The 270th summer file is a double hero
When the publicity work of "Journey to the West" entered a good situation, the time slowly came to mid-May, and the hottest summer file in the Chinese film market was about to begin.
During the period when all Hollywood summer movies have not yet been finalized, the posters, trailers and promotional brochures in every theater in major cities in China are all about domestic movies.
For a while, there was a peculiar phenomenon in the battlefield of the entire summer file, that is, from June 15th to July 15th, for a whole month, only two new movies in all Chinese theaters had confirmed their release schedules.
That is, it is scheduled to be released on July 1 on the founding day of the party, with a huge investment of 350 million yuan by CCTV Group and Lido Film and Television, and a super luxury lineup of more than 60 film and television stars from across the Taiwan Strait, Han Sanpin, chairman of CCTV, personally shot the epic tribute film of the 60th anniversary of the founding of the People's Republic of China - "The Great Cause of the Founding of the People's Republic of China".
and scheduled to be released on June 26, Huimin Film and Television Group and Chen Jing Film Company invested 300 million yuan, directed and starred by Peng Yichen "Journey to the West".
These two movies have occupied almost all the publicity resources of mainstream media and online media, and even domestic stars have begun to speak out for their respective camps on various occasions.
On TV, Li Bingyan, the head of Huimin Film and Television Group, was full of praise when mentioning "Journey to the West" in an interview: "This year, I think the most anticipated movie is "Journey to the West" directed by Peng Yichen, I have watched the sample, it is really very good, it is hard to imagine that this is a special effects scene shot by Chinese people, I think this movie will become a peak of Chinese films in terms of visual effects." ”
And the king of comedy, Zhou Xingzhi, also mentioned "Journey to the West" when attending an event: "I think the "Journey to the West" filmed by director Peng Yichen this time is the kind of effect I have always wanted. This is a comedy-romance movie that all men should watch, and the love in the movie is heartfelt. When I watched it, I silently shed tears, and I didn't even notice it. ”
Even Zhang Ziyi, who is preparing to shoot the new movie "The Grandmaster" directed by Wang Jiawei and invested by Chen Jing Film Company, and is undergoing national art training, also said sincerely when the reporter asked her about "Journey to the West": "The most anticipated movie this year is "Journey to the West". words.
And Peng Yichen's friends in the circle, director Chen Guozhong, Zhao Jianguo, Huang Bo, Chen Daoming, Zhang Guorong, Mei Yanfang, Zeng Zhiwei and others are of course also facing the media, all of them support the movie "Journey to the West".
Similarly, under the huge influence of CCTV Group and Lido Film and Television camp, in addition to Zhang Guoli, Tang Guoqiang, Fang Long, Jet Li, Jiang Wen, Hu Jun, Cheng Kun, Liu Dehua, Feng Yuanzhen...... and a large number of actors, all of whom have supported their participation in "The Great Cause of the Founding of the People's Republic of China" on various occasions.
In front of the media, many people in the circle said that "The Great Cause of the Founding of the People's Republic of China" is "an epic of Chinese films", "a Chinese film masterpiece that surpasses "Qin Shi Huang", "there is hope to be shortlisted for next year's Oscar for Best Foreign Language Film" and so on.
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From the country's support to the filming cost of the movie, to the cast of the movie, "Journey to the West" and "The Great Cause of the Founding of the People's Republic" are almost a complete failure.
But it's a pity that Chinese fans and audiences have always been very resistant to the main theme gift film.
Except for a "Beautiful Life" filmed by Peng Yichen, which broke the main theme, the movie was bound to fail at the box office.
Therefore, on the Internet, the vast majority of fans expressed their support for "Journey to the West" and their worries about "The Great Cause of the Founding of the People's Republic", for fear that after they bought tickets and entered the theater, they would watch a boring didactic movie.
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Of course, in Peng Yichen's Weibo, all kinds of sarcastic and smearing remarks have never stopped.
Many people attacked Peng Yichen with the answer to a reporter's question on the day of the film's finalization press conference.
On the same day, the reporter asked Peng Yichen: "Can Director Peng predict the box office of the movie "Journey to the West"?"
Although Peng Yichen never answers this kind of question, I don't know if it's because he had too deep feelings for the movie "Journey to the West" in his previous life.
He said surprisingly this time, ""Journey to the West" will definitely be the highest-grossing movie I have ever made." ”
You must know that although Peng Yichen only shot three movies as a director before filming "Journey to the West", namely: "Twelve Warriors" with a total box office of 240 million, "Beautiful Life" with a total box office of 440 million, and "Shocking Black Gold" with a total box office of 550 million.
However, the total box office of "Shocking Black Gold" of 550 million is ranked second in the box office list of domestic films in China.
Even if you add the box office records of Hollywood movies in China, "Shocking Black Gold" can also rank fourth in the Chinese box office list.
If the box office of "Journey to the West" can exceed the 550 million of "Shocking Black Gold", then it will at least rank second in the box office ranking of domestic films.
You must know that "Shocking Black Gold" can get such a high box office, but it has the bonus of Peng Yichen winning the best actor at the Venice International Film Festival.
In addition, at that time, Guangwei blocked the film from being released in China for half a year, which made Chinese fans look forward to this movie very much, creating an illusion of watching "banned films" for fans.
Finally, the box office competition between this film and several Hollywood movies at that time brought up the national mood of Chinese audiences.
It was the confluence of various fortuitous factors that created the box office miracle of "Black Gold Today".
But now "Journey to the West" does not have any award bonuses, and there are no external factors to prevent it from being released, and it has to face fierce competition from "The Great Cause of the Founding of the People's Republic" and Hollywood movies that may enter the summer at any time.
With so many unfavorable factors added together, Peng Yichen still dared to say that the box office of "Journey to the West" wanted to surpass "Shocking Black Gold", which in the eyes of many media and fans, of course, is Peng Yichen's arrogant performance.
So Peng Yichen's black fans and the water army of Hollywood companies grabbed this point and constantly attacked him and "Journey to the West".
"I'll just see how Peng Yichen made the box office of "Journey to the West" exceed 550 million, and see if he can conjure the box office out of thin air. ”
"Peng Yichen is so awesome, I laughed and cried. ”
"This is also crazy, the two trailers released, I don't have much fun watching it, it's still 550 million, I think it's good to break 100 million!"
The fans who supported Peng Yichen, when they saw the words of these trolls, were angry as if they rushed to fight back.
But Peng Yichen posted several Weibo posts in a row to dissuade them.
In the end, Peng Yichen's die-hard fans still listened to the idol's advice.
They ended up silently just topping one of the most arrogant replies to the top of all the comments.
"If Peng Yichen's broken movie can win 200 million, I will eat the keyboard live broadcast!" A well-known big V on Huaxia Weibo left a message on the official Weibo of "Journey to the West", which was regarded as the object of "whipping corpse" by netizens.
Peng Yichen's fans are silently thinking in their hearts, wait! They believe that Peng Yichen will definitely be able to slap these people hard at the box office in the summer file, just like the miracles that Peng Yichen once created!
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