Chapter 139 Box Office Failure? (Ask for subscription)
At the beginning of 2007, it happened to be the era when the Internet in China began to explode.
In the past, if the audience wanted to get the quality and reputation of a movie, they could only wait for the film reviews of traditional reviews such as newspapers, weekly magazines, and magazines, or they could only ask the opinions of friends and relatives who had watched the movie.
Knowing a movie that has just been released in these ways is not only very time-sensitive, but also has little to no audience engagement.
But since the emergence of movie rating websites in the past two years, coupled with the establishment of social platforms such as Weibo, which can facilitate everyone's opinions.
Movie fans can finally know the quality of a movie quickly and efficiently, and they can also communicate with fans who have seen the same movie across the country and exchange new ones with each other.
After the movie premiere of "Full of Gold", most of the thousands of fans across the country who had just returned home from watching the movie from the theater were so excited that they couldn't sleep.
It's really that this movie is too different from the Chinese New Year movies and comedy movies they used to watch.
It not only has the special taste of the golden age of Xiangjiang films, but also has many interesting and warm scenes, plus mouth-watering Manchu and Han all-day delicacies.
These fans feel that if they don't share their feelings with others, their hearts will be like a cat's paw scratching, making people unable to sleep.
As a result, on the current largest movie scoring website in China, Garlic Clove, the number of voters for "Full of Gold and Jade" has soared rapidly, and the short reviews of the film are like a "waterfall".
On Weibo, Peng Yichen, Zhang Guorong, and Mei Yanfang's Weibo comment area was also crowded with comments from audiences who liked this movie.
The hot topic on Weibo was almost dominated by "Full of Gold and Jade", and it was all about discussing topics related to this movie.
This illustrates how explosive the popularity of the film was.
The next day, Huaxia fans woke up and found that the Internet seemed to have been overrun by the praise of "Full of Gold and Jade".
Needless to say, there are so many movie reviews on those portal news sites.
Movie forums, Weibo, and garlic cloves are all related news about this movie.
Even entertainment newspapers and movie newspapers gave the headlines to "Full of Gold".
For a time, the news of "Heaven and Earth Ambition" and "Full of Gold" each occupied half of the traditional media.
The box office battle between these two movies, which side can win in the end, has become the hottest topic in China.
didn't make everyone wait long, and the box office of "Full of Gold" on January 15 was quickly counted.
8,500 screens, 25 million box office.
When the box office figures were updated on the Huaxia box office statistics website, the netizens who were still discussing "Full of Gold and Jade" on the Internet all quieted down.
If it was in the past, a comedy movie could get this kind of box office, it must have been sought after and praised by all the media.
But the previous "Heaven and Earth Ambition" has just won the box office of 30 million on the first day.
Obviously, the quality and reputation of the film will complete "Heaven and Earth Ambition", and the box office on the first day was 5 million lower than that of the other party.
How can this make a group of fans figure it out.
For a while, all kinds of strange words poured out on the Internet.
These trolls are really powerful, doesn't it say how good "Full of Gold" is? Why is the box office so bad? - Netizen A
Trash movie, not explained. - Netizen B
The number of films scheduled is 500 screens higher than that of "Heaven and Earth Ambition", and on the first day, this kind of box office performance ?—— netizen C
……
In life, there are many people who fall into the well, and there are few who solve problems.
The online media that reacted all rushed up, and all kinds of negative news about "Full of Gold and Jade" emerged one after another.
These news can be summed up in three points.
"Full of Gold and Jade" is a movie for Xiangjiang people to entertain themselves, and Xiangjiang stars have long been fruitful, and they have no box office appeal in the mainland.
The Chinese New Year file is a forbidden place for small-budget comedy movies, and "Full of Gold and Jade" is to hit the muzzle of the gun by itself.
Peng Yichen's screenwriting and acting abilities are nothing more than that.
In the morning, they praised "Full of Gold and Jade" and Peng Yichen as a flower, and as soon as the box office came out, they immediately turned their faces and didn't recognize people.
……
There was a lot of commotion on the Internet over there, but here Peng Yichen slowly woke up on the big bed in the guest room of the Jing family.
Last night, he and Yu Jing, as well as Zhang Guorong, Mei Yanfang, and Zeng Zhiwei, ate and drank together, and went home very late.
Peng Yichen got up late in the morning because he drank a lot last night.
Wait for him to finish washing up and go to the restaurant.
I only saw a note left by Yu Jing on the dining table.
It said that she had gone out to work, and asked him to get up and eat breakfast.
Looking at the somewhat charred fried egg on the table and on the plate, Peng Yichen shook his head with a smile.
He picked up a glass of milk that he had placed next to him, and it still had some temperature.
I drank it all, then took a piece of toast and ate the slightly charred omelette.
Although in the world of "Full of Gold", he only got an evaluation of a "newcomer".
But with Liao Jie's Huaxia cooking (top) skills, he is already very satisfied.
Therefore, now in his eyes, Yu Jing's cooking skills must be invisible.
But with the feeling of finishing a meal with his wife Lin Sheng in a hall full of gold and jade, he knows very well that many times, eating is not necessarily eating that taste.
More important than the taste is the kind of love and care that the person who cooks has in his heart for the person who eats.
Peng Yichen has long known that Yu Jing's family conditions are solid, and from childhood to adulthood, she has only been in the kitchen to cook a handful of times.
But now, for his own sake, he willingly walked into the kitchen and made breakfast for himself.
This kind of heart makes Peng Yichen feel very warm and happy.
That's all that matters.
……
Quickly solved the breakfast that Yu Jing prepared for herself.
Peng Yichen turned on his mobile phone, and sure enough, a large number of missed calls and text messages popped up.
He didn't look at it, he walked straight to the computer in the study, turned on the machine, and quickly turned out the Huaxia movie box office statistics network.
The first place in the single-day box office is "Heaven and Earth Ambition", 31 million yuan, compared with the daily box office of more than 46 million on weekends, a big decline, but it is still in an acceptable range.
In second place is "Full of Gold", with a first-day box office of 25 million.
This first-day box office was exactly what he expected. After all, in the current Chinese film market, there are very few comedy movies that can succeed.
The Lunar New Year file is a forbidden area for comedy movies.
The audience has doubts about the quality of "Full House of Gold", and they will inevitably wait and see the evaluation of the audience in front of them before they can decide whether to buy tickets to watch this movie in the cinema.
But when he opened his Weibo account, he was a little surprised.
In the message area below, various messages are refreshed piece by piece.
After reading a few carefully, the vast majority of the media believe that the box office of "Full of Gold" on the first day is so much lower than that of "Heaven and Earth Ambition", which shows that comedy New Year movies are still a niche genre, and the golden age of Xiangjiang movies has long passed. "Full of Gold" is a comedy film shot by a 'popular star', which will inevitably fail to shoulder the heavy task of detonating the Chinese New Year film market.
The staff of the studio are also a little worried about these effects.
Huang Bo was filming in other places, and he knew everything, so he called and chatted with Peng Yichen for a long time, knowing that he was not affected by the media comments, so he hung up the phone with confidence.
In fact, Peng Yichen didn't pay attention to these remarks from the media at all.
In the previous life, many comedy movies exploded at the box office during the Chinese New Year, which shows that the audience is not unwilling to go into the cinema to watch comedy movies during the Spring Festival.
It's just that the comedy movies released in the past Chinese New Year files are all shoddy and bad movies, so that the audience does not dare to try this movie genre easily.
He believes that when the box office of "Full of Jade" comes out the next day, it will definitely surprise all those who watch "Full of Gold" today.
……