CHAPTER XXVIII

"I'm sure we're changing the world!"

On the third day of October, the headline appeared on the front page of the San Jose Courier newspaper, and the full video of the interview was posted on the online version. As early as half a month ago, John, a special writer for the newspaper, once shouted such a slogan, but most of the people who saw it at that time only regarded it as a good-natured joke.

Although Ahn Junhyuk, the CEO of Facebook at that time, told the significance of Facebook's innovative ideas to the entire Internet through a press conference, in any case, we cannot ignore the fact that it is still very weak, what its future will be or not, and whether the so-called "open" social concept can be accepted by people, everyone is not clear, and the more important problem is that neither Ahn Junhyuk nor Zuckerberg have responded to this slogan.

But on this day, with the success of News.Feed, Ahn Jun-hyuk has clearly lost his scruples.

“…… The definition of a human and a dog is only the ultimate goal of the News.Feed feature, which brings people real, but it must have a sufficient user base until it can replace the current Internet. For me and Mark, Facebook with News.Feed is now just a net-in-a-net of the Internet, where people come to Facebook and enjoy a network without deception, but without Facebook, the pretense and pretense are still there!"

"So to achieve this goal, we must first change the traditional Internet view of technology-based to people-oriented, and only let users 'rule' the world. Only then can we change the world!"

In the interview, Ahn Jun-hyuk candidly replied to John's question about the fundamental meaning of News.Feed and the question of whether some media outlets could afford to change the online environment.

"You say that means it's meaningless for the time being?"

"How can it not be meaningful?" In the video, Ahn Jun-hyuk, dressed in a black casual suit, sits on a soft leather chair, and his black eyes without glasses are deep and majestic. He smiled slightly: "Our philosophy is here. And we have worked hard to do it, to keep moving forward in order to achieve this ultimate goal, and we can't say that it is meaningless because we can't achieve it for the time being, what can be done overnight?"

"The most important question is. Even if the ultimate goal is not achieved for the time being. It can also provide us with a wealth of other options in the process. ”

John taking notes. Wen Yan raised his head and said curiously, "Can you elaborate on it?"

After thinking about it for a while, Ahn Jun-hyuk said, "I don't know how to do it. I don't know what professional words to use to describe ......"

At this time, Zuckerberg, who was interviewed at the same time, said with a smile: "One of the things that Ann likes to say most when he comes to Facebook is that he doesn't know how to do it, and it's about to become his spoken language." ”

John was immediately attracted by him, and nodded interestingly: "Yes, Mr. An, some media have questioned that you are not an Internet professional, and think that the decision you made is probably not suitable for an Internet company, what do you think about this issue?"

"I can answer you about that. Receiving Ahn Junhyuk's helpless gaze, Zuckerberg said with a smile: "The full text of Ahn's verbal words is: I don't know how to do it, but I can be a qualified user!" From the time we came to Facebook, the steps we took to develop the app became, the planning team put forward an idea, and then I led the engineers to write the idea into a prototype, and then handed it to Ahn for trial, and then waited until he tried it out before making a decision whether to start the idea immediately, or to cut it, or to make some modifications. ”

"So, your product development is equivalent to one more link out of thin air, won't this reduce efficiency?"

"No, in fact, the product development work cycle is very long, and Ann has created a new mechanism called 'Show.Time' after taking office......"

"Oh, I know, it's said to be a brainstorming session that every engineer can attend, isn't it?"

"Yes, everyone can come up with their own ideas, and as long as one person can convince others to agree with his idea and work with him, we support them in starting a development team. I've had two meetings now, and God, I never knew that those guys who pick their feet all day have so many ideas. Therefore, our products are not lacking, the important thing is whether this product can be favored by users, and it plays a role in testing in the development process, such as News.Feed, in fact, it has a very fatal flaw at the beginning. ”

"Oh?" John's eyes widened in surprise.

Ahn Jun-hyuk and Zuckerberg looked at each other and smiled, and then Ahn Jun-hyuk spread his hands: "They ignored the user's request at the time, and the News.Feed feature did not have privacy controls at the beginning. ”

"Holy......" John barely controlled his exclamation, the so-called privacy control, he is naturally knowledgeable, in fact, all the people who follow the opening of Facebook, quite aware of this little thing, it is just a very simple selection box on News.Feed, but now, it is evaluated by the media as "the smartest little feature".

According to the analysis of related articles, Facebook and News.Feed finally succeeded in breaking through the resistance of users, because of this small function, which allows users to block a part of the News Feed that they are unwilling to display - but the scope of this "part" is quite small, and it hardly affects the "open" concept of News.Feed, but it is it that makes users finally accept the behavior of exposing their privacy.

The New York Times says that it gives users an excuse to hypnotize themselves and tell themselves that News.Feed is in their hands, it creates the illusion of giving users the power of choice, and ultimately makes users open up willingly!

John asked with interest, "This feature was proposed by Mr. Ann after trying it out?"

"Yes, hahaha Zuckerberg laughed, "As a result, you know, just like Ann said, he's a qualified user!"

……

Ahn Joon-hyuk: News.Feed isn't just an open feature. It could also provide Facebook with a wealth of data!" said the San Jose Courier after the interview, "In Ann's conception, 'News Feed' is more complex than people think, and he seems to want to use this feature to collect data on users' willingness to interact with information, a Facebook employee who asked not to be named said that the topic of Ann's recent 'Show.Time' meeting was content marketing, which seems to be a sign." This genius young CEO. He's already working to monetize Facebook, so what role does News Feed play in his mind? Will he, like Larry Page in the past, create a new ad model similar to keyword ads based on people's search habits?"

This report. Let many more professional magazines. became interested in Ahn Joon-hyuk. Previously, many people thought that he was eloquent, but he was very weak in terms of technical skills, believing that Facebook's product development had always been in Zuckerberg's hands.

And so quickly. Ahn Joon-hyuk appeared on the cover of a magazine that invited him to talk about Facebook's future.

"In fact, profitability is a relatively vague idea. Ahn Jun-hyuk said in an interview, "I have always believed that the most important thing for Internet products is experience, followed by profit, and only by seizing users can revenue be considered!"

This sentence was included by Time Magazine as the guide to the latest issue of the science and technology edition!

The editor-in-chief of the science and technology section said in the editor's note: "Mr. Ahn Junhyuk's point of view is very pragmatic, and the current Internet companies, or all technology companies, have impetuous emotions - looking for a potential project, building it, and then starting to look for suitable buyers to sell it for cash, they do a good job of the company, considering not how users feel about using it, not what role it has in promoting the development of the Internet, but how to make money, make money, and make money again!" This kind of atmosphere feels familiar, remember? It's like the tech bubble at the beginning of the century!"

However, many Silicon Valley people and Wall Street investors were not satisfied with his answer.

With the passage of time, after the first user growth, Facebook is still galloping forward with strong momentum, it is like a wild horse out of control, shocking the people who pay attention to it, Comscore, Compete and other traffic survey or consulting company statistics show that Facebook's month-on-month growth rate is climbing rapidly, and the year-on-year growth rate is incomparable, the Washington Post listed a data on October 2, published an article saying:

"Facebook under Ahn Joon-hyuk is like a wild beast rushing forward, and Ahn took over the growth of the past month and a half, almost equal to its growth over the past year...... Incredible!"

The increase in the number of users naturally brings with it some other problems, such as its profitability.

On October 4, Facebook users exceeded 8 million, breaking the record for the fastest breakthrough on a social networking site, and Ahn Joon-hyuk, as CEO, was asked this question in an interview with NBC.

"I still answer the same way, Facebook's current main focus is on users, profitability is still in the process of exploration, there is no fixed answer, only our users grow, we will have the energy to think about this problem wholeheartedly. ”

Ahn Joon-hyuk, who was interviewed, did not wear glasses, and in the close-up, his pure black eyes were deep and attractive.

At least the blond-haired reporter was stunned for a moment before he continued to ask: "If you only focus on users, aren't you worried about investors and employees losing confidence? After all, when you took office, you promised to find a profit model for Facebook as soon as possible." ”

"This is not in conflict with my promise, if there are no users, even if you find a profit model, what capital will you have to run this model?" and ......" Ahn Junhyuk smiled and disagreed: "Now our users are enough for Facebook to become hot and have the ability to generate revenue!"

In response to his reply, PC magazine sneered at him for being arrogant, "We don't see where his confidence is." "Unless he's willing to emulate MySpace, who will?"

Soon, this ironic question was answered.

At the end of October, the number of Facebook users exceeded the 10 million mark with a terrifying growth trend, and Microsoft, Yahoo, and Google, which have been looking forward to it, may be stimulated by Ahn Junhyuk's ideas for News.Feed, or they may no longer be able to tolerate the idleness of this market.

At that time, Ahn Jun-hyuk had already returned to South Korea. (To be continued......)

PS: Originally, there was still a period of business, but it was too long, so let's end it for the time being and go back to Korea!

In addition, I am out of town on the 18th and 19th, so there is a little less update, and I will go back on the 20th, I hope to understand!