A week later, in Peter's office.

"During this time, background checks were conducted on suppliers, and there was a lot of personnel turmoil in the company. It shows that we still have room for optimization in management. Peter said earnestly.

"It's only a temporary pain, but it's good for EB in the long run, and it's your smart decision. Terry said respectfully.

Peter did not deny Terry's words, he has been the VP of EB China for three years, and the previous has been smooth, but recently he has commented that EB China's growth is obviously weak, and he can not continue to lie on the credit book, so he can change or die.

Peter said lightly: "There is still half a month to enjoy the shopping festival, this time they completely absorbed the lessons learned in September last year, the publicity is orderly, the momentum is huge, it should be a bloody publicity." ”

"Yes, it can be seen that it has been carefully planned. Terry agreed: "Although we have signed exclusivity agreements with several logistics companies, this time they have completed the acquisition of two waist logistics companies in half a year, and the re-transfusion layout of the logistics industry shows their great determination." ”

Peter Zhengse said: "It is understood that Bill, who has made up and washed care, joined Lexianghui after leaving EB, and this series of actions should be related to him." ”

Terry nodded: "When he was still in EB, I used to deal with him and was a capable person. ”

Peter looked solemn: "EB's management model requires innovative breakthroughs, and it is imminent. ”

Terry thinks about it and says: "I have always agreed with your strategic direction, but EB is an international enterprise, the business process cycle is too long, and all core management decisions have to go through the US headquarters, which affects efficiency to a certain extent. ”

Peter sighed: "Well, I invite you to my office today, mainly to tell you that I have decided to accept your proposal to integrate the EB marketing and procurement business in China, you are a strong candidate, and I am optimistic about you." ”

The corners of Terry's mouth showed an upward arc, and he said, "Thank you very much Peter for this recognition." ”

Peter added, "However, I need to escalate this proposal to the US headquarters, and ultimately need to be approved by the board and Marx.

After all, such a large-scale adjustment, the headquarters will definitely be particularly careful and cautious in assessing. ”

Terry promised: "I understand, if this happens, it will be a historic event, and I will do my best not to disappoint you, Peter." ”

Peter frowned: "Although EB has excellent cross-border trade genes, it has always been in China's domestic e-commerce business sector, and there is a feeling of mud dragon entering the sea, which cannot be used. ”

"In addition, this year, the Chinese government's various policy preferences and tax subsidies for foreign enterprises have begun to shrink seriously. Our advantages as a foreign company are gradually shrinking or even disappearing. ”

Terry also said pertinently: "Yes, the awakening of the Chinese government has led to many local companies showing their advantages more and more. Joy is one of them. They are much faster than EB in the response cycle of the entire decision-making chain. The EB system is large and well-established, and any breakthrough changes will be difficult. ”

Although Peter agreed with Peter's words, he still said positively after thinking about it: "I believe that at present, it will take at least two years for domestic companies to catch up with EB, and we must make good use of these two years." ”

Terry walked out of Peter's office, frowning slightly.

It took nearly two years to lay out, and finally, it is one step closer to the goal of EB marketing and procurement business coordination.

However, there are still thorny roads ahead, and it is still unknown whether this management idea can be approved by the US headquarters.

……

Although Alex mediated, it was not a small adjustment after all, and the strategic approval of marketing and procurement management did not go smoothly in the United States.

It stands to reason that marketing and procurement in the United States is a model of overall management, so why should the bigwigs be so hesitant to follow suit in China? Two weeks have passed, and Terry has been waiting a little anxiously.

While waiting, Terry received a business trip notice from EB USA, and Terry packed his luggage and set off as soon as possible.

Terry's departure date was a special time, coinciding with the day of the Joy Shopping Festival.

The major websites not only advertised the Lexianghui shopping festival all over the sky, but also released news that Lexianghui will build its own logistics system and incorporate the two logistics companies that have been acquired into it as a major selling point of this shopping festival.

It would be wise for Joy to avoid a head-on conflict with EB and find a new way to continue to build on its strengths in the domestic business.

The cost of switching buyers to end consumers is almost zero, so the loyalty is the lowest, which also determines that the e-commerce industry will be a never-ending competition, and a slack may be left behind by opponents.

I thought in my heart, when I got off the plane tomorrow, I would know the results of this Lexianghui shopping festival.

"Hello Alex. Terry dialed Alex's phone.

“Hi，Terry。 Alex replied.

"I'm at the airport now, see you in two hours on the plane, in the United States. Terry said calmly.

"Okay, looking forward to this meeting. Alex confessed to Terry:

"The EB US Board of Directors is unclear about the integration of EB China's marketing structure, Marx and I are interested in integrating, and the others remain neutral, and the problem is mainly with Danny, VP of Marketing in the US, who was opposed from the beginning. ”

Terry asked, "Why is Danny objecting?"

Alex explained: "He believes that the media environment in foreign countries, especially in Europe and the United States, is simple, and for outdoor media, a seat at a mahjong table can gather with the mainstream media. ”

"China's media environment is extremely complex, almost a university lecture hall location to accommodate various media, and it is increasing every year, and each market department is in charge of marketing procurement, so as to quickly respond to and meet various marketing needs. ”

Terry thought: Marketing procurement mainly serves the marketing business, Danny is in charge of this business, he has this concern, no wonder the overall plan has not been approved smoothly.

Terry further asked: "As far as you know, in addition to worrying about the timely response of the business, will they be worried that China not only has a complex media environment, but also a complex business environment, so they find it difficult to manage the overall management, so they want to decentralize?"

Alex hesitated for a moment, then replied, "Yes, yes. ”

This is actually not only a problem that Danny is worried about, but also a problem that Alex himself is worried about, but in terms of the pros and cons of this issue, he chose to support Terry, and he also considered his own short-term benefits. After all, he wants to lay out his next step of promotion, and China is an indispensable and important camp.

Terry couldn't help but feel a little headache, this is a fundamental problem, that is, EB USA has no intention of really delegating power to EB China's management for independent management, and all aspects are restricted in the name of general management strategy.

Now there are two main possibilities, the first is that even if the overall strategy is approved, EB USA may parachute a person to China to take on the role of this new VP of Marketing and Purchasing, and the other is that they don't have the right candidates and don't go through the integrated marketing and procurement strategy.

"Okay, I see, thanks Terry. After Terry hung up the phone, he looked out the glass window at the bright sunshine, busily parked at the airport, and fell into deep thought......