At half past ten in the morning, a statement with righteous words and tears was posted on major news websites.

Through the operation of the agent, the number of forwards of the statement has risen gradually, and several Weibo big Vs have spoken out one after another, commenting, forwarding and liking the incident, and the media volume has risen rapidly.

Sure enough, the public still sympathizes with the weak, and everyone says that they should vigorously condemn the incident of the malicious leakage of EB's activity information.

The number of likes on the online natural forwarding reviews has soared, and the public opinion has unanimously expressed support for the EB Shopping Festival and severely punished malicious information leakage, and the number of views of several leading media statements issued by several leading media has exceeded one million that night.

Everyone was finally relieved to see this number, and the problem of negative news about the spokesperson was temporarily subsided.

The project team unanimously confirmed that the spokesperson Mo Yan needed to be replaced, and the WPP side began to urgently contact other suitable candidates.

The original project plan was four spokespersons, and Lin Hai (male) and Yang Chunchun (female) were removed at the request of the bigwigs.

It was Mo Yan who was in trouble this time, so he needed to find another boy as a spokesperson to partner with Lin Yun.

Last night, WPP confirmed with Lin Hai's agent for the first time.

The broker said on the phone yesterday that it was too late and would give a reply as soon as possible.

was originally full of expectations, but Cindy chased Yang Lin several times today to confirm, and people reluctantly said that there was a conflict in the schedule.

Cindy gave feedback to Jimmy about the results of the communication in the afternoon, and Jimmy sighed:

"The agent knows the artist's schedule best, but if there is a conflict, I am afraid that he would have rejected it when he talked on the phone last night.

How could it be that it took three or four urges to reply to the schedule conflict today, presumably because Lin Hai felt unwilling to be this substitute. ”

Cindy said softly: "It's not very clear about the specifics, but the agent has repeatedly said that this is a good opportunity for cooperation, but unfortunately the schedule conflicts." ”

Jimmy understood, did not continue to comment, and instead advised: "If Lin Hai can't do it, then search for other suitable candidates for us as soon as possible." ”

Cindy said, "Yes, we are already arranging and will get back to you tomorrow." ”

Jimmy was a little dissatisfied: "Can it be faster?"

"We need to match candidates and confirm the slot with the opposing agency, and it will be tomorrow at the earliest," Cindy said. ”

Jimmy was a little helpless: "Okay then, be sure to reply as soon as possible." ”

As scheduled, on the afternoon of the next day, Terry, Linda, Charles of EB China's PR Department, Eva, Marketing Director of the Apparel Division, and Sabrina, EB China's Legal Director, sat in the office waiting for the WPP team to come over and report on the spokesperson change plan.

At half past 2, Cindy and the relevant WPP team members came to EB with the information of the three candidates.

"Ladies and gentlemen, this is the latest information of the three candidates we have provided based on the shopping festival project, you can take a look first. ”

Cindy handed the materials to everyone in the audience and introduced:

"The first is because of the actor Lu Chao, who quickly became popular in "Palace Lock Late Autumn", is very popular this year, and has successively endorsed many brands, and the brand effect is relatively guaranteed. ”

Eva stopped at Lu Chao's information, and said for a moment: "I'm worried that he endorses too many brands, the fan traffic will be diluted, and the recognition will be greatly reduced." ”

Cindy hesitated, nodded in agreement, and said: "There is such a possibility, so we did not use Lu Chao as a candidate in the first round of proposals.

You can look at the second candidate. ”

“ok。 Eva replied and continued scrolling down.

Cindy continued: "Yang Lin is an online singer who has become popular all over the Internet because of his natural singing voice, and since last year, he has successfully moved from the Internet to the front of the stage.

And because of its handsome appearance, it quickly captured a large number of fans, and began to enter the film and television field this year, with a strong momentum. ”

Cindy paused to wait for the on-site personnel to comment, and Linda spoke, "Let's take a look at the last one first. ”

Cindy nodded and continued: "The last candidate is Yu Fan, he is the third place in the strongest boys' talent show at the end of last year, he sings well, looks handsome, loves sports, and especially plays basketball.

And the character is well-behaved, fans are distributed in all ages, along the way, it has been smooth, the popularity is very strong, and the character has always been very positive. ”

"Three candidates, what is your top pick?" asked Charles.

Cindy pointed to the last page of the material: "Please turn to the last page of the material, here is the comprehensive evaluation score of the three candidates."

By calling the industry database, our group combined the dimensions of matching, risk, reputation, recognition, and cost performance, and finally scored the highest score of the third candidate, Yufan. ”

This conclusion was more consistent with Linda's initial judgment, and Terry and Linda nodded in tacit understanding.

Terry told the WPP team, "Thank you, we'll let you know our final selection as soon as possible. ”

…….

After the WPP personnel left, Muzi confirmed: "Does the result of changing the spokesperson need Peter's approval again?"

"All of a sudden, Peter has given me full authority to confirm the change of agent. Terry replied.

"Oh, that's great, it saves some time in the process. Muzi said happily.

"In this way," Terry thought for a while and said to Muzi: "It's better to pull the VPs of each business department into a group, and then synchronize the agent selection plan and the explanation of the reason in the group, if you have any opinions, feedback within today."

In order to improve efficiency and avoid the spread of information too early, we will confirm directly with the VP of each business division, and we will not synchronize each relevant department one by one. ”

"Okay, I'll do it. Muzi nodded.

Muzi pulled up the group and synchronized the information on the replacement of the spokesperson in the group, but the result was not as expected, and quickly received the unanimous feedback from the bosses, and for a long time, the group was silent.

Muzi asked Linda privately: "Linda, you said that changing agents is such a hurry, why don't the bosses reply?"

Linda sighed and said, "Wait a minute. ”

An hour later, Jane first replied in the group: "Yes." ”

Then the other bigwigs also quickly picked up the dragon one by one:

"Support"

"Support"

。。。。。。

This is, Terry's avatar flashed on the internal communication tool: "Two, come to my office." ”

Muzi and Linda hurried to Terry's office.

Terry's first words were: "I was complained about just now." ”

"Huh?" Linda asked, inexplicably, "complaining about what?"

"As soon as the group message came out, the VP of the Beauty Care Division called Peter. Terry said in a deep voice.

"Is it the business department that recommended Xiangrong's supplier last time?"

"They said that for such an important matter as changing the spokesperson, they didn't communicate in advance, and directly lost a result, and said that it was already more than 4 o'clock, and they asked to reply today, and they didn't align with the team below them, which was completely a dictatorial decision and a kind of coercion. Terry said.

"Ahh

Linda asked, "And what did Peter say?"

"What can he say, and the mud. On the one hand, he said that the promotion of the project is important, and on the other hand, he said that it should be more comprehensive in the future. Terry said calmly.

"How can you be more thoughtful?" Muzi was indignant.

"Fortunately, now the VPs of each business department have been approved in the group. I don't want any authorization, Linda, you write a report email about the agent change, and let Peter officially approve it by email. Terry said helplessly.

"Okay. Linda hastened to agree.

Muzi felt unhappy and said: "Last time, you showed mercy to your subordinates and didn't report that Jason had shares in that supplier, and they were still so unreasonable, it's true." ”