Chapter Twenty-Eight: Behind the Beer

Dancing was no longer possible, and summer leisure became boring again, and many young people withered as a result.

But the older ones may not be able to cheer up. Because for them, it's a good thing that the dancing noise is gone, but it's a bad thing when the beer is gone.

When it comes to beer, in fact, the old people in Beijing did not treat it from the beginning, and there was a rather long process of adaptation.

Like after the founding of the People's Republic of China, except for a few people from well-off families, most of the ordinary citizens in the capital were resistant to the taste of beer. Not only can it not taste its fragrance and killing power, but it is also sarcastically called "decoction" and "horse urine".

Later, in the early sixties, people gradually changed this concept, from not accepting it to gradually accepting it.

And the 70s was the golden age of the growth of "loose beer" consumption. Because the price is cheaper, it quenches your thirst more than soda popsicles, and in essence, it is an addiction. The people of the capital not only fell in love with it, but it can be said to be "sought after".

However, due to the fact that it was during the "movement", although there were more people drinking, the production did not increase with it. As a result, "loose beer" has become more and more difficult to buy, and the price has risen from two cents a liter, two cents and six liters, and four cents and one liter to the current five cents and six cents.

But even in the summer of 1980, almost all the old and young masters in the capital have regarded making a warm pot of "loose beer" as an indispensable enjoyment of summer. At this time, there were still only two old breweries with outdated equipment in the capital.

One is the "five-star brewery" changed from the national capital "Shuanghesheng", and the other is the "Beijing Brewery" changed by the Japanese "Beer Wine Co., Ltd."

The two breweries, at their maximum capacity, could produce less than 3,000 tons of beer a month. If calculated according to the population of 4.665 million people in the capital at that time, each person would receive less than one bottle per month.

However, it was not possible to put all of the beer on the market, because most of the beer was sold to the partner and did not enter the market. There is also a section dedicated to the supply of special commercial systems, large hotels and government guest houses.

In fact, when it is put directly on the market, the average consumer can buy less than 100 tons of beer per month, and most of this 100 tons are bulk beer.

Think about it, 3,000 tons, less than one bottle per month, let alone a hundred tons, not even a wine cup.

Therefore, this year has become the most tight year in the history of the capital. And the summer, when the supply is already tight, is of course the time for the contradiction between supply and demand to break out and reach the extreme.

How scarce was beer at the time?

Every day at around 10 a.m., there are people with kettles, plastic buckets, and cold glasses waiting for the arrival of the car delivering beer. But the common people waited in vain, and there was no trace of beer in the grocery store.

At that time, it was the "130" tanker that pulled the loose beer, and it was impossible to drive it on the street. Because as soon as it hit the streets, it became a hunting target for the masses. The car drove in front of it, followed by a long line of cyclists.

Of course, although sometimes you can catch up to the unloading place, but it is too far to be playful. What's even more unfortunate is that they often chase for a long time and are empty cans, and there is no wine at all.

The only place where you can buy "loose beer" for sure is a restaurant. Since June, restaurants of all sizes in the capital have posted an unwritten rule - "buy a bottle of beer and sell two dishes".

As a result, not only the majority of consumers have to sigh for wine, but even the customers in the restaurant cannot enjoy themselves.

In this regard, the "Beijing Evening News" reported the relevant situation in a timely manner. And during this period, due to the great public opinion, a caricature appeared.

The painting is two images of Sun Wukong and Zhu Bajie. Bajie said, "Brother Monkey, it's too hot, how about a beer?" Wukong said, "Bajie, you can't drink!

In this way, the pressure of public opinion increased, and the business system in the capital had to react as a result. Some relevant leaders expressed their stance in the newspaper, saying that they would immediately order a strict investigation and immediately prohibit the "tying sale" behavior.

But coercive executive orders are never effective in the face of market problems, and no matter how loud you shout, no beer will solve the fundamental problem. Even the people at the bottom complained that they couldn't do it, and they fooled it with yang and yin, and the top didn't do it.

As a result, the masses of the people found that the waiters in the restaurants had a worse attitude towards the guests who bought beer, and what should be done. Although some places are indeed not "tied in", they have begun to lack catties and shortages, and even raise the price by themselves.

Of course, customers will have opinions about this, and some people will say it. "Isn't it five cents and sixty-one liters of beer? How can you buy six cents? Besides, you don't give you a full liter!"

But the waiter said, "It's not in stock, do you like to drink or not?" and then they quarreled, and this kind of thing happened almost every day.

There are also places that lack morality, he is not short of catties and shorts, and he does not increase the price, and the trick he uses is actually to exchange water. Restaurants that use this method will just beat out a whole can of beer and put it in a large iron basin, and then buy it with a large scoop.

The restaurant's excuse is also high-sounding, saying that there are too many people buying wine, the faucet is too slow to produce wine, and the management is fine, so it can't be sold.

But wait for the customer to buy it and drink it, good guys, the beer tastes so faint. Only then did I understand that I had fallen into a big trap.

Later, there were even rumors in the society, it is said that some went even further, not only mixing with water, but also mixing laundry detergent into beer in order to add accent flavor.

Although it is a gossip whose truth cannot be judged, it still makes the broad masses of the people both frightened and confused.

The people were panicked, and the toiling masses were completely dizzy. They really couldn't understand why it was just for such a little beer. Are state-run restaurants so unrealistic? Aren't public units no longer trustworthy?

This question may really only be explained clearly with Hong Yanwu, who is in the market and understands the market.

Because the problem of beer is not as simple as it seems, it exposes more than just the contradiction between supply and demand. There is also the problem that the original unchanged price system has begun to waver, and the price concept of the Chinese people has begun to recover.

This is entirely due to a combination of factors.

Since 1979, when the state took the initiative to adjust the prices of some non-staple foods, the situation of unwavering prices all year round has come to an end. While prices are rising, farmers' markets are popping up everywhere, not only providing a large number of negotiable goods, but also making some tickets unimportant.

In this case, even the bonus system of the business system has been changed, and it has begun to pay attention to the link between profits.

As a result, this is the most critical reason, which not only made the "friendship store" and craft store give Hong Yanwu more discounts, but also made the business system as a whole start to care about money.

After all, when it affects their own interests, who can be as careless as before?

The second group has been opened, group number: 608640021

(End of chapter)