Chapter 748: This is too scheming, isn't it?

found that the expulsion statement Xu Xuan's first reaction was to be hacked, but after studying for a long time, he only found that the other party just said that he was not suitable to participate, and it was not a hack at all, because he didn't give it for any reason, and he didn't say what happened to him, just a Yu Wenbo jumped up and down and was very happy, I don't know what the hell is going on.

casually posted a Weibo in response to the expulsion: Anyway, can I ask when I said that I wanted to participate in "Special Person"? I was expelled, what kind of thing is this? For being expelled, I can only quote a famous saying of the ancients to respond: The city has a deep routine, and I want to go back to the countryside.

Netizens were in an uproar when they saw Xu Duan's response.

"I'll go, what's going on?"

"This... I don't understand, while saying that I was expelled, I said that I had never participated in the show, what kind of routine is this?"

"Who knows, it's hype?"

"It's not fun, is it? I didn't participate in the show and was expelled from the show? Isn't this a joke?"

"That's it, what's the matter?"

"It's a big joke, isn't it? You can be fired if you don't participate in the show at all?"

"Am I the only one who found out that Xu Duan was pretending to be a rural person?"

"Rural people said that the most ruthless time they were hacked was Xu Xuan, who said that he was from the countryside!"

"Strongly despise Xu Xuan's behavior of pretending to be a rural person!"

"Seriously despise, we rural people say that Xu Xuan is a fake! His routine is much deeper than that of people in the city!"

……

Xu Xuan's response in minutes was also crooked by netizens, and sure enough, he responded to the words of the ancients, and if something touches Xu Xuan, it can't be serious.

And the advertising people who were frightened by Bai's advertising were also confused at this time, what is the situation? We haven't moved yet, why did the entertainment industry start working first? In other words, is this a matter of the entertainment industry? Isn't this a matter of our mineral water industry? Why did it suddenly become a matter of the entertainment industry?

Yu Wenbo knew that he couldn't do anything when he saw that he didn't get any support at all, and besides, he didn't lose anything, and he didn't react to Xu Duan's response anymore, anyway, Xu Duan's goods didn't say anything excessive, so he pretended that nothing had happened, making this plot a clueless episode.

At this moment, the industry's 24-hour advertising data came out, only 30% of the audience chose to skip the free skip advertisement, up to 70% of the audience watched the whole process, the secondary broadcast rate of the advertisement reached the first in the industry, and the search volume of the network about Bai's advertising reached the first place in the whole network in a certain period of time!

When the news came out, the entire mineral water industry was stunned, and it was at this time that someone came back and found out what the idea of Xu Xuan's advertisement was.

The creativity of this advertisement is not the advertisement itself, nor is it a sentence with a particularly deep meaning in the advertising word, not to mention their analysis of Xu Xuan's maverick use of simple grassroots employees to bring the audience closer to Bai's sense of closeness to the audience's heart or something, this is the reverse of the audience's boredom with the advertisement to release, for the first time to give the audience the right not to watch the advertisement without spending money, so that the audience has a good impression of them psychologically, and the same, it also makes the audience curious about the advertisement itself they place.

Because the launch of this kind of free skippable advertisement itself expresses a kind of confidence in the audience's own advertisement, making the audience curious why Bai's is confident enough to let them skip the ad for free, but it makes the audience wonder what kind of advertisement they have taken, and involuntarily watch it, so it has been miraculous.

"I'm going, that's too scheming, isn't it?" said an advertising man when he found out.

"It's just a capital scheming,!"

"It's too Nima's scheming, this is completely a scheming to exploit loopholes!"

"It's really lacking! This thing completely exploits the curiosity and favorability of the audience!"

"Lacking great virtue, making an advertisement scheming like this, who is this Nima?"

……

Many corporate advertisers are complaining after getting the Bai's advertising broadcast data, but they really have to admit that Xu Xuan's advertising has really been miraculous, and it is not at all comparable to their kind of advertising that forces the audience to watch, because one of the two is that the audience actively watches and the other is passively watching, which is more memorable, it is needless to say, in an instant, Xu Xuan has become a scheming boy with a capital in the hearts of many advertisers.

Just when everyone was complaining, Bai's sales performance data on the day was also counted.

Compared with before the price reduction, the sales volume of Bai's mineral water not only did not decline, but also rose by nearly two percent!

As soon as this data came out, it directly made the mineral water companies vomit blood, my Nima, what is the matter? We have all lowered the price, it has been reduced for two rounds! They have not lowered the price! Not only did this not dry them down, but also the sales have risen, is there any reason?

Are consumers all crazy? We save money for you, and if you don't buy our water, you don't buy our water and don't reduce the price, what do you think? Do you have money and nowhere to spend? A group of mineral water practitioners can't understand the contrarian rise in sales of Bai's mineral water, and feel that this is completely unscientific.

It's so unscientific, it's completely incomprehensible, okay, you say that the advertising is good, I admit it, I admit that there are many people who watch your ads, and I don't object to you skipping creative ideas for free, but we are saving consumers money with real money, can you just skip ads for free be more cost-effective than saving money? What kind of thing is this? This is extremely unscientific! Why? We really save money for consumers! What do consumers think? Don't they care about real money? A group of mineral water practitioners at this time the world view is about to collapse, because how can not figure it out, on the one hand is real money to give discounts, on the other hand, in the face of price reduction without compromise did not give consumers any preferential treatment, which side of the choice in the mineral water practitioners in the eyes of the simple thing to think, in the end they found that the real result is actually the opposite of what they thought, this is simply ruined the world view!

"It's... This is not scientific!" An advertising practitioner is mentally confused at this moment, and he is completely unable to accept this result.

"It's so unscientific, why are they?"

"We've cut the price by more than 17 percent now!"

"What do consumers think? Why?"

"I can't figure it out!"

"I can't figure it out either!"

"How is this possible? If the price is not lowered, sales can rise against the trend, why are they? Is advertising really so magical?"

……

Many mineral water practitioners are completely confused and completely unable to accept such an outcome.

On the other hand, the Bai family was crazy, because they didn't expect that an advertisement that they didn't have much hope for would actually bring them an increase in sales, especially the sales department, which was so happy that it was almost like the New Year, and they couldn't wait to rush to Xu Duan to knock that product, because they really didn't expect it to be such a result.

(End of chapter)