What happens when a fixed idea is subverted?

Shock, fear, ecstasy, or pain...... It is possible that in the relevant reports of the JS war, J.H's position has always been the weak side, which is an objective fact, and it is also the main reason why public opinion is generally not optimistic about the early stage of the war.

So they gave it the nickname "Little Man", which was affectionate, playful, and witty, but it was not solemn, and to some extent, it was also a kind of contempt.

In everyone's mind, the giant's defeat was only temporary, and the victory in the first round of the lawsuit said nothing. Other agencies are still arguing over which case to accept, but the Securities Regulatory Commission first decided to intervene in the vortex of the JS war, and people don't understand what prompted the committee to make this decision, but they mostly see it as SKT's PR failure.

It's a surprise to be able to entangle with SKT until now.

When the SKT stock market suffered a heavy setback, he suddenly fell silent, and immediately turned around, no longer entangled with J.H in the litigation war, many media gradually reacted, it seems to be a good fight, the hot JS war, in fact, it was not a magnitude contest at the beginning, J.H was able to rely on the lawsuit for more than a month, all because of the two precedent anti-monopoly investigation applications at the beginning.

It was they who forced SKT to keep up with J.H. and play a game of cat and mouse with him for more than a month. But now, the cat is sober.

“…… He may be grinding his paws while watching the mouse sneering as he plays a one-man show, and I don't shy away from saying that Ahn Joon-hyuk is a genius, he directed the scene with one hand, and directed us into his litigation circle, so that we could sing and dance with him - of course, it is also possible that he did not plan it, after all, we all know that the famous uncle is a high school graduate......"

The office of a special commentator for the Nate Network editorial board. August, who typed down this paragraph. August), frowned a little embarrassed, and the sentence after the dash seemed to be a bit deliberate in slander. Anyway. Ahn Joon-hyuk is already a college student.

Hey. University student!

With a low chuckle, August didn't care, anyway, since the JS war. Nate hasn't smeared Ahn Joon-hyuk once or twice, as long as there are no swear words and offensive language, as long as it's subtle enough that people can't get the handle, what does it matter if you add a little slander or insult?

So he went on to write: "...... But no matter how clever the strategy is, under the absolute strength, it is just a little clever, SKT has discovered its intentions, this giant will no longer play boring hide and seek with it, maybe we can soon see that SKT used crushing force to slap the cheerful J.H back to Apguting, honestly retracted into the corner, and continued to do what it should do most, instead of fanning the flames everywhere like now. To be honest, it's a bit aesthetically tiring to see it spitting with SKT, CJ, and SidusHQ in the newspaper every day......"

"The so-called JS war, it's time to end, the audience needs a thrilling ending to close the curtain on this drama, although it may be that for J.H, the ending may become an unforgettable tragedy, but this is determined by objective conditions, Ahn Jun-hyuk even if his hair is gray, probably can't think of a better way......"

Knocking down the last punctuation point, August carefully read the article called "The End of the War", which he had carefully concocted, corrected a few more grammar and typos, and then nodded with satisfaction, and uploaded it to Nate's JS Wars feature, which would naturally be approved by the website as quickly as possible, and then arranged in the most conspicuous position.

As mentioned in the article, in August's view, since the purpose of J.H.H's lawsuit has been exposed, there will be no more surprises in the result, unless Roh Moo-hyun has a sudden psychosis at this time, ignoring the hidden dangers of the overall economic situation, and continuing to wave a stick to try to give SK Group a few more mallets, otherwise, without such a decisive intervention and support from the government, J.H. will have no second result except for being trampled into scum by SKT.

After writing this opinion piece, August's attention was no longer focused on the JS controversy, he returned from the United States, worked at News Corporation, and his experience in large companies made him subconsciously like his former colleagues, always looking at the world, for example, the increasingly fierce conflict in the field of mobile terminals in recent years.

A few days ago, once in Asia's largest mobile phone market - China, NEC, which has reached a dominant position, announced its financial report for the first half of 2006, with a loss of tens of billions of yen, as in the past few years, there is no improvement at all, the trend of Japanese decline across the board is becoming more and more obvious, the devastating impact of Motorola and Nokia is still sounding the death knell for Japan again and again, and the world's mobile terminals are almost completely monopolized by Europe and the United States.

Fortunately, there are also Korean mobile phones.

Samsung with a tenacity that exceeded everyone's expectations, resisted the baptism of the price war of the two giants, LG, Fantai, Weikai followed, by copying the model of combining Samsung with the local, increasing cooperation with local Chinese enterprises, and finally standing on its footing, although Samsung, LG, Fantai, Weikai released the first half of 2006 financial report, also showed that their profits fell sharply, especially Fantai and Weikai, but August, like all Koreans, believes that this situation is only temporary.

The global 3G era is coming, the success of Motorola and Nokia, only the success in the field of GSM, the wave of 3G will usher in a new change for mobile terminals, as long as you stick to it now, stabilize your own brand, in the future, Korean mobile phones can not surpass Europe and the United States, and redivide the market in the 3G era.

Most of August's attention has been focused on this lately, spending a lot of time. Prepare a detailed analysis report and outlook in simple terms, at least let Korean mobile phone manufacturers understand that the future of Korean mobile phone is in 3G, and encourage them to support it.

Of course, this Korean-American, nicknamed "Little Hachi", selectively ignored a guy named Park Hongji, who published a similar article two months ago, and also ignored the fact that LG Economic Research Institute planned its prospects for the four major Korean manufacturers last year.

It's a pity that he won't have stability today, so he clicked on the information saved in the computer and read it for a while. There was a loud knock on the door. Wake August from his contemplation.

The people outside seemed to be in a hurry, and he raised his head in some displeasure, and before he could frown, the office door slammed open. A young man barged in in with a look on his face. As soon as I grabbed him by the wrist, I was about to rush out.

"Hey. Hey, what are you doing?"

"Don't talk nonsense, you haven't finished writing that satirical article about J.H.," he asked. The man didn't even think to listen to his answer, and then said, "Don't write it, something big has happened." ”

What's the big deal?

August was a little puzzled for a moment, so he didn't struggle any longer, and was staggered out of the office by the young man, and the same picture was playing in the spacious office area outside, and several televisions hanging from the ceiling.

“…… At a press conference held today, J.H company's external spokesman Kwon Bo-geun, on behalf of Ahn Jun-hyuk, announced a major change in the company, starting from today, that is, July 3, 2006, J.H.Studio was reorganized into J.H Entertainment, the company will be mainly responsible for brokerage, advertising planning, film production and distribution, etc., while the music department is independent and established a subsidiary J.H Music...... Kwon Bo Geun later announced another heavyweight news, J.H Music has acquired 16 record companies, including Neowiz, at a total cost of 200 billion won, and J.H Music has mastered more than a quarter of the copyright share of the music source market, surpassing SKT's YMB Seoul Records, becoming the largest record distribution company in South Korea......"

Boom –

The voice on the TV flew away, and there was a loud bang in his head, and August staggered, and if it weren't for the young man beside him, he almost went limp.

This is...... What's going on?

KRW 200 billion...... Acquisition of Neowiz...... A quarter of the copyright share...... This......

"Hey, Hachi, what's wrong with you?

Someone was patting him on the cheek, but his eyes were all on the TV in front of him, which seemed to be hazy and blurry, and seemed to be extremely clear. After a moment, August, who was pale, seemed to suddenly remember something, his eyes suddenly widened bloodshot, and he pushed away the young man who was holding him like crazy, and stumbled back to the office.

"What's wrong with him?" asked the young man, inexplicably, to a little fat man beside him, who was also a little pale and wore glasses, and looked very thick.

“…… He's going to be finished......"

"Huh?"

"The article that the editor-in-chief asked him to write, he has already written. ”

“…… How do you know the way?"

The little fat man folded his face, revealing an expression that couldn't tell whether he was crying or laughing, "I'm the one in charge of reviewing tonight, and I put that article on the front page ...... the headline"

……

……

On the third day of July, J.H once again dropped a bombshell on the entertainment industry, and this time the weight is different from the past, it is reasonable for J.H Studio to separate and reorganize, after all, the name of Studio, since the fire of "The King's Man", is no longer applicable, and the reorganization is a matter of time.

But everyone didn't expect Ahn Jun Hyuk to be so scary when he moved.

After J.H Entertainment held a press conference, the acquisition report was immediately released on the homepage of its official website, and anyone who saw it at first glance had the illusion that the ink of banknotes was slapping like a tsunami.

The list of acquisitions, as well as the funds involved, are the most luxurious strokes in the entertainment industry in recent years, even if SKTT acquired YMB at the beginning, it can't be compared!

The day before, many people were still privately sympathizing with its poverty and vulnerability, but in the blink of an eye, the little man waved a huge check and slapped everyone hard!

On July 4, all the media, whether in the press, on the portal or on television, the most important turf was completely held by this man. The "little man" who completed the shopping frenzy was occupied.

"200 billion won of shopping spree, the little man staged a counterattack legend!"

"Codenamed 'Walking Street', it belongs to Ahn Joon-hyuk's crazy moment!"

"The record industry landscape has changed dramatically, and J.H Music has completed a huge acquisition and become the largest company in the industry, significantly surpassing YMB, which holds 16% of the record copyright share, and completing a quarter of the copyright share!"

"J.H reorganized, the music business spun off from the established subsidiary, J.H Music, brandished a huge check to complete the transformation from small to big, and the new record giant rose. ”

Amazing. Shocked. Incredibly, the headlines formed by various tones are like the rain in July, overwhelmingly filling people's field of vision. No one knows why J.H is so rich. No media cares, either. They forgot that they used a regretful or ridiculous tone a few days ago, and expressed their disapproval of J.H in various articles.

They only knew that J.H was not without the power to fight back. It is stronger than anyone can imagine, and 200 billion won is its demonstration of its financial power and its most powerful challenge to SKT.

At this point, many of the mysteries of the past have become quite clear, and the whirlpool of the litigation war has finally lifted its most important veil, silently telling people the mission that Ahn Joon Hyuk arranged for it.

"Ahn Jun Hyuk is very talented in business, I would even say that he is a genius, there is no doubt about it!"

An economic expert invited by a financial program said with a little sigh when talking about the JS war: "SidusHQ, SKT, including us are all surrounded by him, he uses intensive litigation battles to attract everyone's attention, and then calmly pushes his next plan behind the scenes, and we don't know anything." One journalist called his litigation strategy the 'quagmire effect', which I think is very apt, because this quagmire not only entangles SKT, but also binds us. H will settle the dispute with SKT through legal channels, until SKT wakes up first, and we think we have seen through Ahn Joon-hyuk's tricks, as a result, J.H has completed the layout of the record industry without the slightest twist and turn, and the quagmire has attracted all the firepower, and by the time we suddenly realize, everything is a foregone conclusion. ”

"From now on, Ahn Junhyuk's goal was a digital music platform from the beginning, I remember that the first thing that caused the spread of the JS war was that J.H, SM, YG jointly applied for an anti-monopoly investigation against Melon, and now I think about it, Ahn Junhyuk was already aiming at digital music at that time, and all future developments are to serve this goal, look, he has choked Melon's biggest lifeline. ”

"After the reorganization, J.H Music holds a quarter of the record copyright, of course, this data is not specific, according to the latest data released by the Recording Industry Association, J.H has a share of about 23%. But this is already a rather terrible data, many people pay attention to J.H's huge acquisition at the same time, ignore another thing - J.H Music on the same day, and SM, YG signed a strategic development alliance agreement, J.H Music holds the copyright of the music source, also removed from Melon on the same day, SM holds about 10% of the share, YG is about 3% , these three companies combined, almost dominating half of the sound sources, and the other effects are still inconclusive for the time being, but in June and July, Melon's losses were absolutely extremely heavy!"

"The current situation has become clear, and Ahn Junhyuk's purpose has been exposed - he is copying the content provider model of the Japanese LMB!"

"Digital music in Japan and South Korea is the fastest growing in the world, because our high-speed mobile Internet construction ranks among the top in the world, and our broadband penetration rate also ranks in the forefront of the world, which has brought great impetus to the development of the digital music industry. But the difference between Japan and South Korea is that South Korea leads the digital music operator, Japan is the content provider, LMB is a unified brand established by a Japanese record company, it is responsible for the integration, management of the copyright pricing of all record companies, and then unified commission, such a model, giving the content provider a great right to speak, Ahn Junhyuk seems to want to take such a model. ”

"So what do you think is a good or bad model?" asked the moderator curiously.

He lowered his head and thought for a moment, then shook his head: "I can't say whether it's good or bad, there have been similar organizations in South Korea before, but ......" He gestured a few times. seemed to want to say something, but in the end he didn't say it, so he had to sigh: "If Ahn Joon-hyuk wants to complete the paradigm shift of content providers dominating digital music, there is a problem he can't avoid - SKTT's YMB Seoul Records, it has a 16% share, if you can't master it, or destroy its influence in the record industry, I'm afraid it will be a little difficult for Ahn Jun-hyuk to achieve his goal......"

The host suddenly interjected: "And CJ.E&M, CJ didn't fight J.H with SKT before? If it unites with YMB against the alliance of J.H Music and SM and YG. In the future, will there be a confrontation between the north and the south in the digital music market?"

"Hehe, maybe!" the expert smiled, actually. How can different companies always be in lockstep?

CJ's previous alliance with SKT. Most of it is because of the problems left over from the release of "The King's Man". At that time, "The King's Man" was not screened in theaters under CGV, and only they knew what was wrong with the two sides.

But that's a thing of the past. If his guess is correct, Ahn Joon-hyuk really has a heart and a record industry, forming a pattern in which content providers dominate the discourse, then it is difficult to say CJ's position.

Once the pattern is formed, music content providers can decide the pricing of copyright and partners, and become the master of the market from the vassal role of the previous operator and SP service provider!

Compared with this interest, the small contradictions formed by the previous film can be completely ignored!

Speaking of which, the other influences of J.H Music's establishment are unknown for the time being, but one thing is certain.

From now on, SP service providers are probably really going to die!

……

……

When the media overwhelmingly reported on the reorganization of J.H, mobile SP service providers were indeed mourning.

Now is not the era of high speed, limited by speed and tariffs, SP service providers are more based on solutions as capital, reprocessing the content produced by content providers, transforming them into value-added services for operators, and then making profits through sharing.

The mobile music market is the main source of revenue for SP service providers, but because of the control of the channel and SKT's past dominance in this market, many SP service providers rely almost entirely on operators, or in other words, on SKT.

SKT's digital music provides a good living environment for SPs, they don't need to look at the faces of content providers like their Japanese counterparts, they only need to share with SKT, and pay the rental fees to record companies, which are almost negligible.

But as soon as J.H Music was established, anyone who wasn't a fool could see Ahn Joon-hyuk's purpose.

Although the month-long lawsuit with SKT did not have a wide impact in the media, it was completely different in the record industry, and the strategic alliance of J.H, SM and YG has become the object of the record industry's greatest attention, especially after Ahn Joon-hyuk's ultimate goal was revealed, various record companies almost immediately jumped out to express their support.

In such a situation, SP's position suddenly became awkward.

If Ahn Jun-hyuk completes his layout, then, the content provider's dominant advantage in the industrial chain will completely grasp the market orientation and choke the pocket of the content production link, unless SP is willing to go bankrupt collectively, otherwise it will have to suffer the exploitation of the content provider.

But what if you don't complete the layout?

The union of J.H, SM, YG has almost occupied half of the market, even if SKT can rely on YMB to support, the previous dominance will be completely shattered, at that time, SKT will have the leisure to care about their SP life and death, the harmonious competitive environment in the past, I am afraid that it will also become fierce because of the sharp decline in profits, do not kill a bloody storm, through the most cruel rounds of competition and elimination of a part, everyone can not survive!

"Ahn Jun Hyuk, this bastard, is really harmful!"

Several SP service providers who urgently met to discuss the solution came and went, but they were still at a loss, and a bald boss gritted his teeth and scolded everyone's hearts.

At this time, Ahn Jun-hyuk, who became the target of SP's curse, was standing on the fourth floor of a half-finished building in Apgujeong, with his back to the empty, deep hall, looking at the city below from the viewing window.

It was nearly dusk, and the dim light was pouring in through the window, and the space in the hall was still wafting with the smell of fresh paint.

This is J.H's own office building, half a month ago, the construction company delivered the first phase of the project, and at present, only a simple decoration has been carried out, many of the interior decorations have not been perfected, and the lights have not been installed for the time being, so the space is extremely deep.

When Quan Baogen went up to this floor, what caught his eye was the somewhat dazzling silver-gray of the floor-to-ceiling windows, and the silhouette that was set off extremely tall.

The quiet, barely audible space, made him subconsciously lighten his steps.

A month ago, who would have imagined that the man in front of him would suddenly become the most powerful person in the entire record industry?

At that time, people paid attention to the so-called JS wars, and they used it more as entertainment talk, whether they supported it or discussed it, but in essence, they still had the mentality of watching the excitement and watching how a "little man" challenged a giant.

But now, a month later, experts, the media, and the industry, when they talk about Ahn Junhyuk's name, maybe they don't notice it themselves, their attitude will immediately become serious, and the evaluation that can be said casually will begin to become cautious, and they will begin to analyze his behavior more, and will frown and think for a long time about his actions before expressing their opinions in an uncertain tone.

Because today, every decision made by this man will affect many, many people.

It can even affect the future of an industry!

"President ......" came behind Ahn Junhyuk, and Kwon Bo-geun, who subconsciously held his breath, shouted softly.

Ahead, Ahn Jun-hyuk turned his head.

"Reporter Park Hongjian has arrived. (To be continued......)