(Please be considerate, today is still due to work reasons, can only maintain two shifts.) ）

Just when Peng Yichen returned to Pittsburgh for filming, the time had come to September 5th, and the summer file of 2011 finally came to an end.

The total box office in North America this week was only $142 million, and the top box office was "Death Comes 5", which had just been released for less than 3 weeks.

The film grossed $23.36 million in North America this week in 2,580 theaters.

The release time of this film is exactly the last week before the release of "The Country Teacher", which basically avoids direct competition with this phenomenal film.

In addition, the new line company is very chicken thief to make a pseudo-3D version of the 2D film source format of "Death is Coming 5" through software translation.

Although it is not as good as the 3D effect of "Country Teacher", it is very powerful because of the 3D movie projector invented by Peng Yichen.

This is the world's first 2D to 3D format movie, and at the end of the summer file, it has achieved a success beyond imagination.

In less than three weeks, it earned a total of $170 million at the North American box office, as well as $260 million

Of course, the terrifying box office income of this movie and "The Country Teacher" cannot be compared, but the total investment of "Death is Coming 5" is only more than 48 million, plus the cost of translating the 3D format in the later stage, the total investment is not more than 52 million US dollars.

According to today's box office trend, the North American box office of this film should reach about 250 million, and the global total box office should be about 400 million.

Moreover, because this movie is a non-co-production, it cannot be released in China at all.

Even so, they all achieved such amazing box office results.

It is conceivable how hot the current craze of 3D movies is in the global film industry.

Moreover, one phenomenon that has made Hollywood studio executives pay more attention is:

The new line's pre-promotion of "The Grim Reaper 5" this time completely copied the model of "Country Teacher".

On the Internet, the gimmicks and sharp topics of the movie are constantly spread, and various small activities such as interacting with fans and guessing riddles are constantly spread.

Improve the sense of participation of fans in the pre-release activities of the film, so that they can feel that they have walked with the movie.

Add to that the online viral marketing model.

This is the secret of Peng Yichen's Chenjing Film Company, the pre-publicity and distribution of several films, and the secret of its great success.

With the death squad of the new line company, the people who helped Hollywood in front of them tested the benefits of Peng Yichen's propaganda model.

Other Hollywood and Chinese film companies have also taken it seriously.

3D movies and online viral marketing have become a trend in the development of the film industry around the world for a while.

Chen Jing Movie was the first person to eat crabs, so he ate the biggest piece of cake.

Because, in the current film market, in these two aspects, no one can compete with them at all!

What 3D, 3D-MAX, virus website, three-dimensional poster, virus poster, guide the Internet trend......

These are all experiences that Peng Yichen brought from his previous life, and of course others can't enjoy the same treatment.

How can the executives of the film companies who have woken up be indifferent when they see the great success of "The Country Teacher" and "Death is Coming 5"?

However, the shooting technology of 3D-MAX is now only in the hands of Peng Yichen's family.

The technique of translating 2D to 3D is very simple, but the effect is very average.

If all the companies rush to the top, the predictable outcome is that audiences will quickly become exhausted by the mass of homogeneous, low-quality 3D movies, and then lose all interest and give up watching these kinds of movies.

And the role of the viral marketing model will slowly become mediocre as more and more people use it.

Therefore, in the end, it is the movies that can win with excellent quality.

Of course, traditional 2D movies and publicity channels on traditional media are not eliminated in a short period of time.

Because, just after the summer vacation, another box office miracle was staged in the North American film market.

Woody Allen, the backbone director of the New York school, turned out to be the upstart of the North American box office after the summer file.

After his film "Midnight in Paris" was staged, it grossed more than $50 million in North America and overseas.

This kind of magical market performance has made countless Hollywood media exclaim:

Could it be that the North American film market, after the subprime mortgage crisis, is about to usher in a comprehensive recovery?!

You must know that when this film was first released, it was not released on a large scale in North America at all.

In the first week of release, only a small-scale test screening was held in more than 200 theaters, and later because of the explosion of box office performance and word of mouth, the scale of the release slowly expanded.

It can be said that the North American box office of 50 million US dollars of this movie did not have any publicity bonus, and it all relied on the excellent quality and good reputation of the movie, which was slowly accumulated through a long stream.

As a comedy romance movie with a very small investment, it has won a double harvest of word-of-mouth and box office.

This made fans and media in the Star Flag Country naturally think of another movie.

is "About Time", which was originally scheduled to be released in mid-August, but has been postponed to October 1 because Peng Yichen was in a hurry to shoot "Three Days of Danger".

Its first version of the promotional poster and teaser trailer have been fully released in Star Flag Country and Huaxia.

This movie seems to just tell a cliché story: "How a boy with superpowers finds the true meaning of life little by little, and becomes a very optimistic and positive man who treats life and responsibilities".

But looking at the sweet interaction between Peng Yichen and Yu Jing in the trailer, as well as those romantic and beautiful pictures, there are also cameos by Tom Hanks, Morgan Freeman, Sean Penn, Emma Roberts, Huang Bo, Sun Honglei and other Peng Yichen's star friends in Hollywood and China......

This is still a movie worth looking forward to for Peng Yichen's fans and fans.

Even many fans are sure that Peng Yichen can do what he said about this movie in an interview with the New York Times.

"It's a movie that makes you feel lighthearted, witty, beautiful, sweet, but if I want, this is a movie for all the boys in the world who love a girl so much. It can help those young people who are confused to grow into a man who can truly take on life and responsibilities. ”

Except for the trailer of "About Time", it has already shown all the humor, romance, beauty and warmth of this movie.

Otherwise, fans believe that this must be a movie that can warm themselves on a cold winter day.

Of course, not all fans are willing to accept Peng Yichen's statement.

A large number of fans and fans left messages on the official website of "About Time", which has just been launched, saying that Peng Yichen's movies always like anti-genre, so they must not believe the types he classifies his own movies.

Howard Rosen left a message on the official website:

"I wouldn't go to the cinema to watch 'About Time' in the first place, because Peng Yichen lied to me several times. He said in the promotion that "Double Treasure Demon Fight" is a horror movie, but I laughed in the theater for a full two hours. When "Life is Beautiful" was released, people said that it was an anti-war movie, but when I watched it, there were no battlefield scenes at all, all of which were warm scenes that made me laugh and cry.

Now his "About Time", I don't believe that it is a simple comedy romance movie, and there will definitely be unexpected reversals. Therefore, I will wait for other fans to announce the true genre of the film before I go into the cinema to watch it. ”

- Karina, who has received many likes from thousands of people, left a message on the official website.

"Will 'About Time' be a heartwarming and romantic comedy-romance movie?

This reminds me of "The Country Teacher," which Peng promoted as an extraterrestrial war-based film.

But in fact, the alien war is just a background, and the story that this movie really tells is the story of a very sadistic poor teacher who insists on his post and lets the children save the earth.

I think the "About Time" in the trailer is definitely not the whole of this movie. ”

……