Terry quickly made an appointment with Peter, Jane, and Alex for the meeting time, which is directly related to the early foreign media news and the paving of the topic of BBS on the intranet, but these are not enough, Alex is the "kick in the door" that quickly facilitated this meeting.

Jane, VP of EB China's Apparel Division, one of EB's China Founding Champions, is influential in EB's major business divisions, and is based in the same deep city as Terry, while traveling in Shanghai at this time.

Peter, VP of EB China, oversees all operations of EB China. The coordinates are also in Shencheng, and I am on a business trip in the imperial capital at this time.

Alex, as mentioned many times above, is the VP of Global Marketing and Procurement at EB, based in the United States.

Although foreign companies directly call each other by their English names, they seem to be equal, open, and there is no distinction between classes, but class is something in the bones, not something that can be covered up in some forms, so many things, the bigwigs do not agree, and it is difficult to promote how to jump at the bottom.

It is difficult to make an appointment for the bigwigs, if it is not a routine regular meeting, and it is not an important event like a fire at the city gate, a meeting to add a meeting is generally booked at least a week in advance, and it may not be possible to make an appointment.

For such a long time, there may be a lot of variables, especially marketing projects, and the daylily will be cold for so long.

Specifically, after communicating with Linda and Muzi on Tuesday, Terry immediately wrote a short email of intent to Jane and Alex, copied to Peter. Because structurally, Jane and Alex are their direct leaders, and Peter is their secondary leaders.

The email is short and clear, and it mainly expresses three meanings:

First, there is currently a shopping festival topic that attracts attention in foreign media and BBS;

Second, Liu Hao suggested that EB China should take advantage of the situation to create a shopping festival;

Third: Liu Hao said that he had a preliminary idea, and Mao recommended himself to claim this task.

Based on the popularity of the topic itself, which had already attracted the attention and attention of Peter and Jane, Alex replied on the basis of Terry's email that day:

"We have also paid attention to the popularity of this topic in the United States, and we are very happy to see Liu Hao's quick response.

It is initially judged that EB China will be quite valuable and necessary to hold a shopping festival, but it is recommended to work together with the seven business divisions of EB China to organize this event.

It is hoped that the Terry team, as the most professional marketing and procurement team of EB China, can lead the team to create a historic marketing event for EB China and help EB China to create a brilliant future.

In view of the timeliness of the event, it is recommended that EB China's management team make a decision as soon as possible. ”

Seeing this email, Terry couldn't help but sigh, the old fox is really the old fox, and a few simple words conveyed such a large amount of information: recognize the value of the project, delineate the scope of the project is jointly organized by seven business divisions, and finally and most importantly, appoint himself to command the entire project.

The whole email is logically rigorous, leak-proof, and completely based on the overall situation and the interests of the company, which makes people impeccable.

Alex's interaction at this moment is actually another important foreshadowing that Terry has planted for this project early on, and this moment is just right.

With Alex as an influencer, the meeting was successfully scheduled for the second evening of the week, as Alex was in the United States.

The four participants were in four locations at the time and could only hold a conference call.

As the meeting approached, four people dialed in one after another, and Terry opened the meeting to greet everyone and express his gratitude: "Thank you very much for the time. ”

Peter, as the head of EB China, said: "Hi, Terry, we also attach great importance to this project, as ALex replied in email, I am glad that you are agile and willing to take the initiative. ”

Terry hurriedly said: "I'm ashamed, at the beginning, I actually took into account the position of the apparel division, thank you very much Alex for his opinion, the shopping festival should be a shopping festival for all EB China divisions, and I would like to listen to the opinions of several bosses at today's meeting." “

This remark is fake, because as a marketing and procurement team serving the apparel division, it is easy for people to fall behind when they try to plan a cross-BG project from the beginning.

Most importantly, Terry's position is difficult to drive projects of a group nature.

But if this project is proposed by Peter and Alex, it is like a sword of Shang Fang, and it is rightly named.

Jane said, "I'm really looking forward to it, so let's talk about your specific thoughts." ”

"Okay. Terry said: "At present, the topic of shopping festivals is hot enough, and it is recommended that EB China take advantage of this wave of popularity to hold its own shopping festivals." After preliminary research, the public's demand for e-commerce shopping festivals is indeed very high, especially the discount strength and logistics timeliness, both of which are currently EB's advantages. ”

Alex asked specifically, "Do you know the approximate project budget now?"

Terry feedback: "It is expected to be a 10-million-level project, jointly funded by the seven business divisions of EB China, and the online media and offline media are linked to cooperate with the promotion, and the marginal cost of marketing and promotion expenses of one division or seven business divisions is almost zero, which fully reflects the value of joint planning." Terry knew that Alex was only a ten-year-old to say what he wanted to say about the benefits of co-ordination, so he didn't hesitate to go into detail.

As the first person in charge of EB China, Peter asked very directly: "What are the difficulties and risks of the project, and what support do you need?"

Terry put forward a few points that he had thought about clearly: "First, I hope to recognize the direction and ideas of EB China Shopping Festival from the company level, otherwise it will be difficult for a single team to influence the decision-making of other business divisions. “

Peter thought for a moment and replied: "There is no problem with this, in order to be more reasonable, I have worked hard for you to put together a more specific project plan." “

Terry held back the joy in his heart and said, "Okay, no problem. Second, green channels need to be opened to ensure that all business units can quickly apply for this budget. It is estimated that the overall project budget is about 10 million, and it is difficult to cook without a budget. ”

Peter pondered and replied: "I don't have a problem with the general direction, but the specific budget still needs to see a more detailed project plan before making a decision." ”

"Okay," Terry replied, continuing: "Third, this is a complex and huge project, which is inevitably difficult to reconcile, and it is necessary to form a cross-business project working group to complete the project together. However, the company's senior management is concerned that the smooth progress of the project will be more secure, and hopes to be able to report the progress of the project to several people on a weekly basis. ”

Peter agrees with this: "Agreed, there must be a clear responsible leader and process progress monitoring. ”

Terry added, "I'm going to put together EB US last year's Black Friday footage as soon as possible for your reference, and feel free to contact me if you need any other support." The apparel division is worthy of being the vanguard of EB China, especially with its own exclusive marketing and procurement team, which has natural advantages with other business divisions in terms of the entire marketing and procurement ideas. Looking forward to your performance. ”

On the surface, Terry is praising the Terry team, but in fact, Terry knows that Alex's words are actually paving the way for professional work such as procurement, which should be handled by a professional procurement team.

Finally, Terry added: "It's late May, and I'm thinking about the time, it's too early to plan, and it's too late to keep the topic hot. Chinese pay attention to the auspicious day of the zodiac, and initially plan to hold this event on September 8, the 9 character means long and long in China, and the 8 character means wealth in China, which are two very auspicious numbers, and September 8 means long and long, which is regarded as a good luck. ”