric system".

Except for a small number of top directors who can control the crew, at other times, the producer is responsible for managing the entire crew.

In general, the producer is responsible for the production of the film and the release of the film to make money, and the director is responsible for ensuring the quality and artistic value of the film.

The typical production process of a Hollywood movie is: first, a screenwriter comes up with a script, and if the producer decides to shoot, he is responsible for finding investment, building a crew, and determining the director and actors. Finally, there is the selection of scenes, sets, shooting, post-production, publicity, and release.

But Disney has taken the "producer-centric system" to its peak.

The producer takes on a lot of what the director should be responsible for.

Therefore, when a Marvel movie starts shooting, instead of writing a script first, Kevin Feige, the number one producer of Marvel Studios, first comes forward and leads a team of producers to conduct market research.

It is then up to these producers to come up with which hero should be filmed in the next Marvel movie.

The next step is not to write the script, but Kevin Feige, who commands the technical staff of the visual development department, to design the superhero image and various scenes and props in the new film.

The last step is to start writing the script based on the image, scenes, and props that have been designed.

That is to say, Marvel's movies highlight the character imagination of superheroes, and the story and plot of the movie are designed and served for the image of the characters.

The advantage of this is that the director's personal ability and level have been greatly weakened in the Marvel series of movies.

No matter what director is changed, Marvel can guarantee to make a movie with the same taste and the same level.

That's the real reason for their continued success. ”

In this analysis, he made all the keys to the success of Marvel movies clear, and almost all Disney executives were familiar with this huge movie world project, and Nolan was almost stunned when he heard it.

……